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Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business

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This guide from New York Times bestselling author Donald Miller, is a must-have for any marketing professional or small business owner who wants grow their business. It will teach you how to create and implement a sales funnel that will increase traffic and drive sales.

Every day, your company is losing sales simply because you do not have a clear path to attract new customers. You’re not alone. 

Based on proven principles from Building a StoryBrand , this 5-part checklist  is the ultimate resource for marketing professionals and business owners as they cultivate a sales funnel that flows across key customer touchpoints to effectively develop, strengthen, and communicate their brand’s story to the marketplace. In this book, you will

The three stages of customer relationships.How to create and implement the one marketing plan you will never regret.How to develop a sales funnel that attracts the right customers to your business. The power of email and how to create campaigns that result in customer traffic and a growth in brand awareness.  The keys to wireframing a website that commands attention and generates conversions.The inability to attract and convert new customers is costing business owners valuable opportunities to grow their brand. This prevents companies, both big and small, from making the sales that are crucial to their survival. With Marketing Made Simple, you will learn everything you need to know to take your business to the next level.

209 pages, Kindle Edition

First published March 17, 2020

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About the author

Donald Miller

175 books2,405 followers
Librarian Note: There is more than one author in the Goodreads database with this name.

Donald Miller grew up in Houston, Texas. Leaving home at the age of twenty-one, he traveled across the country until he ran out of money in Portland, Oregon, where he lives today.

Harvest House Publishers released his first book, Prayer and the Art of Volkswagen Maintenance, in 2000. Two years later, after having audited classes at Portland’s Reed College, Don wrote Blue Like Jazz, which would slowly become a New York Times Bestseller.

In 2004 Don released Searching for God Knows What a book about how the Gospel of Jesus explains the human personality. Searching has become required reading at numerous colleges across the country. In 2005 he released Through Painted Deserts the story of he and a friends road trip across the country. In 2006, he added another book, To Own A Dragon, which offered Miller's reflections on growing up without a father. This book reflected an interest already present in Donald's life, as he founded the The Mentoring Project (formerly the Belmont Foundation)–a non-profit that partners with local churches to mentor fatherless young men.

Don has teamed up with Steve Taylor and Ben Pearson to write the screenplay for Blue Like Jazz which will be filmed in Portland in the spring of 2008 and released thereafter.

Don is the founder of The Belmont Foundation, a not-for-profit foundation which partners with working to recruit ten-thousand mentors through one-thousand churches as an answer to the crisis of fatherlessness in America.

A sought-after speaker, Don has delivered lectures to a wide-range of audiences including the Women of Faith Conference, the Veritas Forum at Harvard University and the Veritas Forum at Cal Poly. In 2008, Don was asked to deliver the closing prayer on Monday night at the Democratic National Convention in Denver, Colorado.

Don’s next book, A Million Miles in a Thousand Years humorously and tenderly chronicles Don’s experience with filmmakers as they edit his life for the screen, hoping to make it less boring. When they start fictionalizing Don’s life for film–changing a meandering memoir into a structured narrative–the real-life Don starts a journey to edit his actual life into a better story. A Million Miles in a Thousand Years details that journey and challenges readers to reconsider what they strive for in life. It shows how to get a second chance at life the first time around.

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966 (48%)
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Displaying 1 - 30 of 188 reviews
Profile Image for Mandi Ehman.
Author 4 books96 followers
April 14, 2020
3.5 stars

