Liquid Death is the fastest-growing beverage of all time.

In 2022:

• Valued at $700 million
• $130 million in revenue
• Sold one product: water in a beer can

The founder, Mike Cessario, recently gave a masterclass on building a brand.

I broke down the lessons for you:
I sold my 7-figure ad agency

Right before the market got too saturated and everyone declared “media buying dead”

Here are 5 agency niches you have never thought of that I would start in 2023 if I wanted to get in early on the next big agency wave (with playbooks):
In the early days of Facebook, people wondered how we would make money. The obvious answer would have been the wrong answer. Here’s how we landed on the non-obvious right answer, and transformed the advertising industry in the process:

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