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SELL LIKE CRAZY: How to Get As Many Clients, Customers and Sales As You Can Possibly Handle
$1.33 billion in sales. That’s what this ‘selling system’ is responsible for generating, in 416 different industries and niches. It works. And it will work for you.
How do I know? Well, five short years ago I was dead broke. I had just started my business from a rented bedroom. With no more than $50 and an old computer that my girlfriend bought me. I was desperately searching for clients and practically “begging” people just to speak with me.
Fast-forward to today, I have 100,000+ customers in 83 countries. And have generated $1.33 billion in sales...all using the ‘selling system’ contained inside this book.
This is unlike any business book you’ve ever read. There is no fluff or filler. Just hard-hitting actionable strategies you can use RIGHT AWAY to dramatically grow sales for your business.
Here’s just a fraction of what you’ll
The single best way to attract highly profitable DREAM clients — Page 248How to use 'The Godfather Strategy' to craft irresistible offers, that practically FORCE your prospects to buy — Page 151Where to find the best clients and 'hyperactive buyers' in your market — Page 136How anybody (even a complete novice) can write world-class Google and Facebook ads — Page 198How to uncover large new "starving crowds" of prospects who spend like sailors on leave — Page 155A buried case study on how one ad pulled in 3 MILLION LEADS — Page 112How to crawl inside the mind of your DREAM buyer, camp out there.... and get super-targeted marketing intel to pump up your offers on steroids! — Page 83And much, much, more…This book gives you a complete step-by-step blueprint of the most powerful sales and marketing system, ever deployed in any industry.
It’s super simple and fast to apply. It has 8-steps. And can be used for any business, in any industry, selling anything! And is truly unlike anything you’ve ever seen or heard about before!
Grab yourself a copy today and use this system to get as many clients, customers and sales as you can possibly handle.
How do I know? Well, five short years ago I was dead broke. I had just started my business from a rented bedroom. With no more than $50 and an old computer that my girlfriend bought me. I was desperately searching for clients and practically “begging” people just to speak with me.
Fast-forward to today, I have 100,000+ customers in 83 countries. And have generated $1.33 billion in sales...all using the ‘selling system’ contained inside this book.
This is unlike any business book you’ve ever read. There is no fluff or filler. Just hard-hitting actionable strategies you can use RIGHT AWAY to dramatically grow sales for your business.
Here’s just a fraction of what you’ll
The single best way to attract highly profitable DREAM clients — Page 248How to use 'The Godfather Strategy' to craft irresistible offers, that practically FORCE your prospects to buy — Page 151Where to find the best clients and 'hyperactive buyers' in your market — Page 136How anybody (even a complete novice) can write world-class Google and Facebook ads — Page 198How to uncover large new "starving crowds" of prospects who spend like sailors on leave — Page 155A buried case study on how one ad pulled in 3 MILLION LEADS — Page 112How to crawl inside the mind of your DREAM buyer, camp out there.... and get super-targeted marketing intel to pump up your offers on steroids! — Page 83And much, much, more…This book gives you a complete step-by-step blueprint of the most powerful sales and marketing system, ever deployed in any industry.
It’s super simple and fast to apply. It has 8-steps. And can be used for any business, in any industry, selling anything! And is truly unlike anything you’ve ever seen or heard about before!
Grab yourself a copy today and use this system to get as many clients, customers and sales as you can possibly handle.
305 pages, Kindle Edition
First published January 1, 2019
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Displaying 1 - 30 of 273 reviews
November 17, 2019
One of the better books I've read on marketing.
Top takeaways:
Focus on the top 4% of income driving activity:
Writing sales copy.
Creating offers and promotions.
Creating sales funnels.
Shooting videos.
Doing webinars.
Scheming and plotting.
Add your list of Revenue producing activities.
The Kings Audit: https://resources.selllikecrazy.co/
As the owner, your #1 responsibility is to SELL!
A baker is not in the baking business! They're in the business of selling baked goods.
A builder is not in the building business! They're in the business of selling building services.
This doesn't mean you must make all the calls or wrote the copy, but you MUST BE INVOLVED IN EVERY STEP OF YOUR SALES AND MARKETING PROCESS!
You must have a SOLID STRATEGY to convert traffic into actual leads and into paying clients.
Only 3% of people are looking to buy now, however 37% are wanting info to find more (THIS IS THE BIGGEST UNTAPPED PORTION!)
You must go DEEP into knowing your ideal client.
Use the 80/20 rule twice to find your POWER 4% (which leads to 64% of your revenue.)
Enter the CONVERSATION already in their mind.
HALO STRATEGY: KNOW THEIR PASSIONS, DREAMS, FEARS AND DESIRES!
HOW TO FIND IDEAL CLIENTS:
Go to Google or blogs where clients hang out.
Look at what they're saying, feeling, doing. What problems do they keep bumping into? Notice their language and what they're saying about OTHER PRODUCTS.
ANSWERTHEPUBLIC.COM
Where do my dream clients get thier information? Websites, blogs, influencers, etc.
What are their biggest frustrations and FEARS? Know what they're wishing they had and what they worry about and don't want to share. Hone in on their pain as this will drive the stories you tell!
What are their dreams and desires? Hone in on this to create the vivid picture of what they could have.
What language do they use? Must speak in a way they relate.
Once know where they hang out, document their phrasing and terminology to spark ideas for copy! Take copy from their posts!
WRITE OUT THIER TYPICAL DAY. WHERE GO AND WHAT DO. Write copy in relation to their daily routine. Once you know their typical day, you can relate better, you can reach them at the ideal time, and surprise them.
Know what makes them happy.
THEN ORGANIZE YOUR FINDINGS IN A BIO FORMAT.
Pg 106: Teaser headline attention grabber. Sub headline showing what it is. Must have a website and landing page (click funnel) before runni g the ad of your high value content offer. DO NOT SELL IN YOUR HVCO!
FIND OUT THE TOP QUESTIONS CLIENTS ASK, ANSWER THOSE AND GIVE MASSIVE VALUE!
EDUCATE, DON'T SELL!
80% of people read the headline than do the body, must be intriguing.
Ex: 22 Money Murdering Mistakes That No Web Designer Would Dare Tell You!
PG 131: Timeless formulas for titles
X ways to achieve (desirable thing) without doing (undesirable thing.)
Curiosity is key theme of craft bullet copy that teases, tantalizes, and tempts at unbearable levels and then inviting them to satisfy the Curiosity for free by opting in.
Ex: ll if headlines:
How to eliminate y "How to stop joint pain forever."
What you should never "What you should never say on your first date."
How to x without y "How to get washboard abs without doing a single situp."
The truth about y "the dirty truth about sih oil revealed."
Create a DETAIL SHEET of FEATURES and BENEFITS!
Ex: feature is high grade latex (mattress). Benefits are good ventilation, allergy free, pressure relief.
Then write up the most ridiculous and powerful offer. Then strip down to one you cna perform.
Be SPECIFIC, COMPELLING and RISK REVERSAL.
EX: Get America's best reviewed mattress delivered to your door for free, for 120 night trial.
KEY NOTE: FIND OUT BIGGEST PAIN POINTS (AND WHY) USING HALO STRATEGY IN ORDER TO FOCUS ON CREATING THE OFFER.
GODFATHER OFFER:
RATIONALE: Have a clear and credible explanation such as "special introductory offer".
Build value. Show the incredible deal their getting and break down how your normal price is worth it so build value showing no brainer.
Pricing. Get them in on a teaser rate so they can taste it and then upsell.
Payment options. Give options where can make payments.
Premiums. But wait... There's more.
Power Guarantee. Take the risk out of it.
Scarcity. It expires, there's limited supply, etc.
Know their main OBJECTIONS and how you'll OVERCOME them!
7 STEPS TO CREATING A POWER GUARANTEE:
Study the competition. Google the word guarantee in your industry. Call and ask them. Take notes.
Laser in on strengths on highlight them.
Be specific on the results you offer. Guarantee in detail what satisfaction looks like and make it measurable.
Choose a payback. Make it good as less than 5% will take you up on it.
Test, measure, and refine. Split test to ensure it'd pulling people in.
Put it front and center as this is the draw!
Give it a name. Ex: Stronger than steel guarantee.

Make sure you attach the value:
Ex: Free no obligation "property Tycoon" investment strategy consultation (valued at $1,000).
