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The Conservative Heart: How to Build a Fairer, Happier, and More Prosperous America

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For too long, conservatism has been a movement of the head and not the heart. Now New York Times bestselling author Arthur C. Brooks offers a bold new vision for conservatism as a movement for happiness, unity, and social justice—a movement of the head and heart that boldly challenges the liberal monopoly on "fairness" and "compassion."

Many Americans today see two dispiriting political ineffective compassion on one side and heartless pragmatism on the other. Progressives have always presented themselves as champions of the poor and vulnerable. But they have not succeeded—more and more people are hopeless and dependent on government. Meanwhile, conservatives possess the best solutions to the problems of poverty and declining mobility. Yet because they don't speak in a way that reflects their concern and compassion, many Americans don't trust them. Americans know that outmoded redistribution yields poor results and does little for the pursuit of happiness. But there seems to be no conservative alternative that looks out for those struggling to get by.

Arthur Brooks, one of the country's leading policy experts and the president of the American Enterprise Institute, has considered these issues for decades. Drawing on years of research on the sources of happiness and the conditions of human flourishing, Brooks presents a social justice agenda for a New Right. Proposing a set of practical policies firmly grounded in the four "institutions of meaning"—family, faith, community, and meaningful work—Brooks describes a government safety net that actually lifts people up, and offers a vision of true hope through earned success.

Brooks argues that it is time for a new kind of conservatism, one that fights poverty, promotes equal opportunity, and extols spiritual enlightenment. It is an inclusive, optimistic movement with a positive agenda to help people lead happier and more fulfilling lives.

Clear, well-reasoned, accessible, and free of vituperative politics, The Conservative Heart is a welcome new strategy for conservatives looking for fresh, actionable ideas—and for politically independent citizens who believe that neither side is adequately addressing their needs or concerns.

261 pages, Kindle Edition

First published January 1, 2015

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Arthur C. Brooks

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Displaying 1 - 30 of 228 reviews
August 20, 2015
Thought Provoking Book Every Liberal Should Read

I am a liberal quite frustrated with what has become of the left. I picked this book up when Amazon recommended it but I was not sure what I expected from the book. What I found was that I kept nodding along in agreement with his much of his analysis and quite a lot of his prescription.

Two things really surprised me. The first is that I had been trying to really grasp why some conservatives hated Obama so much and until I read Brooks' take on it, I had not heard how dismissive it was. That said, some of that is that I believed those things about conservatives myself--at least in the modern incarnation that currently drives the GOP. The second is that his description of what is wrong with the Democratic party has quite a lot to recommend it.

I am a quintessential Democratic voter. Middle aged, black, lesbian, work in tech as a software engineer, married to another woman, live in a big city, come from an academic family. Yet, I find myself disturbed by the level at which the current left social justice paradigm emphasizes hopelessness or hyperbole, neither of which I think helps. Brooks really does zero in on how the American left has given up on the idea of work as dignity.

I wish he had spent more time on our worship of wealth over work although he does excoriate it a few times in the book so I can't say he does not touch on it. He gets that honoring wealth over work is equally pernicious.

If you are a conservative I highly recommend this book. You will learn a lot. If you are a liberal, I *also* highly recommend this book but for a different reason and it is this' eventually someone in the Republican Party is going to read this book and start passing it through the circuit. This IS AEI after all! If the GOP ever adopts these ideas and, quite honestly, tells the neo-Confederates they aren't going to court their vote at the risk of alienating other voters, then the Democratic Party is going to be in trouble.
Profile Image for Trish.
1,373 reviews2,627 followers
August 2, 2018
It could have been I first ran into Arthur C. Brooks in the NYT where he is apparently a regular columnist. Something he said about the Dalai Lama intrigued me; I wondered how he was connected to NYT conservative columnist David Brooks and went looking online. A couple of years ago the two men spoke together in Aspen and the difference between the two was immediately apparent.

This book sketches Arthur Brooks’ growth from college dropout and musician to head of the conservative think tank American Enterprise Institute whose attendant scholars have included Dinesh D’Sousa, Irving Kristol, Jeanne Kirkpatrick and Antonin Scalia. We learn what Brooks perceives as influences on his thinking as he moved from liberal to conservative.

“I believe that poverty and opportunity are moral issues and must be addressed as such.”

and
“We know that human dignity has deeper roots than the financial resources someone commands. We may wear the rhetorical uniform of materialists, but conservatives at heart are moralists.”
These are troubling statements from Brooks. One wonders what he meant. It was my understanding that conservatives are always belittling liberals for being bleeding hearts and politically correct. Liberals are particularly keen on the morality of fairness. In wages and opportunity. Could we actually be closer in [unexamined] attitudes than we think?

Brooks focuses on the dignity of work, welfare reform, poverty in his comments, and goes after Barak Obama pretty hard, all the while never acknowledging race when talking about poverty.
“Welfare spending also massively increased under the Obama administration…More important than anything else, though, the administration was turning its attention away from poverty per se and instead toward the old progressive bogeyman of income inequality.”
Brooks felt the president was attacking “wealthy people and conservative Americans.” He’d explained earlier that conservatives give more to charity than do liberals. Brooks and fellow conservatives “were indignant at the president’s ad hominem attacks.” But Brooks and his fellow conservatives saw themselves in the president’s remarks. Obama did not point them out specifically.

I think I see where the problem might lie: conservatives, patting themselves on the back for being generous, are willing to give back via charity whatever money they collect in an unequal system that may give a little too much to business owners and high-level managers and may give too little to the people actually working the business. Of course, these generous wealthy donors decide which charities they will support, and so steer society. So those that have…perpetuate their havingness and the rest of us don’t really have much say. Does this sound healthy to you?

