Emotional Consequences of Digital Communication

Emotional Consequences of Digital Communication
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Several weeks ago, we published a blog on how the recent shift from in-person to digital communication has changed the way we read people and their body language. We discussed how humans did not evolve to do 2-dimensional communication and that there are drastic differences in the nonverbal messages we receive in real-life versus digitally.

We’re now talking to people more than ever using digital platforms such as Microsoft Teams, Slack and Zoom. Last month, Teams reached 44 million daily users, up from 20 million in November. But what is gained and what’s lost through these types of digital communication? What are some of the long-term emotional implications of these types of interactions?

We sat down with Humintell Director Dr. David Matsumoto to discuss his thoughts on these issues.

Human emotions evolved to facilitate human social bonds

In real-life interactions, emotions arise as consequences of the interaction. In a live setting, as we are expressing ourselves verbally, we’re also emoting non-verbally. Simultaneously, we’re also perceiving each other’s verbal expressions (words) as well as their nonverbal behavior in total, some of which may be unconscious (including sights, sounds and smells). With all those receiving channels operating, it in turn elicits some kind of emotional reactions in the receiver.

Dr. Matsumoto believes that these reactions allow for the development of emotional bonds and connections among people. As humans, our whole communication package is not only about sending signals across all the modalities, it’s about receiving them in all the channels as well. Not only that, we’ve evolved for these emotional bonds to develop. This reciprocal exchange through words through language but also emotions and feelings and sentiments, non-verbally, is an important part of human interaction.

Mirror neurons are further evidence that receivers in an interaction are not passive clinical recipients. These neurons in the brain are specific to producing or mimicking other people’s expressions. And as result of them, interactants are actively processing information being received and then having thoughts, feelings and emotions triggered by what they’re perceiving.

These emotional, strong human bonds are critical to our evolutionary success.

They also play a part in our overall well-being. Strong social bonds have been proven to be beneficial to one’s life satisfaction and overall health. In addition, high levels of social support appear to buffer or protect against the full impact of mental and physical illness.

When using digital communication, there is a drastic reduction in our senses.

Including the loss of smells and sounds, we lose the complete nonverbal package we often get in real life. In addition, we lose the ability to read facial expressions of emotion as well as we would in a live setting; the observable contours, the wrinkle patterns and the shading of the face are greatly diminished. The amount of overall stimuli is greatly reduced.

Therefore, even though the empathetic response system of the body (including mirror neurons) may be turned on during digital communication, Dr. Matsumoto can’t see the thoughts, feelings, emotions in reaction to the other person are going to be triggered as to the extent they are in real-life.

As a result, with digital communication, we lose an emotional connection to the people with whom we’re interacting and there are several emotional consequences:

  • It’s difficult to develop strong relationships with others
  • It’s harder to maintain good relationships with others
  • It’s easier for existing relationships to degrade

Dr. Matsumoto states that there are potentially major social and individual consequences to this kind of exclusivity of interaction and recent research seems to back up his concerns. According to new research released by Well Being Trust (WBT) and the Robert Graham Center for Policy Studies in Family Medicine and Primary Care, the growing epidemic of “deaths of despair” is increasing due to the coronavirus pandemic—and they anticipate as many as 75,000 more people will die from drug or alcohol misuse and suicide.

So where do we go from here?

Having an awareness of these potential negative side-effects of digital communication equips us to insulate ourselves from such possibilities. Knowing these consequences can occur give us the gateway to then think about ways to mitigate and even counter such effects. Proactively planning around it and beyond it could be beneficial. For example, perhaps having longer discussions remotely or when safe, plan to have more in-person interactions with those you are close to in order to re-group what may have been lost.

Developing and maintaining relationships takes conscious effort and work. Devote your time and prioritize relationships that are important to you. Realize the importance of emotional and social bonds.

We are all going through this difficult time together. But if we remain cognizant of these potential negative consequences of digital communication and proactively plan for the future, we can overcome these challenges.

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