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Your Next Five Moves: Master the Art of Business Strategy

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From the creator of Valuetainment, the #1 YouTube channel for entrepreneurs, and “one of the most exciting thinkers” (Ray Dalio, author of Principles ) in business today, comes a practical and effective guide for thinking more clearly and achieving your most audacious professional goals.

Both successful entrepreneurs and chess grandmasters have the vision to look at the pieces in front of them and anticipate their next five moves. In this book, Patrick Bet-David “helps entrepreneurs understand exactly what they need to do next” (Brian Tracy, author of Eat That Frog!) by translating this skill into a valuable methodology. Whether you feel like you’ve hit a wall, lost your fire, or are looking for innovative strategies to take your business to the next level, Your Next Five Moves has the answers.

You will gain:
CLARITY on what you want and who you want to be.
STRATEGY to help you reason in the war room and the board room.
GROWTH TACTICS for good times and bad.
SKILLS for building the right team based on strong values.
INSIGHT on power plays and the art of applying leverage.

Combining these principles and revelations drawn from Patrick’s own rise to successful CEO, Your Next Five Moves is a must-read for any serious executive, strategist, or entrepreneur.

275 pages, ebook

First published January 1, 2020

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About the author

Patrick Bet-David

11 books452 followers

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5 stars
2,325 (44%)
4 stars
1,760 (33%)
3 stars
834 (15%)
2 stars
222 (4%)
1 star
110 (2%)
Displaying 1 - 30 of 428 reviews
Profile Image for KnowledgeSpecter.
133 reviews
March 31, 2021
I'd been waiting to read this book ever since Patrick announced it. I've been following Valuetainment for years and his book didn't dissapoint.
There were lots of interesting anectodes that made the lessons stick even harder. This is a book that I will defineatly re-read in the future. Truly a top-notch book

Key takeaways:
Master Knowing Yourself - know who you want to be, study the most important product: you, intrapreneur or entrepreneur
Master the Ability to Reason - there's incredible power in learning how to process issues, solve for ''X'' and become effective at decision making (get to the root of the problem)
Master Building the Right Team - create a principles-based culture (be empatethic yet firm) - trust = speed --> the key to exponential growth (segment your forces (Napoleon Bonaparte)
Master Strategy to Scale - work on your next innovative campaign and build leaders - make momentum your friend and be prepared for chaos (learn to manage it) - moneyball: design systems to track your business (story of baseball and how to process data (deciphering the right data/metrics can lead to exponential growth) - stay paranoid: the grand master never lets his guard down (Fortune 500, always be alert and stay learning, no days off, mamba mentality (Kobe mathematics)
Master Power Plays - how to beat Goliath and control the narrative (use social media to control your image when taking on a Goliath) - study mobsters: how to sell, negotiate and influence (preperation leads to success in high stakes meeting, stay a few moves ahead and figure out what the counterpart will counter with), cultivate your power and stay battle tested (power is all about the long term, don't ask before you have given value, sequencing)
Profile Image for Michael Duyvesteijn.
53 reviews8 followers
July 14, 2021
Perhaps it’s because I’ve been an entrepreneur for a while now, but I uncovered nothing new in this book. I started listening to it, because it came highly recommended by Ray Dalio, who lauded the author, Patrick Bet-David as “one of the most exciting thinkers I’ve had a chance to converse with”. The journey of the author is undoubtedly admirable and inspiring, but it was not as paradigm shifting as anticipated.
Profile Image for Dee Arr.
734 reviews97 followers
June 27, 2020
Depending upon your focus, there is value in this book for more than those who wish to learn more about business strategy. As an “intrepreneur” (author Patrick Bet-David’s word for those who are not running their own business but working and thriving within someone else’s business), I found plenty of information that could be applied to my present situation.