I believe in the Storybrand method and appreciate the step-by-step workshop nature of this book. But I think it would have been better if Miller had written the book as a stand-alone guide and not another marketing tool to grow the Storybrand brand. I know there are live workshops; I know there are trained guides; I know there’s a Business Made Simple University. At an intellectual level, I understand why he doesn’t miss an opportunity to introduce readers to those things, and I wouldn’t say it even felt particularly heavy handed, but I wish we could have just focused on the content itself rather than seeing it as part of the funnel.
Profile Image for Jason.
98 reviews4 followers
March 27, 2021
An introductory-level overview of some basic marketing tools and techniques, like clear messaging, landing pages and email sequences. As opposed to Miller’s “Building a Story Brand,” which offers a memorable framework for organizations of any type, this book was really geared more toward small businesses who need some very practical DIY marketing advice. (And I’m sorry, but I had to laugh at its claims that it’ll teach you more than what 90% of professional marketers know.) Don’t get me wrong: there is plenty of good advice, reminders and reinforcements in here. But I didn’t enjoy it as much as “Story Brand” and found the frequent up-sells to their website a little off-putting. (Also, there’s little to no mention of advertising, SEO, pricing strategy, differentiation from competitors, etc.)
Profile Image for Laura Simis.
243 reviews2 followers
May 31, 2020
This would be a great beginner’s guide for someone just getting started with marketing for their small business!
This wasn’t a book I chose for myself, but I found many of the actionable items redundant. A lot of “fluff” for someone who already understood the basic concepts, but broken down into bite-sized pieces really well for someone who is trying to DIY an in-house marketing strategy for the first time.
Profile Image for Drew.
54 reviews2 followers
March 28, 2022
Lots of very practical helpful advice in this book.

With a couple of specific caveats, it's mostly solid gold advice.

As a marketer, I didn't hear a lot of NEW information, but it did help to wrap my brain around a summary of the main elements of full stack marketing for a company.

Also helps to read a book like this, which is often more for a business owner or manager instead of a marketing person, to see how these kinds of initiatives are internally sold to stakeholders that approve or reject new marketing plans like these.
Profile Image for Amanda Tero.
Author 25 books531 followers
January 23, 2022
If you sell anything, put this on your to-read list.

I listened to this audiobook in a busy season where I couldn’t apply the principles, but it is totally going on my to-read-again list because I want to dig in and do the homework.
Profile Image for Alejo López Ortiz.
184 reviews45 followers
September 25, 2023
En el libro "Marketing simple: Una guía paso a paso para simplificar la storybrand de cualquier tipo de empresa", Donald Miller, autor de "StoryBrand", presenta un enfoque sencillo y efectivo para crear una estrategia de marketing que funcione.

El libro se divide en cuatro partes:

Parte 1: La historia de tu marca

En esta parte, Miller explica la importancia de contar una historia convincente para conectar con los clientes potenciales. El autor propone un modelo de siete pasos para crear una historia de marca efectiva:

Define tu héroe. ¿Quién es tu cliente ideal? ¿Cuáles son sus sueños y aspiraciones?
Define el desafío. ¿Qué problema enfrenta tu cliente?
Ofrece una solución. ¿Cómo resuelve tu producto o servicio el problema de tu cliente?
Demuestra el resultado. ¿Cómo se verá la vida de tu cliente después de usar tu producto o servicio?
Convierte a tu héroe en un héroe. ¿Cómo ayuda tu producto o servicio a tu cliente a alcanzar sus sueños?
Llama a la acción. ¿Qué quieres que haga tu cliente a continuación?
Proporciona una garantía. ¿Qué garantizas a tu cliente?

Parte 2: El embudo de ventas

En esta parte, Miller explica cómo utilizar un embudo de ventas para atraer, convertir y fidelizar clientes. El autor propone un embudo de ventas de siete pasos:

Atención. Llama la atención de tu cliente potencial.
Interes. Genera curiosidad en tu cliente potencial.
Deseo. Haz que tu cliente potencial desee tu producto o servicio.
Conversión. Ayuda a tu cliente potencial a tomar una decisión de compra.
Fidelización. Haz que tu cliente sea un cliente habitual.
Referencia. Haz que tu cliente refiera a otros a tu empresa.
Recompra. Haz que tu cliente vuelva a comprar tu producto o servicio.

Parte 3: Los elementos de tu marca

En esta parte, Miller explica cómo crear un conjunto de elementos de marca que ayuden a comunicar tu historia de forma consistente. El autor propone los siguientes elementos de marca:

Nombre. El nombre de tu marca debe ser memorable y fácil de pronunciar.

