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Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business Audible Audiobook – Unabridged

4.7 out of 5 stars 2,288 ratings

This guide from New York Times best-selling author Donald Miller is a must-have for any marketing professional or small business owner who wants grow their business. It will teach you how to create and implement a sales funnel that will increase traffic and drive sales.

Every day, your company is losing sales simply because you do not have a clear path to attract new customers. You’re not alone.

Based on proven principles from Building a StoryBrand , this five-part checklist is the ultimate resource for marketing professionals and business owners as they cultivate a sales funnel that flows across key customer touchpoints to effectively develop, strengthen, and communicate their brand’s story to the marketplace. In this book, you will learn:

  • The three stages of customer relationships
  • How to create and implement the one marketing plan you will never regret
  • How to develop a sales funnel that attracts the right customers to your business
  • The power of email and how to create campaigns that result in customer traffic and a growth in brand awareness
  • The keys to wireframing a website that commands attention and generates conversions

The inability to attract and convert new customers is costing business owners valuable opportunities to grow their brand. This prevents companies, both big and small, from making the sales that are crucial to their survival. With Marketing Made Simple, you will learn everything you need to know to take your business to the next level.

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Product details

Listening Length 4 hours and 19 minutes
Author Donald Miller, Dr. J.J. Peterson
Narrator Donald Miller, Dr. J.J. Peterson
Audible.com Release Date March 17, 2020
Publisher HarperCollins Leadership
Program Type Audiobook
Version Unabridged
Language English
ASIN B07TTTYZRK
Best Sellers Rank

Customer reviews

4.7 out of 5 stars
2,288 global ratings

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Customers say

Customers find the book easy to follow and appreciate its straightforward approach to marketing. They describe it as a practical guide that provides useful information, with one customer noting how each chapter includes exercises to put theory into practice. The book effectively breaks down the core fundamentals of storytelling marketing, and customers find it actionable, with one mentioning it's suitable for businesses of any size and type.

74 customers mention "Ease of understanding"70 positive4 negative

Customers find the book easy to follow and understand, appreciating its straightforward approach to marketing and simple framework.

"...emails and my website this book put it all together in a simple explanation I read this book in 6 days take notes and highlight info..." Read more

"...Donald writes every step out so clear you can’t mess it up." Read more

"...campaign — as discussed in this book — and will help ensure your writing is purposeful and fully empathizes with the customer's needs...." Read more

"...laying out the step-by-step blueprint on how to, not only build a complete marketing plan, but how to essentially build out your entire business...." Read more

53 customers mention "Value for money"53 positive0 negative

Customers find the book worth their time and consider it a fantastic resource.

"...I will be reading this book over and over it’s the best book for starting your online selling journey" Read more

"This book was comprehensive. The most helpful section was on creating your website's home page and making it effective for getting sales...." Read more

"...I certainly give you the benefit of the doubt, though. The content truly is great and really helpful...." Read more

"...up and running and trying to start my company, I thought this book was perfect...." Read more

38 customers mention "Helpful"38 positive0 negative

Customers find the book helpful and practical, providing useful information and clear actionable advice. One customer mentions it has changed their business, while another describes it as a fantastic guide.

"Solid advice and very actionable in any size or type of business...." Read more

"This book was comprehensive. The most helpful section was on creating your website's home page and making it effective for getting sales...." Read more

"...The content truly is great and really helpful. Just something to consider revising if you haven't already. :) Cheers!" Read more

"...And this book will show you how. I'm astounded at its practicality and direct message on how to ACTUALLY make a difference with your marketing..." Read more

32 customers mention "Information quality"32 positive0 negative

Customers appreciate the book's clear and considerate information, with one customer noting that each chapter includes exercises to put theory into practice, while another mentions it provides specific recommendations and templates.

"...I appreciate the framework and examples and have been able to instantly apply many things." Read more

"...Perfect balance of "how" and "why"...." Read more

"...Also, it prefers contentious techniques, as in popups for asking for an action...." Read more

"...minor nuisances, Don and JJ have put together a fantastic asset for small businesses. I have a clear map for an email marketing system...." Read more

8 customers mention "Storytelling style"8 positive0 negative

Customers appreciate the storytelling style of the book, which breaks down the core fundamentals of storytelling marketing, and one customer mentions it provides a rehearsal course to practice the story brand method.

