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No B.S. Price Strategy: The Ultimate No Holds Barred Kick Butt Take No Prisoner Guide to Profits, Power, and Prosperity
What's the right price for your new product? Millionaire maker Dan S. Kennedy and pricing/marketing strategist Jason Marrs empower small business owners to take control of their profits by taking charge of the their price. Entrepreneurs are dared to re-examine their every belief about pricing and take a more creative, bold approach, using price to their extreme advantage and allowing them to be as profitable as possible. Liberating small business owners from all fear and timidity toward pricing, Kennedy and Marrs teach small business owners uncover how to avoid the 9 ultimate price and fee failures including excess concern about competitors’ lower prices, attracting customers who buy by price, and not offering premium pricing options. They also reveal how to discount without damage, the secret to price elasticity, how to break free from the price-product link, and, most importantly, how to set prices for the greatest profits. Kennedy and Marrs disclose little-known revelations about the power of pricing
242 pages, Paperback
First published April 18, 2011
About the author
Dan S. Kennedy
117 books330 followersDan S. Kennedy is the provocative, truth-telling author of seven popular No B.S. books, thirteen business books total; a serial, successful, multi-millionaire entrepreneur; trusted marketing advisor, consultant and coach to hundreds of private entrepreneurial clients running businesses from $1-million to $1-billion in size; and he influences well over 1-million independent business owners annually through his newsletters, tele-coaching programs, local Chapters and Kennedy Study Groups meeting in over 100 cities, and a network of top niched consultants in nearly 150 different business and industry categories and professions.
As a speaker Dan has repeatedly appeared with four former U.S. Presidents; business celebrities like Donald Trump and Gene Simmons (KISS, Family Jewels on A&E); legendary entrepreneurs including Jim McCann (1-800-Flowers), Debbi Fields (Mrs. Fields Cookies), and Nido Qubein (Great Harvest Bread Co.); famous business speakers including Zig Ziglar, Brian Tracy, Jim Rohn, Tom Hopkins, and Tony Robbins and countless sports and Hollywood celebrities.
Dan has addressed audiences as large as 35,000....for more than ten consecutive years, he averaged speaking to more than 250,000 people per year. Corporate engagements have included American Honda, Floor Coverings International, IBM, Pitney-Bowes, Sun Securities. Today, Dan rarely accepts speaking engagements outside of Glazer-Kennedy Insider's Circle ™ events.
As a direct-response marketing consultant and copywriter, Dan is the 'hidden genius' behind full-page magazine ads you read, TV infomercials you see, online marketing and direct-mail you receive. He is routinely paid upwards from $50,000.00 to, on average, $100,000.00 to $200,000.00 plus royalties to craft direct-response ads, sales letters, direct-mail campaigns and integrated offline/online marketing systems for his private clients.... over 85% of which repeat. His advertisements created for clients have appeared in over 200 magazines from industry trade journals, airline magazines and The Wall Street Journal to USA Today and Readers Digest to Cosmopolitan.
He has created winning campaigns for health, diet and beauty products and companies, B2B and industry products including software, and investments including Canadian land sold to Asian investors — but his #1 specialty, where he does most of his work, is with clients in the information-marketing industry including book, home study course, online course and newsletter publishers; seminar, conference and event promoters; coaching organizations; and associations. Most new client relationships begin with an initial consulting day at his base fee of $16,800.00, conducted in one of his two home cities. There is usually a waiting list, and new client candidates are asked to communicate initially via a one to two page memo describing their business, needs and interests.
As a speaker Dan has repeatedly appeared with four former U.S. Presidents; business celebrities like Donald Trump and Gene Simmons (KISS, Family Jewels on A&E); legendary entrepreneurs including Jim McCann (1-800-Flowers), Debbi Fields (Mrs. Fields Cookies), and Nido Qubein (Great Harvest Bread Co.); famous business speakers including Zig Ziglar, Brian Tracy, Jim Rohn, Tom Hopkins, and Tony Robbins and countless sports and Hollywood celebrities.