Logo. El logo de tu marca debe ser visualmente atractivo y comunicar tu identidad.

Colores. Los colores de tu marca deben ser consistentes con tu historia y valores.

Tipografía. La tipografía de tu marca debe ser fácil de leer y comunicar tu personalidad.

Tono de voz. El tono de voz de tu marca debe ser coherente con tu historia y valores.

Parte 4: Implementación

En esta parte, Miller ofrece consejos prácticos para implementar una estrategia de marketing efectiva. El autor propone los siguientes consejos:

Centra tu atención en tu cliente. Todo lo que hagas en tu estrategia de marketing debe estar centrado en las necesidades de tu cliente.

Sé consistente. Comunica tu historia de forma consistente en todos tus canales de marketing.

Mide tus resultados. Realiza un seguimiento de tus resultados para ver qué está funcionando y qué no.

"Marketing simple" es un libro práctico y accesible que ofrece un enfoque sencillo y efectivo para crear una estrategia de marketing que funcione. El libro es una lectura obligada para cualquier emprendedor o profesional del marketing que quiera mejorar su estrategia de marketing.
Profile Image for Madison Gamma.
12 reviews
June 14, 2023
Solid, good strategies, easy to read and digest. I can now say I know a little bit about marketing.
Profile Image for carla.
274 reviews14 followers
March 2, 2022
One of the early stage companies I advise asked if there were any good marketing books they could read to better understand process and how marketing works so I have been checking out a variety of books from high level to more tactical. This book is not right for them but I can say it is pretty easy reading and you can glean some super practical ideas from it. That said this isn’t really about marketing and the distinctions the authors draw between marketing and brand really irk me. I have used some of the story brand work elsewhere and found it to be useful and a little higher level than this book. That said if you run a small company or a mom & pop business and just need to GTD it this book is probably useful advice. It is not super strategic and you will need to search elsewhere for that.
Profile Image for Tyler Williams.
55 reviews8 followers
October 15, 2020
There is definite some good practical help in this book. I think if you implemented some of it, it would work. However Miller, I’m doing what he suggests, positions himself as an expert in this topic, and continues to sell himself and his method as faultless throughout the entire book. And if it felt like he was just trying to sell me the whole time and he was using his methods... what would others think of me using the same system. Also, there was a surprising lack of humility for a book on a topic that is more like an art or an inexact science than formulaic... especially for someone like Miller who has seemed to champion humility in his first books. Honestly, the delivery was just so off putting that I probably missed some great advice.
Profile Image for Tom.
9 reviews5 followers
January 19, 2021
Once in a while I grab a new marketing book to look for new insights

This is an advertorial / sales pitch for his services.
Profile Image for Kirill Borzov.
21 reviews
August 28, 2021
This is a fantastic book! It’s definitely not what I expected based in the title, but it was triple worth the time. The author(s) give clear practical advice on building a sales funnel and multiple examples on how to do that. This is basically your step by step guide to start making money for whatever you do. I already have a dozen of actions and ideas that I’m itching to implement.
It’s a small book so if you’re interested, you should give it a try!
Profile Image for Melody L.
118 reviews
August 31, 2022
If you want to design a website, where do you even start? This step by step guide walks you through how to think about the content. With a big focus on an execution plan for getting it done.

Read it more than once to understand the depth of the ideas presented in a very simple to understand way.
Profile Image for Carina Duffy.
14 reviews1 follower
August 5, 2021
This is really a workbook - you really have to be ready to put in the time and do the work Donald's outlining in order to get anything out of this book (which is a good thing!).
Profile Image for Mayar El Mahdy.
1,618 reviews1 follower
October 3, 2021
2.5/5

If you read the other 2 books, you don't need to read this. It has the same points, though, so it serves as a good refresher.

Profile Image for Vanessa Smith.
24 reviews3 followers
December 10, 2020
Probably one of the best marketing books I’ve ever read. Very practical, useful information. THIS is what should be taught in university.
4 reviews
May 7, 2020
The book is easy to read and has an excellent flow to it.
It explains how to build a full marketing funnel that would capture the interest and the loyalty of the customer.