For those who are looking for business strategies to adopt with their own business, this is an excellent book, especially if you have large growth goals. While he is passionate, Mr. Bet-David does not allow emotions to cloud his judgement; rather, he focuses on the facts, and presents those to his employees as self-motivators. This guide is not for the fainthearted. While there are great rewards for following the author’s guide, there is a cost (think family time, hobbies, etc.) and one would need to examine if this path would be worth the sacrifice.

Interesting book, well-written, and plenty of ideas for your own situation even if you don’t own or have aspirations to own your own business. Five stars.

My thanks to NetGalley and Gallery Books for a complimentary electronic copy of this title.
Profile Image for Bo.
73 reviews2 followers
January 13, 2021
The intro sounded very annoyingly pyramid-scheme-esque. So I googled who Patrick was, and behold, founder of an MLM.

Once I knew that I couldn’t read it without rolling my eyes. And my eyes started hurting so I had to stop. Good for him for finding success scamming people into joining his insurance selling MLM. I’ll find lessons to learn elsewhere.
Profile Image for Ben Preston.
40 reviews5 followers
April 21, 2021
It would get a better rating if it hadn't overpromised with the subtitle. Ultimately this is not a book on strategy, let alone a book that can claim that reading it will allow you to "master the art of business strategy". Each chapter focuses on a bit of advice that the author has gleaned from his career in a niche life insurance market.
If you've never read a business book and you picked this one up, I wouldn't tell you to put it down. But if someone came to me looking for a good book on business strategy, I wouldn't recommend this one.
Profile Image for David.
539 reviews18 followers
September 4, 2020
There are two ways to read the book.

The first one is to take it at face value as series of tips on how to live and set up your BUSSINESS to sell PRODUCT and make MONEY. And in that category, it works quite well - sometimes you get good starting tips, sometimes you get real valuable experience and sometimes you get complete mumbo from Marcus Aurelius to Einstein. And okay, why not.

However, the second kind of reading was much more interesting for me. Do you want to understand the hustleporn mentality? Do you want to see how can man proudly present himself as somebody who "was interred to hospital on stress induced collapses many times, but always came back stronger"? This is the book you want to read. And if you connect these interpretations, it can tell you a lot not only about the author, but also about yourself.
150 reviews
May 15, 2022
This book made me ask big questions. Questions like:

Why did I read it? It became available at the library.
Why did I put a hold on it in the first place? Not sure, maybe thought it would talk about strategy games.
Why did I read more than half of it? I put it on during a run, and it’s a short audiobook.

Look, Bet-David made it very clear that he and I are never going to be friends. Almost everything about his persona rubs me the wrong way. I hadn’t heard of him beforehand, but doing some research after reading the first few chapters seems to show that he’s a right-wing enabling, MLM profiting, billionaire cheerleading weirdo, and I have no desire to give him any more attention or credibility.
Profile Image for Mandino Tan.
45 reviews3 followers
August 20, 2020
Just did a first read through. Amazing book. Tons of learning point. This is a how-to book. If you’re stuck or looking to take your life to the next step. This is for you.

He touches on leadership, introspection, communication and negotiation. Business systems and processes.

Now what I need to do is plan out my next few moves and act on them!
Profile Image for Jeremy Cox.
275 reviews3 followers
October 1, 2020
Patrick is a smart guy, who is a great story-teller. That being said, this book fits more in personal development or self-help than in business strategy. The lack of practical steps left me wanting.
Profile Image for Makmild.
603 reviews151 followers
April 25, 2023
คิดว่าเป็นเล่มที่คนอยากเป็น/เป็นผู้ประกอบควรอ่าน เริ่มตั้งแต่ 0 ที่ค้นหาว่าตัวเองคือใคร เพราะตัวผู้เขียนเองก็ย้ำชัดตั้งแต่บทแรกเลยว่า "ไม่ใช่ทุกคนที่จะเป็นแบบเขา" และไม่ใช่ท��กคนที่จะเป็นผู้ประกอบการ เปิดสตาร์ทอัพ ไปยูนิคอร์นหรืออยากมีเงินพันล้านแก้ปัญหาให้โลก เพราะทุกสิ่งที่กล่าวมามีค่าใช้จ่าย และเขาก็ยกตัวอย่างเพื่อนๆ ของเขาหรือคนที่มาปรึกษาเขาว่าการ "เข้าใจ" ตัวเองตั้งแต่ต้นมันจะนำมาสู่อะไรได้บ้าง

