Very few organizations manage their expenses for sustainable success. And when the time inevitably comes to cut their costs, many companies cut in a way that makes them weaker, not stronger.

The experienced consultants with PwC's Strategy& team reveal the hidden problems of conventional cost management and how your company can do better. Drawing on decades of research, observation, and experience helping clients, these experts have developed a unique approach to help CEOs and senior executives cut costs constructively.

The Fit for Growth concept redirects an organization's resources and investments toward its few differentiating capabilities the strengths that set it apart from competitors. When a company manages costs this way, it becomes fit for growth. Its cost structure, organization, and culture are aligned with its strategy.

In this book, the authors take you through every detail of the Fit for Growth approach. They walk you step by step through the nine most important levers to restructure costs, complete with case studies, and practical examples from leading companies around the world. From mobilizing to scaling to executing to culture change and leadership, this valuable hands-on reference stays with you throughout the entire process. It shows you how to:

• Galvanize the executive team and the organization to embark on a transformation
• Apply cost reduction levers while avoiding common pitfalls
• Overcome the shortcomings of basic change management techniques by using the best of your existing corporate culture
• Confidently manage morale and keep the entire organization engaged
• Avoid falling back into old, unproductive behaviors
• Apply proven tools and techniques for sustaining the benefits of the transformation.

For the first time, senior thought leaders with Strategy& share in detail their leading practices and collective experiences to help you enable change and cultural evolution in your own organization.

Fit for Growth is your definitive game plan to cut costs and grow stronger.

PRAISE FOR FIT for GROWTH

"Building a company for growth requires efficiency, confidence, and innovation. What I love about this book is how accurately it captures the business world in which we live. Based on their vast experience, the authors offer valuable perspective on how to ensure your organization's competitive fitness for the future."
RICHARD ASHWORTH, President of Pharmacy and Retail Operations for Walgreens

"Growth-oriented companies have the foresight, courage, and discipline to focus on what truly brings distinctive value to their customers, making tough trade-offs to invest in and execute only those ideas with the greatest impact for their customers. Fit for Growth expertly and succinctly details how organizations need to work, think, and act differently to align their growth agendas with their cost agendas and ensure profitable and sustainable growth."
KRISTI SAVACOOL, CEO of Aon Hewitt

"Fit for Growth is a comprehensive guide for any organization searching for accelerated growth, especially in a low-growth environment. The book's practical examples provide clarity on how efficiency, cost consciousness, and strategy can be combined in a stimulating way."
DR. WOLFGANG BÜCHELE, CEO of Linde AG

"Fit for Growth reminds us that strategic clarity and coherence set companies apart, but that choices on efficiency and focus are required to drive investments in strategy and maximize shareholder returns."
SEAN CONNOLLY, President and CEO of ConAgra Foods

"Fit for Growth provides excellent insights on how to strike the right balance of driving a growth agenda while staying cost competitive, including not only a conceptual framework but also hands-on, practical, and highly relevant implementation guidance."
DR. RAINER MARTENS, Member of the Executive Board and COO of MTU Aero Engines AG

"Having lived in the trenches with the authors, I came to know the full price of clutter and complexity. Fit for Growth is a blueprint for reigniting growth and unlocking value that has been tested in many of the deepest trenches a real reminder that growth is about purpose, simplicity, and discipline."
JOHN BERISFORD, President of S&P Global Ratings

"Fit for Growth provides excellent guidance to executives who want to drive profitable growth and align winning strategies with a sound cost structure and operating model. Tangible examples and practical techniques show how to provide the leadership required in a forward-thinking, cost-effective, and operationally sound organization."
SANDRA M. VOLPE, SVP of Strategic Planning, Communications, and Contractor Relations for FedEx Ground