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Scorecard Marketing: The four-step playbook for getting better leads and bigger profits
BUSINESS SUCCESS STARTS WITH LEAD GENERATION The first step towards gaining customers, increasing profit, driving growth, and attracting investors is your ability to secure warm leads. Scorecard marketing is the perfect tool to achieve this, attracting a steady stream of qualified leads and engaging with the right people. Read Scorecard Marketing and learn how
137 pages, Kindle Edition
Published September 8, 2022
226 people are currently reading
1770 people want to read
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Displaying 1 - 18 of 18 reviews
May 3, 2023
A pure advertisement for the ScoreApp platform. Fine, create a book to promote your product but don’t try to pretend it relates to a broader concept.
August 10, 2023
It's basically a lead magnet for his product. Which is fine. And I got it for free on Amazon Kindle Unlimited anyway. But if I'd paid for it I'd be fuming.
The funny thing is, his product, the scorecard sounds bloody amazing and I'm going to invest in it. So the book did its job.
The funny thing is, his product, the scorecard sounds bloody amazing and I'm going to invest in it. So the book did its job.
May 27, 2023
Good insights, But
this book spent a whole lot of time pitching an app. it’s hard not to see the whole thing as an advertisement.
this book spent a whole lot of time pitching an app. it’s hard not to see the whole thing as an advertisement.
May 10, 2023
Hoping to use ScoreApp
Hopefully I could afford it for my business and other dreams to pursue. Highly recommended for marketing peeps! It’s all about personalized approach, data analysis and keeping those warm leads warm until the deal is sealed.
Hopefully I could afford it for my business and other dreams to pursue. Highly recommended for marketing peeps! It’s all about personalized approach, data analysis and keeping those warm leads warm until the deal is sealed.
May 24, 2023
very boring, tries to upsell you his other tools.
It's one of this books that don't teach anything, don't go deep enough, does not tell you how to do things and just tries to sell you other stuf.
I don't trust people like this.
It's one of this books that don't teach anything, don't go deep enough, does not tell you how to do things and just tries to sell you other stuf.
I don't trust people like this.
April 22, 2023
Its ads for scorecard platform -
The book is ok, but it's a pure advertisement for the platform.
Books shouldn't sell the platform, and the book should be helpful, informative, educative, and entertaining... unfortunately, this is not a book. This book is just a guide on how to use platfrom.
The book is ok, but it's a pure advertisement for the platform.
Books shouldn't sell the platform, and the book should be helpful, informative, educative, and entertaining... unfortunately, this is not a book. This book is just a guide on how to use platfrom.
November 23, 2023
There is some decent info here about why using scorecard type marketing early on is beneficial for building a company and maintaining customers. Unfortunately 3/4 of this book is bogged down by sales pitch to use their own proprietary software. Pretty scummy move if you ask me. Debatable weather or not the price of the book is worth it.
TLDR: Just google scorecard marketing and spend a weekend diving in, you will learn more than reading this book.
TLDR: Just google scorecard marketing and spend a weekend diving in, you will learn more than reading this book.
August 14, 2023
There are some great insights into marketing and lead generation, but about halfway in, I couldn't help but feel like I was being given the hard sell. It feels very much like a large infomercial about ScoreApp.com - however that aside, I still found it a good read.
March 22, 2024
I have this pile of books that my girlfriend bought me. I wanted to read a fast one to move towards my goal. This little guy took a lot longer than expected. I want to preface this and say that had a scorecard been used to measure my level of interest in this book, I would not have been sent this book.
The first 30 or so pages are really good. I was excited. This is the part of the book where they provide value. Contextualizing the Scorecard apps position in the market. Unfortunately the next 100 pages were literally how their app works and why you need to use it. They didn't even put screenshots or anything fun in. It's just descriptions of stuff.
Now this is likely very useful to a person who wants to use their app. However this book SHOULD have been like 100 pages of why scorecard marketing is interesting. Examples of how businesses have worked it. Case studies on how it implements with other things like content marketing.
Technically they kinda wishy washy did that, but like I said it was 30, very small pages. There is a whole lot that could have been done to stretch out the value side of this. Then someone like me would read it, get to the app tutorial and feel like okay, that's cool.
Now the app sounds nifty. On the other hand this book is really only for people who want to use their app.
The first 30 or so pages are really good. I was excited. This is the part of the book where they provide value. Contextualizing the Scorecard apps position in the market. Unfortunately the next 100 pages were literally how their app works and why you need to use it. They didn't even put screenshots or anything fun in. It's just descriptions of stuff.
Now this is likely very useful to a person who wants to use their app. However this book SHOULD have been like 100 pages of why scorecard marketing is interesting. Examples of how businesses have worked it. Case studies on how it implements with other things like content marketing.
Technically they kinda wishy washy did that, but like I said it was 30, very small pages. There is a whole lot that could have been done to stretch out the value side of this. Then someone like me would read it, get to the app tutorial and feel like okay, that's cool.