คำถามถัดมา แล้วไม่ได้อยากเป็นผู้ประกอบการจะอ่านเล่มนี้ไปทำไม? (เดี๋ยวนะ ถ้าไม่ได้ทำธุรกิจคิดว่าคงไม่มีใครหยิบเล่มนี้มาอ่าน เล่นๆ) จริงๆ เฉพาะส่วนบทที่หนึ่งและสองเป็นเรื่องการค้นหาตัวเองและทำความเข้าใจ ดึงจุดเด่นของตัวเองออกมาใช้อย่างไร ตัดสินใจอย่างไรให้มีประสิทธิภาพ ซึ่งเราคิดว่าเป็นส่วนสำคัญของการใช้ชีวิตที่ไม่เกี่ยวกับว่าทำธุรกิจหรือไม่ แต่เอาจริงๆ ก็ไม่ต้องเล่มนี้ก็ได้ถ้าแค่จะหาอ่านสองส่วนนี้ 555555

บทที่สามสี่ห้านั้นจะพูดถึงการสร้างองค์กร ขยายองค์กร และรักษามันเอาไว้ (เกมอำนาจ) ซึ่งเราคิดว่ส่วนนี้ตัวผู้เขียนใส่ประสบการณ์ของตัวเองที่พบเจอมาเยอะมาก และมีประโยชน์ต่อองค์กรขนาดกลางค่อนใหญ่แน่ๆ แต่ก็มีบางจุดที่ sme แบบเราๆ มาอ่านแล้วจะงงๆ ว่าจะปรับใช้ยังไงนะ (อาจจะเป็นเพราะรอบไม่ถึงเลยไม่สามารถประยุกต์หนังสือใช้ได้อย่างเสรี)

อย่างไรก็ดี เป็นอีกเล่มที่มาได้จังหวะดี เหมาะเจาะต่อเวลา ถ้าอ่านช่วงดาวน์ๆ เซ็งๆ เหนื่อยๆ คงปาหนังสือทิ้งเพราะเล่าความเหนื่อยยากของการเป็นผู้ประกอบการและความเป็นผู้นำแบบไม่พัก ชีวิตอาจจะไม่สงคราม แต่ถ้าก้าวเข้ามาโลกธุรกิจแล้วอย่างไรก็มีแต่ต้องรบเท่านั้น UuU เห้อม ช่างเป็นเล่มที่ทำให้เราทั้งเหนื่อยและมีพลังสู้ต่อจริงๆ ค่ะ
3 reviews
February 19, 2022
This guy runs a pyramid scheme. He is constantly hyping up how he is a self made entrepreneur but it is BS. PHP agency is a pyramid scheme that makes its money from more people being recruited and paying them fees to join than actually selling products. This guy is just a salesman peddling generic info in order to get you to buy into the idea of his cult. This book has nothing to do with actually strategy. There are plenty of great books out there on the actual subject.
2 reviews
March 20, 2022
While this book had some good tips here and there, it fell woefully short of what it promised. The book is short on actionable strategies and looooong on self-aggrandizing anecdotes.

The best thing I can say about it is that it was an easy read. On the other hand, the content of the book has very little to do with the title (he makes passing mention of “thinking five moves ahead” a few times, and tries to shoe-horn the chess analogy where it doesn’t belong) and I didn’t feel any more confident about business strategy at the end of the book than I did at the beginning.

