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Natural Orders: Email Marketing Automation Strategy for Small Online Business
Natural Orders is the most comprehensive overview available for small online business owners looking to understand and implement the full potential of email marketing automation.
With unmatched audience size, engagement, and ROI, many feel they “should be doing more” when it comes to email. But what does this actually look like? This book helps you
The most effective methods for collecting email addresses (without annoying your traffic)Developing and converting new subscribers into first-time buyersAdvanced strategies for segmentation and personalizationBuilding on the above to increase the lifetime value of your top customersWhere email best fits in your marketing mix, and how it's uniquely suited to the challenges of an increasingly competitive online business environment
These essential problems of email strategy are uniquely answered by an “ecosystem approach”. You’ll learn how to develop a healthy, engaged and profitable database that mimics the spectacularly successful growth systems that surround us everyday in the natural world.
With a background combining both email marketing and Ecology, author Matt Treacey knows first-hand what it takes to build the systems, like these, designed for growth.
Drawing from a track record generating millions of dollars in email revenue for businesses across the USA and UK, you too will discover the natural orders inside your email database, and how you can leverage them to take your business to its next level.
"There's no clearer guide to getting maximum results and impact from email. This book will change the way you think about email marketing automation in your business" — Nir Eyal, author of How to Build Habit-Forming Products and Indistractable
"...this is a long-overdue perspective on doing email marketing... a refreshing departure from conventional thinking" — Perry Marshall, Author of 80/20 Sales and Marketing.
"…in an increasingly competitive digital marketing landscape there is one channel that still reigns email. This is the guide you've been looking for. Natural Orders reveals the playbook on how you implement an email marketing system that will make you more money, without annoying your customers…” — Taylor Pearson, author of The End of Jobs.
"We’ve all been waiting for this. Finally, the concepts of list building are anchored in a story that makes sense and makes it easy to replicate email marketing success." — Viola Eva, founder Flow SEO
"For anyone looking to get the most out of their email marketing efforts, I'd highly recommend this book. This is an end-to-end system that's easy to follow and actually implementable". — Ethan Drower, Operating Partner Cite Medical Solutions
"Natural Orders is an engaging and unique approach to email marketing strategy for small online businesses. It gives some great analogies for understanding how to use the channel and how to its full potential." — Eyram Adjogatse, CEO Probatech
With unmatched audience size, engagement, and ROI, many feel they “should be doing more” when it comes to email. But what does this actually look like? This book helps you
The most effective methods for collecting email addresses (without annoying your traffic)Developing and converting new subscribers into first-time buyersAdvanced strategies for segmentation and personalizationBuilding on the above to increase the lifetime value of your top customersWhere email best fits in your marketing mix, and how it's uniquely suited to the challenges of an increasingly competitive online business environment
These essential problems of email strategy are uniquely answered by an “ecosystem approach”. You’ll learn how to develop a healthy, engaged and profitable database that mimics the spectacularly successful growth systems that surround us everyday in the natural world.
With a background combining both email marketing and Ecology, author Matt Treacey knows first-hand what it takes to build the systems, like these, designed for growth.
Drawing from a track record generating millions of dollars in email revenue for businesses across the USA and UK, you too will discover the natural orders inside your email database, and how you can leverage them to take your business to its next level.
"There's no clearer guide to getting maximum results and impact from email. This book will change the way you think about email marketing automation in your business" — Nir Eyal, author of How to Build Habit-Forming Products and Indistractable
"...this is a long-overdue perspective on doing email marketing... a refreshing departure from conventional thinking" — Perry Marshall, Author of 80/20 Sales and Marketing.
"…in an increasingly competitive digital marketing landscape there is one channel that still reigns email. This is the guide you've been looking for. Natural Orders reveals the playbook on how you implement an email marketing system that will make you more money, without annoying your customers…” — Taylor Pearson, author of The End of Jobs.
