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The Embedded Entrepreneur: How to Build an Audience-Driven Business Hardcover – May 15, 2021

by Arvid Kahl (Author)
4.5 4.5 out of 5 stars 93 ratings
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Too many businesses start with a big idea and ultimately fail because nobody wants to pay for their product. What are they missing? The Audience-Driven approach of an Embedded Entrepreneur.

Instead of building solutions looking for customers, Embedded entrepreneurs find customers and build a solution with them. They join communities, observe, participate and take these learnings and transform them into products people need and businesses customers love.

If you want to find your future customers, discover how you can help them, and build an audience while growing your business, I invite you to become an Embedded Entrepreneur.

When you begin building your business with your future audience in mind, the guesswork ends. The Audience-Driven approach of an Embedded Entrepreneur is the path to a sustainable, customer-centric business.

In The Embedded Entrepreneur, you will learn:

  • Audience Discovery: who do you want to serve and empower?
  • Audience Exploration: where does your future audience hang out?
  • Problem Discovery: which critical problem does your prospective audience have that you can turn into a business?
  • Audience-Building: how can you leverage social media to build (with) your audience?


Arvid Kahl is a software engineer, entrepreneur, and writer who has been building (for) his audience successfully for years. He built a SaaS business to $55,000 Monthly Recurring Revenue with his partner Danielle Simpson. They sold the business for a life-changing amount of money within two years. Arvid wrote the best-selling book Zero to Sold while building a loyal following of tens of thousands on Twitter.

The Embedded Entrepreneur is your practical guide to finding the right audience and building the product they need.

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Previous page
  1. Print length
    306 pages
  2. Language
    English
  3. Publication date
    May 15, 2021
  4. Dimensions
    5.5 x 0.88 x 8.5 inches
  5. ISBN-10
    3982195772
  6. ISBN-13
    978-3982195773
  7. See all details
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Product details

  • Publisher ‏ : ‎ Arvid Kahl (May 15, 2021)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 306 pages
  • ISBN-10 ‏ : ‎ 3982195772
  • ISBN-13 ‏ : ‎ 978-3982195773
  • Item Weight ‏ : ‎ 1.15 pounds
  • Dimensions ‏ : ‎ 5.5 x 0.88 x 8.5 inches
  • Customer Reviews:
    4.5 4.5 out of 5 stars 93 ratings

About the author

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Arvid Kahl

Arvid Kahl

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Arvid Kahl is a software engineer, entrepreneur, and writer. He co-founded and bootstrapped FeedbackPanda, an online teacher productivity SaaS company, with his partner Danielle Simpson. They sold the business for a life-changing amount of money in 2019, two years after founding the company.

He writes on TheBootstrappedFounder.com to share his experience with bootstrapping as a desirable, value- and wealth-generating way of running a company.

In the years of running FeedbackPanda (and throughout the many failed attempts before that), Arvid learned how to run a self-funded company. He learned that not every business needs venture capital to succeed, and Arvid claims that most businesses are better off without it.

He wants to encourage other entrepreneurs to see bootstrapping as a viable option.

Customer reviews

4.5 out of 5 stars
4.5 out of 5
93 global ratings

Top reviews from the United States

Luke Chadwick
5.0 out of 5 stars Another brilliant book
Reviewed in the United States on May 18, 2021
Verified Purchase
I have been following Arvid Kahl since reading his first book Zero to Sold. I read a pre-release version of The Embedded Entrepreneur and I love this book as much or more than Zero to Sold.

Where Zero to Sold was the story of their personal journey and was chock full of useful advice. The Embedded Entrepreneur takes that journey further with distilled wisdom.

It is a book I will go back again and again.

Highly recommended addition to your library.

(And yes I did buy a copy as well, I want to support the Author).
2 people found this helpful
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Mr Zen
5.0 out of 5 stars Arvid Kahl delivers another fantastic, actionable must-have for today's entrepreneurs
Reviewed in the United States on August 8, 2021
Verified Purchase
I've been recommending Arvid's last book, Zero To Sold, for the a year so when I heard this was coming I made sure to pre-order as soon as it was available.

Once again, Arvid Kahl's passion for helping other entrepreneurs succeed shines through in this highly actionable, relevant, easy to read, and inspiring guide.

