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Passions Within Reason: The Strategic Role of the Emotions

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In this book, I make use of an idea from economics to suggest how noble human tendencies might not only have survived the ruthless pressures of the material world, but actually have been nurtured by them. The idea rests on a simple paradox, namely, that in many situations the conscious pursuit of self-interest is incompatible with its attainment. We are all comfortable with the notion that someone who strives to be spontaneous can never succeed. So too, on brief reflection, will it become apparent that someone who always pursues self-interest is doomed to fail.

320 pages, Paperback

First published January 1, 1988

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About the author

Robert H. Frank

86 books170 followers
Robert H. Frank is the Henrietta Johnson Louis Professor of Management and a Professor of Economics at Cornell University's S.C. Johnson Graduate School of Management. He contributes to the "Economic View" column, which appears every fifth Sunday in The New York Times.

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Displaying 1 - 27 of 27 reviews
Profile Image for Matt.
225 reviews
December 9, 2014
A great book on the role of emotions in human behavior. Here are my reading notes.

# Introduction

Emotions serve as a commitment device. They could be inborn or culturally-acquired but it's important that the people having them be noticeably different (on average).

Character influences behavior, of course, but behavior also influences character. (p18)

> The opportunist's goal is to appear honest while availing himself of every opportunity for personal gain. He wants to seem like a good guy to the people who count, but at the same time to refrain from tipping in distant cities. If character traits are discernible, however, this may not be possible. In order to appear honest, it may be necessary, or at least very helpful, to be honest. (p18)

We have to be careful when we talk about altruistic behavior. Tit-for-tat for example, is not genuinely altruistic behavior. It's reciprocal altruism.

Some theories posit emotions as mediating: as heuristics that allow us to make decisions faster or better. This could potentially explain emotions like fear but it's not sufficient. As the main example, Robert H Frank cites that the winning strategy to solve the prisoner's dilemma is tit-for-tat. It's a very simple strategy that does no seem to necessitate emotions as helpers.

Altruism is a bit of a paradox: it's unclear how it developed by natural selection.

As a good example of where emotions can hinder us (where a self-sacrifice is impossible to explain culturally) is the instinct to seek vengeance. It's a natural instinct that most cultures try to curtail.

So we have a problem. We don't have a good theory of emotions or altruism. The goal of the book is to offer a partial explanation of non-self-serving behavior.

The author sets out commitment problems as problems that can be solved by emotions. Four examples of commitment problems:

- Cheating: how to select partners that will select not to cheat even if self-interest would dictate cheating. How to not appear as a cheater.
- Deterrence: how to appear as someone who would seek retaliation, even if once the deed is done it would be counter to self-interest to pursue vengeance.
- Bargaining: how to appear as someone who would refuse an unfair bargain, even if self-interest would still accept it.
- Marriage: an old-fashioned example on the same model as cheating. How to find a partner that would be willing to commit long-term even if a better potential partner comes along. How to look like that kind of faithful partner.

# Setting Up A Theory of Moral Sentiments

- Actions are caused by emotions and feelings.
- Rational deliberation is an input into the reward mechanism.
- Emotions can over-power deliberation and vice versa.

Moral sentiments tend to have a social function:

> Moral sentiments could not emerge under the commitment model, however, if there were not substantial economies of scale in social interaction.

There are lots of examples of decisions (e.g. cheating) being made non-rationally. Once we allow for that, it allows for a link between reputation and character. In other words, dishonest people will cheat even though there is a chance they might get caught. When they do get caught, their reputation will be tarnished. There is a link between reputation (a thief!) and character (dishonest).

# The Matching Law
The matching law discusses the idea that the attractiveness of a reward is inversely proportional to its delay.

There is nothing all that irrational about preferring rewards that will come faster as opposed to rewards that are far away in the future. But a reversal of preferences as demonstrated in the matching law _is_ irrational.

Emotions can be seen as a way to bring future rewards in the present moment:

> Being predisposed to feel anger when wronged helps solve this impulse-control problem. As with feelings of guilt, anger helps shift the relevant future payoffs into the current moment.

Some expressions, like those that accompany anger or fear, are very hard to re-create consciously. This makes it harder to fake some emotions.

# Moral Development
The author cites Kagan and his theory that morality develops out of simple emotions:

- anxiety
- empathy
- responsibility
- fatigue
- uncertainty

Perhaps these emotions are enough to bring about feelings of guilt and shame.

