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5 Books That Will Make You a Better WriterAmazon Books

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The Art and Business of Online Writing: How to Beat the Game of Capturing and Keeping Attention Paperback – August 29, 2020

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★ From the #1 writer on Quora, 15x Top Writer on Medium, and Top 10 columnist for Inc Magazine ★

What are the secrets to writing online?

Why do some writers accumulate hundreds of thousands, even millions of views on their content—and others write and write, only to go unnoticed?

Nicolas Cole, one of the most viral columnists on the internet with more than 100 million views on his writing, is pulling back the curtain. After becoming the #1 most-read writer on all of Quora in 2015, a Top 10 contributing writer for Inc Magazine from 2016 to 2018, and one of the most popular writers on Medium in more than 15 different categories, Cole went on to build a multi-million-dollar ghostwriting company publishing thousands of articles on the internet for more than 300 different Silicon Valley entrepreneurs, C-level executives, New York Times best-selling authors, Olympic athletes, Grammy-winning producers, and renowned industry leaders.

How?

By using his own personal toolkit of writing strategies, headline structures, formats, and proven styles, all of which were mastered over a 10-year period.

“This book contains everything I know about online writing,” says Cole. “From going viral, to building a massive library of content that will continue to pay you dividends well into the future.”

In this book you will learn:

✓ Why you should NOT start a blog—and where you should be writing online instead.

✓ How to beat “the game” of internet publishing—and the 7 levels of success.

✓ How “going viral” on social platforms works (and how to not give up in the process).

✓ The Endless Idea Generator: How to never run out of things to write about.

✓ The Perfect Post: How to write headlines people can’t help but want to read.

✓ How to create your own “Content Roadmap,” and position yourself as an influential voice in your industry or niche.

✓ How to turn proven online writing into longer, more valuable assets (books, ebooks, physical products, paid newsletters, companies, etc.).

✓ And the 1 habit very single writer today needs to master in order to become successful.

This book is the Ultimate Guide to writing in the digital age.

Product details

Publisher ‏ : ‎ Nicolas Cole
Publication date ‏ : ‎ August 29, 2020
Language ‏ : ‎ English
Print length ‏ : ‎ 338 pages
ISBN-10 ‏ : ‎ 0998203491
ISBN-13 ‏ : ‎ 978-0998203492
Item Weight ‏ : ‎ 14 ounces
Dimensions ‏ : ‎ 5.5 x 0.77 x 8.5 inches

Best Sellers Rank: #127,965 in Books (See Top 100 in Books)
- #11 in Blogging & Blogs
- #60 in Business Writing Skills (Books)
- #249 in Writing Skill Reference (Books)

Customer Reviews:
1,289 ratings

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Nicolas Cole

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Nicolas Cole is Digital Writer and serial Writing Entrepreneur.

He is best known for his conversational style of writing and has accumulated more than 100 million views on his work to date.

Cole rose to internet stardom in 2015 when he became the #1 most-read writer on Quora, accumulating tens of millions of views on his viral articles about personal development. His work has been republished in TIME, Forbes, Fortune, Business Insider, CNBC, The Chicago Tribune, Harvard Business Review, and many more of the internet's most popular publications.

In 2016, Cole became one of Inc Magazine's Top 10 contributing writers, accumulating millions of views on his business & creativity column, and in 2017 he founded a ghostwriting and thought leadership agency called Digital Press, writing on behalf of more than 300 Silicon Valley founders, company executives, venture capitalists, Grammy-winning musicians, Olympians, NYT best-selling authors, international public speakers, and more.

Today, in addition to regularly authoring new books and articles online, Cole is the co-creator of Ship 30 for 30, a cohort-based writing program for people who want to start writing online:

www.ship30for30.com

He currently lives in Los Angeles, but will forever be from Chicago.

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Customers say

Customers find this book to be a practical guide to online writing that helps at any stage, with good advice throughout. They appreciate its comprehensive content creation approach and consider it worth the price. The book receives positive feedback for its pacing, with one customer noting its well-structured content.

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Writing quality Advice quality Value for money Content creation Pacing

52 customers mention "Writing quality"52 positive0 negative

Customers praise the writing quality of the book, describing it as clearly written and a practical guide to online content creation.

"Lessons-structure-actionable lists-rhythm-personal voice-and open evaluation: stir it all together with some discipline and you have the secret to..." Read more

"...No contest: You need this book, in print, for easy and frequent reference. Cole's insights are tremendous, tested, and innovative...." Read more

"...pretty good examples of how to structure content so that it appeals to online readers...." Read more

"...write reviews but this book was one of the most actionable and clearly written books I've read in a while. Highly recommend." Read more

31 customers mention "Advice quality"31 positive0 negative

Customers find the book's advice helpful, with one customer noting that the lessons can be applied to presentations, and another mentioning that it leads readers to the approach that suits them best.

