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Unlimited Power : The New Science Of Personal Achievement Paperback – December 22, 1997
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Anthony Robbins calls it the new science of personal achievement. You'll call it the best thing that ever happened to you.
Anthony Robbins has proven to millions through his books, tapes, and seminars that by harnessing the power of the mind you can do, have, achieve, and create anything you want for your life. He has shown heads of state, royalty, Olympic and professional athletes, movie stars, and children how to achieve. With Unlimited Power, he passionately and eloquently reveals the science of personal achievement and teaches you:
* How to find out what you really want
* The Seven Lies of Success
* How to reprogram your mind in minutes to eliminate fears and phobias
* The secret of creating instant rapport with anyone you meet
* How to duplicate the success of others
* The Five Keys to Wealth and Happiness
Unlimited Power is a revolutionary fitness book for the mind. It will show you, step by step, how to perform at your peak while gaining emotional and financial freedom, attaining leadership and self-confidence, and winning the cooperation of others. It will give you the knowledge and the courage to remake yourself and your world. Unlimited Power is a guidebook to superior performance in an age of success.
- Print length448 pages
- LanguageEnglish
- Publication dateDecember 22, 1997
- Dimensions5.5 x 1.12 x 8.44 inches
- ISBN-100684845776
- ISBN-13978-0684845777
- Lexile measure1040L
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"He comes across as a dedicated, idealistic, and brilliant young man; it is impossible to read his book without absorbing some of his dynamic enthusiasm." -- Magill Book Reviews
Product details
- Publisher : Free Press
- Publication date : December 22, 1997
- Edition : Reprint
- Language : English
- Print length : 448 pages
- ISBN-10 : 0684845776
- ISBN-13 : 978-0684845777
- Item Weight : 13.6 ounces
- Dimensions : 5.5 x 1.12 x 8.44 inches
- Lexile measure : 1040L
- Best Sellers Rank: #25,395 in Books (See Top 100 in Books)
- #493 in Success Self-Help
- #609 in Motivational Self-Help (Books)
- #682 in Personal Transformation Self-Help
- Customer Reviews:
About the author

For more than 30 years Tony Robbins' passion has been helping people BREAK THROUGH and take their lives to another level—no matter how successful they already are—in the areas that matter most: their business, personal finance, intimate relationships, careers and health.
Tony Robbins has helped more than 50 million people from more than 100 countries transform their lives and their businesses through his books, audio programs, health products, live events and personal coaching. He's been fortunate enough to work with everyone from presidents of countries to some of the true legends of entertainment, sports and the business world. But his work is not limited to Fortune 500 CEOs and athletes. He has a special passion for small-business owners, parents and students.
Being the Chairman of seven privately held companies and five holding companies in diverse industries keeps him busy. Many of his companies have become brands that are leaders in their category—from the award winning Namale Resort & Spa in the Fiji Islands, to Twinlab and Metabolife in the sports nutrition field, to the Anthony Robbins brand in personal and professional improvement.
Most of Tony's core strategies for creating breakthroughs have come from his work with some of the biggest names in the business world: He's had the privilege of modeling and distilling the strategies of leaders in some of the fastest-growing companies in the world. He's used these distinctions to help optimize and grow enterprises to new and more profitable levels.
One of the things Tony is most proud of is his humanitarian work through the non-profit Anthony Robbins Foundation. He's always believed that if we're blessed enough to have insight and economic opportunities, then we're also blessed enough to be able to give back. To those who much has been given, much is expected. Tony Robbins is extremely blessed to be able to feed more than two million people in 56 countries every year through his International Basket Brigade.
Customer reviews
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Learn more how customers reviews work on AmazonCustomers say
Customers find this book to be a must-read that walks readers through a life-changing path, providing step-by-step processes for success. The audio quality receives mixed feedback, with some praising it as a great audiobook while others note it's not the audio version of the book. The readability is also mixed, with some finding it easy to understand while others find it wordy.