Dan has addressed audiences as large as 35,000....for more than ten consecutive years, he averaged speaking to more than 250,000 people per year. Corporate engagements have included American Honda, Floor Coverings International, IBM, Pitney-Bowes, Sun Securities. Today, Dan rarely accepts speaking engagements outside of Glazer-Kennedy Insider's Circle ™ events.
As a direct-response marketing consultant and copywriter, Dan is the 'hidden genius' behind full-page magazine ads you read, TV infomercials you see, online marketing and direct-mail you receive. He is routinely paid upwards from $50,000.00 to, on average, $100,000.00 to $200,000.00 plus royalties to craft direct-response ads, sales letters, direct-mail campaigns and integrated offline/online marketing systems for his private clients.... over 85% of which repeat. His advertisements created for clients have appeared in over 200 magazines from industry trade journals, airline magazines and The Wall Street Journal to USA Today and Readers Digest to Cosmopolitan.
He has created winning campaigns for health, diet and beauty products and companies, B2B and industry products including software, and investments including Canadian land sold to Asian investors — but his #1 specialty, where he does most of his work, is with clients in the information-marketing industry including book, home study course, online course and newsletter publishers; seminar, conference and event promoters; coaching organizations; and associations. Most new client relationships begin with an initial consulting day at his base fee of $16,800.00, conducted in one of his two home cities. There is usually a waiting list, and new client candidates are asked to communicate initially via a one to two page memo describing their business, needs and interests.
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Displaying 1 - 20 of 20 reviews
June 5, 2011
So I admit I've been skeptical about reading anything by Dan Kennedy, after all, he ain't much to look at. But this guy knows what he's talking about and he makes more sense about marketing than almost anyone I've read. Highly recommend this book for any business owners who are interested in learning how to differentiate their product and service offerings to garner higher prices AND higher profits. Must read!
September 10, 2011
As a business owner or entrepreneur this is a must read. In this volatile economy the last thing you want to do is to continue to discount your products, services and value. You'll go broke. This book brings into perspective the reasons and ways to get the price and earn the money yu deserve for the value you offer. I highly recommend you read it.
June 29, 2012
Tough economic times would seem to call for cheaper prices for businesses to survive. Dan Kennedy and Jason Marrs would disagree.
This compelling book teaches you how to sell based on value, not price. It covers how to set prices in the first place – often much higher than those of your competitors.
The key thing I took away from this book is dominating a niche. Over the coming months I'm going to focus my resume-writing business from serving anyone who needs a resume to meeting the needs of managers of BRW Rich 200 companies.
If you're in business and want to prosper regardless of what the economy is doing, read this book.
This compelling book teaches you how to sell based on value, not price. It covers how to set prices in the first place – often much higher than those of your competitors.
The key thing I took away from this book is dominating a niche. Over the coming months I'm going to focus my resume-writing business from serving anyone who needs a resume to meeting the needs of managers of BRW Rich 200 companies.
If you're in business and want to prosper regardless of what the economy is doing, read this book.
April 16, 2021
Loved this book. Simple changes that can bring a lot of extra cash flow.
Biggest take away :) Only 20% of purchasing is based on competitive pricing 80%is not. Buy 80% of sellers behave as it it wasn’t the other way around and devote 80% of their effort to competing on price.
Also to understand that customer will buy from you and also many other companies was great to understand.
Worth every second of reading.
Biggest take away :) Only 20% of purchasing is based on competitive pricing 80%is not. Buy 80% of sellers behave as it it wasn’t the other way around and devote 80% of their effort to competing on price.
Also to understand that customer will buy from you and also many other companies was great to understand.
Worth every second of reading.