During your call you'll discover...
5 most profitable property hotspots.
7 insider tips on how to navigate property tax and uncover tax advantages.
3 financial traps that affect most owners and how to work around them.
17 STEP SELLING SYSTEM: GOAL IS TO GET ON PHONE FOR FREE CONSULTATION
CALL OUT TO YOUR AUDIENCE.
DEMAND ATTENTION. Use a headline like national enquirer.
BACK UP YOUR BIG PROMISE. Have your straightforward explanation.
CREATE IRRESISTIBLE INTRIGUE by adding subheadline bullet points where call out fears, pain, hope, etc such as "the little known secret to X that Y don't want you to know."
SHINE A FLOODLIGHT ON THR PROBLEM. Identify target (who and how they feel) and tell a story about the problem/challenge. Explain vividly how it feels (agitate the pain) and why hasn't worked before.
PROVIDE SOLUTION. Show how you're different.
SHOW CREDENTIALS. Show how you're the expert/authority. Show results! Case studies! Families served. Awards.
DETAIL THE BENEFITS.
SOCIAL PROOF. 3rd party validation.
MAKE THE GODFATHER OFFER. Clear and easy to understand, value based (how solve problem), concise, persuasive, and irresistible.
ADD BONUSES.
STACK VALUE by showing all getting together and monetary value.
REVEAL PRICE. Show how much lower you're offering today.
INJECT SCARCITY. Countdown, limited spaces, etc.
GIVE POWERFUL GUARANTEE.
CTA. Tell them what to do.
CLOSE WITH A P.S. Remind of Godfather offer and consequences if don't buy. Then CTA.
KEEP ADDING CHANNELS TO SCALE:
SEO, PPC, FB, YTUBE, RETARGETING, IG, ETC.
The job of an ad is not to sell the product, it's to sell the click. Must have INTRIGUE, SOCIAL PROOF, URGENCY,
Ex: TOP (BIZ) SECRETS REVEALED. USUALLY ¢x, now free. Ends soon.
It takes typically 20 attempts to get the best headline that crushes it.
For FB the goal is to channeling desire to engage with CONTENT THAT LOOKS LIKE NEWS!

"X EXPERT BREAKS HIS SILENCE."

PG 242 FOR HOW TO WRITE A CONVERTING FB AD.
MAGIC LANTERN TECHNIQUE:
ADVERTISE PPC ($2 PER CLICK OR LESS) TO GO TO OPT IN PAGE.
THEY OPT IN FOR A HIGH VALUE OFFER WHICH SENDS THEM TO GODFATHER OFFER.
THIS GETS THEM ON A CALL.
MAGIC LANTERN: SEND CONTENT VIDEOS (NO SELLING) AT END SAY if you like this content in you're committed to getting X Out come then I've got a really great offer for you. I put some time aside in my calendar to help you solve this problem and get your desired outcome. You can go ahead and book and sometime here with me.
Map out with where they are (SKEPTICAL) and where you want to take them (TRUSTING) and 4-5 MILESTONES TO HELP THEM GET THERE.
Ex: Send an audit, then a high value educational piece, then a template to use, then another template to use (this builds trust.)
Once they fill out your survey and qualify to get on the phone, FIND OUT THEIR WHY and WHERE DO THEY WANT TO GO?
Ex: What is your biggest motivation for scheduling this call. OK, can you tell me more about that? Why do you believe your experiencing this? Why is that important to you? What isn't working and why do you think that is?
If we were having this conversation one year from today and you were looking back at the last 12 months, what would have to happen for you to be happy with the results?
THE CLOSE:
I CAN DEFINETLY HELP WITH THAT. WOULD YOU LIKE ME TO SHOW YOU A LITTLE HOW WE COULD DO THAT AND WHAT WOULD BE INVOLVED?
How did you enjoy that? Does that sound like the type of help you're looking for? Would you like to know more of the specifics?
It looks like you'd be a great fit for our service do you want to hear about how that works?
Based on what you've told me it sounds like this would be a great fit to help you get (result they want).
Then go off a list of what they'll be getting.
CLOSING Q: Based on what we've discussed, why do you feel you'd be a good candidate for this program?
START BUILDING AN EMAIL LIST FROM DAY 1!
Email is how you communicate with your community, reach new clients, and launch products.
GET ON YOUR COMPETITORS LIST TO SEE WHAT THEY'RE SENDING.
Every email must have a CTA! What do you want them to do? Must be entertaining and engaging.
Top takeaways:
Focus on the top 4% of income driving activity:
Writing sales copy.
Creating offers and promotions.
Creating sales funnels.
Shooting videos.
Doing webinars.
Scheming and plotting.
Add your list of Revenue producing activities.
The Kings Audit: https://resources.selllikecrazy.co/
As the owner, your #1 responsibility is to SELL!
A baker is not in the baking business! They're in the business of selling baked goods.
A builder is not in the building business! They're in the business of selling building services.
This doesn't mean you must make all the calls or wrote the copy, but you MUST BE INVOLVED IN EVERY STEP OF YOUR SALES AND MARKETING PROCESS!
You must have a SOLID STRATEGY to convert traffic into actual leads and into paying clients.
Only 3% of people are looking to buy now, however 37% are wanting info to find more (THIS IS THE BIGGEST UNTAPPED PORTION!)
You must go DEEP into knowing your ideal client.
Use the 80/20 rule twice to find your POWER 4% (which leads to 64% of your revenue.)
Enter the CONVERSATION already in their mind.
HALO STRATEGY: KNOW THEIR PASSIONS, DREAMS, FEARS AND DESIRES!
HOW TO FIND IDEAL CLIENTS:
Go to Google or blogs where clients hang out.
Look at what they're saying, feeling, doing. What problems do they keep bumping into? Notice their language and what they're saying about OTHER PRODUCTS.
ANSWERTHEPUBLIC.COM
Where do my dream clients get thier information? Websites, blogs, influencers, etc.
What are their biggest frustrations and FEARS? Know what they're wishing they had and what they worry about and don't want to share. Hone in on their pain as this will drive the stories you tell!
What are their dreams and desires? Hone in on this to create the vivid picture of what they could have.
What language do they use? Must speak in a way they relate.
Once know where they hang out, document their phrasing and terminology to spark ideas for copy! Take copy from their posts!
WRITE OUT THIER TYPICAL DAY. WHERE GO AND WHAT DO. Write copy in relation to their daily routine. Once you know their typical day, you can relate better, you can reach them at the ideal time, and surprise them.
Know what makes them happy.
THEN ORGANIZE YOUR FINDINGS IN A BIO FORMAT.
Pg 106: Teaser headline attention grabber. Sub headline showing what it is. Must have a website and landing page (click funnel) before runni g the ad of your high value content offer. DO NOT SELL IN YOUR HVCO!
FIND OUT THE TOP QUESTIONS CLIENTS ASK, ANSWER THOSE AND GIVE MASSIVE VALUE!
EDUCATE, DON'T SELL!
80% of people read the headline than do the body, must be intriguing.
Ex: 22 Money Murdering Mistakes That No Web Designer Would Dare Tell You!
PG 131: Timeless formulas for titles
X ways to achieve (desirable thing) without doing (undesirable thing.)
Curiosity is key theme of craft bullet copy that teases, tantalizes, and tempts at unbearable levels and then inviting them to satisfy the Curiosity for free by opting in.
Ex: ll if headlines:
How to eliminate y "How to stop joint pain forever."
What you should never "What you should never say on your first date."
How to x without y "How to get washboard abs without doing a single situp."
The truth about y "the dirty truth about sih oil revealed."
Create a DETAIL SHEET of FEATURES and BENEFITS!
Ex: feature is high grade latex (mattress). Benefits are good ventilation, allergy free, pressure relief.
Then write up the most ridiculous and powerful offer. Then strip down to one you cna perform.
Be SPECIFIC, COMPELLING and RISK REVERSAL.
EX: Get America's best reviewed mattress delivered to your door for free, for 120 night trial.
KEY NOTE: FIND OUT BIGGEST PAIN POINTS (AND WHY) USING HALO STRATEGY IN ORDER TO FOCUS ON CREATING THE OFFER.
GODFATHER OFFER:
RATIONALE: Have a clear and credible explanation such as "special introductory offer".
