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iGen: Why Today's Super-Connected Kids Are Growing Up Less Rebellious, More Tolerant, Less Happy--and Completely Unprepared for Adulthood--and What That Means for the Rest of Us Hardcover – August 22, 2017
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With generational divides wider than ever, parents, educators, and employers have an urgent need to understand today’s rising generation of teens and young adults. Born in the mid-1990s to the mid-2000s and later, iGen is the first generation to spend their entire adolescence in the age of the smartphone. With social media and texting replacing other activities, iGen spends less time with their friends in person—perhaps why they are experiencing unprecedented levels of anxiety, depression, and loneliness.
But technology is not the only thing that makes iGen distinct from every generation before them; they are also different in how they spend their time, how they behave, and in their attitudes toward religion, sexuality, and politics. They socialize in completely new ways, reject once sacred social taboos, and want different things from their lives and careers. More than previous generations, they are obsessed with safety, focused on tolerance, and have no patience for inequality. iGen is also growing up more slowly than previous generations: eighteen-year-olds look and act like fifteen-year-olds used to.
As this new group of young people grows into adulthood, we all need to understand them: Friends and family need to look out for them; businesses must figure out how to recruit them and sell to them; colleges and universities must know how to educate and guide them. And members of iGen also need to understand themselves as they communicate with their elders and explain their views to their older peers. Because where iGen goes, so goes our nation—and the world.
- Print length352 pages
- LanguageEnglish
- PublisherAtria Books
- Publication dateAugust 22, 2017
- Dimensions6 x 1.1 x 9 inches
- ISBN-109781501151989
- ISBN-13978-1501151989
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Editorial Reviews
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“We’ve all been desperate to learn what heavy use of social media does to adolescents. Now, thanks to Twenge’s careful analysis, we know: It is making them lonely, anxious, and fragile—especially our girls. If you are a parent, teacher, or employer, you must read this fascinating book to understand how different iGen is from the millennials you were just beginning to figure out.” -- Jonathan Haidt, NYU-Stern School of Business, author of The Righteous Mind
“Jean Twenge collates the data on a generation and not only surprises readers with astonishing discoveries, but also helps us to make sense of what to do with those discoveries. This book is a must-read for anyone interested in understanding students.” -- Dr. Tim Elmore, author of Marching Off the Map, President of GrowingLeaders.com
“The reigning expert on generational change weighs in on the iGen, making a case for dramatic changes in just the last five years. Few accounts have seemed more sensational, and few have seemed more true.” -- Lisa Wade, PhD, author of American Hookup: The New Culture of Sex on Campus
"This book is a game-changer. If you want to understand how to parent, teach, recruit, employ, market to, or win the vote of anyone born between 1995-2012, you need to read this book. iGen will change the way you think about the next generation of Americans." -- Julianna Miner, Professor of Public Health, George Mason University
"Dr. Twenge brings to light, with longitudinal scientific data and personal interviews, a generation that is truly unique. An easy and scientifically informative read.” -- Larry D. Rosen, Ph.D., Professor Emeritus and author of 7 books on the impact of technology including The Distracted Mind: Ancient Brains in a High-Tech World (with Adam Gazzaley, MD, Ph.D., MIT Press, 2016)
“Stocked with valuable insights, iGen is a game changer and this decade’s ‘must read’ for parents, educators and leaders. Her findings are riveting, her points are compelling, her solutions are invaluable.” -- Michele Borba, Ed.D., Educational Psychologist and author of UnSelfie: Why Empathetic Kids Succeed in Our All-About-Me World
“Jean Twenge is the ultimate authority in generational differences who has been at the forefront of many trends. Her latest book iGen charts the surprising new normal of the current generation. It's a must read for anyone who is interested in young people and technology, filled with fascinating data that shines a light on many unique aspects of youth today.” -- Yalda T Uhls, author of Media Moms and Digital Dads: A Fact-Not-Fear Approach to Parenting in the Digital Age
“We all have impressions about the newest crop of teens and emerging adults, but what really is going on? Jean Twenge is the expert in the use of normative data, collected in systematic surveys over the years, to understand how the experiences, attitudes, and psychological characteristics of young people have changed over generations. Rigorous statistical analyses, combined with insightful interviews and excellent writing, create here a trustworthy, intriguing story.” -- Peter Gray, Research Professor of Psychology at Boston College and author of Free to Learn: Why Unleashing the Instinct to Play Will Make Our Children Happier, More Self-Reliant, and Better Students for Life.
