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Michael Moritz
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Return To The Little Kingdom: Steve Jobs, the creation of Apple, and how it changed the world Kindle Edition

by Michael Moritz (Author) Format: Kindle Edition
4.4 4.4 out of 5 stars 101 ratings
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Almost thirty years ago, Michael Moritz, then a young journalist at Time magazine, was allowed exclusive access to the inner workings of a cutting-edge technology company to tell the story of its first decade in business. The Little Kingdom: The Private Story of Apple Computer brought readers into the childhood homes of Steve Jobs and Steve Wozniak, showed how they dropped out of college and founded Apple in 1976, and charted the company s rise from basement brainstorming to colossal empire.


Now, after spending almost twenty-five years at Sequoia Capital, the much admired private investment partnership, Moritz, who has since served as a board member of a remarkable list of important companies including Yahoo!, Google and PayPal, offers his contemporary perspective on the accomplishments of Steve Jobs and the extraordinary comeback of Apple in this revised edition of his now-classic work. Required reading for anyone who has ever listened to music on an iPod, downloaded an app onto an iPhone, browsed on a Mac, or is curious about the distinctive attributes of enduring companies, Return to the Little Kingdom is the only book that explains how Steve Jobs came to found the company that changed our world - twice.

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  1. Print length
    382 pages
  2. Language
    English
  3. Sticky notes
    On Kindle Scribe
  4. Publisher
    Duckworth
  5. Publication date
    January 22, 2010
  6. File size
    589 KB
  7. Page Flip
    Enabled
  8. Word Wise
    Enabled
  9. Enhanced typesetting
    Enabled
  10. See all details
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Editorial Reviews

Review

Praise for The Little Kingdom
One of the best books about Apple ever written. Andy Hertzfeld, author of Revolution in the Valley and co-creator of The Mac

A masterpiece of the real life business Businesspersons, government policy makers, and lay readers of all sorts will find great value in this readable book. Thomas J. Peters, co-author of In Search of Excellence

About the Author

A former journalist, Michael Moritz is now a venture capitalist with Sequoia Capital and a former member of the board of directors of Google, Inc. In 2007 he appeared in the Time 100, and in 2008 and 2009 was ranked #2 on Forbes' "Midas List" of top deal-makers in the technology industry. He lives in San Francisco with his wife and two children.

Product details

  • ASIN ‏ : ‎ B07H2MNKQ8
  • Publisher ‏ : ‎ Duckworth (January 22, 2010)
  • Publication date ‏ : ‎ January 22, 2010
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 589 KB
  • Text-to-Speech ‏ : ‎ Enabled
  • Screen Reader ‏ : ‎ Supported
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Not Enabled
  • Word Wise ‏ : ‎ Enabled
  • Sticky notes ‏ : ‎ On Kindle Scribe
  • Print length ‏ : ‎ 382 pages
  • Customer Reviews:
    4.4 4.4 out of 5 stars 101 ratings

About the author

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Michael Moritz

Michael Moritz

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Customer reviews

4.4 out of 5 stars
4.4 out of 5
101 global ratings

Top reviews from the United States

Tech Insider
4.0 out of 5 stars Great book for Apple (or Steve Jobs) fans - or anyone interested in the history of an amazing company
Reviewed in the United States on March 15, 2017
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If you've been touched by Apple and are interested in their backstory, this is a great read.

As someone who has enjoyed Apple products since 1984, I've read just about all of the Apple (and Steve Jobs) related books.

This is one of the good ones: well written with great anecdotes. It's an enjoyable read.
2 people found this helpful
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Traveling Artist
5.0 out of 5 stars I really appreciated the author's real familiarity with the nuts ...
Reviewed in the United States on July 18, 2017
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I really appreciated the author's real familiarity with the nuts and bolts of the technology. Also, his writing style is interesting, quirky and engaging.
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John C. Hair
5.0 out of 5 stars Good
Reviewed in the United States on December 19, 2020
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Good
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Money Honey
3.0 out of 5 stars Not as Insightful as Hoped
Reviewed in the United States on March 18, 2010
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I'm a huge fan of Apple, Steve Jobs, and have been fascinated by the company for years, so the appeal of this book was that it would provide some amazing insights into the evolution of the company, but unfortunately it was disappointing.