It details the steps and the right way to go about building a website, a lead generator, and an email campaign.

I found some interesting insights into the book, and most of the examples are quite helpful. However, after finishing the book, I couldn't get rid of the feeling that something is missing while there are some excellent examples for creating one-liner, the other sections missing the same. There are instructions on how to write a good mailing campaign, but I would have loved to see several real examples to get the feeling for it.

Overall good book, but some of the advice may require a lot of experimenting because of a lack of examples.
Profile Image for LeikHong Leow.
171 reviews3 followers
May 7, 2020
Simple and easy to understand marketing book.

I have tested some of the methods myself, and it works.

Marketing should be easy, and it should a step by step guide to teach people how it works, and this book layout the guide.

Highly recommend to those who like to improve their marketing.
Profile Image for Darrell Amy.
Author 1 book
April 16, 2020
Right now, businesses need to reframe their messages to adapt to the evolving marketplace. Marketing Made Simple does exactly what it claims. You get a step-by-step, no-nonsense approach to crafting a message that resonates and then deploying it across your marketing and sales infrastructure.

I am a huge fan of Storybrand. This book brings Storybrand to the street, showing you exactly how to deploy your message through the five stages of the sales funnel.

If you don't have the infrastructure in place, by the time you finish implementing the five steps in this book, you will.
Profile Image for Andrae Palmer.
16 reviews
March 23, 2020
Simple and easy to undertsand

Tis book is a valuable resource and the perfect companion to the storybrand book. I love how the authors explain how to create a sales funnel and how to create the different components. Once you read it you'll get some ideas to apply to your business right away. Great read and definitely recommend this book.
Profile Image for Greivin.
12 reviews
January 8, 2021
The book is heavy email marketing and short in story telling.

What I liked about the book:

I did like the content about story telling from a marketing perspective.

The content about how to layout your website is great.

What I didn't like:
I am not interesting in email marketing, specially with the trend of video emails, and a great portion of the book is dedicated to that.

Conclusion:
Solid read on how to build a website and how to do an email marketing campaign. You definitely want to read this one out. Also the free pdf is great!

I wish I had done a better research about the content in the rest of the book because I had the impression that it was about story telling.

I would recommend the book if is in discount to someone who wants to know about email marketing.
Profile Image for Jung.
1,296 reviews24 followers
Read
March 8, 2022
Even the most brilliant products and services will never sell without a proper marketing campaign. An efficient marketing campaign will educate potential consumers about your business and guide them toward a purchase. Start by crafting an excellent one-liner and designing a simple website, then cultivate a relationship with clients using a lead-generator and email campaign. Put the whole plan into action with six meetings.

Actionable advice: Make your website pass the “grunt test.”

A good website should be so simple a caveman could understand it. Look at your webpage and ask yourself this. If a caveman looked at your site, would he understand what the firm offers? Could he see how it’ll make his life better? And would he know what he needs to do to buy the product? If your imaginary Neanderthal would have grunted “yes” – congratulations, you’ve passed the test!

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Create a list of potential clients with lead-generating PDFs.

Imagine you’re at a party, mixing and mingling with a diverse crowd. As the night goes on, you jump from one conversation to the next. Some are dull and listless, others are so thrilling that you crave for more.

You’re nearing the end of the night. One or two fellow revelers have really caught your attention. You think meeting them again would be fun and rewarding. So, what do you do? Obviously, you give them some way to stay in touch; a business card, a phone number, or maybe just your email address.

As a marketer, your goal is to be that exciting partygoer. To build a substantial list of potential clients, you want to be leaving the festivities with as many business cards as possible.

The key message here is: Create a list of potential clients with lead-generating PDFs.

In business lingo, a potential client is called a lead. A strong lead is a person who is both interested in your product and has willingly handed over their contact information. This second part is crucial. Having contact information, such as an email address, allows you to directly market to potential clients again and again.