“iGen is a monumental scientific study, and it reveals astonishing conclusions about today’s emerging adults. If you’re interested in unpacking the habits and the psyche of America’s future, start with this book!" -- Eli J. Finkel, author of The All-Or-Nothing Marriage
“A new look at the next generation. . . surprising.” ― Time
"The convergence of these diverse personal narratives with the data analysis lends a compelling sense of authority to the work...Technology in the last 30 years has not simply changed American culture, but transformed it. Twenge's book is a wake-up call and poses an essential question: Where do we go from here?" ― Chicago Tribune
About the Author
Product details
- ASIN : 1501151983
- Publisher : Atria Books
- Publication date : August 22, 2017
- Language : English
- Print length : 352 pages
- ISBN-10 : 9781501151989
- ISBN-13 : 978-1501151989
- Item Weight : 1.14 pounds
- Dimensions : 6 x 1.1 x 9 inches
- Best Sellers Rank: #234,881 in Books (See Top 100 in Books)
- #9 in Demography Studies
- #12 in Sociology Research & Measurement
- #13 in Social Sciences Research
- Customer Reviews:
About the author

Jean M. Twenge, Ph.D., is a widely published professor of psychology at San Diego State University. Her research has appeared in Time, USA Today, The New York Times, and The Washington Post, and she has been featured on Today, Good Morning America, and CBS This Morning. She holds degrees from the University of Chicago and the University of Michigan. Dr. Twenge lives with her husband and three daughters in San Diego, California.
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Customers find the book thought-provoking and well-researched, with one review noting it contains lots of research information and numbers. Moreover, the writing style is clear and concise, making it easy to read, and customers consider it essential reading for parents of teenagers. However, the book receives mixed feedback about its value for money, with some finding it dry.
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Customers find the book highly readable, describing it as a seminal work that should be required reading, particularly for parents and teachers.
"Insightful, Good and Useful book. A little dated. If you're interested in this topic another excellent book is "The Anxious Generation"." Read more
"...A great read to get a handle on the next generation, but with a couple of serious caveats. First, her generational slice is too narrow...." Read more
"...Overall, great book. I plan on buying Dr. Twenge's other books. Personally, I like her writing style in that it is clear and unambigous...." Read more
"...the massive upheaval of the pandemic in 2020, it remains an utterly worthwhile read." Read more
Customers appreciate the writing style of the book, describing it as well-written, concise, and easy to read, with one customer noting that it includes anecdotes from interviews with adolescents.
"...And I wasn’t disappointed. It is well written and provides a wealth of information and insight...." Read more
"...Both books are superbly researched, synthesized with nuance, and profoundly important for current parents and in my case grandparents and youth..." Read more
"This author writes quite well. She gives a lot of very interesting information on Gen Z which is, on occasion, surprising...." Read more
"...I plan on buying Dr. Twenge's other books. Personally, I like her writing style in that it is clear and unambigous...." Read more
Customers find the book important for parents, particularly those with pre-teens and teens, and appreciate its interesting connections. One customer mentions it's a perfect gift for family members with challenging teens.
"...are superbly researched, synthesized with nuance, and profoundly important for current parents and in my case grandparents and youth leaders...." Read more
"...and frustration towards them and what seems to be a more open and closer relationship (per my sons report). Many many thanks!" Read more
"Perfect gift for family member with challenging teens!…ordered after listening to a public radio interview with well credentialed author." Read more
"...provided data-based arguments for informed school policy and parenting approaches that cannot go ignored any longer. Great book!" Read more
Customers express dissatisfaction with the book's value for money, with one customer describing it as a waste of money and another noting it offers little substance.