I highly recommend The Embedded Entrepreneur along with Zero To Sold to any entrepreneur, startup founder, or indie hacker/maker, as well as investors and advisors of early to mid growth stage startups.
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Caroline L.
4.0 out of 5 stars Truly great book about tapping into communities with big enough audiences
Reviewed in the United States on August 11, 2022
He describes how to do market research on a potential audience, which was really neat. He also talks about how to be in touch with them.

He served online English teachers with his big product that was sold when he had worked his way up to $55,000 in monthly recurring revenue. I think that he'll continue to make a lot of money with the products that he builds in the future.
One person found this helpful
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Robert Balazsi-Marton
5.0 out of 5 stars An excellent, must-read book, full of insights and examples
Reviewed in the United States on November 6, 2021
Verified Purchase
This is one of the best books I've read recently.

The tremendous amount of insights and the many content examples Arvid shares changed the way I think about building (for) an audience, and it gave me a tangible roadmap.

He covers the whole journey from finding an audience to serve, to finding good problems to tackle, to putting together a system for consistent and valuable content creation.

I highly recommend this book!
One person found this helpful
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Greg from HabitCoach
5.0 out of 5 stars How to build your audience on Twitter
Reviewed in the United States on May 15, 2022
Verified Purchase
Probably a better title for this book would be how to build the audience on Twitter. Great book though, highly recommended
One person found this helpful
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John D
5.0 out of 5 stars Amazing insight in a fast, easy read
Reviewed in the United States on March 6, 2023
I wish I had read this book years ago, I would've had much more successful startups :)

The approach makes so much sense once you get it, but starting with your audience first and building while gathering feedback is SO much better than the classic product-first approach.
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A. I. Shoukry
5.0 out of 5 stars A must read for entrepreneurs and nonfiction authors
Reviewed in the United States on June 23, 2021
I do have a diversified background, being a doctor, writer, course creator, and podcaster I can understand that people are different.
To build a business you need to understand your audience.
I learned a lot from the book regarding audience discovery, how to embed yourself into communities, and how to talk and learn from them.
I am looking forward to changing my practice through the lessons found in the book.
One person found this helpful
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Alex
5.0 out of 5 stars Get's you started with building an audience
Reviewed in the United States on August 3, 2021
This book got me started with building in public, something I was always afraid of doing. Arvid goes through each step and holds my hand so I feel like even someone like me can do it.
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Top reviews from other countries

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Daniel Pitta
5.0 out of 5 stars O Empreendedor Integrado" é uma leitura indispensável para qualquer pessoa interessada em construir um negócio sólido e orientado para a audiência.
Reviewed in Brazil on April 29, 2024
Verified Purchase
Arvid Kahl oferece insights valiosos e práticos sobre como desenvolver e cultivar uma base de seguidores engajados, enquanto equilibra habilmente estratégias de automação e interação pessoal. O livro é repleto de conselhos acionáveis, desde a identificação de uma audiência até a criação de conteúdo envolvente e o gerenciamento eficaz das mídias sociais. Recomendo vivamente este livro a empreendedores, criadores de conteúdo e qualquer pessoa que deseje construir uma comunidade online forte e sustentável.
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HAMID
5.0 out of 5 stars Another must-to-read book from Arvid for entrepreneurs
Reviewed in Canada on May 15, 2021
Verified Purchase
As a successful entrepreneur who has built and sold a business, Arvid shows you in his second book, The Embedded Entrepreneur, the right approach to building an audience and creating a product or service for them.

The book is full of real-life examples that demonstrate a practical and actionable approach to embedding your business in your audience.

Learn why audience-first is a limiting thought and what it means to create an audience-driven business instead.

The book is full of valuable insights. I specifically learned a lot of actionable advice from the Audience-Building chapter.

From an honoured alpha-reader.
2 people found this helpful
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Ashwin
5.0 out of 5 stars Game changing if you wish to build in public
Reviewed in India on January 29, 2023
Verified Purchase
Arvid picks up and explains simple concepts so well. To highlight importance of little things than when considered together can be game changing for our social media presence.
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Yohann Atticot
5.0 out of 5 stars Great Book !
Reviewed in France on May 1, 2022
Verified Purchase
Thank Arvid for this book "Embedded Entrepreneur". I'm not a big reader and I'm not a native english speaker, but I love read your book and I'm finding really easy to understand. I hope apply quickly your advices.
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Amazon Kunde
5.0 out of 5 stars If you want to build a product, this book is for you.
Reviewed in Germany on July 18, 2021
Verified Purchase
A must-read if you want to build a product.
It has so many actionable advices.
Build an audience first, find out more about their problems before you start to build something.
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