It looks like behaviorist reinforcement cannot be the only source of moral standards. As other sources of morality, Frank cites an innate sense of empathy, and an innate desire to duplicate the actions of authoritative figures.

When an adult goes to a child, picks up a toy, and performs a series of hard-to-imitate sequences, the child is likely to cry. The sequences are hard to imitate and the child is frustrated.

# Fairness

Frank uses the following rough definition of fairness:

> A fair transaction is one in which the surplus is divided (approximately) equally. The transaction becomes increasingly unfair as the division increasingly deviates from equality. (p165)

Frank mentions that his definition of fairness is not complete but that it is simple and useful. It also yields the following prediction, when taken with the commitment model: people will sometimes reject transactions when the surplus is far from being divided equally.

Frank's treatment of fairness is very different from other economists' who consider fairness as irrational or unimportant.

Follows a big section on love that seems to me old-fashioned.

# Conclusions

Frank closes with the following four conclusions:

- People often do not behave as predicted by the self-interest model.
- The reason for irrational behavior is not always that people miscalculate.
- Emotion is often an important motive for irrational behavior.
- Being motivated by emotions is often an advantage.
Profile Image for Tristan.
91 reviews8 followers
January 25, 2018
This is an excellent book. It’s Robert H Frank’s attempt to amend the self-interest model of economics by showing how emotions lead us to act in ways that might initially seem irrational, but often make (material & psychological) sense in social contexts. (It was published in 1988, and much of what he writes about has since become trendy).

As he says of seemingly altruistic acts – such as donating bone marrow or giving money to charity – “Traditional attempts to rationalize such behaviors have fallen short. Kin selection is clearly important, and yet many beneficiaries are completely unrelated to their benefactors. Reciprocal altruism and tit-for-tat are also important, but cannot explain cooperation in [various prisoner’s dilemmas circumstances]”.

He shows how emotions influence behaviour – often leading to noble behaviour discounted by traditional economists – while still keeping a mind to material incentives.

To distil Frank’s message, “Being motivated by emotion is often an advantage. There are many problems that purely self-interested persons simply cannot solve. They cannot make themselves attractive for ventures that require trust. They cannot threaten credibly to walk away from unfair transactions that will increase their wealth. Nor can they deter aggressors when retaliation would be prohibitively costly. Nor can they make credible commitments in intimate personal relationships.”

The themes covered in this book are similar to those covered at the start of Derek Parfit’s Reasons and Persons. However, I find Robert H Frank’s exposition much clearer than Parfit’s. I'm surprised that it only has 88 ratings - Frank is brilliant and should have a wider audience.
Profile Image for William Feng.
6 reviews
October 27, 2023
I can't lie. It is very genius of Frank to identify moral sentiments (or one's emotional predisposition) as a solution to the commitment problem arising from a single-shot prisoner’s dilemma. Given that emotions and feelings arise spontaneously outside one’s control, it serves as a signal that is easy to identify and cheap to produce. The best part is, one can't really fake it! The Darwinian cultural evolution packages hardwired emotions, like anger, shame, guilt, and fear, with one's compliance or violation of social norms. For someone who feels a burning sense of guilt every time he cheats, the overwhelming negative feeling would propel him to behave honestly even when he knows that he can get away with cheating. If other people learn that he feels this way about cheating and would blush and stutter every time he lies, they would seek him as a partner in ventures that require trust.
Profile Image for Leonardo.
Author 1 book69 followers
Shelved as 'to-keep-reference'
September 3, 2018
An axiom of economics is that people pursue their interests more or less rationally, and thats what makes markets work—Adam Smiths “invisible hand” of self-interest. But in the 1980s, a few economists began studying psychology and messing up the prevailing models. Leading the way was the Cornell economist Robert Frank, whose 1987 book Passions Within Reason analyzed some of the things people do that just don’t fit into economic models of pure self-interest—such as tipping in restaurants when far from home, seeking costly revenge, and staying loyal to friends and spouses when better opportunities come along. Frank argued that these behaviors make sense only as products of moral emotions (such as love, shame, vengeance, or guilt), and these moral emotions make sense only as products of evolution. Evolution seems to have made us “strategically irrational” at times for our own good; for example, a person who gets angry when cheated, and who will pursue vengeance regardless of the cost, earns a reputation that discourages wouldbe cheaters. A person who pursued vengeance only when the benefits outweighed the costs could be cheated with impunity in many situations.