Brooks claims to be an economist. He must be being disingenuous then when he crows,
“…inequality actually increased over the course of the Obama administration…Consider the facts. The top half of the economy has, in fact, recovered from the Great Recession in fine style…a whopping 95 percent of the real income growth from the economic recovery flowed directly to the much-regretted ‘1-percent.’…And how about the bottom 20 percent of U.S. households? That group of earners was hit the hardest during the recovery. Their real incomes fell by 7 percent on average from 2009 to 2013, the largest percentage decline of any group.”
Yes, Obama tried to save the global economy from tanking as a result of conservative economic policies. I think Brooks and I can probably agree that if Obama weren’t blocked in Congress, he would have done more to fix the inequality that came as a result of repairing the mess Republicans left him. Maybe Obama should have let the ship sink instead? Brooks is getting no buy-in from me for dishonest arguments like these.

Chapter Three has a subtitle: “How Honest Work Ennobles and Elevates Us.” Finally, Brooks and I can agree on something. We agree that work can be a source of happiness, wealth, and meaning. But Brooks is being disingenuous again, talking about putting a broom in the hands of the homeless and enlivening them with the dignity of work. It infuriates me that he can trivialize the discussion of the enormous national problems we have with inequality in our society. If he put a broom in the hands of every homeless person in the country we would still have a serious problem with our economy.

Let’s be frank. When work is not acknowledged by all parties to be worthwhile enough to pay a decent living wage, we run into problems. Either the work is important for a company or it is not. Don’t tell me companies will look after the concerns of their workers because it is in their best interests. No. They won’t. We have centuries of evidence that corporations hold workers over a barrel and maximize profits at the expense of workers. Human labor is expensive. It should be expensive.

I should be honest about my own prejudices. I distrust charity because I distrust the organizations handing it out. I don’t want Brooks to feel good “lifting people up.” I just want what I earned in a system that is fair. I expect many women and people of color in America today would say the same. Kind white men dispensing charity but who have also been part of a system structured to offer unfair wages to the majority of “workers” would do well to take note. Just give me what I deserve, what’s fair (hint: you may need to listen to someone besides yourself and your peer group), and then we’ll talk about who gets charity. It may be me, giving to you. Think how happy it will make me, to give you uplift.

To be fair, when Brooks discusses social justice, he says liberal efforts to attain this include redistributive taxation (oh yes) and social welfare spending. To conservatives, a social justice agenda …means improving education (for everyone, or just those who can afford to pay for K-12?), expanding the opportunity to work (no objection there…if only resumes from black-sounding names weren’t weeded out at the start of the process), and increasing access to entrepreneurship (don’t even get me started on who gets loans and at what rates). Of course, Brooks adds “true conservative justice must also fight cronyism that favors powerful interests and keeps the little guy down. (Tell me more about that please.)

A few pages later, Brooks is comparing parents experiencing poverty to children:
“…moral intervention must accompany economic intervention for the latter to be truly effective…I’ve never met a parent who believes that their kids have to receive their allowance before it is fair to ask them to behave decently. It’s the other way around! So way are these values good enough for our children, but not good enough for our brothers and sisters in need? When we fail to share our values with the poor, we effectively discriminate against them. And that hidden bigotry robs them of the tools they need to live lives of dignity and self-reliance.”
Brooks undoubtedly means well, but it sounds to me like he will withhold assistance unless we go along with his beliefs and values. Would be that we all had the same opportunities he did/does. I am all for behaving well and being socialized to be better people. But where is the open-handed generosity Brooks was talking about earlier, when he led by example instead of by punishment? What do our Christian teachings say? Wait until someone is behaving well to help or to wash the feet of prostitutes and criminals?

Anyway, the problems of poverty are very difficult to resolve and we need people who think, hope, and try, like Brooks. All these years and we haven’t resolved them yet. But my guess is treating everyone with dignity and paying them well for their contribution to society, maybe even at the expense of one’s own take-home pay, may move the ball down a field a little faster. I mean, if you’ve got all the values and stuff, you can show us how it is done when you start with nothing.

This book is an attempt to show liberals how conservatives have areas of overlap with them and really do have compassion they claimed in the label Compassionate Conservatives…until that was thrown under the bus in the last election. It is a feel-good attempt to show crossover values. And I am picking apart about the ‘other side’s’ notion of social justice. Let���s face it: We need all the social justice we can get. And we do not need to convince anyone to begin using it ourselves right now. Give me what you’ve got in terms of social justice. I’ll work with that.
Profile Image for Wick Welker.
Author 7 books488 followers
September 21, 2023
What planet is the author living on?

So, I really did appreciate the heart and soul that Brooks brought to this book. He strikes me as a sincere and well-intentioned man with admirable moral grounding. I sincerely enjoyed his suggestions about what it is that truly make people happy and I actually agree with most of the moral mores that he talks about. I believe that faith/spirituality, family, hard work and charity can be key indicators or someone's happiness in this life. And so it is with this mutual grounding I have with this author that I will tear apart this otherwise sanctimonious book that has little mooring in the political reality of the United States.

Problem number one with Brooks is that the entire foundation of this book is predicated on the false premise that there are demonstrable policy differences between democrat and republican politicians. The problem is that there really isn't. Under the moral guise of American exceptionalism, Brooks starts out on the awkward footing that because globalizing markets post WWII helped lift many from poverty that this was a uniquely conservative invention. He fails to recognize that democrat and republican policies since Breton Woods have largely been the same with even some democratic administrations going even further with neoliberal policy including Bill Clinton (who repealed Glass Steagall and almost privatized social security) and Barak Obama (who literally bailed out Wallstreet). This entire book is him riffing off a a false dichotomy which begins at page one. He then proceeds to preach to his fellow Republicans that they need to cut it out with the "screw the poor" rhetoric because it's confusing people and making them forget how much Republican policy has done for the impoverished.