Build value. Show the incredible deal their getting and break down how your normal price is worth it so build value showing no brainer.
Pricing. Get them in on a teaser rate so they can taste it and then upsell.
Payment options. Give options where can make payments.
Premiums. But wait... There's more.
Power Guarantee. Take the risk out of it.
Scarcity. It expires, there's limited supply, etc.
Know their main OBJECTIONS and how you'll OVERCOME them!
7 STEPS TO CREATING A POWER GUARANTEE:
Study the competition. Google the word guarantee in your industry. Call and ask them. Take notes.
Laser in on strengths on highlight them.
Be specific on the results you offer. Guarantee in detail what satisfaction looks like and make it measurable.
Choose a payback. Make it good as less than 5% will take you up on it.
Test, measure, and refine. Split test to ensure it'd pulling people in.
Put it front and center as this is the draw!
Give it a name. Ex: Stronger than steel guarantee.

Make sure you attach the value:
Ex: Free no obligation "property Tycoon" investment strategy consultation (valued at $1,000).
During your call you'll discover...
5 most profitable property hotspots.
7 insider tips on how to navigate property tax and uncover tax advantages.
3 financial traps that affect most owners and how to work around them.
17 STEP SELLING SYSTEM: GOAL IS TO GET ON PHONE FOR FREE CONSULTATION
CALL OUT TO YOUR AUDIENCE.
DEMAND ATTENTION. Use a headline like national enquirer.
BACK UP YOUR BIG PROMISE. Have your straightforward explanation.
CREATE IRRESISTIBLE INTRIGUE by adding subheadline bullet points where call out fears, pain, hope, etc such as "the little known secret to X that Y don't want you to know."
SHINE A FLOODLIGHT ON THR PROBLEM. Identify target (who and how they feel) and tell a story about the problem/challenge. Explain vividly how it feels (agitate the pain) and why hasn't worked before.
PROVIDE SOLUTION. Show how you're different.
SHOW CREDENTIALS. Show how you're the expert/authority. Show results! Case studies! Families served. Awards.
DETAIL THE BENEFITS.
SOCIAL PROOF. 3rd party validation.
MAKE THE GODFATHER OFFER. Clear and easy to understand, value based (how solve problem), concise, persuasive, and irresistible.
ADD BONUSES.
STACK VALUE by showing all getting together and monetary value.
REVEAL PRICE. Show how much lower you're offering today.
INJECT SCARCITY. Countdown, limited spaces, etc.
GIVE POWERFUL GUARANTEE.
CTA. Tell them what to do.
CLOSE WITH A P.S. Remind of Godfather offer and consequences if don't buy. Then CTA.
KEEP ADDING CHANNELS TO SCALE:
SEO, PPC, FB, YTUBE, RETARGETING, IG, ETC.
The job of an ad is not to sell the product, it's to sell the click. Must have INTRIGUE, SOCIAL PROOF, URGENCY,
Ex: TOP (BIZ) SECRETS REVEALED. USUALLY ¢x, now free. Ends soon.
It takes typically 20 attempts to get the best headline that crushes it.
For FB the goal is to channeling desire to engage with CONTENT THAT LOOKS LIKE NEWS!

"X EXPERT BREAKS HIS SILENCE."

PG 242 FOR HOW TO WRITE A CONVERTING FB AD.
MAGIC LANTERN TECHNIQUE:
ADVERTISE PPC ($2 PER CLICK OR LESS) TO GO TO OPT IN PAGE.
THEY OPT IN FOR A HIGH VALUE OFFER WHICH SENDS THEM TO GODFATHER OFFER.
THIS GETS THEM ON A CALL.
MAGIC LANTERN: SEND CONTENT VIDEOS (NO SELLING) AT END SAY if you like this content in you're committed to getting X Out come then I've got a really great offer for you. I put some time aside in my calendar to help you solve this problem and get your desired outcome. You can go ahead and book and sometime here with me.
Map out with where they are (SKEPTICAL) and where you want to take them (TRUSTING) and 4-5 MILESTONES TO HELP THEM GET THERE.
Ex: Send an audit, then a high value educational piece, then a template to use, then another template to use (this builds trust.)
Once they fill out your survey and qualify to get on the phone, FIND OUT THEIR WHY and WHERE DO THEY WANT TO GO?
Ex: What is your biggest motivation for scheduling this call. OK, can you tell me more about that? Why do you believe your experiencing this? Why is that important to you? What isn't working and why do you think that is?
If we were having this conversation one year from today and you were looking back at the last 12 months, what would have to happen for you to be happy with the results?
THE CLOSE:
I CAN DEFINETLY HELP WITH THAT. WOULD YOU LIKE ME TO SHOW YOU A LITTLE HOW WE COULD DO THAT AND WHAT WOULD BE INVOLVED?
How did you enjoy that? Does that sound like the type of help you're looking for? Would you like to know more of the specifics?
It looks like you'd be a great fit for our service do you want to hear about how that works?
Based on what you've told me it sounds like this would be a great fit to help you get (result they want).
Then go off a list of what they'll be getting.
CLOSING Q: Based on what we've discussed, why do you feel you'd be a good candidate for this program?
START BUILDING AN EMAIL LIST FROM DAY 1!
Email is how you communicate with your community, reach new clients, and launch products.
GET ON YOUR COMPETITORS LIST TO SEE WHAT THEY'RE SENDING.
Every email must have a CTA! What do you want them to do? Must be entertaining and engaging.
March 6, 2020
Haven't read the book in its entirety yet, but what I can say from having read 140 pages is that it SUCKS.
There are about 30 pages of basically repeating "work hard" in as many possible ways as one can imagine.
Then, there are the genius ideas of how to title your products / services - as National Enquirer or Women's Health would. Add numbers and intrigue through "irresistible words" (p.127) like "alarming", "shocking", "won't tell you", "exposed", "revelaed", "horror" and "secret".
The "timeless formulas" for titles are ones that can be found by typing "headline templates" in Google.
There's a few pages on building a customer avatar - again, nothing you cannot find online. On the contrary. This is an exercise I've been through in the past few weeks and have found much more detailed and comprehensive information online.
Yeah, the title of the book and its cheap price convinced me to buy it. So I guess his approach might be said to work. However, I will never buy anything from this guy ever again. So, yeah, that's that.
EDIT: I finished the book and what I've written thus far still stands. Medicore (at best) advice that can easily be sourced from any given blog post on Google, which is needlessly over-hyped (e.g. "Secret", "Mind-blowing", etc.), which actually makes the content seem even poorer than it already is.
Also, Sabri Suby comes across as a self-centered jack*ss who goes on to say that people who do not want to do business with you are "losers" and you should focus on the "winners".
There are much more helpful and kinder people out there who can provide you with this information (and even more so) for free: Noah Kagan, Patt Flynn, Brian Dean, etc.
There are about 30 pages of basically repeating "work hard" in as many possible ways as one can imagine.
Then, there are the genius ideas of how to title your products / services - as National Enquirer or Women's Health would. Add numbers and intrigue through "irresistible words" (p.127) like "alarming", "shocking", "won't tell you", "exposed", "revelaed", "horror" and "secret".
The "timeless formulas" for titles are ones that can be found by typing "headline templates" in Google.
There's a few pages on building a customer avatar - again, nothing you cannot find online. On the contrary. This is an exercise I've been through in the past few weeks and have found much more detailed and comprehensive information online.
Yeah, the title of the book and its cheap price convinced me to buy it. So I guess his approach might be said to work. However, I will never buy anything from this guy ever again. So, yeah, that's that.
EDIT: I finished the book and what I've written thus far still stands. Medicore (at best) advice that can easily be sourced from any given blog post on Google, which is needlessly over-hyped (e.g. "Secret", "Mind-blowing", etc.), which actually makes the content seem even poorer than it already is.
Also, Sabri Suby comes across as a self-centered jack*ss who goes on to say that people who do not want to do business with you are "losers" and you should focus on the "winners".
There are much more helpful and kinder people out there who can provide you with this information (and even more so) for free: Noah Kagan, Patt Flynn, Brian Dean, etc.
