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The Undercover Economist: Exposing Why the Rich Are Rich, the Poor Are Poor--and Why You Can Never Buy a Decent Used Car! 56255th Edition

4.4 4.4 out of 5 stars 1,623 ratings

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An economist's version of The Way Things Work, this engaging volume is part field guide to economics and part expose of the economic principles lurking behind daily events, explaining everything from traffic jams to high coffee prices.
The Undercover Economist is for anyone who's wondered why the gap between rich and poor nations is so great, or why they can't seem to find a decent second-hand car, or how to outwit Starbucks. This book offers the hidden story behind these and other questions, as economist Tim Harford ranges from Africa, Asia, Europe, and of course the United States to reveal how supermarkets, airlines, and coffee chains--to name just a few--are vacuuming money from our wallets. Harford punctures the myths surrounding some of today's biggest controversies, including the high cost of health-care; he reveals why certain environmental laws can put a smile on a landlord's face; and he explains why some industries can have high profits for innocent reasons, while in other industries something sinister is going on. Covering an array of economic concepts including scarce resources, market power, efficiency, price gouging, market failure, inside information, and game theory, Harford sheds light on how these forces shape our day-to-day lives, often without our knowing it.
Showing us the world through the eyes of an economist, Tim Harford reveals that everyday events are intricate games of negotiations, contests of strength, and battles of wits. Written with a light touch and sly wit,
The Undercover Economist turns "the dismal science" into a true delight.
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Editorial Reviews

From Publishers Weekly

Nattily packaged-the cover sports a Roy Lichtensteinesque image of an economist in Dick Tracy garb-and cleverly written, this book applies basic economic theory to such modern phenomena as Starbucks' pricing system and Microsoft's stock values. While the concepts explored are those encountered in Microeconomics 101, Harford gracefully explains abstruse ideas like pricing along the demand curve and game theory using real world examples without relying on graphs or jargon. The book addresses free market economic theory, but Harford is not a complete apologist for capitalism; he shows how companies from Amazon.com to Whole Foods to Starbucks have gouged consumers through guerrilla pricing techniques and explains the high rents in London (it has more to do with agriculture than one might think). Harford comes down soft on Chinese sweatshops, acknowledging "conditions in factories are terrible," but "sweatshops are better than the horrors that came before them, and a step on the road to something better." Perhaps, but Harford doesn't question whether communism or a capitalist-style industrial revolution are the only two choices available in modern economies. That aside, the book is unequaled in its accessibility and ability to show how free market economic forces affect readers' day-to-day.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

From Bookmarks Magazine

Harford exposes the dark underbelly of capitalism in Undercover Economist. Compared with Steven Levitt’s and Stephen J. Dubner’s popular Freakonomics (*** July/Aug 2005), the book uses simple, playful examples (written in plain English) to elucidate complex economic theories. Critics agree that the book will grip readers interested in understanding free-market forces but disagree about Harford’s approach. Some thought the author mastered the small ideas while keeping in sight the larger context of globalization; others faulted Harford for failing to criticize certain economic theories and to ground his arguments in political, organizational structures. Either way, his case studies—some entertaining, others indicative of times to come—will make you think twice about that cup of coffee.

Copyright © 2004 Phillips & Nelson Media, Inc.

Product details

  • Publisher ‏ : ‎ Oxford University Press; 56255th edition (November 1, 2005)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 288 pages
  • ISBN-10 ‏ : ‎ 0195189779
  • ISBN-13 ‏ : ‎ 978-0195189773
  • Item Weight ‏ : ‎ 1.2 pounds
  • Dimensions ‏ : ‎ 9.2 x 1.1 x 6.3 inches
  • Customer Reviews:
    4.4 4.4 out of 5 stars 1,623 ratings

About the author

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Tim Harford
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Tim is an economist, journalist and broadcaster.

He is the author of nine books including “How To Make The World Add Up”, “Messy”, and the million-selling “The Undercover Economist”. Tim is a senior columnist at the Financial Times, and the presenter of Radio 4’s “More or Less”, “Fifty Things That Made the Modern Economy”, and the new podcast “Cautionary Tales”.

Tim has spoken at TED, PopTech and the Sydney Opera House. He is an associate member of Nuffield College, Oxford and an honorary fellow of the Royal Statistical Society. Tim was made an OBE for services to improving economic understanding in the New Year honours of 2019.

Customer reviews

4.4 out of 5 stars
4.4 out of 5
1,623 global ratings

Top reviews from the United States

Reviewed in the United States on April 13, 2009
Mr. Harford is a renowned economist and a gifted writer and communicator, who successfully achieved in this short and well written book the difficult task of explaining to the general public the complexities of key economic principles in very simple terms. However, do not be confused, this book, though equally entertaining, is no  Freakonomics [Revised and Expanded]: A Rogue Economist Explores the Hidden Side of Everything . The author's 2008 book,  The Logic of Life: The Rational Economics of an Irrational World , is actually more Freakonomics style.

Have you heard of price elasticity and price signals, scarcity power, market failures, marginal cost, externalities, asymmetric and imperfect information, moral hazard, stock prices and random walk, and game theory?

Mr. Harford manages to explain the concepts behind this jargon in simple words with everyday life examples, allowing you to understand why the production cost of the cheapest oil fields in Saudi Arabia and Kuwait is just around $2 a barrel but we ended paying $50 (or up to $140 last year); why we pay $3 for a cappuccino but coffee growers in the third world just get a few cents for each cup; the rationale behind congestion pricing (the entire Chapter 4 is devoted to this controversial policy and how it also applies for curbing pollution); the economic reasons behind the failures of the US health insurance system; and the predictability of the stock market (the current financial crises proves Harford's point, who wrote about the "rational fools" in March 2005, and within the context of the dot-com bubble). In general terms, the first seven chapters provide the reader an opportunity to grasp key concepts and principles in the field of microeconomics.