But here's the problem, Arthur, it's not just Republican rhetoric people have a problem with, it's the disastrous impact of both Republican and Democratic politicians that people are angry about. And what disasters am I referring to? The gobsmacking corporate wealth concentration over the last 40 years and a complete failure of delivery of supply side and trickle down economics to average Americans. It's not just the rhetoric, Arthur, it's the crappy impact of policy. He also claims that Republicans are the keepers of fiscal responsibility while completely ignoring the fact that it is mostly under Republican administrations that the national deficit has soared. Or how about the unforgiving statistics that it is mostly red states that use up government resources, social entitlements with the highest crime rates and gun violence all while pulling in some of the lowest GDP per capita? Like, what planet is this man living on? I'm not saying red states are necessarily doing things more wrong, I'm just saying they're clearly doing no better than democratic politicians in blue states. The Republican party is not a bastion of fiscal responsibility, sorry.

Problem number two is he claims that government interventions exacerbates poverty. I love when people make this argument because it is extremely easy to prove wrong. Here's a list of government interventions that have helped create the richest generation in the history of humankind: The Homestead Act, The GI Bill, the FHA, the HOLC, countless New Deal era programs and many more. Government social programs literally endowed baby boomers with wealth. Well maybe he's referring to how the 2007 financial crisis was caused by GSEs, the FHA or the Community Reinvestment Act (CRA)? I'll get ahead of that one: The crisis was caused by the rise of private predatory lending. FHA loans have never dominated the markets, ever. In fact, FHA loans had less market share going from 14% to 3% from 2001 to 2007. Delinquency rates were also lower for these loans. GSE loans had a delinquency rate of 6% during that time while private loans were 28%. So how could public backed loans fuel an asset bubble when they had a tiny portion of the market share? And of the defaulted loans, only 6% were CRA loans. It was CLEARLY an unregulated mortgage backed security market that led to the bubble.

I'm sorry this is all the time I have to devote to this book. It was not good in very, very specific ways. I don't know if the author is living in an echo chamber, delusional or is just outright lying. None of these are excuses and this book is an absolute fairy tale. Having said all that, I very much long for Republicans like Brooks when he wrote this in 2015 rather than what most of the party has degenerated into today in 2023. This book is just so quaint and adorable now.
Profile Image for Tim.
Author 9 books6 followers
April 17, 2016
If, like me, you're a liberal trying to understand where conservatives are coming from, this book is a good place to start. His focus on the pursuit of happiness, as opposed to just high incomes and wealth, is refreshing. His message is that happiness is built on faith, family, community and meaningful work. So far, so good; I can't argue with that.

He also takes his fellow conservatives to task for focusing narrowly on economic measures - GDP growth, unemployment, etc. - as the measures of our success as a society. Again, no argument from me.

He extols the benefits of work and "earned success" as drivers of happiness. I think the overwhelming majority of people would agree - we would all rather earn our livings through our own efforts. I've been through two long bouts of unemployment. The loss of income was painful, but just as much was the feeling of being unproductive, of staying home while my kids went to school. There is a lot of wisdom in his description of the toll that idleness takes.

He loses me on a couple of scores. His emphasis on the joy of meaningful work is fine as far as it goes. However, he neglects to mention the "rightsizing" by profitable companies that so often throws people out of work. In a free enterprise system, this is of course the companies' right. However, it's surely worth mentioning that, for most people, a break from working was not their idea. It was forced on them by business managers, even if they were adding value to their employers and their employers were making profits. Full disclosure: I was the victim of one such corporate cutback 17 years ago, and I freely admit my bias against such actions.

In the last chapter, he succumbs to the temptation to complain about how President Obama has spoken of conservatives. "Here is what really bugs conservatives about the president: He acts like he has utter contempt for us and the values we hold dear." He goes on to cite two quotes, one of which is the ill-advised "cling to guns or religion" remark from the 2008 campaign.

Really, Mr. Brooks? Contempt for the values you hold dear? Because this president said in his State of the Union speech three months ago that America's work ethic is one of the things that makes us unique. He also said, "America is about giving everybody willing to work a chance, a hand up." Doesn't sound to me like he holds the value of work in contempt. Nor does he have contempt for the value of family - even his most ardent detractors have to concede the man's devotion to his wife and daughters. Does the president who sang "Amazing Grace" last summer after Charleston hold faith in contempt? Does a former community organizer hold community in contempt? I don't think so.

Moreover, Mr. Brooks overlooks the vitriol that this president has faced since even before he took the oath. No mention of Rush Limbaugh publicly hoping the president would fail; nothing about a self-important Southern congressman shouting "You lie!" while the president addressed the Congress about health care in 2009; zero about Sen. McConnell's infamous declaration that Republicans' highest priority was to make Obama a one-term president (not to create new jobs, not to improve health care, not to reduce taxes - nope, their top priority was to win in 2012); and silence about the incessant accusations of him being a closet socialist/Kenyan/Muslim. If there has been contempt, it has indeed gone both ways.

Worse, Mr. Brooks clearly supports the odious Tea Party movement, which has twice brought this country to the brink of defaulting on its debt payments. He appears to think their particular brand of uncompromising, vanquish-the-enemy politics is a good thing. In fact, all they have given us is a credit downgrade and Sen. Ted Cruz. Not much to brag about there, I'm afraid.

And he takes the obligatory shots at the Affordable Care Act, which he claims is "hurting people." Huh. 20 million more people have health insurance today than had it before the law was enacted, and health care cost inflation has slowed down. The law is far from perfect, but I think those 20 million people might disagree that it has hurt them.

However, Mr. Brooks has written an earnest and reasonable defense of conservatism. His message that conservatism should present a more optimistic, happier face is one I absolutely agree with. Anger can only go so far to bring people to your side; optimism can do the rest. Look no farther than Ronald Reagan carrying 49 states in 1984.