March 28, 2020
Thirty pages into it, and i wanted to throw it out the window! Bottom line: the purpose of any business is to sell, sell, sell, nothing else. Really?! I thought it was to create value for the company, the customers and the society. It is because of false, but highly promoted ideas, like the ones embodied in this book, that marketing today is in the stage of almost non-existent brand loyalty and trust, amplified by messages deprived of any integrity. Yes, the whole buzz around the book sold it to me, but the experience made me betrayed and angry. I am posting not just to express my thoughts, but also with the faintest of hopes that the marketers of the future will not fall for those shallow promises and ideas. The purpose of marketing is not just to sell. It is to make us all be better.
August 9, 2022
One of the worst marketing books I ever read. So oldschoolish. So last century. The author repeats and repeats and repeats the same all over again: I will show you the way, but still wait, before that... I will tell you this or that. Oh, yeah, my secret ways to your success... here they are, but before that... and then tens of pages on 20/80 principle. Or that one: work hard. Its the only true way to success. C’mon! The world moved much faster and farther already than just that! Waste of time and money.
August 29, 2021
Some takeaways:
- 80/20 rule: 80% of results come from 20% of input.
- don't focus on yourself, focus on the customer
- give customers something of value for free before asking them to spend money
- study your competitors and do the opposite to stand out
The thing is, I mostly knew all this, or could have easily found it out after reading a one page article on the internet.
The start of this book created a narrative that told us we need to basically work our butt off with no care for our wellbeing. You want to take one rest day from the gym? You want to snooze your alarm once because you've been having a busy week? Well, you might as well just prepare yourself to be a loser for the rest of your life then. That's how it came across at least.
Other than that, I found the "sales tactics" he talks about to be unhelpful. They were things I wouldn't ever fall for; not in a million years.
Some examples of "good" ads he listed are:
- How to get washboard abs without doing a single sit up
- Caught your wife cheating? I suggest you read this
- Fish owl bad for you?
I would literally never click on these. These aren't ads; they are memes.
Even kids on TikTok laugh at the "dermatologists hate this man" memes. These are the kind of "ads" that give your computer a virus.
There were some helpful things in here, but picking those out was like picking M&Ms out of a bowl of skittles. Everything was so repetitive. I'm going to be hearing "grab them by the throat" and "don't ask people to marry you on the first date" in my nightmares for the rest of my life. Not a chapter went by in which these two sentences did not exist.
Another huge problem I had was the fact that the author spent so much time selling the book; telling us how great this book was, why it was so great, and why we should continue reading it. I already have the book. You don't need to keep trying to sell it to me.
He also kept mentioning things without explaining them. Use the godfather strategy to do this. Use the godfather strategy to do that. What's the godfather strategy, you ask? Keep reading to find out.
It was fine overall, but not great. I mean, he's definitely doing something right if he's so successful. I just don't think it'll work for me.
- 80/20 rule: 80% of results come from 20% of input.
- don't focus on yourself, focus on the customer
- give customers something of value for free before asking them to spend money
- study your competitors and do the opposite to stand out
The thing is, I mostly knew all this, or could have easily found it out after reading a one page article on the internet.
The start of this book created a narrative that told us we need to basically work our butt off with no care for our wellbeing. You want to take one rest day from the gym? You want to snooze your alarm once because you've been having a busy week? Well, you might as well just prepare yourself to be a loser for the rest of your life then. That's how it came across at least.
Other than that, I found the "sales tactics" he talks about to be unhelpful. They were things I wouldn't ever fall for; not in a million years.
Some examples of "good" ads he listed are:
- How to get washboard abs without doing a single sit up
- Caught your wife cheating? I suggest you read this
- Fish owl bad for you?
I would literally never click on these. These aren't ads; they are memes.
Even kids on TikTok laugh at the "dermatologists hate this man" memes. These are the kind of "ads" that give your computer a virus.
There were some helpful things in here, but picking those out was like picking M&Ms out of a bowl of skittles. Everything was so repetitive. I'm going to be hearing "grab them by the throat" and "don't ask people to marry you on the first date" in my nightmares for the rest of my life. Not a chapter went by in which these two sentences did not exist.
Another huge problem I had was the fact that the author spent so much time selling the book; telling us how great this book was, why it was so great, and why we should continue reading it. I already have the book. You don't need to keep trying to sell it to me.
He also kept mentioning things without explaining them. Use the godfather strategy to do this. Use the godfather strategy to do that. What's the godfather strategy, you ask? Keep reading to find out.
It was fine overall, but not great. I mean, he's definitely doing something right if he's so successful. I just don't think it'll work for me.
August 22, 2020
`Sell like Crazy` pierces through the dark realm of selling. Sabri unfolds his method in selling like no other before. And I really love the first few chapters where he talks about the hard-reality about setting the expectation in owning the game of selling, in time-management and the sacrifice it takes to be successful!
Below are the personal summary and takeaways from this book:
1. To think like a billionaire, we must think and do things like the billionaire. How they spend time, where do they derive their income from? What tasks do they focus on? Many successful people don`t even budge to waste their time on social media. We got the exact same time with every one in this world, but the sole reasons why we stay where we are are because we lack the drive, the commitment to really succeed and waste time on things that don`t give us the positive Return of assets(time).
2. Focus our time on the 20% of activities that make the 80% of our income. No matter what field we are in, there must be 20% of activities that give us the income. Audit our time and delegate the rest unproductive activities. We have to be able to differentiate being busy and being productive at all cost!
3. Don`t confuse our role as an owner to just sit back, relax and oversee. Our sole responsibility is to sell. It`s the number one important job! Selling is not OPTIONAL. It is an obligation, not a choice.
4. No one care about me, my product, my mission, name of my company. People only care about themselves, so our pitch has to be about our how to benefit our customers. Focus on how we can help them. Focus on solving people`s problem and sales will come by itself. Focus on giving them reason to buy. And that reason is, Reasons and Benefits. Things that are useful, helpful and no-nonsense.
5. If we cannot pay money to acquire a new customer, then we don`t have business. We can never relying on only free traffic, referrals, or etc. It has to be from a predictable and dependable way to grow our business
8 Phases of Selling Like Crazy:
1. Understand and Identify Your Dream Buyer
- The larger market theory( 3% hot prospects, 17% gathering info, 20% problem-aware, 60% unaware).
- There is big misconception on treating every prospect like the Hot Prospect(3%). Since selling is like relationship, we need to attract and educate the 37% aware-people before they can be the 3%.
- Educate prospects by giving High Value Content such as free reports, videos, cheat sheets, e-books)
- Go to FB, Community Page of our field, Competitor`s page to find out the primal desires of our prospects from their comments, engagement and posts type.
- 9 questions to define our dream buyer:
a. Where does our dream buyer hang out and congregate?
b. Where does our dream buyer get their information?
c. What are their biggest frustrations and challenges?
d. What are their hopes, dreams, desires?
e. What are their biggest fears?
f. What is their preferred form of communication?
g. What phrases, exact language and vernacular do they use? Prospects will be more attracted to brand that speaks and share the same humor
h. What does a day in our dream buyer`s look like?
i. What makes them happy?
2. Create the Perfect Bait For Your Dream Buyer
- Run an AD that giveaway useful information, something that educates our prospects and offer them some more useful information
- Make up great HVCO with Headlines that touches the hair-on-fire problem
- Headline essentials:
a. Headline that grabs them and forces them to read our material
b. Numbers
c. Create irresistible intrigue(alarming, shocking, won`t tell you, exposed, revealed, confession, horror, secret)
d. Show them what`s in it for them
- Use the timeless formula for HVCO titles
3. Capture Leads and Get Contact Detail
4. The Godfather Strategy
- Create a detail sheet of Features and Benefits
- Make an offer that is striking yet responsible
- Offer should be based on research derived from defining the customer, and able to answer their biggest pain.