"...But again it's a rehearsal course to practice the story brand method...." Read more

"...I did like the content about story telling from a marketing perspective. The content about how to layout your website is great...." Read more

"Tis book is a valuable resource and the perfect companion to the storybrand book...." Read more

"...really is a simple to understand book that breaks down the core fundamentals of storytelling marketing. A must read!!!" Read more

7 customers mention "Actionable"7 positive0 negative

Customers find the book actionable, with one customer noting that the recommendations can be implemented in any size or type of business.

"Solid advice and very actionable in any size or type of business...." Read more

"...There are tons of exercises where you brainstorm your own ideas — you read what he says and immediately apply it. That helped immensely...." Read more

"...The first one was a paradigm shift and an actionable plan to carry out. This one just goes in a little bit more in-depth more focused on marketing...." Read more

"...This one is straightforward, plain as day, and as actionable as it gets. You can start doing the steps in it now. Like, NOW...." Read more

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Top reviews from the United States

  • Reviewed in the United States on March 2, 2025
    Format: KindleVerified Purchase
    I need a good starting point of understanding how to market with sale funnels, emails and my website this book put it all together in a simple explanation I read this book in 6 days take notes and highlight info

    I will be reading this book over and over it’s the best book for starting your online selling journey
    3 people found this helpful
    Report
  • Reviewed in the United States on February 13, 2025
    Format: KindleVerified Purchase
    Solid advice and very actionable in any size or type of business. I appreciate the framework and examples and have been able to instantly apply many things.
    2 people found this helpful
    Report
  • Reviewed in the United States on February 7, 2025
    Format: KindleVerified Purchase
    I highly recommend to anyone who’s a business owner and knows nothing about marketing. Donald writes every step out so clear you can’t mess it up.
    One person found this helpful
    Report
  • Reviewed in the United States on August 20, 2020
    Format: KindleVerified Purchase
    This book was comprehensive. The most helpful section was on creating your website's home page and making it effective for getting sales. All throughout, there was a lot of "duh, why didn't I think of that?" and no doubt, this book gave me a clear plan of attack for each stage of the funnel I'll be building. Perfect balance of "how" and "why".

    However, I *highly* suggest reading this in tandem with The Copywriter's Handbook (4th Edition) by Robert W. Bly. There were countless times in Marketing Made Simple where I thought, "oh yeah, they really talked about how to flesh that out in The Copywriter's Handbook." Its section on coming up with effective headlines (which you can use in the subject line of your marketing emails) alone is worth buying that book. Donald suggests you hire a copywriter at various points throughout Marketing Made Simple, but if you plan on doing the all of the writing yourself, you're definitely gonna want to pick that up. These two books go together like PB + J.

    While I believe those two books alone are all you need to create a great sales funnel, I always find it useful when Amazon reviewers discuss other books they found helpful. So, if you really want to "flesh out" your knowledge and expand on what is covered here, I think you'll get lots of mileage out of Everybody Writes by Ann Handley and this new book I've started called The Content Marketing Handbook (also by Robert W. Bly). These books will help you craft the emails you send out in your nurture campaign — as discussed in this book — and will help ensure your writing is purposeful and fully empathizes with the customer's needs. You can also use this knowledge for blog posts to drive traffic and establish your authority. But don't take that to mean that Marketing Made Simple isn't worth the read. If it's the only book you buy, you'll still be miles ahead at creating an effective funnel compared to where you were before.

    So why did I give it 4 stars? Well, on mobile, the pictures are all cut off. You can see about 80% of them, but the last 20% on the right are cut off. That's true of every image in the book. Pictures are few and far between, and you still see most of the image, so it really didn't affect anything, but there's no excuse for it. I paid for the book; I want to see ALL of it.