The Happiness Hypothesis Pág.98
Profile Image for Bob Nichols.
943 reviews327 followers
March 25, 2017
In the widely accepted model of economic “man,” we are thought to behave in such a way to promote our material self-interest. Acting consistently with this definition, Frank states, is rational; acting inconsistently is “inopportunistic” and “irrational.” But this model, he writes, is “a woefully inadequate description of the way people actually behave” and that is the central message of his book.

Frank sees hard-core altruism – acting without material benefit for the self – as the most direct challenge to the economic man model, though there are other examples (love, sympathy) that also run counter to strictly self-interested behavior. Such other-regarding behavior, Frank states, cannot be explained by the kin selection and reciprocal altruism arguments put forward by evolutionary theorists. Clearly, Frank believes, more is at work than care for immediate kin or for the practical benefits that go along with reciprocal altruism. His task is to explain why one would act counter to one’s self-interest (he calls this the “commitment” model). Drawing from evolutionary theory, Frank says we act substantially from passions that pre-dispose us to act in other-regarding ways. Importantly, Frank does not toss out the self-interest model. Rather, he argues that we act from these “non-rational” reasons as well.

I struggled in many places to follow the authors’ various lines of thought and believe that clearer arguments have been made, or can be made, to support his central theme about other-regarding motivation. First, in discussing society’s role in encouraging cooperative behavior, Frank argues that such behavior must not be premised on material reward, but rather “must be intrinsic to the act itself. Otherwise, a person will lack the necessary motivation to make self-sacrificing choices.” Intrinsic motivation gets into a murky theoretical area as the obvious question is, why should one engage in “self-sacrificing” choices? In his discussion of our tribal nature, Darwin says that alone, the individual dies; being within a group, even if one’s pure self-interest is submerged, the individual survives and this is why we have a full-suite of other-regarding social emotions (love, sympathy, cooperative disposition, etc.). Evolution might make cooperative behavior seem filled with intrinsic motivation but, still, it all boils down to the individual’s self-interest: survival, well-being and, ultimately, reproduction. And, importantly, with consciousness we can lift that motivation from its embedded status, and make it a proactive, golden rule-like principle: we restrict ourselves and respect others, because it’s in our own interest to do so.

Second, economics has limited the term “rational” to material, economic gain. That’s an overly constrained definition of this term. From an evolutionary perspective, it’s rational to be other-regarding because this promotes the self’s well-being, survival and reproduction. There’s a direct coordination between these ends and means (i.e., being other-regarding) of behavior. To act this way is “rational,” even if it’s non-cognitive and motivated by “passions,” not “reason.” Perhaps this is what is meant by Frank’s subtitle, “The strategic role of the emotions.”*

Third, Frank’s model allows for both self-interest in the strict sense, and cooperative (self-interest in the broader, evolutionary survival, sense) behavior. These two poles of behavior not only reflect what we see in history and all around us, but they are also consistent with Darwinian variability. We are not one human nature, but rather two (self-regarding, and other-regarding) and everything in between.** As to why both might have survived evolution’s selection process, both poles of behavior promote survival. Looking out for one’s self-interest by asserting one’s power or manipulating and deceiving others has obvious survival advantage. But so too does cooperative behavior (Frank’s “strength in numbers argument”).

Since the book’s publication (1988), Frank’s theme has been increasingly referenced, approvingly, by others. The use of Darwinian theory to challenge the economic model of man is the special virtue of this book. Frank’s thinking then was fresh. It’s still fresh now.

*I found the book’s title and subtitle (and Frank’s interchangeable use of passions, emotion and sentiments) confusing. The title might suggest that passions promote other-regarding behavior, whereas reason promotes economic, material gain. Or the title might suggest that reason (“rational” behavior) is infused with passions (“irrational” motivation). This is not clear. An argument could be made, of course, that all behavior is motivated by “passion” or “emotion.” Otherwise, why would one care to promote one’s self interest, both narrowly and broadly (being social and other-regarding) defined? In other words, passions provide the ends of behavior and reason tells us how to achieve such ends. Seen this way, it’s reason, not the “passions,” that performs the “strategic role.”