So, then, any good marketing campaign should include a way to collect contacts and generate strong leads.

One effective way to do this is to use what’s known as a lead generator. A lead generator is any enticing offer or service that you can provide in exchange for contact information. This could be a free sample of your product, access to an event or webinar, or even something as simple as a digital flier with quality information.

You can package this into lots of formats – even a good old-fashioned PDF can make a great lead generator. Your aim is to design something that, first, offers your potential leads clear benefits, and, second, won’t take more than 20 minutes to read.

Let’s say you run an electric bicycle company. Your product could list the top ten ways in which e-bikes save time and money. If you run a digital business consultancy, whip up a PDF that gives five easy ways to optimize a sales website.

There’s a trick to turning such information-based products into lead generators. You need to create a clear point of exchange. Place an advertisement or pop-up on your website that offers to email your insights to anyone who’s interested.

Curious customers will gladly enter their contact information to receive your information sheet – and just like that, you have a way to contact future leads.

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Put your marketing campaign into action with six meetings.

Meet Doug and Maria. This couple is happily married and they’ve just purchased their new home; a large, elegant Victorian mansion. The only problem is, their dream house is a bit of a fixer-upper. The roof is leaking, the walls need painting, and the kitchen could use a thorough revamp.

So there they are, looking at their new ramshackle abode. They are understandably overwhelmed. But, rather than take a messy, ad-hoc approach to tackling the job, they sit down and write out a detailed plan, complete with steps and milestones.

They’ve just made their project manageable.

Luckily, the same approach can be applied to revamping your company’s marketing strategy.

The key message here is: Put your marketing campaign into action with six meetings.

By now you probably understand the benefits of creating a well-developed marketing pipeline of the sort.

But assembling the whole thing and putting your new project into action can seem a bit intimidating. That’s understandable. And yet, even the most hesitant business can accomplish this goal. All you need to do is take one step at a time.

To begin, schedule six meetings. Each will cover just one step of the marketing process, and the goal should always be to build a solid foundation before moving on to the next step.

So how do you go about it all? Well, meeting one is where you set the overall goals and timeline for the rest of the project. The following two sessions are all about laying the marketing groundwork. Use one to craft the perfect one-liner and the second, to design a comprehensive wireframe website.

For meeting four, put together a lead generator and plot out the two email campaigns you’ll use to target your leads. Then, for meeting five, put everything together to analyze it as a full sequence. Does it easily flow from one-liner to final sale? Can you imagine a customer going from step to step?

Great, now’s the time to put the plan into action!

But wait, what about the sixth and final meeting? Well, that one comes a bit after. In this meeting, look back at your results. Is your marketing plan hitting its goals? Why or why not? Try to identify where customers drop out in the process and use this information to tighten up your next campaign. With a little practice, you’ll create a well-oiled marketing machine.
Profile Image for Raelene Harris.
93 reviews2 followers
January 31, 2023
I love Donald Miller. Great introduction to marketing in which probably a whole semesters worth of class was condensed into 200pgs. Simple, actionable, understandable. A good read.
61 reviews1 follower
December 15, 2023
Giai Dai hoi The thao Chau A 2023 | Luongson TV
Giải Đại hội Thể thao Châu Á lần thứ 19, Giải Đại hội Thể thao Châu Á 2023, được tổ chức tại Hàng Châu, là 1 sự kiện sở hữu tính biểu trưng đã hội tụ các vận động viên trong khoảng khắp Châu Á để thi đấu trong phổ thông môn thể thao khác nhau. Trong số các cuộc thi được đặc thù chú ý là giải bóng đá nam, nơi mà bốn quốc gia Đông Nam Á, gồm Việt Nam, Thái Lan, Indonesia và Myanmar, đã tham gia đại diện cho khu vực này. Mỗi đội đều đối mặt có các thách thức và hoài bão riêng trong hành trình ASIAD 2023 của mình. Lương Sơn TV
Bảng đấu của Việt Nam tại Giải Đại hội Thể thao Châu Á
Việt Nam, một đội bóng đang trỗi dậy mạnh mẽ ở khu vực Đông Nam Á, đã rơi vào bảng B sau buổi bốc thăm chính thức. Bảng của Việt Nam gồm các đối thủ đáng gờm như Saudi Arabia, Iran và Mông Cổ. Bảng này mau chóng nhận được danh hiệu "Bảng tử thần" do sự hiện diện của Saudi Arabia và Iran, hai đội bóng nức danh có truyền thống bóng đá mạnh mẽ và những cầu thủ hào kiệt. Việt Nam phải vượt qua những trận đấu gay go để giành quyền đi tiếp, và đội bóng Việt Nam đã tiến tới thách thức này với sự quyết tâm vững vàng.
Thái Lan gặp khó khăn tại bảng đấu của mình

