What do you think?
Rate this book
Yes!: 60 secrets from the science of persuasion
Since its publication in 2007, Yes! has shown how small changes can make a big difference to everyone's powers of persuasion - both at work and at home. Every day, we face the challenge of persuading others to do what we want. But what makes people say 'yes' to our requests? Based on decades of research into the psychology of persuasion, this book reveals many remarkable insights that will help you be more persuasive both at work and at home. Co-written by the world's most quoted expert on influence, Professor Robert Cialdini, Yes! contains dozens of tips that you wouldn't want to miss out on - all of them scientifically proven to boost your powers of persuasion.This special tenth Anniversary edition features ten new chapters of updated research and fresh secrets of persuasion. You will find out how to stop your listeners getting bored, what you can do on your commute to increase your influence, and why being second place is worse than being third. Whether you want someone to promote you, take their medicine, reduce their carbon footprint or even give you their vote, Yes! shows how small changes in your approach can have a dramatic effect on your success.
305 pages, Kindle Edition
Published April 6, 2017
About the author
Noah J. Goldstein
9 books42 followersNoah Goldstein is a protege of Cialdini's. He is an assistant professor at the University of Chicago Graduate School of Business. He earned a Ph.D. in psychology under Robert Cialdini at Arizona State University in 2007, and he has published research with Cialdini in the Journal of Personality and Social Psychology.
Ratings & Reviews
Friends & Following
Create a free account to discover what your friends think of this book!
Community Reviews
Displaying 1 - 13 of 13 reviews
July 27, 2017
If Influence: The Psychology of Persuasion is the textbook, then Yes! is the study guide. This has a ton of practical examples on how to apply the principles of persuasion developed by Robert Cialdini. You definitely want to read Influence first to understand what's actually occurring in the scenarios presented in this book.
July 30, 2020
Surprisingly easy read for such a detailed non-fiction book. Lots of insights based on research but the best bits are the real-world applications. Could be shorter and some chapters are a bit obvious nonetheless a good read.
February 14, 2021
Persuasion techniques:
Use scarcity
Use loss-framed message
Make authentic smile
Use “Because”
Show popularity/testimonials/recommendations of experts
Do not use undesirable behavior in your message.
Applaud good behavior
Offer fewer choices
Add an option to do nothing
Value what you offer free
Communicate your rank
Accompany high-fear message with a plan of action
Offer a favor
Use personalized message
Make unexpected/personalized gifts
Ask for small steps
Assign a trait to a person, and then make a request connected to that trait.
Let the person write down her commitment
Build relationship
See inputs/criticism/disagreement
Mention your minor weaknesses/admit errors
Mirror posture and behavior of the other
Simplify your message
Use rhymes for your ad
Use perceptual contrast
Use loyalty program
Use attractive names
Use memory aids like repetition
Use scarcity
Use loss-framed message
Make authentic smile
Use “Because”
Show popularity/testimonials/recommendations of experts
Do not use undesirable behavior in your message.
Applaud good behavior
Offer fewer choices
Add an option to do nothing
Value what you offer free
Communicate your rank
Accompany high-fear message with a plan of action
Offer a favor
Use personalized message
Make unexpected/personalized gifts
Ask for small steps
Assign a trait to a person, and then make a request connected to that trait.
Let the person write down her commitment
Build relationship
See inputs/criticism/disagreement
Mention your minor weaknesses/admit errors
Mirror posture and behavior of the other
Simplify your message
Use rhymes for your ad
Use perceptual contrast
Use loyalty program
Use attractive names
Use memory aids like repetition
February 15, 2020
Interesting, but not groundbreaking
I imagine if I'd read this book when it first came out, then I'd have been bowled over. However, many of the tools in here feel obvious in 2020 and not particularly surprising.
That's not to say there aren't some nuggets of gold in this - I have possibly read too much behavioural science to be truly wowed.
I imagine if I'd read this book when it first came out, then I'd have been bowled over. However, many of the tools in here feel obvious in 2020 and not particularly surprising.
That's not to say there aren't some nuggets of gold in this - I have possibly read too much behavioural science to be truly wowed.
November 19, 2021
I loved the original, with 50 secrets. But it's been about ten years since I read that, so decided to read this one. I rated the original 5 stars, but I don't recommend this to those who read the original. It felt like retreading old ground.
July 27, 2017
A great resource. Packed full of actionable, research-backed advice. I can tell this is going to be one of those books that I keep coming back to.
January 8, 2019
Good stuff. Well told. Many useful insights.
May 31, 2019
Too many details. Could be much shorter. Overall, it offers great tips.
October 4, 2020
Awesome book with plenty of actionable, research-backed tips!
April 9, 2021
Spectacular Book
60 easy to read lessons with three prologues.
Excellent lessons and takeaways. My favorite were on naming things - the best crisp lessons.
60 easy to read lessons with three prologues.
Excellent lessons and takeaways. My favorite were on naming things - the best crisp lessons.
December 6, 2022
60 Secrets from the Science of Persuasion is a great book!
Here is a short summary: https://samyreads.com/yes-60-secrets-...
Here is a short summary: https://samyreads.com/yes-60-secrets-...
November 7, 2023
Superb
It simply presents the very basic facts to be considered while persuading the other parties towards your view point. Great
It simply presents the very basic facts to be considered while persuading the other parties towards your view point. Great
July 10, 2022
Непоганий варіант для закріплення і прокачки власних навиків. На диво легко читається. Ніяких революційних порад ви тут не знайдете! Зате повторите класику.
Displaying 1 - 13 of 13 reviews