- Our job is to create an offer where prospects will say `How can they guarantee so much? How can they possible offer this?`
- Reverse the risk and burden of our prospects. Give guarantee that is a no-brainer
- 7 parts of Godfather Offers:
a. Rationale
b. Build Value(testimonials, reviewed billion times, how much prospects will save, quantify the benefits)
c. Pricing
d. Payment Options
e. Premiums(ex: Cashback $5000 if delay in home-building)
f. Power Guarantee
g. Scarcity
- 7 Steps to creating power guarantee:
a. Study competition
b. Laser in on your strength
c. Specific
d. Choose a payback
e. Test, measure and refine
f. Put it front and center
g. Give the guarantee a name
- Sabri 17 Step Secret selling system:
a. Call out to our audience
b. Demand their attention
c. Backup our big promise
d. Create irresistible intrigue
e. Shine a light on the problem
f. Provide the solution
g. Show credential(successful study case)
h. Detail the benefits
i. Social proof
j. Make godfather offer
k. Add bonuses
l. Stack the value
m. Reveal our price
n. Inject scarcity
o. Give a powerful guarantee
p. Call to action
q. Close with a P.S. that include warning and reminder
5. Traffic
- Start with SEO, then move on to FB Ads, IG ads, etc after getting an acceptable ROI. Ideally, its good to have 3 channels
- The Job of an AD is not to gain sales, but to attract clicks. How? Provoke the primal desires(Curiosity and intrigue)
- Average copy is a waste of money
- Use Buzzsumo to find out what people are interested in
6. The Magic Lantern Technique
7. Sales Conversion
8. Automate and Multiply
Below are the personal summary and takeaways from this book:
1. To think like a billionaire, we must think and do things like the billionaire. How they spend time, where do they derive their income from? What tasks do they focus on? Many successful people don`t even budge to waste their time on social media. We got the exact same time with every one in this world, but the sole reasons why we stay where we are are because we lack the drive, the commitment to really succeed and waste time on things that don`t give us the positive Return of assets(time).
2. Focus our time on the 20% of activities that make the 80% of our income. No matter what field we are in, there must be 20% of activities that give us the income. Audit our time and delegate the rest unproductive activities. We have to be able to differentiate being busy and being productive at all cost!
3. Don`t confuse our role as an owner to just sit back, relax and oversee. Our sole responsibility is to sell. It`s the number one important job! Selling is not OPTIONAL. It is an obligation, not a choice.
4. No one care about me, my product, my mission, name of my company. People only care about themselves, so our pitch has to be about our how to benefit our customers. Focus on how we can help them. Focus on solving people`s problem and sales will come by itself. Focus on giving them reason to buy. And that reason is, Reasons and Benefits. Things that are useful, helpful and no-nonsense.
5. If we cannot pay money to acquire a new customer, then we don`t have business. We can never relying on only free traffic, referrals, or etc. It has to be from a predictable and dependable way to grow our business
8 Phases of Selling Like Crazy:
1. Understand and Identify Your Dream Buyer
- The larger market theory( 3% hot prospects, 17% gathering info, 20% problem-aware, 60% unaware).
- There is big misconception on treating every prospect like the Hot Prospect(3%). Since selling is like relationship, we need to attract and educate the 37% aware-people before they can be the 3%.
- Educate prospects by giving High Value Content such as free reports, videos, cheat sheets, e-books)
- Go to FB, Community Page of our field, Competitor`s page to find out the primal desires of our prospects from their comments, engagement and posts type.
- 9 questions to define our dream buyer:
a. Where does our dream buyer hang out and congregate?
b. Where does our dream buyer get their information?
c. What are their biggest frustrations and challenges?
d. What are their hopes, dreams, desires?
e. What are their biggest fears?
f. What is their preferred form of communication?
g. What phrases, exact language and vernacular do they use? Prospects will be more attracted to brand that speaks and share the same humor
h. What does a day in our dream buyer`s look like?
i. What makes them happy?
2. Create the Perfect Bait For Your Dream Buyer
- Run an AD that giveaway useful information, something that educates our prospects and offer them some more useful information
- Make up great HVCO with Headlines that touches the hair-on-fire problem
- Headline essentials:
a. Headline that grabs them and forces them to read our material
b. Numbers
c. Create irresistible intrigue(alarming, shocking, won`t tell you, exposed, revealed, confession, horror, secret)
d. Show them what`s in it for them
- Use the timeless formula for HVCO titles
3. Capture Leads and Get Contact Detail
4. The Godfather Strategy
- Create a detail sheet of Features and Benefits
- Make an offer that is striking yet responsible
- Offer should be based on research derived from defining the customer, and able to answer their biggest pain.
- Our job is to create an offer where prospects will say `How can they guarantee so much? How can they possible offer this?`
- Reverse the risk and burden of our prospects. Give guarantee that is a no-brainer
- 7 parts of Godfather Offers:
a. Rationale
b. Build Value(testimonials, reviewed billion times, how much prospects will save, quantify the benefits)
c. Pricing
d. Payment Options
e. Premiums(ex: Cashback $5000 if delay in home-building)
f. Power Guarantee
g. Scarcity
- 7 Steps to creating power guarantee:
a. Study competition
b. Laser in on your strength
c. Specific
d. Choose a payback
e. Test, measure and refine
f. Put it front and center
g. Give the guarantee a name
- Sabri 17 Step Secret selling system:
a. Call out to our audience
b. Demand their attention
c. Backup our big promise
d. Create irresistible intrigue
e. Shine a light on the problem
f. Provide the solution
g. Show credential(successful study case)
h. Detail the benefits
i. Social proof
j. Make godfather offer
k. Add bonuses
l. Stack the value
m. Reveal our price
n. Inject scarcity
o. Give a powerful guarantee
p. Call to action
q. Close with a P.S. that include warning and reminder
5. Traffic
- Start with SEO, then move on to FB Ads, IG ads, etc after getting an acceptable ROI. Ideally, its good to have 3 channels
- The Job of an AD is not to gain sales, but to attract clicks. How? Provoke the primal desires(Curiosity and intrigue)
- Average copy is a waste of money
- Use Buzzsumo to find out what people are interested in
6. The Magic Lantern Technique
7. Sales Conversion
8. Automate and Multiply
This entire review has been hidden because of spoilers.
September 28, 2019
Sometimes overboard, but has great insights
The writer urges to take notice of yellow paper headlines, which are annoying to everyone (even if many people find guilty pleasure in engaging with them). Depending on the business and it's customer segments, I believe this should be toned down somewhat.
However, there is much thought-provoking, like how to engage with potential customers of different levels of interest and how to pre-select customers so that you don't have to sell on phone any more - they already want to buy! I found myself agreeing with much of the contents (not because I knew it before, but because it made sense), but I still see that this isn't universally applicable. The strategy as described would most probably work better for services than products, for example. Still, somewhat modified, it will help me also in my product-based business. In fact I can't wait to get it set up!
The writer urges to take notice of yellow paper headlines, which are annoying to everyone (even if many people find guilty pleasure in engaging with them). Depending on the business and it's customer segments, I believe this should be toned down somewhat.
However, there is much thought-provoking, like how to engage with potential customers of different levels of interest and how to pre-select customers so that you don't have to sell on phone any more - they already want to buy! I found myself agreeing with much of the contents (not because I knew it before, but because it made sense), but I still see that this isn't universally applicable. The strategy as described would most probably work better for services than products, for example. Still, somewhat modified, it will help me also in my product-based business. In fact I can't wait to get it set up!
March 26, 2019
Sell Like Crazy is the ultimate digital marketing crash course. This book reinforced my marketing concept and approach. I highly recommend this book to marketers and business owners.
January 26, 2020
Alright, this will be a bit longer review.
Few weeks ago I saw an ad in FB shouting how cool this book is and that it's now being given away FOR FREE! Such an offer, wow!
I'm not that naive, however. Buuuut as it's the topic I'm currently interested in, what would I lose to check it out? Click!
Whoaaa, now I'm on a website with auto-initiated video playing and huge blinking letters about the book which will change my life! Bring me millions of dollars! Yea, right.
Website is really dull and super-selling. And then it was - - hurry up, Ula, the offer is expiring today - - get this book FOR FREE. No hidden stuff, all for free (oh, btw you'll need to cover shipping). There's nothing in this life for free, that's something I KNOW WELL.
So we did a quick research if such book actually exists (Thanks, Mark!). Conclusion - it does. And the reviews are pretty positive too.
So, I'm skeptical but, damn, I need this book :D and I need to find out where's the hook. I've entered my personal data (so the book is not free, it cost me shipping + all personal data). Fine.
Aaaah, there it is - - 'Ula, if you paid additional 37$ I'd send you....'.
Secret revealed, tab closed, bye!
But that wasn't a true farewell. Since then I received 2 SMS and at least a few PERSONAL emails from them. And they were really personal which felt really weird. SUPER ANNOYING!
