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The Method Method: Seven Obsessions That Helped Our Scrappy Start-up Turn an Industry Upside Down Hardcover – January 1, 2011

by Eric Ryan (Author), Adam Lowry (Author), Lucas Conley (Author)
4.2 4.2 out of 5 stars 62 ratings
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An inspiring case study for the next generation of start-ups by the unconventional founders of Method.

Founded ten years ago by childhood pals Eric Ryan and Adam Lowry, Method has been making headlines and profits with a revolutionary blend of culture and commerce, style and substance. Today, Method's ecofriendly soaps, detergents, and cleaners are ubiquitous in stores, capturing valuable shelf space long dominated by the tired old products of giants P&G and Unilever.

Ryan and Lowry obsess over seven principles at the heart of Method's business philosophy, including:

*Kick Ass at Fast: Use small size to your advantage; by bringing innovations to market faster, you can stay out in front of larger rivals.
*Inspire Advocates: Rather than getting caught up in costly battles for market share, foster deeper relationships with fewer customers in pursuit of greater wallet share.
*Win on Product Experience: Beyond satisfying your customers' rational needs, design experiences for them.

The Method Method is an irreverent, candid, firsthand case study. Readers will learn how today's consumers behave, how today's companies compete, and how both groups are acting together to drive profound global change.
Previous page
  1. Print length
    256 pages
  2. Language
    English
  3. Publisher
    Portfolio
  4. Publication date
    January 1, 2011
  5. Dimensions
    6.5 x 1 x 9.5 inches
  6. ISBN-10
    1591843995
  7. ISBN-13
    978-1591843993
  8. See all details
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Editorial Reviews

About the Author

Eric Ryan is the cofounder of Method Products, a multimillion-dollar brand of environmentally friendly home-care products. He studied at the University of Rhode Island and London's Richmond University, working for advertising agencies before going into business with childhood friend Adam Lowry.

Adam Lowry is the cofounder of Method Products, a multimillion-dollar brand of environmentally friendly home-care products. Originally from Detroit, Lowry attended Stanford University to study chemical engineering and environmental science. Prior to going into business with childhood friend Eric Ryan, Lowry worked in climate research. He now lives in San Fransisco.

Lucas Conley is a journalist, an attorney, and an author. He holds degrees from the University of Arizona and the University of New Mexico School of Law and has appeared in a variety of publications, including Fast Company, the Boston Globe, the Huffington Post, and ESPN: The Magazine. He is the author of OBD: Obsessive Branding Disorder. He lives with his wife in Santa Fe, New Mexico.

Product details

  • Publisher ‏ : ‎ Portfolio (January 1, 2011)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 256 pages
  • ISBN-10 ‏ : ‎ 1591843995
  • ISBN-13 ‏ : ‎ 978-1591843993
  • Item Weight ‏ : ‎ 1.18 pounds
  • Dimensions ‏ : ‎ 6.5 x 1 x 9.5 inches
  • Customer Reviews:
    4.2 4.2 out of 5 stars 62 ratings

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  1. Adam Lowry

    Adam Lowry

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  2. Eric Ryan

    Eric Ryan

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  3. Lucas Conley

    Lucas Conley

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    Lucas Conley is the award-winning author of OBSESSIVE BRANDING DISORDER (one of Strategy+Business's best books of 2008), the coauthor of THE METHOD METHOD (listed as a "top ten" marketing book in 2011 by Advertising Age), and the coauthor of LEGACY IN THE MAKING, winner of the American Marketing Association's 2020 Leonard L. Berry Award for “exceptional marketing books that have set the standard for excellence.”

    A journalist with an eye for stories that change how we see the world, Conley began his career as a researcher and reporter at The Atlantic and went on to write for The Boston Globe, Fast Company, ESPN: The Magazine, SPIN, Entrepreneur, MarketWatch, and The Wall Street Journal, among others. He has been invited to speak about his work on The Colbert Report, ABC World News, CNN’s BookTV, NPR, and at South by Southwest.

    Drawn to the human dimension of business, Conley has been described as “a keen observer and a trenchant critic” (The Boston Globe) and a “deft journalist [who] asks a lot of good questions” (The Miami Herald). His reporting has been praised as “jaw-dropping” (The Wall Street Journal), “likably acid” (The Guardian), “well-executed… convincing… [and] sophisticated,” (GOOD Magazine), and “incisive… as alarming as it is stimulating” (Publisher’s Weekly).

    Conley holds a BA in creative writing from the University of Arizona and JD from the University of New Mexico School of Law. The executive editor of The Legacy Lab, he lives in Los Angeles, California. Between writing projects, he lights out for North America’s remote and spectacular wildlands.

