I am writing this review out of anger, for all of the so-called "helpful" negative reviews that for some reason are at the top of the heap, these reviews are dangerously misleading, and proof positive that the best way to buy books on Amazon is simply to buy the book, check it out, and if the negative reviews are right, return it, and if they are wrong, keep it.
Trust me, this is a book you are going to want to keep, as I read a book I take notes, and the more notes I take, the better the book is, and this book is in the top five of the notes I have taken, it is chock-filled with essential observations about how to solve the chicken egg problem, with lots of case studies and lots of details from numerous companies. It's an essential book for anyone who is starting a company.
The author is clearly an insider and knows these companies from the inside as well, and you are not going to find much information in this book from other sources, for that reason. Several of the things that he has talked about I have done Google searches for, and come up completely empty, so if you believe that information is gold, as I do, that means that to not read this book is to be giving up lots of pieces of gold.
Do yourself a favor, get this book, start reading it, and after you'll have learned a valuable lesson about how essential it is to ignore negative reviews and just try things out yourself.
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Popular Highlights in this book
In its classic usage, a network effect describes what happens when products get more valuable as more people use them.Highlighted by 1,453 Kindle readers- The entire ecosystem stays on because the value is in bringing everyone together. That’s the magic. The “effect” part of the network effect describes how value increases as more people start using the product.Highlighted by 1,374 Kindle readers
- Larger competitors are often able to copy the product, but find it difficult to capture the network.Highlighted by 1,349 Kindle readers
About the author
This book will save your marketing budget.
Imagine cranking an engine, and it won't start. If you have a very particular set of skills, skills that you have acquired over a very long career as a mechanic, narrowing down various possibilities of the cause to just a couple based on its symptom won't be an issue, or you can simply read this book. This mechanical guide book for entrepreneurs and anybody in the marketing industry. Pretty sure you've read one of those books that presents the concept or an idea in the first couple of chapters and really milking it until the 250th page. Well, this book is totally the opposite. The author, Andrew Chen has done an excellent job presenting various perspectives (key points) that are evident by the research, case studies, his experiences, etc (which are also the takeaways themselves) evenly throughout 377 pages. Just by observing the way this book is structured, you realize the author's intention which is to offer as much insight as possible to bring value to the readers, and I can sure you, you'll gain perspectives that will save you expensive mistakes and headaches in marketing.
Top reviews from the United States
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- Reviewed in the United States on November 13, 2022
- Reviewed in the United States on November 6, 2022
- Reviewed in the United States on June 9, 2024
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- Reviewed in the United States on January 2, 2022
- Reviewed in the United States on December 9, 2022
Top reviews from other countries
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- RAGHUVEERReviewed in Spain on May 5, 2022
Detailed Descriptions of Operational challenges or setup of initial networks
- Bindi DhariaReviewed in India on July 10, 2022
Very useful book
Am looking to start a network based product so very useful book. It gives some good concepts on how to think about the setup process in a stage wise manner. Would definitely recommend this book if you are thinking of a network based approach. Check out the number of bookmarks I have to make sure I come back to reference different pointsBindi DhariaVery useful book
Reviewed in India on July 10, 2022
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- JonathanReviewed in Singapore on March 13, 2022
Must read for investors and builders
- Henrique S.Reviewed in Brazil on March 2, 2025
Pretty useful and recommended reading!
Arrived in perfect conditions (hardcover)! Really good and kinda underrated business book. Definitely recommend it, specially to those who are starting some form of business and might be struggling to optimize their products. The book gives plenty of examples to drive home the points the author makes through it.Henrique S.Pretty useful and recommended reading!
Reviewed in Brazil on March 2, 2025
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