BUSINESS SUCCESS STARTS WITH LEAD GENERATION The first step towards gaining customers, increasing profit, driving growth, and attracting investors is your ability to secure warm leads. Scorecard marketing is the perfect tool to achieve this, attracting a steady stream of qualified leads and engaging with the right people. Read Scorecard Marketing and learn how
It's basically a lead magnet for his product. Which is fine. And I got it for free on Amazon Kindle Unlimited anyway. But if I'd paid for it I'd be fuming. The funny thing is, his product, the scorecard sounds bloody amazing and I'm going to invest in it. So the book did its job.
Hopefully I could afford it for my business and other dreams to pursue. Highly recommended for marketing peeps! It’s all about personalized approach, data analysis and keeping those warm leads warm until the deal is sealed.
The book is ok, but it's a pure advertisement for the platform.
Books shouldn't sell the platform, and the book should be helpful, informative, educative, and entertaining... unfortunately, this is not a book. This book is just a guide on how to use platfrom.
There is some decent info here about why using scorecard type marketing early on is beneficial for building a company and maintaining customers. Unfortunately 3/4 of this book is bogged down by sales pitch to use their own proprietary software. Pretty scummy move if you ask me. Debatable weather or not the price of the book is worth it.
TLDR: Just google scorecard marketing and spend a weekend diving in, you will learn more than reading this book.
There are some great insights into marketing and lead generation, but about halfway in, I couldn't help but feel like I was being given the hard sell. It feels very much like a large infomercial about ScoreApp.com - however that aside, I still found it a good read.
I have this pile of books that my girlfriend bought me. I wanted to read a fast one to move towards my goal. This little guy took a lot longer than expected. I want to preface this and say that had a scorecard been used to measure my level of interest in this book, I would not have been sent this book.
The first 30 or so pages are really good. I was excited. This is the part of the book where they provide value. Contextualizing the Scorecard apps position in the market. Unfortunately the next 100 pages were literally how their app works and why you need to use it. They didn't even put screenshots or anything fun in. It's just descriptions of stuff.
Now this is likely very useful to a person who wants to use their app. However this book SHOULD have been like 100 pages of why scorecard marketing is interesting. Examples of how businesses have worked it. Case studies on how it implements with other things like content marketing.
Technically they kinda wishy washy did that, but like I said it was 30, very small pages. There is a whole lot that could have been done to stretch out the value side of this. Then someone like me would read it, get to the app tutorial and feel like okay, that's cool.
Now the app sounds nifty. On the other hand this book is really only for people who want to use their app.
This book provided great insights into marketing and consumer psychology in part 1. Then in part 2, it talked about a tool to implement the concepts mentioned earlier in the book.