And his message that both sides should stop looking down on the other is so important. In this, both the left and the right are guilty. I've read reports of polls saying that large numbers of Americans would object to their children marrying members of the opposite party. How sad is that?

After reading this book, I feel like I better understand the beliefs and motivations of conservatives. I think Mr. Brooks would be a very interesting person to have a conversation with over a beer, and I'm sorry I never met him during his years in Syracuse when he probably lived no more than 15 miles from me. While he and I may never agree on some issues, I think he would give me a respectful listen, and I would like to think I'd give him the same.

This is a book well worth reading, regardless of which end of the political spectrum you hail from.
Profile Image for John Musser.
8 reviews
September 4, 2015
Always on the lookout for something insightful from the conservative perspective. Sadly, "The Conservative Heart" doesn't qualify (full disclosure, I only got about 30 pages into this book before I got disgusted with its partisan tone).

Brooks first makes the argument that conservatives are more compassionate than liberals based upon IRS charitable donation data. Its actually really difficult to draw any reliable conclusions from that data given that a significant chunk of donations go to the arts and religious institutions which fund activities that have nothing to do with compassion.

Brooks then wants to give credit entirely to the right for the dramatic reduction of 2nd/3rd world poverty over the last 25 years when that was the result of first world economic policies that were supported across the political spectrum.

It looked like Brooks was going to spend much of the book just pushing the idea that conservatives need better public relations to improve their image. I'll concede that!
Profile Image for John Mosman.
378 reviews
January 6, 2023
I picked this up in an attempt to understand the conservative agenda. I nearly made it to the end but could not finish it. Brooks' ideas about caring for the unfortunate poor are interesting. I have to agree that having work is important for self-esteem, worth and income. Through work we will lessen the need for government largess and for people's dependence on "hand-outs".

Yet he does not discuss situations such as Wal-Mart workers who still need government assistance. He does not discuss show how to create the jobs for all the people that need them. Work is great and important when jobs exists that pay a living wage. That did not seem in Brooks' radar.
Profile Image for Kris.
1,435 reviews207 followers
February 16, 2016
Clear, useful, and constructive points about conservatism. Full of arguments about strengthening conservative ideals in American politics.

At first I wasn't crazy about this book -- in the opening chapters his ideas felt too broad, his claims too generalized (conservatives are more compassionate?). He was painting with broad strokes, and it didn't sit right with me. I was agreeing on principle, not practically, down to the nitty-gritty.

But eventually he used real-life examples to demonstrate his points, so I appreciated him for that. And it ended on a good note for me. When he finally gets into the politics of it, Brooks has some really insightful things to say.

He makes some great points about perceptions of conservatives in American society, how they really do care about prosperity for the American poor, and how they need to change their rhetoric to accomplish their goals. Definitely recommended for all (obviously), but it would be most effective and relevant for conservatives looking to put things in perspective, and reclaim some of the lost legitimacy of the Republican Party.

Side note -- Really, the title should be more specific. Most of the book is about helping the severely poor, not about all traditional conservative views or values. It should be "The Compassionate Conservative Heart for the Poor" or something of the like.
Profile Image for Sandy Brusin.
270 reviews2 followers
November 22, 2017
The audience for this book is Republican/Tea Party minded people and it reads like a polemic that attacks Barak Obama and his foreign and domestic policies, Obamacare, and all liberals/progressives in general. I read this book because someone I trusted told me that it would help me understand the "Conservative" perspective, and what this book did is reinforce my opposition to "Conservatives." Our basic assumptions about the root causes of poverty in America and what it means "to build a fairer, happier, and more prosperous America" are diametrically opposed.

Brooks wants us to believe that Conservatives care about the poor and prosperity for all Americans. For them, that begins with jobs, with work! The way they think more jobs will be generated is with a balanced budget that lowers taxes and does not increase the deficit. How does that tenet compute with the current Republican tax plan making its way through Congress? Who benefits most from the reduction in taxes? What is sacrificed at the altar of lowering taxes that principally will benefit the wealthy? We've tried "trickle down economics" before. It would be nice to think that wealthy corporations who receive a tax windfall will turn that into more good paying jobs instead of putting the money in their pockets or finding tax loopholes to protect their wealth.

For the eight years of the Obama presidency the Republicans in congress were obstructionists, even shutting down the government over their refusal to add to the deficit. How did that help ordinary people?

Brooks never makes any mention of how Republicans are in bed with the NRA and obstruct reasonable legislation to limit assault style guns responsible for such horrific tragedies. How am I supposed to believe the Conservatives are sensitive to the needs of everyday Americans like me if they won't even do anything to protect the lives of everyday Americans.

I've got more to say, but I'll just stop with this: Bah! Humbug!
Profile Image for Gabriella Hoffman.
105 reviews53 followers
August 12, 2015
Just finished reading this. As expected, Arthur Brooks delivers another great read on making conservative values more appealing without diluting our message. Do yourself a favor and read this!
Profile Image for MargaretDH.
1,091 reviews19 followers
September 7, 2021
2.5 stars, rounded down to 2.

Brooks rests his argument on two foundations. First, he says that:
People don't think conservatives care... The political left has failed in its fight for the poor, and not just in [Obama's] administration. But truthfully, there has been little alternative coming from the political right. Too often, the right has failed even to acknowledge the problems of poverty and unequal opportunity.

And this is his second foundation for the book:
[Progressives] often treat work as a punishment, view struggling people as liabilities to manage, and focus on unequal distribution of incomes instead of unequal and insufficient opportunity.

I agree mostly with the first assumption. It's true that progressives have not solved poverty in America, and it's certainly true that conservatives have not offered much of a policy alternative, unless you count trickle-down economics. I appreciate that Brooks can admit this, and that he thinks that poverty, opportunity and social justice are important issues that deserve attention. But I'm not sure many people who are interested in progressive policies would agree that work doesn't bring meaning to people, or that those living in poverty are just drags, rather than humans with complex problems.