"...Very disappointing indeed. When Dr Twenge is not providing anecdotes on some individuals she is quoting surveys from god knows where...." Read more
"...Dozens of charts and graphs are used to fill the pages and offer little substance. I would read the article and skip the book." Read more
"...this subject to the forefront, however it's very dry and not a real entertaining read...." Read more
"iGen not markedly better than Millenials...." Read more
Customers find the book very dry.
"...Each page is full of survey data comparing generations, and it’s incredibly dry...." Read more
"A little too dry a reading material but an interesting look at this generation." Read more
"...that the author brings this subject to the forefront, however it's very dry and not a real entertaining read...." Read more
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- Reviewed in the United States on September 10, 2017Format: KindleVerified PurchaseIf you are reading this review, according to the cornucopia of research offered in this book, you are unlikely to be an iGen’er. “By 2015, one out of three high school seniors admitted they had not read any books for pleasure in the past year, three times as many as in 1976.” While Professor Twenge cautions us not to evaluate some of her findings as good or bad, this, for me, is surely a bit sad.
As a sexagenarian father of two daughters, aged 14 and 16, I desperately needed and wanted to read this book. And I wasn’t disappointed. It is well written and provides a wealth of information and insight. Much of it, I found, reinforced my own observations of my daughters. In some cases, that allowed me to breathe a sigh of relief. At the very least, their habits that are the most different from my own at their age are not unique to them.
Twenge is careful up front to articulate the limitations of this type of statistical analysis. “Because the survey samples are nationally representative, they represent American young people as whole, not just an isolated group.” That larger group, the iGen’ers, are defined as those born from 1995 to 2012, a group of 74 million Americans that currently account for 24% of the population.
One of the things I normally find limiting in this kind of big data statistical analysis is that it chronicles attributes. But if a picture is worth a thousand words, a behavior is worth ten thousand pictures, and Professor Twenge clearly appreciates that. She doesn’t just present the data, she probes it.
A few random thoughts occurred to me as I read it.
I came of age at the height of the Vietnam War. When I was required to register with Selective Service, the draft was still in place and college deferments, for good reason, had been eliminated. I vividly recall standing in my high school cafeteria at the age of 17 listening to the statewide announcement of our lottery draft numbers. The numbers were drawn by birth date and the official reading the numbers started the broadcast noting that the first 123 numbers drawn were almost certain to be drafted, the second 123 numbers may or may not be depending on need, and the last 119 could rest easier. My birthday was drawn 124th. The birthday of my friend, who happened to be standing next to me, was drawn 3rd.
I offer that only to suggest that there are certain historical events that help to define individuals, if not a generation. The risk of being sent to fight in the jungle of Southeast Asia was one for me. That’s not to say that iGen’ers have not endured such historic events. It’s just to remind us that they exist.
The other observation that I had, which isn’t directly explored in the book, is the change not just in how we live, but where we live. I walked to school on my own starting in the fourth grade, road my bicycle everywhere, and spent nearly all of my waking hours with friends—with no adult supervision. People didn’t live in sub-divisions so much in those days. We lived in economically diverse neighborhoods. Urban sprawl and the socio-economic homogeneity of the suburban subdivision have both empowered and demanded certain changes in how our children live.
My final observation has to do with the individualistic versus collective social norm. Professor Twenge writes, “…cultural individualism is connected to slower developmental speeds across both countries and time. Around the world, young adults grow up more slowly in individualistic countries than collectivist ones.”
My family lived in China for nine years. For my daughters, it was during the period from age 5 until age 14, on average. China has a collective culture in the extreme and it was my observation that the children matured very slowly, at least compared to my personal experience as a Boomer. (I found out from this book that this is a global development.) Because of the collectivist culture, however, my wife and I were very lenient with the independence we allowed out daughters. At a restaurant, for example, we never hesitated to let the children go off and play on their own, out of our sight. (A children’s play area is offered at virtually every restaurant.) Violent crime and attacks on children are rare in China, but more importantly, we knew that everyone else at the restaurant, including the staff, would keep a close eye on the safety of the children. It’s just part of the collectivist mentality. They all feel responsible. My point being that I’m not sure the individualistic versus collectivist dimension isn’t a bit counter-intuitive when you get to the social extremes.