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Customers praise this book, describing it as a must-read and the best of Tony Robbins' works, with one customer noting it serves as a great refresher.
"...You can get the life that you desire and deserve by reading this book...." Read more
"No problems" Read more
"...A good book and a definite asset to those who are looking to improve themselves and change their lives for the better...." Read more
"...At least its more value earlier, I haven't finished it yet." Read more
Customers find the book highly motivational, with several noting it walks readers through a life-changing path and provides valuable information. One customer mentions it teaches NLP in a subtle way, while another says it helped them become a better person.
"...brain as to how to represent what is occurring." (p. 54) Belief is a powerful tool that allows us to take action that can cause us to create..." Read more
"...are a must-read for anyone that wants to learn to have more control over their emotional states. &#..." Read more
"...This book has information that will allow a person to tap into and use those tools that we naturally have to make change for the better whether it..." Read more
"...What else do you need to know? This one is better than Awaken the Giant within By the Way...." Read more
Customers find the effectiveness of the movie positive, appreciating its step-by-step processes and techniques for achieving success.
"...Power" is mostly about NLP, which are techniques to re-program your nervous system so you can feel differently about anything you want, and to..." Read more
"...In terms of the rest of the book, it really deals with goal setting and how to reach them...." Read more
"...There are a number of techniques and processes discussed in the book. You do not need to try and master all of them. You just need to try...." Read more
"...NLP seems kitschy at first but has some usefulness. Modeling seems intuitive but so few people do it...." Read more
Customers have mixed opinions about the readability of the book, with some finding it very easy to understand and exceptionally well written, while others find it awkward to read and too wordy.
"...His writing style was familiar, like he was speaking as a friend. It made for a quick and easy read and I sped through the book...." Read more
"...The words and ideas are timeless. I highly recommend it to anyone looking for personal and financial growth." Read more
"I love Tony Robbins and his content, but this book was a bit awkward for me to read. I just couldn't stay engaged and follow along." Read more
"...A note about style. Tony is a booster who writes as he speaks, in simple terms and with great enthusiasm to engage the broadest possible audience...." Read more
Customers have mixed opinions about the audio quality, with some finding it great while others note that it is not the audio version of the book.
"...This is done by combining visual, auditory, kinesthetic activities...." Read more
"...This is just 50 minutes of audio that is more a of a synopsis. That being said, it is still a good product." Read more
"...Tony is a powerful speaker and people who have not read about him or seen him live should take a chance to read this book...." Read more
"...of the illustrations and examples in the book, it's much better than the audio version and much more detailed...." Read more
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Top reviews from the United States
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- Reviewed in the United States on December 3, 2016Format: PaperbackVerified PurchaseHave you dreamed of a better life? Are you finding yourself not receiving the results that you want? Well, if you answered yes to these questions, then this book may be for you. You can get the life that you desire and deserve by reading this book. This book not only gives knowledge, but it also provides exercises and examples of situations where these activities worked.
I've already began using many of the tools in this book in my life. I have assisted my friend with overcoming stage fright by using my skills in "anchoring," as well as I have learned how to build rapport easily by "mirroring" and "matching" the people I speak with. Because of Tony, I have been able to achieve high scores in my metrics at my job. I honestly wouldn't have been able to do it without the tools I have learned from this book. I didn't know I was overachieving at work until my supervisor sat down with me and informed me. I am proud of how far I have came because of reading.
Tony Robbins is a master of personal achievement and has worked with people through his books, seminars, and his audio recordings.
This book is a guidebook for you to become conscious for the habits you've been doing your whole life. This book allows you to obtain awareness of your patterns and behaviors and how to change them quickly so you can obtain instant results.
The book begins with the importance of recognizing your state of mind and how it influences your actions. Although you behave differently in different moods, Tony emphasizes that you are the same person and any state of mind that doesn't enable you to act your best is paralyzing. A popular example that Tony Robbins uses in his seminars would be his fire walk. Several people paralyze in fear before walking on fire, however, he proves that with a "resourceful" state of mind, anyone can do it. Being in a resourceful state affects the body physiologically causing an individual to perform better.