Finally, it’s worth noting that Bet-David is a bit of a sketchy character. As I read the book, I decided to look into his other content and didn’t like what I found. His PHP agency that he bases his credibility upon is dangerously close to a pyramid scheme, and he has used his Valuetainment and personal platforms to host anti-vax conspiracy theorists and make wild proposals to former presidents. After engaging with some of his content I came away very skeptical that he was someone I wanted to take advice from.

At the end of the day, I found this to be a scattered read with some useful tips sprinkled in, delivered by a man with some questionable ethics. The useful tips earn it an extra star above the base, but nothing more. 2/5 stars.
Profile Image for Pavel Annenkov.
443 reviews123 followers
February 14, 2024
It's not about strategy

Don't be fooled by the cover and the title. Very shallow book. There are not any new idea and approach.
Profile Image for Marian Babić.
2 reviews
October 16, 2023
The book was really helpful in showing how to get ahead, both for yourself and your company. It gives you practical steps, tips, and advice on creating a positive work environment and growing your business based on some core principles.
Just so you know, reading it won't turn you into an entrepreneur overnight, but the author has some real experience and good advice to offer. I especially liked the part where the author talks about the best way to become more successful and prosperous is by giving people opportunities to grow with you. He emphasises the importance of relationships and the fact that you can't achieve much all by yourself. Creating win-win situations will always lead you in the right direction.
I'd suggest this book to anyone thinking about starting a business or struggling to manage an existing one.
Profile Image for Nilo0.
429 reviews94 followers
January 30, 2023
برای کسانی که مدیر یا صاحب کسب‌وکار هستند خوبه.
جالب اینجاست که نویسنده از طرف مادرش از ارمنیان ایران بوده و در تهران به دنیا اومده و بعد به آلمان و سپس آمریکا مهاجرت کرده و خیلی وقت‌ها به عنوان یه خاورمیانه‌ای عجیب شناخته می‌شده.
Profile Image for William Bahr.
Author 3 books17 followers
January 1, 2021
Way more than Five Moves to move you onward and upward!

This is a fantastic book, extremely well written and researched, the result of the author’s (and presumably coauthor’s) effort to make synergistic and self-reinforcing the individually powerful triad of his research, his writing, and his business.

While his title talks about Five Moves (something that maybe only true geniuses can handle), it’s really his Rule of Three that he uses most often, especially urging one to always think about having three options, and evaluating each one of them before moving in any particular direction. Very few people do this, and it would be highly advantageous to more people if they did. Just stopping to think and force oneself to ask “What else could I do?” will often generate highly creative and profitable solutions.

The author uses the Rule of Three in recommending another tool, a simple investment tool in place of the more familiar and complicated financial analysis, e.g., involving Net Present Value, Internal Rate of Return, and Return on Investment. The author’s investment tool he calls Investment Time Return (ITR) Analysis and describes it as a formula. While I couldn’t find it mentioned anywhere else on-line, it goes basically as follows: Ask yourself: 1. Investment: How much will it cost or save you? 2. Time: How much time will it take us and save us? 3. Return: Calculate the return on the money and time involved in the decision. Another way of thinking about this is: 1. What are your total costs (I = investments = payments/borrowing + interest + taxes + insurance + fees + interest, etc)? 2. Over which time period (T = time) are those costs being born? 3. What are your total returns (R= returns) and when are those returns expected (and how probable)? Obviously, while the author lays out no prescribed formula given, the calculations should be simple and the comparison between any proposed three options should give you a good idea as to which one to choose.

Another thing that the author does is to practice what he preaches about making lists. The book is full of “what-to-do lists,” presumably built upon the author’s experience both in his own business and reading the extraordinary number of books he professes to read. Interspersed among the various lists for the different environments in which a business entrepreneur is likely to find himself are many fascinating stories given as examples of what to do and not do.

Still another thing the author emphasizes is “knowing yourself.” Quite often one will analyze a situation that went well or didn’t go well and look only at what happened or what someone else did. The author strongly encourages one to ask oneself what was going on in one’s own mind while this event occurred and to take some responsibility. Doing so will allow the best way to avoid future mistakes.