"...Incredibly relevant, on topic and immensely helpful. It is clear to me why you are one of the most successful writers in the world. Thank you." Read more

"...Cole’s gifted clarity makes it stick. And then he fuels it with encouraging words. I’m just starting but I feel enthusiasm rising...." Read more

"...Four-and-a-half stars. Superb advice. Tips I've never seen anywhere else. Highly recommended." Read more

"Of all the resources on writing and publishing, none has been as useful, comprehensive, and even unique as Nicolas Cole’s The Art and Business of..." Read more

8 customers mention "Value for money"8 positive0 negative

Customers find the book worth its price.

"I finished Chapter One and thought, "That alone was worth the price of the book"...." Read more

"...all, it is all about the competition for audience attention and value delivery...." Read more

"This book is the best money I’ve ever spent to help with writing online...." Read more

"...actionable advice of how to became a writer but also how to make money as a writer" Read more

7 customers mention "Content creation"7 positive0 negative

Customers appreciate the book's content creation approach, describing it as comprehensive and innovative.

"...Cole's insights are tremendous, tested, and innovative...." Read more

"...the resources on writing and publishing, none has been as useful, comprehensive, and even unique as Nicolas Cole’s The Art and Business of Online..." Read more

"...for success in not only online writing, but in content creation of multiple other types as well..." Read more

"...It was comprehensive, it was actionable, and it was engaging without overdoing the cheerleader vibe...." Read more

5 customers mention "Pacing"5 positive0 negative

Customers appreciate the pacing of the book, with one noting its realistic approach and another highlighting its well-structured content.

"...gives you just that feedback. He gives pretty good examples of how to structure content so that it appeals to online readers...." Read more

"...on how to write like a pro, form a pro who has done it with the greatest of style and success on anyone putting pen to paper in this world...." Read more

"...He offers real life, tested and proven strategies for the online writing along with the landmines to avoid and opportunities to explore...." Read more

"...It is easily worth 5x what I paid in terms of the depth and quality. It’s an honor to have everything curated and explained so well. Thanks Cole!" Read more

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SisterSisterHome
The 1 Book You Should Read on Online Writing
Reviewed in the United States on May 22, 2025
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This book by Nicolas Cole is packed with incredible insights, experience and practical information. If you were ever looking for a blueprint to becoming a successful online writer, this is the book to read. Incredibly relevant, on topic and immensely helpful. It is clear to me why you are one of the most successful writers in the world. Thank you.

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Jolinda Rockett
The glue that holds it all together
Reviewed in the United States on March 7, 2025
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Lessons-structure-actionable lists-rhythm-personal voice-and open evaluation: stir it all together with some discipline and you have the secret to writing magic. Cole’s gifted clarity makes it stick. And then he fuels it with encouraging words. I’m just starting but I feel enthusiasm rising. I have to go now because I have some writing to do.

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Aisling D.
Innovative, perceptive, helpful tips... but - wow! - very wordy. (Or detailed, I guess.)
Reviewed in the United States on October 14, 2023
Verified Purchase
If you're writing content - blog posts, nonfiction books, how-to guides, or doing affiliate marketing - this book is a must-read. No contest: You need this book, in print, for easy and frequent reference.

Cole's insights are tremendous, tested, and innovative. In fact, this book is on the top shelf of the bookcase next to my desk, so I can grab it when I hit even a moderate composition snag (much less writer's block) as I'm working.

But, okay... Some sections and chapters went on. And on. And on.

Initially, that was a big yawn. Then I reached a section where I actually needed a bazillion examples of how to follow his advice. I had to read every single one of them to reach that essential "ah-HA!" moment.

So, I'm between four and five stars for this review, because the same chapters that seemed "too long" for me, might be the granular, "here's EXACTLY what this should look like" info that others may need.

Either way, I think this is a must-own book, in print, if you're writing anything non-fiction-ish. Or maybe writing, period and full stop. (I haven't had time to see how much I use Cole's advice in my fiction.)

Four-and-a-half stars. Superb advice. Tips I've never seen anywhere else. Highly recommended.

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13 people found this helpful

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Amazon Customer
Excellent advice and fabulous examples.
Reviewed in the United States on December 22, 2024
Verified Purchase
Thank you for sharing your knowledge and experience, Nicholas Cole. As an aspiring writer, I’m already putting some of your suggestions into action.

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Thad M Brown
The one book of writing mastery
Reviewed in the United States on November 17, 2024
Verified Purchase
Of all the resources on writing and publishing, none has been as useful, comprehensive, and even unique as Nicolas Cole’s The Art and Business of Online Writing. My only regret is that I didn’t find this earlier.