Tony then describes "beliefs" and how it could limit us or allow us to achieve more. He describes, "Beliefs are like commanders of the brain. When we congruently believe something is true, it is liking delivering a command to our brain as to how to represent what is occurring." (p. 54) Belief is a powerful tool that allows us to take action that can cause us to create desired outcomes. Our beliefs come from our environment, events, knowledge, past results, and from creating in our own mind what we desire in our future. Whatever we believe is our reality. He helps determine what beliefs are limiting and what beliefs are empowering.
Tony then provides information on how to master the mind by utilizing Neuro-Linguistic Programming (NLP). This is done by combining visual, auditory, kinesthetic activities. He gives examples on how to recognize these three categories within conversations.
In part 2 of Tony Robbin's book, he gives instructions on how to formulate your outcomes. The steps are found below:
1. State your outcome in positive terms.
2. Be as specific as possible.
3. Have an evidence procedure.
4. Be in Control.
5. Verify that your outcome is ecologically sound and desirable.
He proceeds with asking a question that he commonly asks in his seminars, "If you knew you wouldn't fail, what would you do?" He then gives instructions on creating a list of your desires and provides exercises when it comes to reaching those outcomes and the duration of time it will take to reach those goals.
One of Tony's favorite topics is building rapport. In his next chapter, he explains how essential it is to learn how to build rapport. We typically like people that are like us. When utilizing the skills learned from NLP, building rapport can be done by, "mirroring," or "matching" a person. He explains how mirroring someone can cause you to adopt that individual's feelings.
When disagreeing with an individual, Tony provides three phrases where we can contain rapport and avoid conflict.
These phrases are:
"I appreciate and..."
"I respect and.."
"I agree and..."
The above phrases build rapport by acknowledging their thoughts without denegration or ignorance with words such as, "but" or "however."
Another crucial tool explained in the book is the power of "reframing." He explains this as an action, like a "footstep" that can give us different experiences based on the context of the action that occurred. Our framing is dependent on our past experiences. Changing our frame of reference by looking at a situation from a different point of view can result in changing the way we respond in our life. Reframing is essential because we can respond to situations appropriately.
The next tool that Tony mentions is, "Anchoring." Anchoring can be positive or negative and it occurs when a person is in an intense state where the body and mind are corresponding together from a stimulus that provides a peak of state.
The Keys to Anchoring (further explained in Tony's book)
-Intensity of the State
-Timing (Peak of Experience)
-Uniqueness of Stimulus
-Replication of Stimulus
In the final section of Tony's book, he talks about values and how it can cause failure. He then helps readers determine what their values are. Discovering values is important of one's self, and also important when working with another person. He concludes the book with challenging his readers to model excellence and produce life exactly as how it is desired and reviews the tools described throughout the book.
- Reviewed in the United States on July 18, 2017Format: KindleVerified PurchaseBoth "Awaken the Giant Within" and this book are a must-read for anyone that wants to learn to have more control over their emotional states. "Unlimited Power" is mostly about NLP, which are techniques to re-program your nervous system so you can feel differently about anything you want, and to get yourself into or out of whatever state you want.
There are techniques in this book, for example, that can help you feel differently about a person you really dislike or that you are intimidated by. There are also techniques for changing how you feel about a past negative event.
For a clear understanding of why we do what we do, and exercises for figuring out what your values in life are, so that you can make sure that what you do will meet those values (which is the only way to truly be happy), I recommend his other book, "Awaken the Giant Within." That book will help you find conflicts in your values which may be the cause of some of your indecisions and in some cases, self-sabotage.
- Reviewed in the United States on February 25, 2015Format: PaperbackVerified PurchaseI had purchased Robbins' book Awaken the Giant Within as my first read but realized something. If you ever attended a University and did Graduate work and there's an author's work you need to read as requisite; you've been informed by the professor that it would help that you've read the author's previous works but isn't required----it's best that you go and read that author's previous work! Invariably what will happen is that during the lectures the professor will refer to the author's previous works quite often and during the discussions it will seem like everyone else knows the author's previous works except YOU.