Nevertheless, I got the Kindle version. Read it. Liked it.
If not the style which is extremely annoying '5 shocking facts revealed...', I would have loved it.
If you're into this topic and are quite a novice, it's a very good read.
Few weeks ago I saw an ad in FB shouting how cool this book is and that it's now being given away FOR FREE! Such an offer, wow!
I'm not that naive, however. Buuuut as it's the topic I'm currently interested in, what would I lose to check it out? Click!
Whoaaa, now I'm on a website with auto-initiated video playing and huge blinking letters about the book which will change my life! Bring me millions of dollars! Yea, right.
Website is really dull and super-selling. And then it was - - hurry up, Ula, the offer is expiring today - - get this book FOR FREE. No hidden stuff, all for free (oh, btw you'll need to cover shipping). There's nothing in this life for free, that's something I KNOW WELL.
So we did a quick research if such book actually exists (Thanks, Mark!). Conclusion - it does. And the reviews are pretty positive too.
So, I'm skeptical but, damn, I need this book :D and I need to find out where's the hook. I've entered my personal data (so the book is not free, it cost me shipping + all personal data). Fine.
Aaaah, there it is - - 'Ula, if you paid additional 37$ I'd send you....'.
Secret revealed, tab closed, bye!
But that wasn't a true farewell. Since then I received 2 SMS and at least a few PERSONAL emails from them. And they were really personal which felt really weird. SUPER ANNOYING!
Nevertheless, I got the Kindle version. Read it. Liked it.
If not the style which is extremely annoying '5 shocking facts revealed...', I would have loved it.
If you're into this topic and are quite a novice, it's a very good read.
January 30, 2022
This book represents the epitome of why I think society and the world nowadays are so messed up. It took me ages to finish it, almost 6 months I think, because I was getting so annoyed every time I was opening it to read another part. Still, I kept up with it because I was curious about the marketing strategy he painstakingly took 300+ pages to explain. But I just have to say that the tone of his narrative voice, his attitude, the way he was talking about prospective clients and how he generally sees the business world are in the category of content producers I simply despise. Shallow, exploiting human emotions for personal gain, manipulation through creating fear and greed, superficial and good for nothing content, clickbait materials - these are all techniques he recommends warmly in the book. While I think the sales funnel method he explains, which is not original, he did not invent nor perfected it, is useful and worthwhile to understand, I refuse to commend people with such an attitude towards others. This book is in the category of "Don't look up" type of content, the kind that you say "this sh*t cannot be real, and yet it is". I don't recommend it whatsoever.
June 6, 2021
once I got past the first 80 pages ( which felt like being yelled at by a used car sales man) - this book has a lot of great and useful tools and tactics to help you market your business. Grateful for the information.
July 15, 2023
I loved this book because it made me take action. The information described is not mind-blowing, and I knew most of it before, but the way he arranged it motivated me to take action with a clear plan. That's what I love about this book
July 14, 2021
Excellent book. Does justice to its title. Promises made in "about the book" are kept.
December 1, 2021
No idea how I resisted 30 pages, DON'T BUY!
So much fluff out there, incredible. This should've been a blog post.
So much fluff out there, incredible. This should've been a blog post.
May 14, 2023
Autorius talentingas, nes knygą prastuminėja geriau, nei ji verta. Tačiau jeigu jūsų darbas susijęs su pardavimais, tame tarpe ir savęs, ši knyga privaloma. Daug naudingų detalių.
March 1, 2020
О ЧЕМ КНИГА:
У любого бизнеса есть два самых главных вопроса:
- Как мне найти больше новых клиентов?
- Как мне продавать больше?
На эти вопросы и отвечает книга австралийского автора. Я сам думаю над этими вопросами каждый день, поэтому и купился на высокий рейтинг книги на Amazon и яркое название) В целом книга о том, как правильно работать со своими потенциальными клиентами на каждом из этапов воронки продаж.
ГЛАВНАЯ МЫСЛЬ КНИГИ:
Деньги вашего бизнеса не в его продукте или услуге, а умении продавать эти продукты и услуги. Каждый бизнес обязательно должен разработать и выстроить все этапы воронки продаж своего продукта.
КАКАЯ БЫЛА ЦЕЛЬ ЧТЕНИЯ:
- Получить новые подходы в построении воронок продаж.
ГЛАВНЫЕ ВЫВОДЫ:
▪️Составьте портрет своего идеального клиента. Без этого бесполезно ожидать высоких результатов в бизнесе. Ни у одной компании из МСБ не хватит ресурсов продвига��ь свои продукты на широкую аудиторию.
▪️Меняются технологии и каналы продвижения. Но то, что надо понимать своего идеального клиента не изменится никогда. И это всегда будет основой успеха любого бизнеса.
▪️Не надо общаться с клиентами там, где нравится и удобно мне. Если их много в Инстаграм, то значит надо идти туда.
▪️Интересно, что маркетинг профессиональных услуг сейчас направлен в основном на то, чтобы убрать скептицизм и недоверие. Порог для входа в информационные каналы сейчас минимальный и каждый человек может называть себя "экспертом" и "консультантом".
▪️Скептицизм и недоверие потенциальных клиентов - вот самое главное с чем борется сейчас практически каждый бизнес. Поэтому вместе с разработкой правильной, многоступенчатой воронки продаж надо еще работать над построением и укреплением бренда.
▪️Самое главное в имейл рассылке - это не рассылать скучные имейлы.
ЧТО Я БУДУ ПРИМЕНЯТЬ:
Попробую вместо подхода 20/80 применить 4/64.
Переработаю воронку продаж в своей образовательной компании. Сделаю больше этапов и включу туда автоматическое назначение очных консультаций.
ЕЩЕ НА ЭТУ ТЕМУ
Перри Маршалл "80/20 продажи и маркетинг"
У любого бизнеса есть два самых главных вопроса:
- Как мне найти больше новых клиентов?
- Как мне продавать больше?
На эти вопросы и отвечает книга австралийского автора. Я сам думаю над этими вопросами каждый день, поэтому и купился на высокий рейтинг книги на Amazon и яркое название) В целом книга о том, как правильно работать со своими потенциальными клиентами на каждом из этапов воронки продаж.
ГЛАВНАЯ МЫСЛЬ КНИГИ:
Деньги вашего бизнеса не в его продукте или услуге, а умении продавать эти продукты и услуги. Каждый бизнес обязательно должен разработать и выстроить все этапы воронки продаж своего продукта.
КАКАЯ БЫЛА ЦЕЛЬ ЧТЕНИЯ:
- Получить новые подходы в построении воронок продаж.
ГЛАВНЫЕ ВЫВОДЫ:
▪️Составьте портрет своего идеального клиента. Без этого бесполезно ожидать высоких результатов в бизнесе. Ни у одной компании из МСБ не хватит ресурсов продвига��ь свои продукты на широкую аудиторию.
▪️Меняются технологии и каналы продвижения. Но то, что надо понимать своего идеального клиента не изменится никогда. И это всегда будет основой успеха любого бизнеса.
▪️Не надо общаться с клиентами там, где нравится и удобно мне. Если их много в Инстаграм, то значит надо идти туда.
▪️Интересно, что маркетинг профессиональных услуг сейчас направлен в основном на то, чтобы убрать скептицизм и недоверие. Порог для входа в информационные каналы сейчас минимальный и каждый человек может называть себя "экспертом" и "консультантом".
▪️Скептицизм и недоверие потенциальных клиентов - вот самое главное с чем борется сейчас практически каждый бизнес. Поэтому вместе с разработкой правильной, многоступенчатой воронки продаж надо еще работать над построением и укреплением бренда.
▪️Самое главное в имейл рассылке - это не рассылать скучные имейлы.
ЧТО Я БУДУ ПРИМЕНЯТЬ:
Попробую вместо подхода 20/80 применить 4/64.
Переработаю воронку продаж в своей образовательной компании. Сделаю больше этапов и включу туда автоматическое назначение очных консультаций.
ЕЩЕ НА ЭТУ ТЕМУ
Перри Маршалл "80/20 продажи и маркетинг"
June 8, 2021
Summary of this book:
Find a good product to sell and promote it with Facebook ads.
The information are numerous that you'll almost forget before you get to the end of the book.