Because of this mischaracterization, it allows Brooks to position himself and other conservatives in opposition to a strawman throughout the rest of the book, and allows him to make a lot of disingenuous arguments.

Brooks argues that a lot of Americans are unhappy because the American Dream is no longer so available to all citizens. He says that of course conservatives should "emphasize personal responsibility and hard work. But we must also acknowledge that failing schools and stagnant wages have made simple effort an insufficient guarantee of thriving in large swaths of America." Then he goes on to suggest that this is all due to a failure of progressive policy designed to combat poverty. Which... I mean, progressives did not sit uninterrupted in the White House from 1963 to the date of this book's publication. And while Brooks is right that free enterprise and free trade reduced global poverty, it certainly decimated a lot of well-paying American manufacturing jobs.

His solutions boil down to free enterprise in public education (vouchers, charter schools), making post-secondary more affordable though schools that offer BAs from $10k and are focused on distance learning and no classroom time, and expanding the Earned Income Tax Credit (but not raising minimum wage), and subsidies for workers in areas with high unemployment to move to places where they are struggling to hire workers. (And an expansion of the EITC surprises me. Brooks likes it because it rewards people for working, even if they are working low paying jobs, but really, it just shifts responsibility back onto other tax payers. It allows wages to stay low, because employers aren't paying the true cost of the labour they are getting. I'm not against something like the EITC - a lot of people invest in education and it can be a path to higher paying job - but I wouldn't call it a particularly fiscally conservative solution.)

Brooks suggests that the best way to reduce poverty is to get as many people working as possible and off welfare (which is, apparently, not what progressives want). But he doesn't really say much about where these jobs will come from. "In a properly functioning free enterprise economy, very few people stay in entry-level positions for long." First of all, does Brooks know about Walmart and their business model, and second, he offers no concrete policy solutions for how one might attain this "properly functioning" economy. Mostly he just says giving people free money is bad and that jobs are good, but beyond a story about a woman kept from opening a hair braiding business because she lacked the requisite cosmetology certifications and some vague suggestions on improving education, the EITC and moving people, there's not a lot of actual concrete suggestions on what to do. Just arguing that you want people to have work (unlike the progressives) and that you think all work is meaningful and can lead to happiness and a better life (unlike the progressives) isn't enough.

Ultimately, I found this frustrating because Brooks gets some things right - conservatives should be addressing poverty and inequality of opportunity in a America, and owe it to their constituents to come up with something more than "pull yourself up by your bootstraps." He's right that stagnant wages and other conditions in the US make it difficult for many Americans to achieve their full potential. He also supports a robust social safety net for "those who really need it." But he's totally disingenuous about what motivates progressives in their policy formation, and completely ignores the ways in conservative policy has also contribute to poverty and stagnant wages. There's a lot in here about how conservatives need to stop sounding like nerdy economists who don't seem to care about people - but not a lot about how they might actually translate that care into action.
Profile Image for Becca.
24 reviews2 followers
July 14, 2017
If you're looking for anecdotal evidence + emotional manipulation without sound economic arguments, this one's for you
Profile Image for Rachel Dasher.
114 reviews25 followers
October 5, 2020
3.5/4 ⭐️ I’ve never read a book like this. Not to say it is particularly unique, but it exposed me to thoughts, reasoning, and information that I’ve never heard explained in this way. I underlined, questioned, highlighted, and emphasized my way through reading. Brooks’ tone is gracious, and I particularly appreciate his emphasis on “finding common ground where it genuinely exists and answering hostility with magnanimity, understanding, and love.” Importantly, I thought deeply, examined, and learned, and I’m leaving this book with a desire to think more about Brooks’ ideas.
Profile Image for Patrick Macke.
869 reviews9 followers
September 21, 2015
oh brother ... i never picked up a book of this ilk before and only did so this time because, with the 2016 election looming, i thought it sounded as if the author had some "strategy" for how the Republicans (conservatives) could more be more competitive ... not even close ... the author seems smart enough, but here's what the book says (i can save you a lot of wasted time): as conservatives, we have all the right answers, we're just misunderstood; we don't have to change anything from a policy perspective, just the serve up; we're nicer than liberals at our core, we just need to do a better job of telling people how nice we are; voters will flock to the conservative viewpoint if we tell them what's in our heart; follow the Commandments and the Golden Rule and everything will be transformed ... unfortunately, the book is nothing more than moralistic cheerleading ... as the book says, almost all Americans are apolitical, making elections, especially Presidential elections, mostly about the cult of personality and finding someone "like me" - and that means the tipping point for conservatives is the PERSON delivering the message not the nuanced tweaking of the script ... your candidates aren't compelling so what they say and how they say it and how big their HEART is of zero relevance
Profile Image for Elena Forsythe.
62 reviews32 followers
December 17, 2020
First half of this book and his explanation of the economics of conservatism were great. But the second half didn’t age well as he praised Marco Rubio and Newt Gingrich and others as champions of conservatism. Brooks talked about bipartisanship, empathy being the thing that will win Liberals, and kindness as the thing that wins voters, but five years later...it just appears that conservatives want to define themselves by what they are against rather than who they are for. Sorry, Brooks. Your optimism probably sounded great five years ago.
Profile Image for Raymon.
290 reviews4 followers
January 3, 2019
Working in a profession where all of my efforts are focused on assisting an underserved population I always struggled to explain why I still believed that conservative principles and policies actually help poor people despite popular rhetoric. This book explains this perfectly. The first 20 pages had me literally yelling YES out loud repeatedly. I deeply believe conservatives care deeply about helping others rise out of poverty. The principles Brooks outlines resound deeply in my soul.
Profile Image for Jake Goretzki.
748 reviews140 followers
July 29, 2016
(Read as part of the 'Understanding Them'' series).