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SK
Jeez Louise…
Reviewed in the United States on October 7, 2024
Verified Purchase
A master just shared all of his tricks and tips. He shared. He educated. He captivated. He delivered.

I have a lot more fuel in the tank now to move forward with his Ship 30 for 30 program. See you on the other side!

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Cassie's Storefront
Amazing Writing
Reviewed in the United States on May 31, 2024
Verified Purchase
The advice here exactly what I need to launch my right and correct period I have only implemented his tips for a few days and I have seen the views on my LinkedIn articles go up by over a thousand percent. I highly recommend that if you want to use writing as a means of income that you read this book. There's no other book out there that's going to lay it out for you in such details and honest format.

I'm going to read his next book. The Art and Business of Ghostwriting.

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4 people found this helpful

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Daniel J. Low
Good introduction to writing online.
Reviewed in the United States on May 14, 2022
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I liked the book because it gives you a perspective on writing. I have begun incorporating it into my own writing - 1000 plus views on Quora in the first month.

Cole gives you a background on how he came to this writing style. Like other good instructors, he lets you know from the beginning that it is practice, practice, practice that makes one better, but not just in the privacy of your own home - out in public. This is the one bit of advice that I find most compelling. You don't get better without practice and feedback. Views, shares, etc. gives you just that feedback.

He gives pretty good examples of how to structure content so that it appeals to online readers. He stresses that one's writing will stick out if one does the research (the work) to see how the top writers in a particular niche write and use that to position one's own work.

There is much to the book. I trust what he has to say because it seems pretty realistic. You won't become an overnight success, but he will help you become better if you try things out.

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8 people found this helpful

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Parvaz Cazi
A Masterclass on writing for the Internet
Reviewed in India on January 7, 2022
Verified Purchase

This is a book for 21st century writers.

For writers who understand what is required to capture attention in the modern ‘attention economy’. For writers who are humble and want to learn from their audience, instead of preaching to their audience. For writers who want to play and win the Great Online Game of Digital Writing.

If you believe in the stale vision of becoming a writer the old fashioned way, by moving to a cabin in the woods and writing the next Booker prize winner, this book is not for you.

Nicolas Cole provides a tried and tested game plan for becoming a modern writer by leveraging the power of social media networks, instant online feedback loops and building a library of content.

He has himself become one of the most widely read writers on the internet and is one of the most credible writing coaches out there. He takes us through his journey as a top video game blogger, Quora writer, Medium writer, big media publication writer, Ghostwriter for incredibly successful people and now Twitter and Substack writer.

He has been there and done it all and has now written a beautiful memoir of his journey as a Digital Writer. Through the memoir he has laid out a precise roadmap which is actionable, exciting and fun.

This book will teach about how to start converting all your ideas into readable online content. Generate more ideas. Choosing the right online platforms to write on. Answering your reader’s questions and solving their problems. Creating a community of engaged readers.

His advice is counter-intuitive and contrarian. It is geared for modern minds and digital citizens.

It’s the millennial and Gen Z version of ‘On Writing’ by Stephen King.

One for the ages.

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David Rutledge
HONEST ENGAGING METHODICAL THOROUGH
Reviewed in Canada on December 1, 2023
Verified Purchase
Very satisfied with this purchase. I'm a total "newby" with respect to writing for social media and online publication — but, that understood, at least I have this book which gives me a down-to-earth approach that I can follow in order to make progress. Every page has information you are glad to have read. The author seems genuinely attempting to help you out, keeps things thorough but simply and methodically presented, and has an engaging writing style and appreciated dose of humility to boot.

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YaoZong
inspired with a to do, list
Reviewed in the United Kingdom on June 25, 2024
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Surprisingly insightful. Debunked quite a few things. A few myths. Logical and methodical. Sincere in the actual difficulty of writing online.

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Cliente
Excelente!
Reviewed in Brazil on March 27, 2024
Verified Purchase
É livro de referência para quem trabalha com textos. Leitura essencial para publicitários, jornalistas, escritores. Traz ótimas dicas e é gostoso de ler.

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The modern spartan
Good
Reviewed in Sweden on April 29, 2024
Verified Purchase
Good

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5.0 out of 5 stars A Masterclass on writing for the Internet

5.0 out of 5 stars HONEST ENGAGING METHODICAL THOROUGH

5.0 out of 5 stars inspired with a to do, list

5.0 out of 5 stars Excelente!

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A Masterclass on writing for the Internet

HONEST ENGAGING METHODICAL THOROUGH

inspired with a to do, list

Excelente!

Good