"We’ve all been waiting for this. Finally, the concepts of list building are anchored in a story that makes sense and makes it easy to replicate email marketing success." — Viola Eva, founder Flow SEO
"For anyone looking to get the most out of their email marketing efforts, I'd highly recommend this book. This is an end-to-end system that's easy to follow and actually implementable". — Ethan Drower, Operating Partner Cite Medical Solutions
"Natural Orders is an engaging and unique approach to email marketing strategy for small online businesses. It gives some great analogies for understanding how to use the channel and how to its full potential." — Eyram Adjogatse, CEO Probatech
198 pages, Kindle Edition
Published September 22, 2022
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Displaying 1 - 3 of 3 reviews
January 16, 2023
Super useful framework for building out your own walled garden of an email marketing list. This is important in my business where trust is king when you are asking people to invest big money. I made a ton of highlights. Now the work to implement this starts!
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October 30, 2023Made me fall back in love with my business
I heard Matt Treacey on a podcast and really resonated with his ecological analogies, as i started to my small online biz after decades of permaculture practice. I was also intrigued by the cover, which is refreshingly NOT a standard business book cover design, but appeals to my enjoyment of lay-science and creative nonfiction. So I signed up for the 3 free chapters, and before I'd finished them, I'd purchased the ebook. Now that I've read it all, my only regret is not buying the print edition so I could fill it with sticky notes.
I immediately started implementing tactics and rethinking strategy. Understanding my 8 year old biz as an ecosystem isnt new but this is not a superficial metaphor. The rich complexity of Matt's perspective has made me fall in love with my business' foundations all over again. This feels like the opposite of shiny object syndrome because I have many of the Natural Orders elements already in place, I just wasn't seeing them properly.
This is the best business book I've read in years. Sure, I would recommend it for anyone starting an online business, but even more enthusiastically for anyone who's established online biz has grown a bit stagnant.
A well written, well structured, inspiring, practical book. Quite possibly life changing. Check back with me in a few months once I've had a chance to roll out all its recommendations.
I heard Matt Treacey on a podcast and really resonated with his ecological analogies, as i started to my small online biz after decades of permaculture practice. I was also intrigued by the cover, which is refreshingly NOT a standard business book cover design, but appeals to my enjoyment of lay-science and creative nonfiction. So I signed up for the 3 free chapters, and before I'd finished them, I'd purchased the ebook. Now that I've read it all, my only regret is not buying the print edition so I could fill it with sticky notes.
I immediately started implementing tactics and rethinking strategy. Understanding my 8 year old biz as an ecosystem isnt new but this is not a superficial metaphor. The rich complexity of Matt's perspective has made me fall in love with my business' foundations all over again. This feels like the opposite of shiny object syndrome because I have many of the Natural Orders elements already in place, I just wasn't seeing them properly.
This is the best business book I've read in years. Sure, I would recommend it for anyone starting an online business, but even more enthusiastically for anyone who's established online biz has grown a bit stagnant.
A well written, well structured, inspiring, practical book. Quite possibly life changing. Check back with me in a few months once I've had a chance to roll out all its recommendations.
October 12, 2022
Surprisingly useful framework
Nature provides a surprisingly useful framework for email marketing. And not by providing quick hacks that'll boost your numbers in the short run but be detrimental over time. Rather, in Natural Orders Matt has outlined all the steps (or layers?) needed to build a sustainable, healthy business with the help of email and automation.
I think many small businesses owners would benefit from both the overall system and by heeding the warnings to not build your business on borrowed land in someone else's "garden".
Great read that wasn't unnecessarily long!
Nature provides a surprisingly useful framework for email marketing. And not by providing quick hacks that'll boost your numbers in the short run but be detrimental over time. Rather, in Natural Orders Matt has outlined all the steps (or layers?) needed to build a sustainable, healthy business with the help of email and automation.
I think many small businesses owners would benefit from both the overall system and by heeding the warnings to not build your business on borrowed land in someone else's "garden".
Great read that wasn't unnecessarily long!
Displaying 1 - 3 of 3 reviews