    See more on the author's page
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Customer reviews

4.2 out of 5 stars
4.2 out of 5
62 global ratings

Top reviews from the United States

Chaya Greebwald
5.0 out of 5 stars One of the best practical business books period
Reviewed in the United States on January 9, 2023
Verified Purchase
This book is a diamond in the rough. I am a seasoned entrepreneur and have read hundreds of business books over the years. I am surprised to see how few reviews this book has and was therefore compelled to write one. This book oozes with nuggets of good advice from experienced and successful entrepreneurs. I highly recommend this book for anyone looking to start and scale a consumer product business. I have owned this book for 9 years and was refreshing myself with it - that's how good it is. This book has been a guide and helped me build successful businesses.
One person found this helpful
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Trifinity
4.0 out of 5 stars Read it
Reviewed in the United States on September 24, 2011
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Great book should be used as a teaching journal. Personally lived through the ups and downs as described. Anyone with any idea should read this. Well written and based on fact.
Put your balls in a wheel barrel like Adam and Eric. This books screams the truth, good and bad. Not a self serving fluff book. A real tale based on fact .

Take the category these kids attacked. Then read the book and buynthe product. The youngbcan take heed.

James v. Merlo
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Ron Quartel
5.0 out of 5 stars Inspirational example of how businesses should be run in the modern world.
Reviewed in the United States on June 17, 2017
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This book was not only an inspiring business story - I'm now 100% sold on their products also!

Great story of how to build a culture, what marketing and sales look like in the modern world, lean startup in practice (though they don't call it that), business agility (though they don't use this term either) and collaboration.
One person found this helpful
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Sophia Ege
3.0 out of 5 stars I felt like I was walking through an essay searching for justification
Reviewed in the United States on October 12, 2016
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Writing seems to get ahead of itself at some points and drone on in others. I felt like I was walking through an essay searching for justification. There is also a pretty strong stigma around the idea that a new company is by its inception a successful and innovative one--yet, I also appreciated the flaws they did see, admit and attempt to resolve. Overall I'm not sure this method is right for me.
One person found this helpful
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Jaime Rosales
5.0 out of 5 stars Awesome business book
Reviewed in the United States on August 14, 2017
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Awesome business book! Incisive, irreverent, witty, and replete tried and true of real world experiences. One of the best that I have ever read. So much so, that I bought it for my entire management team.
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DT
5.0 out of 5 stars METHOD rocks
Reviewed in the United States on May 16, 2012
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Innovation in consumer product goods is difficult and unusual because most of the shelf space is controlled by a small group of risk-averse large companies. METHOD is an exception bringing innovation and safer products to all of us. Read this book to learn how they operate!
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Richard Watkins
1.0 out of 5 stars Received in TERRIBLE Condition
Reviewed in the United States on September 9, 2021
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Book was not as described and in terrible condition. Not even usable. Very disappointed.
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guitar fritz
4.0 out of 5 stars You won't want to miss this
Reviewed in the United States on September 23, 2011
This was a "can't put down" read for me. The engaging and upbeat tone accelerates the reading pace. If you read into it very far, you won't confuse the upbeat tone with a lack of having a critical eye on the business. I found the book refreshingly honest with particular high marks for:

- all the insight on the social dynamics that apply to their design driven company. This is a book about people, and managing good talent.

- sharing the pains and gains from failures in the occasional snippets, "error autopsy".

There is plenty here that will inspire and educate, a reference manual for entrepeneurs and other positive thinkers. Recommended. I'll be getting another copy for the Kindle.
6 people found this helpful
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Top reviews from other countries

David
5.0 out of 5 stars The Pattern Emerges...
Reviewed in France on August 23, 2016
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I have read tons of books by successful entrepreneurs. This one is - I will say - par for the course... but that's not negative by any means. They authors lay out how they took an idea and created a multi-million dollar business in a field dominated by mega giants. The point here is this - the pattern emerges. There's a pattern to Zappos, Method, Apple, Amazon etc. The pattern is similar and Ryan lays it out - it's so similar to other successes. So, this is a wake up call to those entrepreneurs who are still not there yet to work this pattern, analyze our own gameplan and action and get it working. It is proven time and time again, that the patter works. It's just a matter of working the plan step by step and not fooling oneself, but actually doing it.

Nothing here is esoteric, or undoable. It's just a matter of doing it and keeping at it. Ryan lays it out. The light bulb went off in my universe - yes, there is a pattern. I say this book is a great read - it's the map to getting there. So, I highly recommend it - read it. Refer to it and do it. Or go get a job.
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PS User
5.0 out of 5 stars No nonsense book
Reviewed in the United Kingdom on August 2, 2013
Verified Purchase
I liked the way the author shared their journey and experience, sharing both highs and lows. Very good & enjoyable read.
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