The author rephrased other marketing genius.
If you are just learning about marketing and sales, this is not the best book to start with. And if you are conversant with sales and marketing, you miss nothing from not having this book.
Check the work of the following authors if you are interested in Sales and Marketing.
Gary Halbert
John Carlton
Jay Abraham
John Caples
Michel Fortin
Clayton Makepeace
David Frey
Ray Edwards
Perry Belcher
Bob Stone
Ogilvy
Claude Hopkins
John E. Kennedy, ETC
Find a good product to sell and promote it with Facebook ads.
The information are numerous that you'll almost forget before you get to the end of the book.
The author rephrased other marketing genius.
If you are just learning about marketing and sales, this is not the best book to start with. And if you are conversant with sales and marketing, you miss nothing from not having this book.
Check the work of the following authors if you are interested in Sales and Marketing.
Gary Halbert
John Carlton
Jay Abraham
John Caples
Michel Fortin
Clayton Makepeace
David Frey
Ray Edwards
Perry Belcher
Bob Stone
Ogilvy
Claude Hopkins
John E. Kennedy, ETC
Currently reading
June 27, 2020I've been reading for 2 hours and all i can see uptill now is the constant ramping about working hard and following your dreams and putting in the hours !
I thought this was about selling not motivational speaking sh*t that we constantly hear since the medieval times.
I thought this was about selling not motivational speaking sh*t that we constantly hear since the medieval times.
March 10, 2019
I’m hesitant to rate this book because I want to keep it all to myself. My little marketing secret. But holy crap this is an amazing book for any small business owner. Highly recommend.
November 12, 2021
Given the author spends so much time in this book boasting about how much money he’s made for himself and his clients, don’t feel so bad about leaving a poor review. Sure he’ll survive on the millions he claims to have made.
But overall, this was a pretty bad read. Way over-promised and way under-delivered. Think this is only the second one-star review I’ve ever given, it was that annoying.
Trying to look for positives first. The actual content and techniques he puts forward aren’t terrible. A bit corny and old-fashioned, but OK. Most of them though you can find elsewhere, but the best thing about the book is it’s not a bad collation of thoughts around selling techniques. He references some classic sales and marketing texts like David Ogilvy and Claude Hopkins (weirdly, most references seem to be from dead people, maybe he was afraid of being sued?).
Not amazing or break-through by any means, but OK.
On its own, that might have been worth a higher rating, but the writing style is a real chore to plough through.
Firstly, it’s highly self-promoting.
Did you know his agency has been voted the 28th fastest growing business in Australia by the AFR? You certainly will after you read that for the 10th time or so in this book? What about the more than 10,000 or so businesses he claims to have advised? Which at a rate of one business per day would take over 27 years, so assume he actually means people who may have heard him talk at a conference. It’s like listening to a hard sell time share salesman, and doesn’t make for a fun read.
Then, it’s also super aggressive in tone.
Lost count of how many times he talked about “grabbing customers by the throat” or “slaughtering the competition and leaving them screaming for mercy”. Customers are considered like sheep, with repeated mentions of the boring lives they lead and that they’re just waiting for your exciting sales offer. Competitors are losers, numbskulls and boring.
It’s like a weird combination of Gordon Gecko and Patrick Bateman, maybe mixed in with a bit of David Blaine as he basically grinds away with the same “be relentless and you’ll win” message. Money’s what matters, and empathy or any, you know, actual human feeling is for losers is what this book seems to be promoting.
Early on, he talks about how hard he has worked / does work, and the thousands of books on selling he’s read. That’s admirable.
Those include books on copywriting, but he doesn’t actually seem to have picked up the writing skill of considering the reader or keeping a consistent message going. He frequently contradicts himself - there’s no secret formula to doing x, but then a few pages later, here’s my super secret proven formula for doing x. Most of his writing recommendations seem to be based on clickbait, which may have some short-term impact, but just doesn’t work long-term if there’s no substance behind it.
Good luck to the author, he’s clearly not short of confidence in himself. If this chutzpah led approach works for him, great. But as book to learn about selling, there’s many other and better options out there.
Not recommended unless you think pitbulls would make great salesmen.
But overall, this was a pretty bad read. Way over-promised and way under-delivered. Think this is only the second one-star review I’ve ever given, it was that annoying.
Trying to look for positives first. The actual content and techniques he puts forward aren’t terrible. A bit corny and old-fashioned, but OK. Most of them though you can find elsewhere, but the best thing about the book is it’s not a bad collation of thoughts around selling techniques. He references some classic sales and marketing texts like David Ogilvy and Claude Hopkins (weirdly, most references seem to be from dead people, maybe he was afraid of being sued?).
Not amazing or break-through by any means, but OK.
On its own, that might have been worth a higher rating, but the writing style is a real chore to plough through.
Firstly, it’s highly self-promoting.
Did you know his agency has been voted the 28th fastest growing business in Australia by the AFR? You certainly will after you read that for the 10th time or so in this book? What about the more than 10,000 or so businesses he claims to have advised? Which at a rate of one business per day would take over 27 years, so assume he actually means people who may have heard him talk at a conference. It’s like listening to a hard sell time share salesman, and doesn’t make for a fun read.
Then, it’s also super aggressive in tone.
Lost count of how many times he talked about “grabbing customers by the throat” or “slaughtering the competition and leaving them screaming for mercy”. Customers are considered like sheep, with repeated mentions of the boring lives they lead and that they’re just waiting for your exciting sales offer. Competitors are losers, numbskulls and boring.
It’s like a weird combination of Gordon Gecko and Patrick Bateman, maybe mixed in with a bit of David Blaine as he basically grinds away with the same “be relentless and you’ll win” message. Money’s what matters, and empathy or any, you know, actual human feeling is for losers is what this book seems to be promoting.
Early on, he talks about how hard he has worked / does work, and the thousands of books on selling he’s read. That’s admirable.
Those include books on copywriting, but he doesn’t actually seem to have picked up the writing skill of considering the reader or keeping a consistent message going. He frequently contradicts himself - there’s no secret formula to doing x, but then a few pages later, here’s my super secret proven formula for doing x. Most of his writing recommendations seem to be based on clickbait, which may have some short-term impact, but just doesn’t work long-term if there’s no substance behind it.
Good luck to the author, he’s clearly not short of confidence in himself. If this chutzpah led approach works for him, great. But as book to learn about selling, there’s many other and better options out there.
Not recommended unless you think pitbulls would make great salesmen.
June 24, 2020
This book is centered around the idea that the main purpose of a business, and thus, the main job of the business’ operator, is to market and sell its products. If you don’t have a reliable process for turning advertising dollars into income, you don’t have a business, states the author. And he’s right.
Throughout the book, he provides readers various ways to increase the effectiveness of their marketing campaigns across various platforms — Google, Facebook, email, etc. He advocates attention-grabbing headlines, value-adding drip funnels, and mouth-watering product offerings.
Though I was kind of hoping the book’s main argument wouldn’t be to rely on headlines like “The shocking truth about x/y/z” to sell products, the author goes into great detail behind the psychology of such a tactic. Long and short, there’s a lot of noise out there, and we need to break through it.
So, despite my slight disappointment with that specific strategy, I at least now know why we should use it. Add all the strategies the author provides in this book together, and I think you have a really effective, to-the-point guide to selling online. For that reason, I give it five stars. Check it out.
-Brian Sachetta
Author of “Get Out of Your Head”
Throughout the book, he provides readers various ways to increase the effectiveness of their marketing campaigns across various platforms — Google, Facebook, email, etc. He advocates attention-grabbing headlines, value-adding drip funnels, and mouth-watering product offerings.
Though I was kind of hoping the book’s main argument wouldn’t be to rely on headlines like “The shocking truth about x/y/z” to sell products, the author goes into great detail behind the psychology of such a tactic. Long and short, there’s a lot of noise out there, and we need to break through it.
So, despite my slight disappointment with that specific strategy, I at least now know why we should use it. Add all the strategies the author provides in this book together, and I think you have a really effective, to-the-point guide to selling online. For that reason, I give it five stars. Check it out.