The study does reinforce the far-reaching impact of technology. It comes with a lot of baggage. Social media is not social at all. It’s entertainment. And, for the most part, it’s not authentic. Selfies, for example, are always staged. Reminded me of The Jetsons, when they would always hold a mask of perfection in front of their face when talking on the video phone.
In many ways, I consider this book to be a launching pad rather than a conclusion. Professor Twenge has done a great job of starting the conversation. But it needs to continue. What is it about technology that has cast our children in this way? Why do they think and behave the way they do? (Twenge has started that conversation in many areas.) And what, as parents and members of the larger community, can we do to reinforce the good things (e.g., our children are safer) and attack the negatives (e.g., suicide rates are up).
Some of the developments are going to be a little tricky. Twenge points out, for example, that iGen’ers are overwhelmingly inclusive. In terms of the racism that is haunting our society today, that might suggest we just need to wait and the problem will be resolved. I don’t think so, and, to her credit, Twenge apparently agrees. A commitment to inclusion is not enough. We must do more.
I also think it will take the village to address the iGen’ers overwhelming anxiety about their financial future. That is truly a problem for the business community and the government to solve. The implied social contract that existed between employer and employee when I started my career disappeared starting in the 80s. It isn’t coming back but we have to build some form of alternative. Technology and social evolution have taken away the safety net of self-sufficiency (i.e. the Thoreau model) and have left a void in its place. It’s a void that needs to be filled; or bridged, perhaps.
I, therefore, go beyond the parents of iGen’ers and educators in recommending this book. We all need to read it because we all have a role to play, both for our children, our selves, and the future of our society.
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Reviewed in the United States on April 7, 2025Format: HardcoverVerified PurchaseLlego en perfecto estado!
- Reviewed in the United States on February 18, 2025Format: HardcoverVerified PurchaseInsightful, Good and Useful book. A little dated. If you're interested in this topic another excellent book is "The Anxious Generation".
- Reviewed in the United States on December 26, 2024Format: KindleVerified PurchaseThis book was highly recommended and frequently quoted by Haidt in “The Anxious Generation.” Both books are superbly researched, synthesized with nuance, and profoundly important for current parents and in my case grandparents and youth leaders. Both of these books will meaningfully shape my interactions with youth in the organizations I serve. Stunning!
- Reviewed in the United States on January 21, 2025Format: PaperbackVerified PurchaseVery thought provoking
- Reviewed in the United States on October 25, 2023Format: PaperbackVerified PurchaseThis author writes quite well. She gives a lot of very interesting information on Gen Z which is, on occasion, surprising. Unfortunately like many authors she has biased political/idealogical views that weaken the objectivity of her work. For example she mentions Trump always in a negative light. One of the most laughable times is when she mentions that Gen Z, which has not shown evidence of actually doing much to help the causes that they supposedly support, may be changing because some did attend the Woman’s Day rally against Trump’s policies. Then when it comes to transgenderism she gives examples of Gen Z kids who give varied opinions, some supporting it and others having serious doubts about it. After she cites these opinions she states with her authorial voice “ Once iGene’ers understand more about transgender people - that by changing their sex they are being true to themselves- their acceptance will follow, and quickly. But many are not there yet.” Other data that she gives is not fully analyzed. For example, she states that female physicians make 20% less than males but she does not tell the reader that female physicians do not usually pursue the same specialties; for example many are pediatricians or family practitioners and few are neurosurgeons or orthopedic surgeons, specialties that earn more irrelevant of the sex of the practitioner. She states that 38% of Gen Z were brought up by single mothers but does not analyze racial differences. It is well know that this varies depending on racial/ethnic groups. I doubt that 38% of Asian/American Gen Z were brought up by single moms. I always cringe when supposedly objective researchers throw in their biased opinions; but this is quite common especially in books written by psychologists. So my recommendation is: read the book, you will learn quite a bit, but read critically.