**Frank cites modelling evidence to suggest that there’s a strong “ecological niche for both self-interested and cooperative behavior that is based on something other than material benefit.”
Profile Image for pythag .
46 reviews2 followers
July 24, 2020
I enjoyed watching Bob Frank attempt to take down Homo Economicus. Did he win? I think so. Nevertheless, this book was a delight to read: rigorously argued and lucidly written. In summary, you can have your cake and eat it too. No woo-woo shit here. Bob isn't arguing that we forego self-interest, that we look past material gain and focus on what truly matters, love. Nope. No need to fret, being nice is actually in your material self-interest!! No need for thankless altruism!! But don't get too giddy. Bob is firm in his assertion that you can't fake it, nope, evolution programed us to detect bullshit. Emotions are what he calls "commitment devices." They commit us to certain actions, which seem irrational at first glance (not cheating, helping strangers etc.), but end up being advantageous in the long run by establishing good reputations etc.

Some quotes:

"Tit-for-tat is defined formally as 'cooperate on the first move, then on each successive move do what ever the other player did on the previous move" Pg. 31

"Rational calculations, understood in this way, are an input into the reward mechanism" pg. 53

"... a sense of justice and the capacity to love will not yield material payoffs unless they can be somehow communicated clearly to others" Pg. 55

if they can't be detected --> "Cooperators, even if they make up almost the entire population to begin with, are thus destined for extinction" Pg. 59

"Once the population share of cooperators passes 75 percent, defectors suddenly gain access to their victims...the point of the example is that when there are costs of scrutiny, there will be pressures that pull the population toward some stable mix of cooperators and defectors. Once the population settles at this mix, members of both groups have the same average payoff and are therefore equally likely to survive" Pg. 63

"Thus, when we see that a person has never been caught cheating, we have reason to believe that his behavior is motivated , at least in part, by non-material rewards. And herein lies the kernel of truth in our belief that reputations matter. On this view, the strength of the link between reputation and character will depend on the degree to which people find it difficult to resist rewards" Pg. 84

~~ full disclosure principle: "this happens not because the small toads want to call attention to their smallness by croaking. Rather, they are forced to do so in order to keep from appearing smaller than they really are" Pg. 105

~~ 'unraveling process' : "Akerlof's insight was to realize that the mere fact that a car was for sale constituted important information about its quality" applies to warranties etc. Pg. 109

"A strict test of a hypothesis is one that, if passed, supports it but, if failed, gives no real cause to doubt it" Pg. 144

"Children all of the world display the so-called 'smile of mastery' in situations where they could not possibly have been conditioned to do so by prior punishments and rewards" Pg. 156

"People will sometimes reject transactions in which the other party gets the lion's share of the surplus, even though the price may compare favorably with their own reservation price" pg. 167

"The fairness model, by contrast, predicts that the wage will rise by less than a dollar for each extra dollar of value produced. This difference increases with interaction between co-workers" Research chemists share surplus, despite productivity difference, much more than real estate agents. Pg. 182

"The new interpretation suggests that when economists talk about people maximizing utility, they are really talking about the language module of the left hemisphere" Pg. 211 (master and his emissary)

"It challenges the self-interest model's portrayal of human nature in its own terms by accepting the fundamental premise that material incentives ultimately govern behavior. Its point of departure is the observation that persons directly motivated to pursue self-interest are often for that very reason doomed to fail... the commitment model may not tell us to expect the best in others, but it does encourage a markedly more optimistic view" Pg. 258/9
Profile Image for Marvin.
1,414 reviews5,369 followers
May 20, 2010
The rationalist model of human behavior states that we do everything due to self interest. Even altruistic behavior exist due to the perception we have that they will serve our self-interests in some way, direct or indirect. This line of reasoning have permeated almost every science including biology, psychology, sociology and economics.

Economist Robert H. Franks questions this idea. How do you explain the person who returns a lost wallet with money intact or someone who gives anonymously to charity? What about the person who risks his life to save a total stranger? Frank suggests a commitment model saying "that the moving force behind moral behavior lies not in rational analysis but in the emotions." He uses research from many different disciplines to make his case. The suggestion that emotion throughout human evolution had a decisive role in developing our values and being the glue that cements our civilization is certainly a provocative one. Franks mainly concentrates on how the commitment model works in economics but the ramification goes far beyond economics. A immensely thought- provoking book.
Profile Image for Sarah Shaw.
76 reviews
April 4, 2012
At the time this came out it was virtually the only one of its kind- a book by a modern economist that considered in more than perfunctory way the predominently non-monetary values by which people live -and which give that life meaning. I haven't read much beyond short articles by him since, and my impression is that he's still stuck in pretty conventional thinking about economics, but well-deserved kudos for thinking about these things at a time when almost no one was.
Profile Image for Heather Browning.
1,004 reviews8 followers
September 24, 2013
Even though I had to read this for an essay, I found I enjoyed it. Frank's account of emotions as evolved mechanisms for motivating human co-operating makes sense, and his style is simple and readable. Rather than just skipping to the sections relevant to my assignment, I found I read the whole thing through.
389 reviews10 followers
February 13, 2018
Passions Within Reason is a great early example of popular economics. Frank does a superb job of boiling down his insights into plain language (not an achievement to go unremarked). The main thesis is that while emotions may appear irrational (and possibly be a knock against rational choice theory), if averaged over many people, emotions can be seen as commit mechanisms that allow for mutual cooperation within a population. So we have comments like "if character traits are discernible, in order to appear honest, in may be necessary to be honest" or "A person's reputation is meaningful on the assumption that, given impulse-control problems, people with genuine moral sentiments are better able than others to act in their own self-interest". Frank does a good job in putting forward his theory, but he tries to extend it to far, overinterprets some of the evidence, and doesn't give due weight to rational calculation of weighing cost and benefits of cheating.

