Capitalism Without Capital: The Rise of the Intangible Economy by Jonathan Haskel and Stian Westlake, is an interesting book about the nature of intangible investments and the growing importance of them in modern economics. The book covers a number of fields, including business strategy, management and leadership principles, and macroeconomics and politics. It examines intangibles from multiple angles, first examining how they are measured, their characteristics, and then delving into their consequences, from intangibles impact on economic stagnation and inequality, to issues with intangible infrastructure, financing, and intangibles impact on business, with policy initiatives being offered in the last chapter.
Intangibles are investments made into concepts and ideas that are not capital goods (like a factory, tractor, or anything else businesses invest in). Intangibles include concepts like branding, organizational structure, research and development and so on. Namely, these are investments that are difficult to calculate based on their direct value to a company, but they certainly do have value. If one looks at large companies like Google and Uber, one can see the impact of intangibles and their importance to a modern business. The concepts and ideas these companies develop are valuable, but do not exist as concrete goods. Intangibles cannot be sold off or claimed as collateral on a loan, for example. They are sunk costs that cannot be recuperated, but often add massive amounts to a firms profitability.
The authors propose four main characteristics for intangibles, called the four S's:
1. Scalability - intangibles can be scaled to a higher degree than a capital good - for example if Starbucks opens a new chain in a nation, they can easily bring their organizational structures, branding and culture with them to the new stores with minimal overhead or investment needed.
2. Sunkeness - intangibles are sunk costs - once the money is spent, it is spent. This means while intangibles could be valuable, they are also extremely risky for a few reasons.
3. Spillovers - it is easy for intangible investments to be implemented and utilized by competing firms in a market. For example, Toyota's famous supply chain method, or the organizational tactics at Starbucks, can be quickly copied and implemented by other firms. This leads to an issue where companies may spend large sums of money developing certain intangibles principles, only to see them cheaply and more efficiently adopted by a competitor.
4. Synergistic - intangibles are highly synergistic. This means that they often benefit from other intangible principles or developments. If one looks at Silicon Valley in the US, one can see the benefits of these synergies; concentrations of innovative and increasingly monopolistic firms that benefit from new developments in many fields.
The authors posit that the rise of intangibles in importance to businesses is an important factor in declining productivity in Western nations, and one of the causes of the "secular stagnation" phenomena being seen today. This is when a reduction in interest rates by a nations Federal or National bank does not lead to an increase in investments in the marketplace. The authors posit that the increasing market share of intangibles in business investment, coupled with the risks involved in funding these initiatives - whether it be the risk of failure, or the risk of handing competitors advantages one firm worked to develop - make business wary of investing. The authors also tie this issue in to financing intangibles. Banks are reluctant to lend to intangible heavy firms with unproven success as these investments are inherently risky. It is difficult to offer collateral on an intangible investment, and if, for example, an R&D project fails and bankrupts a firm, the bank has little to take to recuperate their losses.
Another issue with intangibles revolves around their impact on equality levels. The authors posit that intangibles have a negative impact on equality. Intangibles have the ability to generate massive amounts of wealth (look at Google, for example), but also lead to increasing concentrations of wealth in increasingly monopolistic firms. Google has the search engine market cornered for much of the globe, and competing with them as a smaller firm is next to impossible. What bank would lend a small firm money to try and develop a smarter search engine? What venture capitalist firm would explore this as an investment opportunity? This issue leads to increasing concentrations of market share in leading firms, as these firms also have the ability to breach into new markets, engage in R&D at more risky levels, and have ready access to lending, equity and investment opportunities. In contrast, upcoming firms have very little chance of receiving similar opportunities for themselves, thus squeezing them out of the market. These disadvantages have serious consequences for a nations marketplace, and thus an impact on its citizens. Governments have to explore utilizing public funds to encourage innovation and productivity in the marketplace. They also need to explore a greater role in R&D initiatives, as smaller firms shy away from investing in research projects, and banks shy away from lending to them.
The authors examine intangibles and the infrastructure required to benefit them. This includes encouraging livable cities - as the authors argue that concentrations of these industries due to their synergistic nature encourage the exchange of ideas through face to face meetings and such. They disagree that the online sphere has disrupted this form of social capital, and believe it is of the utmost importance to intangible investments. They also argue that intangibles require increased norms, policies and legislation to monitor and control. These come in the forms of government legislation, investment frameworks, tax code changes and so on. An examination of the financial systems that intangibles operate in, and the limits of these systems is present. The authors look at financing form banks, financing from equity, and venture capital firms as three tracks to investments, and offer benefits and criticisms to all three.
Finally, the authors look at the business and policy side of intangibles. The authors note that the increasing importance of intangible investments to business have led to numerous changes to a firm. Firms have begun prioritizing management principles and innovative strategies to run companies. This has led to positive changes - like an increasing focus on collaborative leadership principles - as well as negative changes - such as the increasing reliance on non-compete clauses to force workers into jobs by pain of lawsuit.
From a policy perspective, the authors have a few arguments, and some interesting ones. Although the authors look at criticisms of intangible reliance, there are also many benefits to a nations economy - from developing new products and services that could save lives, to protecting an artists intellectual property, to bringing in loads of taxable returns from successful business, intangibles can have a very positive impact on society. If this is to be so, the authors argue, then the negatives of intangibles need to be addressed. This can be done by reforming tax systems, encouraging investments in intangibles through financial policy, funding R&D from public coffers, encouraging education to ensure workers are able to adeptly move through the working sphere and remain innovative and relevant (this can be done through investments in education, reducing its cost or making it free, and funding apprenticeship programs in specific industries). The authors also caution that many a government has fallen into the trap of trying to build a new Silicon Valley, and instead of this objective, governments should focus on the incubator principles. These include making cities livable and workable (and affordable) to encourage synergistic behaviour, taking a greater interest in directly overseeing developments in this field (which can include regulation changes or publicly funding R&D, for example) and so on.
This was an interesting book on a newer area of study in economics. Although the importance of intangible concepts like branding, organizational structure, and R&D, are well known, the ability to fund these initiatives, utilize them to increase profits, and plan for them through legislation is not. The lack of structure and framework, and the lack of knowledge we have on the intangible economy is a detriment to both the private and the public sphere, and this impact can only be mitigated through increasing study, as well as through smart policy initiatives by governments. The authors argue that intangibles will continue to play a central role in an economy, and therefore need to be molded through smart and direct policy that encourages investment, financing of intangibles, and reduces negative impacts in terms of intellectual property disputes, secular stagnation, and so on. I quite enjoyed this book, and found it interesting in terms of how it connects to many other topics in politics and economics today: from stagnation and inequality, to the increasing reliance on intangible goods and services, changing rights in the workplace, and so on. This was book was well written, and I would recommend it to anyone interested in economics. The book is detailed, well sourced and well written.