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197 pages, Hardcover
First published January 1, 1983
Five principles in the theory of data graphics produce substantial changes in graphical design. The principles apply to many graphics and yield a series of design options through cycles of graphical revision and editing.
Above all else show the data.
Maximize the data-ink ratio.
Erase non-data-ink.
Erase redundant data-ink.
Revise and edit.
(p. 105)