Thái Lan, một đất nước bóng đá nổi danh khác ở Đông Nam Á, đã rơi vào bảng E cộng có Hàn Quốc, nhà quán quân hai kỳ vừa qua của Giải Đại hội Thể thao Châu Á. Đội Thái Lan đã nhận thức được sự cạnh tranh của nhiệm vụ trước mắt khi phải đối mặt có 1 đối thủ mạnh có lịch sử bóng đá đáng đề cập. Thi đấu với Hàn Quốc đặt ra một thách thức lớn, và thời cơ đi tiếp của Thái Lan được xem là khó khăn hơn so có tất cả quốc gia Đông Nam Á khác. Không những thế, đội bóng Thái Lan, được biết tới với khoa học điêu luyện và sự thông minh chiến thuật, ko nao núng. Họ coi đây là cơ hội để trình diễn kỹ năng của mình trước 1 đối thủ hàng đầu và cố gắng để để lại dấu ấn trong giải đấu Giải Đại hội Thể thao Châu Á
Indo liệu sở hữu quét sạch bảng F?

Indonesia, đất nước chủ nhà kiêu hãnh của Giải Đại hội Thể thao Châu Á mùa trước ấy, đã rơi vào bảng F, được xem là thuận tiện hơn so với các bảng khác. Đối thủ của Indonesia bao gồm Triều Tiên, Kyrgyzstan và Đài Loan. Việc được rút vào bảng tiện lợi này cung cấp cho Indonesia 1 lợi thế, khi họ sẽ đối đầu sở hữu những đối thủ được coi là ít đáng gờm hơn. Đội bóng Indonesia, được khích lệ từ sân nhà, nỗ lực tận dụng cơ hội này. Họ hiểu rằng việc thi đấu rẻ trên sân nhà là điều quan trọng và mong muốn xây dựng trên các thành công trước đây để phục vụ 1 sự ảnh hưởng đáng kể trong giải đấu. Những cầu thủ Indonesia, dưới sự chỉ đạo của tập huấn viên giàu kinh nghiệm, đã xây dựng những kế hoạch chiến thuật để vượt qua vòng bảng và hướng đến một chiến dịch thành công tại Giải Đại hội Thể thao Châu Á.
Xem thêm bài viết: những cái tên đáng mong đợi của Olympic Việt Nam tại ASIAD 2023
thời cơ cho Myanmar
Myanmar, đại diện thứ tư của Đông Nam Á, đã rơi vào bảng A, cộng với Trung Quốc, Bangladesh và Ấn Độ. Mặc dầu bóng đá trẻ của Myanmar đã cho thấy sự hứa hẹn trong các năm vừa mới đây, thời cơ đi tiếp của họ được coi là cạnh tranh hơn so mang các quốc gia Đông Nam Á khác. Đội bóng phải đối mặt sở hữu các đối thủ mạnh và hy vọng đi tiếp của họ phụ thuộc vào khả năng biểu diễn tiềm năng và thực hiện kế hoạch trò chơi 1 cách thức hiệu quả. Mặc dù đối mặt mang thách thức cạnh tranh, đội bóng Myanmar vẫn lạc quan và nỗ lực chứng minh giá trị của mình trên sàn diễn lớn Giải Đại hội Thể thao Châu Á 2023.
Giải Đại hội Thể thao Châu Á