Now the app sounds nifty. On the other hand this book is really only for people who want to use their app.
March 9, 2025
A very interesting type of marketing. Essentially the gist of this book is to use a quiz as a marketing tool to engage someone in a product. Very much a sales pitch for the authors own Scorecard App which enables similar quizzes. More than it being a marketing guide, i thought of it as someone trying to sell me a product.
There do seem to be some good insights in the first half of the book in terms of human psychology and why this would be a method of marketing you would want to try.
It fails to acknowledge the cost and time created by this additional step in the marketing process. Essentially you’re marketing this scorecard instead of the actual product, before someone can get to the product; adding an additional layer to marketing in terms of costs may it labour or financial, to only have to spend around the same as used to for the original product you’re trying to sell.
Wouldn’t recommend this book to anyone but would encourage to read a one page description of what a scorecard can do.
Im trying to find a system to rate non-fic books. So far just going with how much it impacted me/ how much useful and actionable insights I gained from a book as 3-5 stars; and if i didnt gain anything of note, its 1-2 stars.
There do seem to be some good insights in the first half of the book in terms of human psychology and why this would be a method of marketing you would want to try.
It fails to acknowledge the cost and time created by this additional step in the marketing process. Essentially you’re marketing this scorecard instead of the actual product, before someone can get to the product; adding an additional layer to marketing in terms of costs may it labour or financial, to only have to spend around the same as used to for the original product you’re trying to sell.
Wouldn’t recommend this book to anyone but would encourage to read a one page description of what a scorecard can do.
Im trying to find a system to rate non-fic books. So far just going with how much it impacted me/ how much useful and actionable insights I gained from a book as 3-5 stars; and if i didnt gain anything of note, its 1-2 stars.
September 18, 2024
Explode Your Marketing - Customize Your Sales Pitch
This is really a sales book on Scoreapp disguised as training. And I’m ok with that because I’m in sales. They make the case for scoreapp. While there are other ways to gather the best info/data about ur client so u can customize solutions based on their challenges m, this makes it easier and concise. U also have control of the quizzes and can test and adjust it as needed. I recommend it.
This is really a sales book on Scoreapp disguised as training. And I’m ok with that because I’m in sales. They make the case for scoreapp. While there are other ways to gather the best info/data about ur client so u can customize solutions based on their challenges m, this makes it easier and concise. U also have control of the quizzes and can test and adjust it as needed. I recommend it.
October 13, 2023
Great insights, not just the tool was discussed
This book provided great insights into marketing and consumer psychology in part 1. Then in part 2, it talked about a tool to implement the concepts mentioned earlier in the book.
This book provided great insights into marketing and consumer psychology in part 1. Then in part 2, it talked about a tool to implement the concepts mentioned earlier in the book.
April 8, 2024
Muy pero muy bueno
Me ha gustado mucho el enfoque del libro. Me ha convencido de la utilidad del scorecard para generar buenos leads.
Había experimentado con Ias encuestas, pero sin duda el enfoque de los scorecard es superior.
Lo implementaré de inmediato.
Me ha gustado mucho el enfoque del libro. Me ha convencido de la utilidad del scorecard para generar buenos leads.
Había experimentado con Ias encuestas, pero sin duda el enfoque de los scorecard es superior.
Lo implementaré de inmediato.
February 2, 2025
a commercial about score cards
The first part war very insightful but then the book become a huge commercial about a product from the author. It is interesting but kind too focused on the product
The first part war very insightful but then the book become a huge commercial about a product from the author. It is interesting but kind too focused on the product
October 9, 2023
sounds like a good marketing method
Scorecard marketing makes sense. Daniel and provided data has convinced me to test this out. Cant wait to see resulta
Scorecard marketing makes sense. Daniel and provided data has convinced me to test this out. Cant wait to see resulta
January 25, 2024
This whole book is one big ad for a product. And honestly, I appreciate the hustle.
August 27, 2024
Solid read
Worth the read even if you know about scoreapp. For me it helped solidify my desire to persue this type of marketing. Well written, compelling.
Worth the read even if you know about scoreapp. For me it helped solidify my desire to persue this type of marketing. Well written, compelling.
March 26, 2025
The concept of scorecard marketing is really good, but honestly, a well-made 20-minute YouTube video would be enough.
I don’t like that the book is essentially part of a sales funnel for his app, ScoreApp. The entire book feels like it’s just trying to push you into using the app. So, even though it’s a low-cost book, I feel like I just paid for a lengthy advertisement, something that should have been free.
I don’t like that the book is essentially part of a sales funnel for his app, ScoreApp. The entire book feels like it’s just trying to push you into using the app. So, even though it’s a low-cost book, I feel like I just paid for a lengthy advertisement, something that should have been free.
Displaying 1 - 18 of 18 reviews