True to what has been stated Awaken the Giant Within makes a lot more sense after reading Unlimited Power.
Unlimited Power, in terms of content, does not differ from the works by Denis Waitley, David Schwartz, Robert Anthony, Earl Nightingale, and ,many more. Feeling down---think positive, get confident, etc. Very much the same. The difference comes with Robbins' introduction of NLP (Neuro Linguistic Programming) which I imagine during the original publication of this book was a very foreign concept.
In a nutshell instead of dwelling on the why of feeling depressed, angry, frustrated, etc; Unlimited Power focuses on changing your 'state' to a positive one then and there. With NLP techniques this becomes possible but with much practice. A strong recommendation is that you look at these different techniques on Youtube (which didn't exist when this book was first published) to fully understand how to do certain NLP techniques. A lot of it (NLP) really does work. I'd imagine if you really want to conquer NLP then it would be beneficial to actually attend a NLP workshop in your city--that is until you see the prices!!!! Yikes!! But if you review a few or a couple of NLP techniques on Youtube (Most NLP techniques are pretty simple) and you master them then you can save yourself a few thousand dollars.
Another point that came from Unlimited Power that was surprising to me was the chapter on Energy. Basically, it talks about 'food combining'. What foods shouldn't be eaten with other food for digestion purposes. Surprisingly, by my third day of following the steps listed in this chapter I really DID find myself with more energy and waking up well before eight hours of sleep. Not that I was skeptical on this but I really did feel better.
In terms of the rest of the book, it really deals with goal setting and how to reach them. This isn't much different than what has been covered by many authors prior to Robbins especially Denis Waitley and Earl Nightingale (Nightingale was one of the first to really talk about this in The Strangest Secret). The spin I like about Robbins' method is that unlike Waitley and Nightingale who tell you to make and write out your goals; Robbins has you 'view' or picture what the outcome of your goal is going to look like first.
A good book and a definite asset to those who are looking to improve themselves and change their lives for the better.
The only question and curiosity I have is that it isn't very clear as to What Anthony Robbins actually did to turn His life around? He mentions being very young, being frustrated and wanting to make a change in his life and he does. Then he jumps to five years later to where he has money, a family and a monster of a house in Del Mar CA. I don't know him to be a businessman selling a particular product. I know he gives seminars. There seems to be a void between when he was down and out to being happy and successful.
Top reviews from other countries
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Valeria RamirezReviewed in France on August 4, 2014
5.0 out of 5 stars commentaire
Vraiment bien comme livre, très facile à lire et à suivre, très intéressant pour faire une réflexion de sa vie.
- Sudarsan khanalReviewed in the United Arab Emirates on January 16, 2021
5.0 out of 5 stars Unlimited power
One of my favorite
- Marcos OliveiraReviewed in Brazil on July 19, 2023
5.0 out of 5 stars My favorite book all times
Format: KindleVerified Purchaseread countless times in my native language (Portuguese) and read now in the original language. I have an already yellowed version from the 80s... my treasure that will one day be autographed by the nlp Wizard.
-
IvanReviewed in Mexico on March 29, 2024
5.0 out of 5 stars Increible
Format: PaperbackVerified PurchaseEl mejor libro del mundo
- SurajReviewed in India on April 12, 2025
5.0 out of 5 stars Life Changing Content...!!!
The Title of the book is more than enough to tell you what actually it has to offer you. Anthony Robins is no less than a Legend, he has transformed many lives and yet counting. The man has incredible knowledge, his way of putting things and explaining them is just top notch. He throws us into a process of self discovery and realization, he doesn't do things rather makes us do them and find answers for ourselves on our own. It's gets really tough and challenging to find a way through, but that's where your real test lies, "When the going gets tough, The tough gets going...!!!" and accomplishes his goal by Activating and Unleashing the "Unlimited Power" within. Very Strong Content, a must read for everybody.