November 21, 2018
This book would benefit greatly from an editor and a proofreader and a narrative thread and a tone that is not screaming/chastising/lecturing/belittling and a soul. I’m sure there are people who need to be told that businesses need to make money and that giving everything away for free is a bad idea. But I didn’t really need 220+ pages of “your only responsibility as a business owner is to make as much money as you can however you can short of breaking the law.” So yeah, this book would be much better if it contained pricing advice doled out with some respect for the readers intelligence and recognition that a “profit at all costs” approach doesn’t work (or doesn’t work for long) in today’s world
January 20, 2019
No B.S. Price Strategy: The Ultimate No Holds Barred Kick Butt Take No Prisoners Guide To Profits, Power and Prosperity- Well for starters, that is one hell of a title. I picked up this book specifically to learn more about pricing strategies for a project I’m working on. The first half of the book I found to be pretty long-winded, common sense and almost philosophical. However, the second half of the book more than made up for this. This was not just a book on pricing (which was well covered), there are some gems on marketing and staff management as well. I feel like it could have been shorter, but the content was terrific.
June 29, 2023
This book was recommended by someone on an internet group. In retrospect, I’m not sure why I gave that recommendation so much credence—maybe it was just the confidence with which it was given. I definitely would have DNF’d if not for that recommendation.
There were a few times when I felt like I had gotten a new insight from this book, although I don’t remember any of them now. Mostly it was pretty obvious stuff re-warmed, though, and I really don’t like this guy’s style, which was mostly arrogant with some touches of preachy thrown in. Blah.
There were a few times when I felt like I had gotten a new insight from this book, although I don’t remember any of them now. Mostly it was pretty obvious stuff re-warmed, though, and I really don’t like this guy’s style, which was mostly arrogant with some touches of preachy thrown in. Blah.
June 4, 2023
I read this book as it is related to my job role and my own business. I believe it lacks a bit of structure on how to deliver the message in a near sequence but the content is valuable and I definitely took a few practical tips to apply on my own business. The comparable book which i really liked was Misbehaving by H. Thaler.
June 11, 2018
First part was great —2nd half you could skip
Want to read
November 8, 2019Aa
This entire review has been hidden because of spoilers.
March 14, 2020
If you have problems charging more for your services this is the book to read.
April 18, 2020
After reading this book you may want to reconsider whether competing on price is your optimal strategy.
August 30, 2020
You cannot compete the market by just lowering the price. Infact that might be a sure shot way to lose.
January 30, 2021
270 pages to say "If people think your product is premium, they will pay more for it."
February 14, 2021
Great book.
Its opening the eyes and destroying the mind borders on price setting :)
Greay revommended for those who seek to build a profitable business.
Its opening the eyes and destroying the mind borders on price setting :)
Greay revommended for those who seek to build a profitable business.
January 1, 2022
Might be a 5-star book. Re-read next year.
May 14, 2022
Very good book, helped me sign a contract
July 15, 2023
'Clinging to your past strategy lets your past determine your future'
February 2, 2024
Another masterpiece from Dan Kennedy - in a typical NO BS and no fluff fashion. A brilliant marketer and mind really helps you get why price can be exactly what you want and gives you the confidence/knowledge to charge accordingly for your product/services. Highly recommend book for anyone who charges a for anything - and wants the best return possible for what they provide.
To Our Continued Success!
Seemy
Waseem.tv/Blog
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To Our Continued Success!
Seemy
Waseem.tv/Blog
👆🏼 P.S -
If you found this review helpful - I’d like to invite you to discover more on our blog. Where the community share some of our most important insights to level up each others knowledge 💡- from experience in studying books like this, training programs, podcasts and much more - visit the blog link above to find out more.
P.P.S 😅 - You probably noticed from my profile that I’ve reviewed a LOT of books over the years now - if you love seeking knowledge like me I’d love to connect with you further as a like minded person (send me a friend invite! 😀) - Also if you are curious - here is my preferred and recommended resource for seeking timeless wisdom - Check it out via the website invite link below 👇🏼 (You’ll be able to claim some awesome books for free 📚)
https://Waseem.tv/GoodReadsBookInvite
Displaying 1 - 20 of 20 reviews