    Still, it's one of the few marketing books where the pace kept me engaged all the way through. Too many books have tons of "filler", where they drone on just to add to the page count. Not this book. I have ADHD, so the fact that I read every word should really tell you something about how engaging it was. There are tons of exercises where you brainstorm your own ideas — you read what he says and immediately apply it. That helped immensely. I say go ahead and grab this one.
    113 people found this helpful
    Report
  • Reviewed in the United States on December 25, 2024
    Format: KindleVerified Purchase
    Donald and J.J do such an incredible job laying out the step-by-step blueprint on how to, not only build a complete marketing plan, but how to essentially build out your entire business. You have to read this book!
    One person found this helpful
    Report
  • Reviewed in the United States on December 12, 2022
    Format: HardcoverVerified Purchase
    I'm still in the middle of the book but so far its extremely helpful. I so much appreciate people that can make things simple and clear to understand. I'm working on building my company's website and brand and this is just, without-a-doubt, so peace giving!

    One thing I will say to the author or the author's editor is that there are a LOT of sentence errors. For example page 58 has two in almost one paragraph:
    1. "I often get asked, "What order would be put these sections in?"
    There are some words missing in that sentence.

    And just below that there's,
    2. "At the end of a couple short hours, the hundreds of businesses leaders in the room have wireframes a website that will work."
    I think you meant *business leaders.*

    Things like that are pretty common in this book and if you're trying to build trust with your readers, that your materials DO in fact work, it might be worth making sure things are grammatically correct since the context of the book is all about choice of WORDS, etc.

    I certainly give you the benefit of the doubt, though. The content truly is great and really helpful. Just something to consider revising if you haven't already. :)

    Cheers!
    17 people found this helpful
    Report
  • Reviewed in the United States on July 13, 2024
    Format: PaperbackVerified Purchase
    I have seen numerous reviews saying this book is for someone who doesn't know anything about marketing and how it is really only the basics of marketing, but for someone trying to get a website up and running and trying to start my company, I thought this book was perfect. It goes through a sales funnel, in its basic form yes, but a fantastic start. It goes into the types of emails (Nurture and sales emails) as well as creating your website and even a one-liner. Overall, I am pleased with this book and thought it was a great introduction to marketing.
    5 people found this helpful
    Report
  • Reviewed in the United States on September 5, 2024
    Format: PaperbackVerified Purchase
    This book has clear, actionable steps toward growing your business via marketing.
    I've read many books, but THIS one, has straight forward and very precise steps you can do to
    position your business properly and increase sales, revenue, traffic ,etc. Whatever your business goals
    are, marketing can achieve it. And this book will show you how. I'm astounded at its practicality and direct message on how to ACTUALLY make a difference with your marketing efforts. It's a must buy.
    7 people found this helpful
    Report

Top reviews from other countries

  • Chaithanya
    5.0 out of 5 stars The best book if you are starting your business or want to restructure your marketing approach.
    Reviewed in India on March 4, 2022
    It's a step by step guide to marketing approach in the age of internet. One of the best books I have read on marketing. My respect to author Donald Miller
  • Mohammad Danish Siddiqui
    5.0 out of 5 stars A Must Read for Beginners and Small Business owners
    Reviewed in Canada on August 1, 2023
    Format: PaperbackVerified Purchase
    I was looking for something with very practical steps, this book is just amazing to help you come up with your marketing copy for your website. This is very step by step guide and with practical exercises which you can do with yourself or your team. An amazing must read.
  • roza
    5.0 out of 5 stars Fab
    Reviewed in France on September 4, 2021
    Format: KindleVerified Purchase
    The best book on lead generation.
  • TeeVee
    5.0 out of 5 stars Can’t wait to execute!
    Reviewed in Australia on January 6, 2021
    Format: KindleVerified Purchase
    Very comprehensive and easy to follow. I’ve been a follower of Don Miller and Storybrand for some time now and with this book have the opportunity to do the MMS process without the cost of going to a workshop.
  • Kindle Customer
    5.0 out of 5 stars Great book
    Reviewed in the United Kingdom on May 9, 2024
    Format: KindleVerified Purchase
    Very detailed book , giving you insights on how to put togheter a marketing plan.

    Also , it will explain why is important to follow the steps described in the book