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302 pages, Kindle Edition
First published July 18, 2017
...the gamers ended up wrecking IGE’s business model by organizing themselves on the message boards and forcing the companies behind World of Warcraft and other MMO games to curb the disruptive practice of gold farming.Now, not all of these guys were right-wingers, and Andrew Breitbart and Milo Yiannopolos deserve some of the credit (if you want to call it credit) for influencing those who were. But it was Bannon who saw the potential of these bitter young man, Bannon who weaponized them, and Bannon who brought them out into the light, grinning self-confidently into the camera.
IGE’s investors lost millions of dollars. But Bannon gained a perverse appreciations for the gamers who’d done him in. “These guys, these rootless white males, had monster power,” he said. “ was the pre-reddit. It’s the same guys on Thottbot who were [later] on reddit” and 4chan—the message boards that became the birthplace of the alt-right.