The three last chapters of the book take a different approach as the book turns more into the territory of macroeconomics, exploring equally interesting and up-to-date issues regarding economic growth, international trade, competition, the theory of comparative advantage, and of course, globalization. The reader is introduced to these concepts with a chapter on Cameroon, used as a case study to explain the reasons for poor countries being poor, and highlighting the role corruption, weak institutions, and trade barriers. The last chapter in contrast, presents how China was able to achieve explosive growth rates during the last three decades, growing faster than any country in history, rising from Mao's disastrous economic experiments through the power of market and prices. Chapter 9 is a must read, as he discusses the main issues regarding globalization in a nutshell. Here Mr. Harford courageously debunks several myths regarding the alleged negative environmental impacts and other associated evils of globalization. Not surprisingly he wisely chose the examples of Cameroon and China to support his point of view.

This book comes very handy for the layman especially during these days of global economic crisis. I have a background on economics, and I do highly recommend it for anyone planning or having second thoughts about studying economics, the book will provide you with quite a general picture of what economics is really about. I also recommend it for those citizens interested in understanding a bit more about key economic principles, its everyday application, and who do not want to be easily fooled by politicians, interest groups, the media, nor even by many of the so-called "experts" and "gurus". The world would be a better place if every voter in the planet could grasp the basic concepts presented in this book.
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Reviewed in the United States on June 26, 2022
This book covers a wide range of topics and looks at them from a fresh perspective. Harford can go from how the operators of coffee shops decide to set up and price their items to comparing his writing abilities to E.O. Wilson to the structure of the government of Cameroon and how it affects the global economy and it still comes out being very interesting! This book is one that will certainly bring up some topics that are more timely for when it was initially published, however the concepts that are brought up are still relevant and interesting. Harford is someone who is curious, perceptive and utilizes a style that is easy for anyone to follow. I learned several things I hadn't heard about that were very intriguing and the book overall was well written and applicable even today for a good understanding of various things. It's a good one!
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Reviewed in the United States on June 6, 2007
First I will point out that I never had a course in econ, so that may be part of the reason I found this work to be so wonderful. In the CD version Robert Ian MacKenzie reads the book so that you think some devilish man is taking great delight in revealing to you the wicked ways of how the world works. Trickery and trust issues are a big part of this. The author, through MacKenzie, points out that the difference in a few cents worth of ingredients differentiates a product sold for about one dollar from one, more special, sold for three dollars.

I do agree with another reviewer that the used car argument made by the author is not that tight. But an important concept is being advanced nonetheless.

One of the many good takeaways for me is the economists' notion of truth, wherein the truth is determined by what people do and not what they say. What is important to people is shown by what they freely choose when they have the chance, and may have little to do with what they want their government to do or provide for them.

It clearly is pro-capitalist, and well defends that view. E.g., while not being in favor of harsh conditions, it notes that sweatshops are not the problem but rather a symptom of worse alternatives the workers in a sweatshop have available to them. Sweatshops didn't cause terrible poverty, but even sweatshops make the lives of workers better.

Overall I found this to be great fun to listen to. Intellectually, it is a powerful source of information and ideas to anyone who is not familiar with economics (I can't speak for those who are).
2 people found this helpful
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Reviewed in the United States on January 26, 2006
This book really helped sharpen my thinking on vital, everday economic realities. As you read and explore various situations that effect us all, you feel like a lot of foggy misconceptions are being shaved away and a laser clarity is put in their place. I wish everyone would read this book. We would have a lot smarter voting populace if they did.

A lot of topics are covered, but none are removed from situations that intimately effect all of us. You get a lot of insight on how various retailers struggle to set the highest price (this chapter alone paid for the price of the book, because it has made me a smarter, better armed shopper.) You learn how the concept of "missing information" makes it hard to buy a good used car as well as for a free market system to create afforable health insurance (the relationship between used cars and health insurance was as eye opening as it was fascinating.) You also learn that ecnonomists have some very good solutions to handling traffic congestion and pollution, if only the politicians would learn and listen.

This is just a sample of what is available, all written in a friendly, accessible style. No math, no graphs. Just a lot of clear reasoning and mind expanding information. Reading it was well worth my time. Hats off to the author.
13 people found this helpful
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Reviewed in the United States on September 12, 2018
I ordered this book thinking it was the book required for my government class. Imthe ISBN matched and everything. But I received a newer edition of this book, and the ISBN numbers are not the same. Anyone who’s taken a college course knows the editions/ISBN means everything.

Top reviews from other countries

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Fast delivery and still the best introduction to how economy works in the real world
5.0 out of 5 stars Best introduction to real economy
Reviewed in the United Kingdom on May 12, 2024
Still after all these years the best introduction to real economy
Gerardo Simon
5.0 out of 5 stars Buen servicio de entrega
Reviewed in Spain on July 29, 2023
Era para regalar. Gustó mucho
Farzad Abdolhosseini
5.0 out of 5 stars Awesome book
Reviewed in Canada on September 4, 2020
Great book, easy to read and insightful.
Vincenzo Asaro
5.0 out of 5 stars AMAZING BOOK
Reviewed in Italy on October 22, 2017
Wether you're an economics student, or an economic graduate, this book helps you to widen your view of the economy and to take back some concepts that you maybe forgot during the years.
Absolutely recommended.

If English isn't your native language you can still go for it, it's pretty comprehensible.
3 people found this helpful
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Scott Leal
5.0 out of 5 stars Great writing
Reviewed in Australia on January 27, 2020
Hard work at times but great book