Yet another thing is effectively working with others to find out what their goals are, especially in hiring them to begin with, and then, when/if their performance falters, asking them to compare their goals and their performance.

A final example among the many, many other winning concepts the author talks about is developing speed, a key element in success. The way to do this is to continually simplify and practice all processes involved.

The author ends his book with a Personality Identity Audit (so you can find out your own real goals), a Solve For X Worksheet, and a Recommended Reading list of his Top 52 Business Books.

As with some other books of this type, the reader may want to enthusiastically associate himself in some way with the author’s wide-ranging businesses, especially after going to the author’s website and Youtube offerings. The best way to do this, of course, is to practice what the author preaches. As the author himself strongly advises, first do one’s research, compare the opportunity with at least two others (Rule of Three), and then, before making a commitment, “walk into the future” (my term) and think about “Your Next Five Moves.”

Bottom-line and as a fellow author, I highly recommend this book!

Of possible interest: Strategy Pure and Simple: Essential Moves for Winning in Competition and Cooperation
Profile Image for Vikrama Dhiman.
159 reviews97 followers
February 27, 2021
Strategy that starts from the self

I really enjoyed this book. It had been in my Kindle library for a while. It came to me just at the right time. I highly recommend this book to anyone who works with people and struggles to understand why do 'others' not move fast, align better, think better ...
Profile Image for Anthony Cheng.
138 reviews
June 6, 2021
Where to start. The big idea of this book ("think five moves ahead") is basically a good one and there are helpful tips to mine here and there. But there's too much of what I call Dumb Salesguy Philosophy to wade through, nuggets of wisdom like "There are lions and sheep in this world. Be the lion" and citing (fictional) mobsters as models to emulate. You're much better off reading Dan Pink or anything in the Traction series.
Profile Image for Denis Vasilev.
681 reviews97 followers
January 5, 2024
Немного обо всем предпринимательском, взбодрить тривиальные, но действенные бизнес модели
Profile Image for Maria Isabel Chang.
130 reviews1 follower
May 2, 2023
This book really under-delivers what it actually offers. I don´t think anyone would master the art of business strategy after reading it. In addition, the tone in which it is written is extremely off-putting and makes any valuable advice given seem unserious. If you will read it, be prepared for the ''grind/hustle'' kind of talk you get from all those get-rich-fast YouTubers and Tiktokers. The author came across to me as extremely egocentric and self/absorbed and the anecdote about the tailormade painting of himself with inspiring historical figures was both cringe and disturbing. It was actually funny how, as I was approaching the end of the book, a short video on youtube of the author appeared on my feed - it was him complimenting and idolizing Andrew Tate. Irrelevant fact to this book review, but hopefully, that will make a case for not reading this book and save your time and potentially your money as well.
Profile Image for Ann Venkat.
53 reviews23 followers
April 19, 2020
Excellent book on strategies to accelerate your career. The personal anecdotes and no-nonsense (almost harsh) style of writing reminded me of bestselling author Ramit Sethi. Like a readable American version of Sun Tsu - the Art of War.

The tips and methods in this book are practical and totally work! I've used a couple in my own career, learning through trial and error. Hopefully, other readers can bypass the trial method and kickstart their career into high gear.

Some chapters are not relevant to folks who don't run a business, for example scaling your business. The concepts are applicable to some managers leading large teams or product unit intrapreneurs, but may not feel useful to all readers. However, all readers will find practical nuggets of wisdom to turbocharge their professional careers.
Profile Image for Evan Song.
11 reviews3 followers
April 4, 2023
Solid book with lots of info about how to start and maintain a business. Definitely dragged towards the end and I struggled to stay motivated to finish. Fiction or history will be up next!
Profile Image for Jürgen Jürgenson.
6 reviews1 follower
March 10, 2021
A strong short book about:
1. Knowing Yourself
2. Ability to reason
3. Building the team
4. Strategies to scale
5. Power Plays
Profile Image for Angela Lam.
352 reviews18 followers
November 30, 2022
Was expecting a real strategy book that teaches you how to identify the next moves. But this is more of looking at 5 aspects of a business (not really moves per se).