Interesting.

Some entirely fair and covetable points. Namely that dear old free trade has improved the livelihood of more millions of people than any god awful -ism or statist venture. I also love its cleaving to the Declaration of Independence, which is a bracing, wonderful text . I also love a bit of Reagan (no fan of his ethics, but anyone who runs the USSR into the ground is on the side of the angels). And that glorious, 'fuck you' truth that conservatives give more time and more money to charity and the needy than 'liberals'. (I'm a good example of the latter; we look upon a lot of charity as this overbearing thing that the state should be doing and I forgot my wallet at home, mate. Cheers!). The people I have known in my life who have given most time to others and busybodied for the old and the neglected were mostly conservatives.

Much of it feels eminently sensible and sober, really - until you chance upon the casuistic objection to Obamacare (something about making it harder for the needy or some such faux-outrage), and that protest-too-much quarrel with minimum wage. We heard that one in the UK before the NMW came in - it's generally bollocks.

And much as I appreciate that community, work and family are linchpins of progress, what am I to do about that conservative pillar called 'faith' when I don't believe in fairies? I don't know. Maybe it's about finding a half decent sports team.

And finally, those tips for Tea Party mainstreaming. Absolutely right - and some good lessons for the current set of placard-waggling ghouls running the UK Labour Party too, really. That Tea Party didn't seem to listen in 2016, and the GOP selected a conservative with all the 'heart' of a gold toilet seat. A materialistic, non-moralistic, numbers-not-hearts, Horatio Alger-channeling piece of gristle - not a heart.

Maybe next time, eh. The ideas are certainly here.
Profile Image for Glenn O'Bannon.
141 reviews1 follower
August 6, 2015
Outstanding recitation of conservatism!

If you want to know what conservatism is and what motivates conservatives, this is the book you should start with.

All candidates for office should be STUDYING this book. It's a recipe for American success, while making sure that none get left behind. It represents the spirit of America and the principles upon which it was founded.

It points the way to solving so many of the ills that currently plague us. These include the so-called "entitlements." We need to have the safety net but we need to be smarter about how we implement it. We will save those programs and reduce spending if we do it right. Because people want to work and work is one of the pillars of happiness. Brooks illustrates that with many examples and backs it up academic studies.

It was an eye-opener for me because it showed me that I need to quickly articulate my positions in terms that people connect with and can understand. It showed me that, instead of mocking and ridiculing the Social Justice Warriors (SWJs), that I should BE one! I now realize what true social justice means instead of the meaning that has been twisted and perverted by too many in America today.

It's about head and sprit and yes, HEART. The Conservative Heart. And it's really a big part of my personal makeup. If you want to be a better conservative, or just want to understand conservatives, please read this book.
Profile Image for Andrew Obrigewitsch.
952 reviews137 followers
March 30, 2017
This is a very decent book, I do agree with some of the principals laid out here, such as teaching homeless people a useful skill so they can find gainful employment.

However what I find annoying with politics and economics in general, is that these people act like their data is based on science, yet seem to have never studied hard science and the scientific method and thus have no clue how to actually analyze data and conduct experiments where variables are minimized.

For example the author cites the economic prosperity in the 50's as being caused by lower taxes to the rich. He neglects to mention the fact that taxes to the rich at that time where somewhere around 80%, which was probably a bit too high. However when taxes to the rich are at 15% and then you try to lower them thinking, it worked in the 50s, so it's going to work now. You won't get the expected result.

It's akin to rising the speed limit on the highways from 30 MPH to 60 MPH and then noticing an increase in production and some economic growth. Then saying, "Well increasing the speed limited helped, so therefor we must do it again." So you raise it to 120MPH. However instead of the same amount of growth and prosperity, you find the freeways are now full of ruined vehicles and nearly every car accident is fatal. So what do you do? You blame the DMV for not teaching people how to drive properly and for being an inefficient government organization.
Profile Image for Laura Gembolis.
524 reviews54 followers
August 6, 2020
Not sure why the argument is partisan. Work gives life meaning. A great deal of this book emphasizes that conservatives need to lead a movement that creates more work, not just for the fiscal benefits, but because people are happier when they work. And, my question is - why make it partisan? And, my stab at an answer is - because liberals would create the Civilian Conservation Corps and conservatives would only do it through religious NGOs. The second reason - we don't actually want things to work. Hear me out, it's better to have things broken then risk having the other side take credit for fixing it.

While he does acknowledge that conservatives have not articulated a plan to overcome poverty, he says they should, because right now, no one sees conservatives caring for anyone but the wealthy. A great deal of the book is spent on emphasizing party politics over solutions.

Also, a lot of time spent trying to reclaim the word 'hope'. I have to assume this is in opposition to Obama's use of the word.
Profile Image for Nigel.
150 reviews
May 15, 2023
The New Democratic Party is more conservative than the conservative movement on helping the poor when the road to serfdom that is down on their luck and living paycheck to paycheck and denying the provision of work. The more central help, the more opposite with the novel dependency low rate workers can't find work cause they need 56 months(4 year's of one-quarter a year of education) countless hours and certificates and insurances to raise scaffold or braid hair or paint nails or mow lawns need a business degree 🎓 to maneuver out of the folk's basement and to be married worthy(that alone or married would take 1\4 out of poverty).

Or that trades have gotten so efficient and proficient with the new technologies that could take an eight-man crew to one.

Are things to over-regulated and licenses for new businesses to start is.
21 reviews20 followers
January 24, 2016

Great book for all conservatives and liberals. Liberals definitely need to understand this side (what is argued to be the 'real' conservative heart, not the one you see portrayed on TV and in the news by MSNBC or even FOX News). Which is why conservatives also really need to read this book - as I'm sure a lot of ultra-conservatives would be surprised by much of Brook's ideas.