This author writes quite well. She gives a lot of very interesting information on Gen Z which is, on occasion, surprising. Unfortunately like many authors she has biased political/idealogical views that weaken the objectivity of her work. For example she mentions Trump always in a negative light. One of the most laughable times is when she mentions that Gen Z, which has not shown evidence of actually doing much to help the causes that they supposedly support, may be changing because some did attend the Woman’s Day rally against Trump’s policies. Then when it comes to transgenderism she gives examples of Gen Z kids who give varied opinions, some supporting it and others having serious doubts about it. After she cites these opinions she states with her authorial voice “ Once iGene’ers understand more about transgender people - that by changing their sex they are being true to themselves- their acceptance will follow, and quickly. But many are not there yet.” Other data that she gives is not fully analyzed. For example, she states that female physicians make 20% less than males but she does not tell the reader that female physicians do not usually pursue the same specialties; for example many are pediatricians or family practitioners and few are neurosurgeons or orthopedic surgeons, specialties that earn more irrelevant of the sex of the practitioner. She states that 38% of Gen Z were brought up by single mothers but does not analyze racial differences. It is well know that this varies depending on racial/ethnic groups. I doubt that 38% of Asian/American Gen Z were brought up by single moms. I always cringe when supposedly objective researchers throw in their biased opinions; but this is quite common especially in books written by psychologists. So my recommendation is: read the book, you will learn quite a bit, but read critically.
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- Reviewed in the United States on January 22, 2019Format: KindleVerified PurchaseThis excellent book documents the I-Generation. Here is some of the interesting information that this book mentions: Teenagers who feel they are unfairly cyberbullied claim there's no way to get away from their online tormentors-unlike in person physical bullies. The author of the book says that unlike face to face in-person interaction, electronic communication often involves a delay between your side of the conversation and your friend's reply. Texting has mostly replaced talking on the phone as far as I-Generation people are concerned. In 2015, teens talked on the phone about an average of 45 minutes a day, about a third of the time they spend texting. In the late part of the 1970s decade, a clear majority of teens read a book or magazine nearly every day. However, by 2015,only 16% did read a book nearly every day whether it is a print book or an E-Book. By 2015, one out of three High School seniors admitted that they had not read any books for pleasure in the past year whether it is a print book or an E-book. Newspaper readership at least once a week or more went down from nearly 70% in the early 1990s to only 10% in 2015 and that includes print and online newspapers.
Top reviews from other countries
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RiccardoReviewed in Italy on January 30, 2019
5.0 out of 5 stars Servizio impeccabile
Libro perfetto, arrivato come sempre in orario e senza alcun segno
- fresh66Reviewed in the United Kingdom on August 13, 2018
5.0 out of 5 stars Must Read
If you want to know what’s happening with your kids and teenagers this book is an absolute must read. I bought the audio as well as the book and have no regrets. Youth workers, parents, Youth Pastors and Church leaders need to read this book. As an educator in this entire field this book as taken my understanding to another level.
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Antonio Ramírez PardoReviewed in Spain on August 3, 2019
5.0 out of 5 stars Muy recomendable
Un libro muy interesante sobre las consecuencias de la tecnología en los adolescentes.
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NadiaReviewed in Brazil on November 6, 2020
5.0 out of 5 stars Eles chegaram!
Format: HardcoverVerified PurchaseO livro é muito bom. A escritora descreve a nova geração que está chegando à Universidade (os iGens). Como pensam, como interagem com o mundo, do que gostam, o que fazem. Os argumentos são todos formulados a partir de dados estatísticos e são muito convincentes. Um livro ótimo para professores e pais.
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Mercedes TorresReviewed in Mexico on September 29, 2020
2.0 out of 5 stars Mala calidad de imprenta
Format: PaperbackVerified Purchaseme parece muy caro para la calidad del papel y la encuadernación. El libro es buenísimo, lástima de impresión. hubiese adquirido la versión digital que no variaba mucho en el precio
Mercedes TorresMala calidad de imprenta
Reviewed in Mexico on September 29, 2020
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