As mentioned the book itself is a revised version of Michael Moritz's highly acclaimed 1984 book "The Little Kingdom: The Private Story of Apple Computer", the original book was fantastic and based on the title and description, I could not wait to get Moritz's insights into the way Apple evolved from the early years, learning more on Apple after Steve Jobs left and how the company learned from those experiences to re-establish itself as the premier technology company I know and love. Unfortunately the book is really just a reprint of the original with an additional 20 page epilogue about the period from 1984-today. If you are looking to learn about today's Apple and how it re-established its brand you'll be extremely disappointed.

The book itself is insightful about the infancy of Apple Computer and provides interesting insights into the key players of its success in the early days. At times it jumps around between scenes past and present in a manner that is not necessarily fluid and a bit difficult to follow. It does a good job discussing how a company goes from a start-up in a garage to an industry leader, as well as how the sheer strength of Steve Jobs' personality helped push the company further than anyone ever imagined.

All in all the book was interesting, but having read a number of books on the beginnings of Apple Computer I was much more interested in the rebuilding years and how the company reinvented itself, which to me is a far more compelling and insightful story, and I was really disappointed.
15 people found this helpful
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JC
5.0 out of 5 stars A great review of what great startups are actually like
Reviewed in the United States on November 8, 2009
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A deep look at Apple's early days from one of the best VCs of the last two decades when he was a journalist. If nothing else, every entrepreneur should read the updated introduction and afterword.
2 people found this helpful
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Michael Quinn
4.0 out of 5 stars Good details about the start of Apple.
Reviewed in the United States on May 4, 2014
Verified Purchase
Learnt a few things about the early days of Apple.

The Apple I wasn't much of a hit at the Homebrew Computer Club.

Steve Jobs wasn't behind every myth in the early days of Apple. The whole management team was probably more involved than Steve.

Lots of other little things. I definitely know more now than when I started this.
2 people found this helpful
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Mira Vazquez
5.0 out of 5 stars Beautiful, so excited!
Reviewed in the United States on April 28, 2014
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It came in perfect condition! Brand new and it even smelled like it came right out I of the factory.
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Jesús Alonso Urbano
5.0 out of 5 stars Great book written before steve jobs'
Reviewed in Spain on September 4, 2017
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I have been following Michael Moritz's career and found out he was not only an intelligent investor but a really clever, sharp eye journalist. This book resembles a bit Wolfe's The Right Stuff and was written before Jobs deification. Just the introduction worths the money!
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Mrushad
5.0 out of 5 stars Five Stars
Reviewed in India on August 13, 2014
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xcellent!
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fredd
5.0 out of 5 stars A Great Start Up Read about the Apple people...
Reviewed in the United Kingdom on October 6, 2013
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I find it very interesting and think it tells us a little about the characters we have read about elsewhere and seen. I liked hearing about the very early days and the forming of the business and could imagine it growing into a company all around them. Tells us how the founders,Jobs and Wozniak went through school to starting up in 1976. Through the 1980s and covers more of the first twenty five years and expands on that. it seems to say to the reader that this is the first biography of these people who have given us so much fun today.
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siddu
4.0 out of 5 stars this book is v good but u will only like this book if ur ...
Reviewed in India on February 27, 2015
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this book is v good but u will only like this book if ur the fan of steve jobs or apple for me its v good book
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Ymugmike
4.0 out of 5 stars Apple in depth, right to the core
Reviewed in the United Kingdom on December 1, 2009
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It is difficult to fully appreciate just how different and awkward early computers were to use. Linking bits together, typing code or running tapes to get it started and then being confined to using a small selection of software.
When Steve Jobs and Steve Wozniak were trying to sell computer boards at the Homebrew Computer Club in the 1970's, it was to enthusiasts who did not mind tinkering. By the time the Macintosh arrived in 1984, Apple was a growing profitable company selling a complete package to industry and domestic users.
This book provides a detailed look at how it all came about. The successes, failures and personalities that created a company so different to IBM and Hewlett Packard.
I have been using Apple computers for nearly two decades. I have bought in to the aspirations that come with buying such a machine. I 'Think Different', but still do a lot of computing and enjoy the experience using a current iMac.
Once you have read Return to the Little Kingdom, I think you will appreciate why owners and users of Apple computers are so devoted and happy that they have made the right choice.
The four star rating is only because I would have preferred to see a few photographs included Return to the Little Kingdom: Steve Jobs, the creation of Apple, and how it changed the world
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