The insights come from his personal experience, people he studied and books he read. Steps 1-3 are more about knowing yourself....Only steps 4-5 are really business-focused. It makes sense, since business is often an extension of yourself. The 5 "moves" are about:
1. Understanding yourself
2. Solving problems effectively
3. Building a winning team
4. Strategizing to scale
5. Mastering power plays

The book is a bit too rara for me....since I expected a strategy book, not a motivational one.
It's supposed to be a how-to book, yet I find that much of the advice is still at a generic conceptual level. There's a lot about how cocky, angsty and short-sighted he used to be, and how he has changed. Then he would use those examples, backed by quotes/ideas from books and famous people, to share what you should do. In a way, each of the 5 topics warrant a book by itself. So the content is understandably a little general.

Oh, there are A LOT of lists…but the points in the lists aren’t always very distinct or actionable (to me at least).

Basically, it's an ok book. Nice overview of things to consider in business. But I didn't take much from it since most of the ideas are already found in other books.

Still, if you haven't read widely on business or thought about where you're headed in life, then this book could be a great place to start.

Book summary at: https://readingraphics.com/book-summa...
Profile Image for FAIZAN KHAN.
70 reviews3 followers
June 25, 2021
this book is going to equip you like no other 
you don't want your competitors to read this book (pat's on that level now that he doesn't care lol)
your success in business is directly connected to the strategy you employ
the book is full of wisdom and its now time to know your next 5 moves
Profile Image for Ann Venkat.
53 reviews23 followers
April 19, 2020
Excellent book on strategies to accelerate your career. The personal anecdotes and no-nonsense (almost harsh) style of writing reminded me of bestselling author Ramit Sethi. Like a readable American version of Sun Tsu - the Art of War.
The tips and methods in this book are practical and totally work! I've used a couple in my own career, learning through trial and error. Hopefully, other readers can bypass the trial method and kickstart their career into high gear.
If I had to modify something, I would probably indicate which chapters are not relevant to folks who dont run a business, for example scaling your business. The concepts are applicable to some managers leading large teams or product unit intrapreneurs, but may not feel useful to all readers.
Profile Image for Rey.
184 reviews23 followers
June 21, 2022
Very good.

Has all the traits you would associate with Patrick Bet David product. Very comprehensive, very entrepreneurial.

Gives some excellent tips and advice on running and maintaining yourself and by extension your business.

From the examples he gives to the way its organised, the writing style feels pretty much like him talking to you personally. Moreover, just like one of his youtube videos it overdelivers in value.

A business book you can go back to over and over again. Very recommendable.
Profile Image for Aleks Dinic.
15 reviews
September 11, 2023
Great book on business with many parallels to life. Some of the key parts I liked:

“I’ll make him an offer he can’t refuse” basically when negotiating display to the other party of all of the benefits he would be getting from doing business with you where it would be foolish for them to deny making a deal.

The main premise of this book is to plan last the first move. Never make a decision without thinking of the next moves after that. This basically is a way of thinking that trains you to not react off of impulse. It is important before doing/saying something to play out how the people around you will respond. Then based on how you think they will respond plan out how you will react when they respond this way.