Giải Đại hội Thể thao Châu Á 2023 mang đến thời cơ thú vị cho tất cả các nước Đông Nam Á thi đấu có các đối thủ đáng gờm và trình diễn khả năng bóng đá c��a mình. Việt Nam và Thái Lan đối mặt có những thách thức khó khăn trong các bảng của mình, và thời cơ đi tiếp của họ phụ thuộc vào khả năng vượt qua những đối thủ mạnh mẽ. Indonesia, mặt khác, sở hữu 1 bảng doanh nghiệp thuận tiện hơn, tạo điều kiện tiện lợi để tiến xa trong giải đấu. Myanmar đối mặt mang 1 nhiệm vụ khó khăn nhưng vẫn kiên định để để lại dấu ấn và chứng tỏ tiềm năng của mình. Lúc giải đấu diễn ra, các cổ cổ vũ bóng đá trên khắp Đông Nam Á náo nức chờ đợi sự biểu diễn của những đội tuyển quốc gia này, kỳ vọng được chứng kiến thành công của đội tuyển của mình và sự tăng trưởng của bóng đá trong khu vực này.

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217 reviews7 followers
November 23, 2020
Awesome book! Finally, a book that does more than just tell you why you should do something. It actually gives you a How! I had read many books on why you should connect with the customers, invite them to your story but few had any concrete steps on how to do it.
Great steps on why the customer needs to feels you are helping them survive. Great advice and steps on creating a sales funnel. Including setting up meetings with your team and a sample agenda. This is more like a textbook, one that should give you pause and take part in the exercises he purposes. I read it like a cover to end book but I am going to go back and go through these exercises.

He does promote his business quite often but that is to be expected to a certain degree and if I had the funds I would take him up on it. I cannot recommend this book enough. One of the best I have come across in terms of teaching marketing.

GOLD
1-This principle is why politicians with repeatable, simple messaging statements usually win. It’s not because their plan will work or has even been thought through, it’s because voters feel a sense of understanding and associate that feeling of comfort and survival with that candidate.
2- DON’T BE INVISIBLE
3- I know that sounds simple, but we interact with thousands of brands who fail to tell their customers exactly what they offer and exactly how they can change their customers’ lives for the better.
4- The one-liner is composed of three parts—the problem, the solution, and the result. Example from the StoryBrand one-liner: Most business leaders struggle to talk about what they do.
5- Things to Consider 1. The biggest mistake companies make in creating this section is not actually starting with a problem. I know that sounds obvious, but it happens all the time. Make sure the first statement is a clear problem and make sure it is a pain people actually feel. 2. Do not try to include every problem your customer faces in your one-liner. Name only one problem and make it the one the most people feel. This is not the space to talk about every problem you solve. This is the hook to get people curious. You can talk about other problems in other parts of the sales funnel, but in a one-liner you want to talk about only one. 3. Make sure the problem you start with is a problem that your company can actually solve. Your customer may be facing many problems, but if you can’t solve those problems, don’t talk about them.
6-Remember, marketing is an exercise in memorization.
7-Make your intentions known early and often. Use a strong call to action.
8-What Is the Cost of Not Doing Business With You?
9- The One-two Punch of Empathy and Authority
Profile Image for Jon.
12 reviews
October 6, 2020
Good, clear framework with plenty of examples

The Marketing Made Simple framework gives small businesses a good place to start to develop a digital marketing system. It's full of specific recommendations and templates. These include: email scripts, meeting agendas, elevator pitches and more.

Don and JJ are clearly effective communicators. They use simple, direct language. They are entertaining to follow. I found Don through his daily business video tips. A year of which is easily worth 1000x the price of this book. And available for free.

The website framework they have is the best I've seen. I've read plenty about sales/nurture email scripts. But I have yet to come across as detailed a guide for what to include on your website home page. It's not theoretical, it works.

There are a few opportunities for improvement.