The quick summary is that he thinks conservatives have all the answers, the left is just much better at coming across compassionate to the poor (and the masses) - so people are drawn towards their liberal ideals. Whereas, really it is conservative fiscal policy and capitalism that has drastically improved poverty in the world over the past 60 years, and we need an opportunity to make that impact on American poverty (hasn't improved at all in 30 years). However, outside of talking a little about the safety net and 'the system being rigged ' - he doesn't really state what the answers are, just that the conservatives have them. He does talk about the welfare state we have created actually puts emphasis on materialism. Give a job and an opportunity to succeed, not food stamps to more ppl.

This book is meant to be about about solving the poverty crisis in the United States, not politics. With that focus, I really liked it. We all need to work together with a bi-partisan approach to solve the poverty in the U.S. - conservatives, nor liberals, can do it alone. And the main point of the book, is that this is really both of our main goals.




Notes from Reading:

Arthur Brooks (now President of The American Enterprise Institute), as a musician on the road in his twenties observing the world he was traveling. As he traveled, read, met more people, the more he believed everyone - poor, rich, minority, immigrant, everyone - should be able to earn their success. "I realized that free enterprise could build a better, more humane, world on a mass scale, so long as the United States had the moral confidence to live its own values and share them with the world.
-If all that made me a conservative, so be it!"
(from the start, Brooks is saying that the core difference between conservatives and liberals is in the conservative approach to give everyone an opportunity to 'earn' success - which is apparently not a liberal mindset).

- Brooks went on to study/ teach economics for the rest of his life. Specifically basing years of research on 1. Charity and 2. Happiness:


- Conservatives give more than liberals (even after correcting for income differences). A lot associated with the fact that conservatives are more religious.

- "The defenders of free enterprise have done a terrible job of telling people how much good the system has done around the world. According to a 2013 study survey, 84 percent of Americans are unaware that worldwide deprivation has fallen as dramatically as it has over the past three decades. Indeed, more than two-thirds actually think global hunger has gotten worse, in direct contradiction of all the facts. Capitalism has saved a couple of billion people and we (conservatives) have treated this miracle like a state secret.......Millions of Americans don't see the benefits of democratic capitalism extending to them, their families, and the poor....Millions of Americans see conservatives as oblivious to these conservatives (saving the poor)."

- "Conservatives are in possession of the best solutions to the problems of poverty and economic mobility. Yet, because we don't speak in a way that reflects our hearts, many Americans simply don't trust us and are unwilling to give us the chance to implement those solutions......And so the poor might not starve, but they are staying poor. That is simply unacceptable."

- "Moral hope, not lust for wealth, is the reason conservatives delight in entrepreneurial and classic American success stories.....(bashes Obama in the middle)....It is conservatives who stand for true hope, a hope that returns power and agency back into the hands of ordinary people. We extol free enterprise, self-reliance, and ethical living - the foundations of a good life, no matter how much money someone makes."

- "Contrary to what we often hear, the vast majority of conservatives agree with ...Friedrich Hayek and President Reagan that the social safety net for the truly indigent people is a great achievement of modern civilization......conservatives know that only a return to fiscal conservatism can guarantee the solvency of the safety net."

- "Only a culture of opportunity, fueled with a policy agenda of education reform, private job creation, and entrepreneurship, can truly set people up to flourish."


- "We have seen how the number of Americans on federal nutritional assistance (food stamps) has skyrocketed in recent years. Some look at those figures and see great success. They say "Hey, look! We helped all these people! Isn't that fantastic?" But conservatives in touch with their hearts will reply with incredulity: " We have sixty-some percent more people on foodstamps five years after the end of a recession than we had at the beginning? That isn't success. It is a failure."
*the main point Brooks tries to make in this book is the different messaging conservatives have been using. The above is a great example. Liberals = we are excited to help the poor! Conservatives = you're doing it all wrong...stat, stat, GDP figure......you're wrong.....stat."


- Welfare helps immediate material needs. Telling people that it is the materialism that makes you happy. Through work, we are helping them earn success - the key to a fulfilling and dignified life. Earned success is what people actually want.

- "A love for work helps lead to a love for life."

- "..after those pressures (paying rent, getting enough to eat) are relieved, the happiness gains that more money buys levels off." - Focusing on the money brings misery. It is about the hope and love for life that work, earning your success, brings you.

- few things produce greater unhappiness than materialism (story of fisherman napping in Mexico)

- there is nothing wrong with money. The problem in life is the attachment to money.

- "Since the first day that all the major policy pillars of the Great Society were in place, the poverty rate has dropped only by .2%. Instead of boosting poor Americans into the workforce and on a trajectory toward the middle class, government programs have only helped them subsist in poverty by attending to a few physical needs."

1. Human Dignity is not a function of wealth
2. All honest work is a sanctified pursuit
3. It's not where you start out that defines you. It's where you are going


- " When it is harder to become a hair braider than a real estate agent in America's capital city, the system is officially rigged against people at the bottom.

- "Instead of cutting the safety net, conservatives should be the guardians who protect it, limit it to the truly indigent, and infuse it with work."

- "Here is what really bugs conservatives about President Obama: He acts like he has utter contempt for us and the values we hold dear."
*"If you get sick, you're on your own. If you can't afford college, you're on your own. If you don't like that some corporation is polluting your air or the air that your child breathes, then you're on your own." - Obama

- ordinary Americans believe conservatives don't care about them

- too often conservatives talk about Americans being lazy and preferring not to work

- "I am certainly no fan of the Obama administration, but we should not be totally mystified that anyone might possibly disagree with us in good faith. Some on the right are convinced that progressive policies are actually intended to hold people back, so that poor people will become more reliant on social assistance and stay Democrat voters forever. Truth is that most liberals do want to help the poor - they just have the wrong ideas about how to do it."