-Brian Sachetta
Author of “Get Out of Your Head”
Read
October 31, 2021From the perspective of a non-marketing major who’s trying to get into marketing, I found this book beneficial in many ways. Firstly, it gives hope. In a world where the same thing is done by millions of different people, it’s good to have hope that you can flourish among them. Secondly, it explains and proves that marketing your work is the most important way to actually do your work. Realistically speaking, if people don’t know about your services, how will you sell the latter? Thirdly, it goes on to explain in detailed steps how to market your business in different platforms. Last but not the least, it focuses on providing service. Whether or not you make a profit out of it, every step you take to expand your business should get the inquisitive person one step closer to his/her goals, even if they don’t take the step further to financially commit to your services. The point is to show people how you can help them by actually helping them!
Note: We’re given insight into the importance of emails (and making them look personal), google, facebook, insta, etc.
The wording (number, form, etc.) as well as the characters (less than 20 vs more than 80) in titles always matters.
Note: We’re given insight into the importance of emails (and making them look personal), google, facebook, insta, etc.
The wording (number, form, etc.) as well as the characters (less than 20 vs more than 80) in titles always matters.
August 2, 2020
Sabri didn’t hold back. He gave out all the frameworks you will need to scale your marketing and sales.
1. Business owners need to spend more time building the business. This means spending 80% of your time doing marketing and sales work — not drowning in day to day operations.
2. Define your target personas and talk about what they STAND TO LOSE if they don’t solve their problem. The fear of loss is more powerful than the hope of gain. See: loss aversion.
3. After you reel in a prospect the first time, aim to over-nurture them. Address their skepticism even before selling anything. Demonstrate your authority by giving out help for free. Many businesses lose in the long-term because they aren't patient enough.
4. Two of the most underrated skills in marketing: copywriting and email marketing. He also makes a great case for why email is still an essential part of your strategy.
I recommend this book to marketers and business owners primarily in the services industry! This is also a great starting out point for budding entrepreneurs.
1. Business owners need to spend more time building the business. This means spending 80% of your time doing marketing and sales work — not drowning in day to day operations.
2. Define your target personas and talk about what they STAND TO LOSE if they don’t solve their problem. The fear of loss is more powerful than the hope of gain. See: loss aversion.
3. After you reel in a prospect the first time, aim to over-nurture them. Address their skepticism even before selling anything. Demonstrate your authority by giving out help for free. Many businesses lose in the long-term because they aren't patient enough.
4. Two of the most underrated skills in marketing: copywriting and email marketing. He also makes a great case for why email is still an essential part of your strategy.
I recommend this book to marketers and business owners primarily in the services industry! This is also a great starting out point for budding entrepreneurs.
July 3, 2021
A simple YouTube ad led me to buying this book.
Read it. Loved it.
Too many people (like myself) work IN their business.
Not *ON* their business.
This book teaches you exactly how to turn bad or average marketing...
... into a thumping automatic sales powerhouse.
👉 How to nail your dream buyer
👉 How to craft an offer so irresistible that people will be forced to buy it
👉 How to write killer sales copy for Facebook, your website and your emails
👉 How to turn a stranger into a loyal customer that wants to throw their money at you
👉 How to master a sales funnel and transform your business into a ticket to financial freedom
I feel like the Wolf of Wall Street!
Let’s sell stuff!
(By the way, this book is also part of an epic sales funnel for the author’s digital marketing agency, King Kong!)
Read it. Loved it.
Too many people (like myself) work IN their business.
Not *ON* their business.
This book teaches you exactly how to turn bad or average marketing...
... into a thumping automatic sales powerhouse.
👉 How to nail your dream buyer
👉 How to craft an offer so irresistible that people will be forced to buy it
👉 How to write killer sales copy for Facebook, your website and your emails
👉 How to turn a stranger into a loyal customer that wants to throw their money at you
👉 How to master a sales funnel and transform your business into a ticket to financial freedom
I feel like the Wolf of Wall Street!
Let’s sell stuff!
(By the way, this book is also part of an epic sales funnel for the author’s digital marketing agency, King Kong!)
June 12, 2023
There’s a lot of good information in this book. I particularly liked the chapter on email marketing - I found that very practical & insightful. The first couple of chapters however were very “salesly” in tone which frustrated me. He likes to talk himself up a lot which is a bit cringe at times, but I will admit he has some valuable information. I’m rating this 4/5 stars because although I didn’t enjoy his tone, the actual information was pretty good and I managed to finish the whole book (even if it did take me a month).
June 5, 2022
A book that could be an email. Nothing worthy for advanced. Even toxic for a newbie. This is why people tend to have all the bad opinions about marketers and sellers. A good thing if I had to mention one, the author really tries to base on some research. Often with no context, often with nonsense conclusions. But he tries.
I wouldn’t recommend. The book is not about selling.
I wouldn’t recommend. The book is not about selling.
August 29, 2019
couldn't put it down
As I read SELL LIKE CRAZY, I had another perception of marketing. I also realize how wrong I was marketing my own business. I intend to read the multiple times the books to take more notes from it.
As I read SELL LIKE CRAZY, I had another perception of marketing. I also realize how wrong I was marketing my own business. I intend to read the multiple times the books to take more notes from it.
February 18, 2019
One of the best books i've read to date.
Every chapter is action orietated, great for people who really what to make their business profit and grow in 2019
Every chapter is action orietated, great for people who really what to make their business profit and grow in 2019
September 10, 2023
Sabri Suby's book Sell Like Crazy opens with an inspiring story of his earliest money-making venture: busking with a harmonica at age twelve to help his single mom pay for groceries. His impoverished beginnings fostered a strong work ethic that led him to owning one of the fastest growing ad agencies in Australia. After the motivational story-telling, he dives into a detailed five-phase explanation of how he "sells like crazy" — making billions for his clients.
Going back to the roots of direct-response advertising (versus branding), Suby presents a time-tested approach to selling just about anything of value. No, you won't have to spend your time documenting your life on Instagram, blogging yourself to oblivion or losing yourself in Twitter. Instead, he shows you how to use paid advertising and multi-step sales funnels to scale your business through value-added marketing. I know his methods work, as I've used them with clients for over a decade.
My only disappointment with the book was the sales writing advice. Much of it seemed lame, hyped up and filled with cringe-worthy clichés. He even suggests that the email subject line "hey" is an example of world-class copy (apparently it worked for Barack Obama). Despite the painful copy examples, the book itself is a delight to read and presents a system of selling that harnesses psychology, economics and creativity to ensure you can grow a business with predictable results.
Going back to the roots of direct-response advertising (versus branding), Suby presents a time-tested approach to selling just about anything of value. No, you won't have to spend your time documenting your life on Instagram, blogging yourself to oblivion or losing yourself in Twitter. Instead, he shows you how to use paid advertising and multi-step sales funnels to scale your business through value-added marketing. I know his methods work, as I've used them with clients for over a decade.
My only disappointment with the book was the sales writing advice. Much of it seemed lame, hyped up and filled with cringe-worthy clichés. He even suggests that the email subject line "hey" is an example of world-class copy (apparently it worked for Barack Obama). Despite the painful copy examples, the book itself is a delight to read and presents a system of selling that harnesses psychology, economics and creativity to ensure you can grow a business with predictable results.
May 22, 2023
I bought this book on the strength of a killer video ad which came up in my social media feed. This book which promises to help you sell like crazy is no doubt selling like crazy an ordinarily I've resistant to such seduction. However, I guess the timing was right, so I bought the book then dispatched the barrage of subsequent emails asking me to buy the full package of services.
I'm an author and a freelance writer so I wondered how, in the absence of any success with anything I've tried over the years to sell myself and my work, Selling Like Crazy may be able to at the very least, give me some fresh ideas.
Credit where credit is due. For what it is, Selling Like Crazy is a work of marketing genius. It's easy to read, practical, and inspirational. I haven't exactly worked out how to use what I learned in the book, but I'm continuing to investigate, and do my homework. If you're a business, from large to self then do yourself a favour and get yourself a copy.
I'm an author and a freelance writer so I wondered how, in the absence of any success with anything I've tried over the years to sell myself and my work, Selling Like Crazy may be able to at the very least, give me some fresh ideas.
Credit where credit is due. For what it is, Selling Like Crazy is a work of marketing genius. It's easy to read, practical, and inspirational. I haven't exactly worked out how to use what I learned in the book, but I'm continuing to investigate, and do my homework. If you're a business, from large to self then do yourself a favour and get yourself a copy.
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