First, there were quite a few typos. Example: "The purpose of the fourth meeting is to decided what language..." I counted at least three.

Second, the scope is limited to "email/website marketing". This would have been okay if it were made clear. But, the title of the book is not "Email Marketing Made Simple". It would have been nice to see how the framework extends to channel partnerships, advertising, print/mail and more. Our customer's email inboxes are only getting busier. "Email marketing" is providing diminishing returns.

Finally, it was difficult to locate the templates to download. But maybe that's just me!

Aside from these minor nuisances, Don and JJ have put together a fantastic asset for small businesses. I have a clear map for an email marketing system. They've stated what works in a novel way. And we've redesigned our website with many of their recommendations.
Profile Image for Heather.
7 reviews
May 28, 2020
Wow. I can’t speak more highly of this book and Building a Storybrand. In my opinion, you should absolutely start with the latter. If Marketing Made Simple is the frame of a house, Building a Storybrand is the foundation.

I’ve brought Storybrand principles to two companies/teams so far with incredible success. To give an example, I just wireframed and completed a website, lead generation funnel, and nurturing sequence solely by following the steps outlined in this book with the help of a designer. My team invested $5k into the project. Without this knowledge, we could have easily paid $20k for a beautiful but completely useless website that doesn’t convert.

For more context, I have no formal training or education in marketing. I, like many writers, fell into marketing by default. The knowledge gained from these two books has proven more valuable than all my years of trial and error. It’s simple, it’s just not easy—especially if you have a company or team set in their ways. Persist anyway—it’s magical.

Be forewarned: this book will ruin you. You’ll notice major marketing mistakes everywhere you look. You’ll cringe knowing you made the same mistakes yourself.

If you’re responsible for generating revenue and growth for a company or yourself, buy these books and do the work. It doesn’t matter what department you’re in or what title you have. Workshop Storybranding with your team and watch the lightbulbs come on. It’s powerful stuff.
Profile Image for Annie.
764 reviews40 followers
November 8, 2021
Reseña completa acá---> https://bit.ly/3BV0AFk

Comencemos por…¿Cómo sé si debería leer este libro? ¿Es para mí? ¡Yo ni me dedico al Marketing digital!, en mi opinión las personas que deberían tener este libro en sus estanterías y leerlo ya mismo son:

-Los profesionales del Marketing Digital (los más obvios)

-Todo emprendedor que busque incrementar sus ventas, TODOS, sin excepción alguna.

-Todo aquel que quiera crecer su marca/negocio y está perdido en el mundo de las ventas.

-Todo aquel que busca como hacer un generador de contactos y quiere iniciarse en el mundo del email marketing.

-Cualquier persona que quiera vender.

Y, la razón principal, ¿Por qué deberían leer este libro? Marketing Simple nos va a dar la guía, totalmente paso a paso, para hacer un generador de contactos, crear una página web que venda (una que realmente funcione y que no solo se vea bonita), crear un guión de marca que simplifique el mensaje y haga que mayor gente se interese en nuestro producto/servicio y nos adentrara en todo el bonito, y útil, mundo del marketing y el correo electrónico.
Profile Image for Brit MacRae.
105 reviews12 followers
October 9, 2022
A quick, easily digestible read. While Miller isn’t breaking any new ground with this one, he does provide a step-by-step guide. It’s a book clearly focused on small companies getting started with lead generation and email marketing. Ironically, one of my biggest issues with this book was the limited scope that was covered. It would have been helpful to see an extended framework: partnerships, advertising, print/mail etc., but instead Miller zeroed in on email marketing alone.

If the title was revised to “Email Marketing Made Simple" perhaps I would’ve given it a 5 star review with an initial shift in my expectations.

Also, random note: there were quite a few typos in this book. Seriously. My detail-oriented brain was having a FIELD DAY. Who ran the edit on this???? Anyway, I digress.

This book is worth the read if you’re looking for email marketing strategies, but if you’re looking for a COMPREHENSIVE step-by-step plan for your small business you’ll definitely need to supplement.
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