Good book
Profile Image for Jim Razinha.
1,370 reviews73 followers
August 24, 2021
I recently saw a stack of seven books on a city manager's desk; one was a dictionary of finance terms and another was The Daily Stoic and I decided to read the other five, of which this was one. This is the third of those five and I can tell without reading the last two (yet) that it is the least. Probably of those sought out by people who like so-called motivational books, it underdelivers on so many levels, especially its subtitle. I guess the author has a following on some platforms I don’t follow anyone on. That’s good for him. And the followers. I should disclose that I do not like sales pitches and this is one big sales pitch. Now, I can find value even in dislikes, and there are a couple of quotables but overall, this is a disappointment and there was no mastering, save by the author over people he convinced to shell out money for his product. He is after all, a salesman, and boy, does he have an axe to grind - I found that entire theme off putting. (I was annotating a highlight with my own observation … below … and it dawned on me from that note that the author strikes me as rather immature. Your mileage may vary.)

Sometimes he makes sense (After listing 10 types of crises and acknowledging many are out of one's control, "Crises have different lifespans. Some last an hour, and others can last a quarter or even a year." , and then contradicts himself ("The way you react either shortens or extends the crisis.")

Sense: Eight traits of what he calls "expert processors"... ("processing" is "the ability to make effective decisions based on access to information at hand")

1. They ask lots of questions. Having more data leads to making better assumptions. What caused this? How can we solve it? How can we prevent it from happening again?
2. They don’t care about being right or wrong. They’re interested only in the truth. Great processors want to handle the situation and move on. If someone else has a better idea, great. Ego doesn’t become an obstacle to making the right decision.
3. They don’t make excuses. Wasting time and effort on why things went wrong isn’t their style.
4. They like to be challenged. Their priority is handling a situation quickly and effectively, and if other people have a solution—even if it differs from their own—they want to hear it. They relish people who cause them to consider alternatives or defend their position.
5. They’re curious. You can’t solve problems without knowledge. Processors are always learning more about their business and how it works. They love critical details as much as big ideas.
6. They prevent more problems than they solve. People who are really good at processing issues are also really good at spotting yellow flags before they turn red.
7. They make great negotiators. Curious problem solvers use logic to find a win for all parties involved.
8. They’re more interested in permanently solving a problem than putting a Band-Aid on it.
These are good.

Not so much: “I want you to channel all your fury and pain into fuel” he has a lot of axes to grind.

Sense: “The less your business depends on you, the more valuable it is. The more your business depends on you, the less valuable it is. There’s no exit opportunity if the business relies on your personality.”

Not so much: “The key with this exercise [a Personal Identity Audit] is to treat it with the utmost respect. You don’t need to finish fast or aim for a perfect score; the only right answer is the honest answer. The idea is to have a breakthrough. The more emotional it is for you, the more the likelihood of it creating a breakthrough” Yes. He has his own personality test.

Sense: “The simple questions in business are binary. Their answer is either yes or no. The trap is believing that all answers are binary.”

Not so much: He has some curious heroes here. Joe Rogan?

Sense: “Once a month, get together in a room with your leadership team—or simply a group of three to five trusted, open-minded peers—and spend an hour focused on the next big problem to solve.”

Not so much: “Too many people judge entrepreneurs by who they are now instead of who they were before.” Substitute any degree of success or maturity for “entrepreneur”.

Sense:
Five Questions to Ask to Identify the Real Issue

1. Do I know what the real issue is, or am I looking at a symptom?
2. Does the team have the data regarding the real issue?
3. Is the issue real, or is it an assumption or someone else’s opinion?
4. Is there a tangible issue, or is it simply a hurt ego?
5. Am I thinking emotionally or logically?


Sort of:
Granting equity to your team is more art than science. When it’s done correctly, you will accomplish three objectives:
1. You’ll transform your team members’ thinking from an employee mentality to an ownership mentality.
2. You’ll incentivize your people to work harder and smarter to increase your company’s value.
3. You’ll increase employee retention by structuring compensation intelligently.
Doesn’t translate well into non-business, but “equity” can be a seat at the table, consideration during decisions, valued opinions.

That’s enough. I can’t recommend this book.

I wanted to give credit to the author for using actual quotes and not the all too often unsourced, misattributed, and generally wrong ones floating out there in the web. But… he trapped himself. Several were incorrectly attributed.

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