Brook's made these recommendations for changing conservatives approach:
1. be a moralist (start with why)

2. fight for people, not against things (form a majority), (stop talking so much about a deficit and taxes, and more ab out people!)

3. get happy (forget negativity)

4. steal all the best arguments

5. go where you're not welcome

6. say it in thirty seconds

7. break your bad habits
Profile Image for Kristin Mitchell.
46 reviews4 followers
May 25, 2021
Lots of interesting thought provoking ideas to actually help the problems of poverty, poor education and a struggling economy.
Profile Image for Cameron M.
59 reviews9 followers
March 26, 2019
The Conservative Heart was a fantastic book, and the first I had read by Arthur Brooks. I learned plenty about him throughout this read, and came to relate to plenty of his experiences. This is obviously not an autobiographical piece of literature, but it can help pull the reader into shared experiences that resonate to continue on.

The Conservative Heart does something particularly well, and that is that it breaks down conservatism to what I believe is its true foundation, care for the well being of others. At its core, conservatism attempts to lift up the fellow man and provide hope in self sufficiency, and that is what Brooks was able to articulate exceptionally well. Many times, the conservative movement appears austere and cold because we are the side that propels factual logic, but fails to correlate the important impact this has on our brethren.

Brooks is able to concentrate his efforts on the heart of the movement, giving visibility to the "whys" of the political ideology, which is often times missed by our contemporary politicians. The author is able to focus on how it is that the conservative mind and heart can lift America out of its decline and toward a more prosperous nation. He discusses the impact of empowering the vulnerable, the left-behind, the poor, and how that will propel us as a nation forward.

This book is not necessarily a 'know-how' per se, but more of the 'why' of the guides given. He explains why certain portions of the conservative movement fail, how to right them, but ultimately elaborates on the 'whys' underlying the direction of the ideology.

Another point I'd like to make is how well the author maintains objectivity. All too often we see bantering and condescension from both sides attacking that of the other. Brooks does not do this. He'll call a spade a spade, and do so charitably without any sort of emotional bias; something that is sadly viewed as an art today due to its lack of common practice.

Overall, this is a wonderful read I'd recommend to anyone on either side of the aisle. We can all learn what the conservative heart really looks like, and agree ultimately on what it proposes; helping America and her people flourish.
Profile Image for John.
236 reviews
July 19, 2018
Are the typical conservative arguments regarding the government’s impact on social well-being indicative of a cold, overly pragmatic view of social welfare programs? Arthur Brooks, president of the American Enterprise Institute, argues that on the contrary, they indicate a deeply responsible and benevolent understanding of how many government programs disincentivize work, personal responsibility, and create scenarios that harm those they are intended to aid. Unfortunately, Brooks notes, how these conservative ideas are presented often come across as sterile and calloused agains the needs of those at the bottom of the ladder. In this book, Brooks offers a better path forward both for these programs and for how conservatives can better share their positive message. Brooks is a respectful, thoughtful teacher, and he capably shows in this work a better way forward. He is supported by his research on human happiness, and his understanding of human flourishing undergirds the suggestions he lays out for finding value through family, faith, community, and earned success through work. The government programs intended to aid those in poverty subvert this formula, and create scenarios where recipients are effectively barred from social mobility. Overall, an excellent defense of the free market, the value of the individual, and a useful roadmap for changing minds. Also made me rethink some of my own personal ideas of social worth and happiness.
Profile Image for Gavin.
538 reviews40 followers
April 5, 2016
This is one of the better books I have read recently about how to change the dynamics of politics. Arthur C. Brooks is an eminent economist and social scientist who is president of the American Enterprise Institute. He writes about how change must happen on the right in order to break the logjam of gridlock.

I'll leave you with three keys and they will require you to seek out the book to solve:

1. Collect experiences, not things.
2. Avoid excessive usefulness.
3. Get to the center of the wheel.

Only 218 pages but chock full of great ideas and suggestions. Now if only someone will listen. I did.

One last key I cannot resist:

'While washing the dishes one should only be washing the dishes, which means that while washing the dishes one should be completely aware of the fact that one is washing the dishes."
~Thich Nhat Hanh
Profile Image for Leisa.
40 reviews
July 25, 2015
This was an inspiring book for me. For years I have felt the frustration and sadness that so many have been "left behind" in our culture, that poverty is getting worse, and that current policies so completely fail those in the most need. This book, written from a conservative view, presents a path to REALLY help others. This is a thoughtful discussion which is a worthy read for anyone who believes in the values of compassion and that all people deserve the tools and path to create a "life well lived".
Profile Image for Amy.
2,754 reviews541 followers
September 8, 2015
A really insightful summary of what drives Conservatives and how to articulate it. Definitely one I am going to have to return to. It challenged and encouraged me. It is a very important read for our day and age. I found the book both thought-provoking and insightful as well as completely applicable to what I do. Definitely a must-read for fellow political junkies, but I would even recommend it for the politically apathetic. These principles apply to everyone, whether you agree with Brooks or not.

Thank you AEI for the copy!
Profile Image for Tony Seel.
80 reviews
September 5, 2016
A clear statement of true compassionate conservatism, Brooks lays out a positive explanation for conservative ideas. Too often, conservatives foment about what they're against; Brooks shows what conservatives are for - happiness, meaningful work, prosperity, and social justice that unites rather than divides. I highly recommend this book.
July 27, 2015
So this is NOT what I'm reading or they changed the name associated to the bar code. It's "The Conservative Heart: How to build a fairer, happier, and more prosperous America"

That being said, I think every voter needs to read this, not just conservatives.
Profile Image for Julie Cardinal.
84 reviews1 follower
July 3, 2019
I am as liberal as it gets, so every now and then, I try to read accounts "from the other side." This one was not too bad. I did not agree with all of the author's points, but he shared some interesting facts (Conservatives donate more to charity, statistically), that are interesting to ponder.
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