The good:
- Only an economist could entitle a section heading "Love as a Solution to the Commitment Problem".
- The story of the elite of New York City hiring nannies from Mormon Utah to take advantage of ingrained honesty norms was quite entertaining.
- The theory is almost certainly true but it's implications are more limited than Frank allows.

The not quite as good:

There is a lot to be said for this theory but as a book trying to explain why these emotions are (on net) rational, there are many premises in the argument that are missing. While Frank is cautious to note that it is the individual agent's fitness that matters in selection, he keeps harping on the benefit of trade that is facilitated by the commitments we can keep due to our emotions, and that is a story of societal gain, the invisible hand, etc. Objects of specific emotions differ across cultures but the emotions themselves exist across cultures (this might suggests that it is not emotions, per se, that aid in material gain but the norms that determine the object of emotions). This book would have benefited from the last 3 decades of research in cultural evolution and emergence of norms.
Instead of using the standard prisoner's dilemma, more explicit use of evolutionary game theory (i.e. population games) probably would have made the explication of the thesis a bit more succinct. He continually uses the prisoner dilemma experiments to suggest that individuals care about fairness. But why is it that rejections from Player 2 are considered motivated by fairness consdierations rather than spite or envy? Also, this is where a deeper discussion of evolutionary game theory (or just the use of Bayesian equilibria) might be of more use. While it might not be "rational" for player 2 to reject, given Player 1's belief about the population of players, it is rational for Player 1 to offer something closer to 1/2 of the prize than 0 (not because player 1 is irrational and cares about fairness but because player 2 is drawn from a population in which costly spite is a trait). This is consistent with Frank's thesis, but adds a bit more nuance. These types of norms for equality don't always (or even often) lead to mutual gains. His discussion about the unreliability of game theory to predict cooperation in public goods games fails to distinguish between discrete and continuous public goods. The interpretability of public goods games experiments depend on the exact set up, repetition, etc.

Given the replication crisis in social psychology, I wonder if Frank would put so much weight on the "priming" literature if he wrote the book today. Also, when discussing organ donation as being driven by emotion, Frank would benefit from later research that shows how effective monetary remuneration is in incentivizing donation. Note that Iran, the only country that pays its donors, is the only country without a waiting list for kidney transplants.

Towards the end, his reflections might have benefited from work on the provision of club goods (especially the role of costly sacrifice). Instead of interpreting the provision of housing, social functions, etc. by Japanese firms not as a way of increasing morale (which leads to less turnover), these provisions increase the cost of leaving one's job which leads workers to contribute more to the firm. I am less convinced by his reflections on the implications (though his section proposing more moral education in public schools is intriguing). The taxes and regulation as a solution to the commitment problem in the provision of public goods makes less sense than most public choice explanations of why we have taxes and regulations.

December 19, 2017
Interesting departure of the rational agent paradigm. Because of its Darwinian approach, it gives insights into the source of (some of) our irrationalities in a way that most behavioral economics fails to appreciate.
Profile Image for Olga Tsvetkova.
25 reviews1 follower
February 21, 2018
Excellent book on the deep meaning of emotions and how they serve man on the scale of evolution.
Profile Image for Stefan Schubert.
19 reviews93 followers
November 28, 2023
The theory and ideas are very interesting. The presentation is fine, but could perhaps have been a bit more to the point.
Profile Image for Dmitry.
937 reviews74 followers
June 18, 2020
Книга написана довольно сухим академическим языком, но что более существенно - слишком растянуто. В какой-то момент понял, что первоначальная тема куда-то ушла (точнее её остриё), разговор ведётся на её периферии и, в общем-то, к середине книги, интерес угас. Плюс, многое, о чём пишет автор, я знал давно и из других источников. Да и постоянно задаёшься одним и тем же вопросом – «Как всё это может соотноситься с реальность, как это может работать?».

The book is written in dry academic language, but more importantly, the book is too long. At some point, I realized that the original theme had gone somewhere, and the discussion was taking place on its periphery. In general, by the middle of the book, my interest had faded. Plus, a lot of what the author writes about, I knew a long time ago from other sources. So I was keeping asking myself the question - "How can all this relate to reality, how can it work?"
Profile Image for Jim Rossi.
Author 1 book16 followers
April 20, 2015
I read this book as an undergrad at Rutgers, courtesy of another fine author, Prof. Lionel Tiger, and have been grappling with these ideas ever since. Humans DO often act rationally, but our cerebral functions evolved relatively recently and rely on our sub-cortical structures and function. The brain overlaps in structure and function on levels. Rational thought and emotional decisions too overlap. Any theory which fails to account for this evolutionary fact is significantly incomplete. Robert Trivers' work on reciprocal altruism fundamental... Damasio's "Descartes' Error" fascinating as well... Jaak Panksepp's work on brain evolution... he argues that emotions evolved to help match decisions to the correct environment. It can be as simple as fight-flight, or as complex - and social - as guilt to reinforce trust in social situations. Great book.
Profile Image for Mizrob A..
76 reviews30 followers
July 18, 2018
Really fascinating book examining the roles of emotions in human decision making (or economic models). First, Robert H. Frank's writing is extremely lucid, now to the review of the theme.
Rationalists, people who think that human behavior is governed by self-interest model, can't adequately explain our cooperative behavior that has no personal benefit to us (like, anonymous donation, risking your life to rescue a stranger from burning building, returning lost wallet to a stranger). Frank's underlying argument is that emotions help to solve commitment problems. And he builds his case from around many disciplines: ecology, evolution, game theory, behavioral science, physiology (I wasn't impressed by this chapter, the evidence is too shaky), neuroscience and psychology.
16 reviews5 followers
June 27, 2007
Argues that even if you accept the premise that people are
selfish maximizers of their own utility, it does not
follow that every action they perform is selfish. Being
altruistic can, in fact, guarantee your long-term well-being
-- virtue really is its own reward. Argued economically
and evolutionarily, in a non-BS way. Very geek-friendly.
Profile Image for Joe.
72 reviews
January 24, 2011
Ground-breaking, if somewhat deliciously geeky analysis of why irrational behavior is adaptive. filled with examples. well written. now famous among social psychologist, economists, etc. Important lessons for how to conduct yourself to be more successful in life and business.
1 review1 follower
April 12, 2007
a book i had to read for class called the Evolution of Morality. one of the best classes i have ever taken and this is one of the best books ive ever had to read for a class!
46 reviews1 follower
September 8, 2014
Human emotions play roles in social interactions. Evolutionary perspective is rather helpful demystifying the complex human motivations system.
Profile Image for Dea.
119 reviews3 followers
April 18, 2022
Read for my Game Theory class LOL but for a required reading, Frank's writing is really really enjoyable.
10 reviews4 followers
April 22, 2017
I don't know why this book isn't wildly popular. If you read this book circa 1988 when it first came out, you can probably skip all the behavioral economic books since 90s, and all the happiness books since 2000. You'll be able to predict why Trump gets elected over HRC, you'll see why EU collapsed in 2008 and Brexit happens in 2016. (Hint: no [irrational] commitment == no cooperation)

Ironically I learned about this book from Ted Slingerland's talk on classic Chinese moral philosophy: https://www.youtube.com/watch?v=_y7TK.... I think the closet contemporary author who can match Robert H Frank is Nassim Taleb and his skin in the game theory, namely, if someone has no skin in the game (a.k.a. no commitment) you should ignore them.

Be warned: after reading this book, you'll acquire the 3rd eye and see through yourself, people, companies, societies like a x-ray machine, and you may not like what you see.
1,053 reviews
April 25, 2017
This book argues effectively that the passions serve to keep humans cooperative -- by telling (and showing) potential cheaters that people will not let them get away with it, even if it is not in the victim's short-term interest, e.g., to get into a fight. Other books on evolutionary psychology may cite more recent studies, but this book (from 1988) is at least as good as any I have read.
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