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Return to the Little Kingdom: Steve Jobs and the Creation of Apple
In 1984, The Little The Private Story of Apple Computer told the story of Apple's first decade alongside the histories of Steve Jobs and Steve Wozniak. Now, completely revised and expanded, Return to the Little Kingdom is the definitive biography of Apple and its founders from the very beginning. Moritz brings readers inside the childhood homes of Jobs and Wozniak and records how they dropped out of college and founded Apple in 1976. He follows the fortunes of the company through the mid-1980s, and in new material, tracks the development of Apple to the present and offers an insider?s profile of Jobs, whose genius made Apple the powerhouse it is today. Required reading for everyone who's ever listened to music on an iPod, Return to the Little Kingdom is timely and thorough, and the only book that explains how Steve Jobs founded the company that changed our world.
352 pages, Hardcover
First published October 1, 2009
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Displaying 1 - 30 of 45 reviews
October 8, 2011
This book is a great revisit to the 70s for me. Not many people know or even remember that Apple sold memory boards during the days of the Home Brew Club movement in now Silicon Valley first in the Byte Shop of Palo Alto and I was the person who sold them. I went to Jobs' family garage and picked them up (and occasionally experienced Jobs and Woz do their relationship thing - at times not a pretty sight) when I had orders -- all part of the emerging small computer world of the 70s. I keep to myself my personal opinion of the now famous and infamous Jobs -- but just know I didn't end up one of the first millionaires out of the deal! If you want a great history of Apple, and the early days of a "computer for everyone", very well written by the way, you'll like this book.
August 27, 2018
The Magic of the Little Kingdom, Steve Jobs, and Apple reminds one an awful lot of Walt Disney. It is no coincidence then that Steve Jobs went on to become the largest shareholder in Disney through their purchase of Pixar. The traits and story inevitably lead both men to Magic and Kingdoms.
This is the best of the myriad books on Apple and Jobs, chronicling the early days of the company. Michael Moritz has a distinct view as a reporter and future leader of Sequoia in seeing the business from an early vantage point that is deeply rooted in an entrepreneurial mindset.
If you are looking for a deeper understanding of Steve Jobs and Steve Wozniak, The LIttle Kingdom offers greater color and perspective than the highly polished personas that we now associated with black turtlenecks and fuzzy bears. In the early days Woz was still generous and genius, but also his humorous and fun-loving wild side show through more in recounting the rock parties, and Reno trips. Steve Jobs was curious, adventurous and definitely a rule-breaker, from his infamous lack of bathing at Atari, or his free-spirited experimentation in multiple domains. As he aged and matured Steve Jobs grew into the refined presenter we know in our minds eye. His early days were still more the youthful rebel, that persona was at once loved and hated, yet his relentless pursuit of perfection drove the dream to become The Little Kingdom.
If you want to know more about where it all started, than where it ends, pick up this read and thank Michael Moritz for the trip.
This is the best of the myriad books on Apple and Jobs, chronicling the early days of the company. Michael Moritz has a distinct view as a reporter and future leader of Sequoia in seeing the business from an early vantage point that is deeply rooted in an entrepreneurial mindset.
If you are looking for a deeper understanding of Steve Jobs and Steve Wozniak, The LIttle Kingdom offers greater color and perspective than the highly polished personas that we now associated with black turtlenecks and fuzzy bears. In the early days Woz was still generous and genius, but also his humorous and fun-loving wild side show through more in recounting the rock parties, and Reno trips. Steve Jobs was curious, adventurous and definitely a rule-breaker, from his infamous lack of bathing at Atari, or his free-spirited experimentation in multiple domains. As he aged and matured Steve Jobs grew into the refined presenter we know in our minds eye. His early days were still more the youthful rebel, that persona was at once loved and hated, yet his relentless pursuit of perfection drove the dream to become The Little Kingdom.
If you want to know more about where it all started, than where it ends, pick up this read and thank Michael Moritz for the trip.
February 26, 2023
4.5 - good writer and by someone much closer to the action
drawing on extensive interviews as a journalist and experiences as an early investor in apple, moritz delves deep into the company's founding, growth, and near-collapse, providing a vivid account of the challenges and triumphs that shaped its trajectory. he also doesn't shy away from the darker side of apple's history, chronicling the internal power struggles, personal animosities, and ethical lapses accompanying its rise to dominance in the 80s.
"This is Apple's triumph. It is one thing for an individual--Matisse with a line, Henry Moore with a shape, W.H. Auden with a phrase, Copland with a bar, Chanel with a cut--to express themselves. It is another matter entirely for the germ of an idea to be developed, refined, reshaped, molded, tuned, altered and rejected again and again before it is considered perfect enough to be reproduced in the millions. It is another matter too to steer, coax, nudge, prod, cajole, inspire, berate, organize, and praise--on weekdays and weekends--the thousands of people all around the world required to produce something that drops into pockets and handbags, or in the case of the computer, rests on a lap or sits on a desk."
drawing on extensive interviews as a journalist and experiences as an early investor in apple, moritz delves deep into the company's founding, growth, and near-collapse, providing a vivid account of the challenges and triumphs that shaped its trajectory. he also doesn't shy away from the darker side of apple's history, chronicling the internal power struggles, personal animosities, and ethical lapses accompanying its rise to dominance in the 80s.
"This is Apple's triumph. It is one thing for an individual--Matisse with a line, Henry Moore with a shape, W.H. Auden with a phrase, Copland with a bar, Chanel with a cut--to express themselves. It is another matter entirely for the germ of an idea to be developed, refined, reshaped, molded, tuned, altered and rejected again and again before it is considered perfect enough to be reproduced in the millions. It is another matter too to steer, coax, nudge, prod, cajole, inspire, berate, organize, and praise--on weekdays and weekends--the thousands of people all around the world required to produce something that drops into pockets and handbags, or in the case of the computer, rests on a lap or sits on a desk."
September 28, 2017
Um livro que trás sentimentos saudosistas para aqueles que viveram na década de 70/80. Conta a história do surgimento da Apple com muitos detalhes e Steve Jobs não é o protagonista. O livro enfatiza os bastidores, intrigas, problemas pessoais e caracteriza bem cada um dos grandes nomes da empresa.
Não tenho capacidade de dizer se todas as informações contidas no livro são 100% verídicas e imparciais, mas ainda assim é um prato cheio para aqueles que querem conhecer com mais detalhes a Apple até a década de 90.
Não tenho capacidade de dizer se todas as informações contidas no livro são 100% verídicas e imparciais, mas ainda assim é um prato cheio para aqueles que querem conhecer com mais detalhes a Apple até a década de 90.
March 7, 2019
A history of early days of Apple Computer, originally published in 1984. The time-jumping segments between the origin tale and the Macintosh team were an interesting device - but I was left wanting for a convergence of these two stories that never happened. I’ll never get sick of this story, though - that’s the predominant feeling here, I just want more.
May 5, 2020
The journalistic style comes across with a very detailed description of the early days of Apple - some cool/interesting stories but not many lessons per se. Nevertheless, the first half of the book was very enjoyable.
Also the ‘revisiting’ element is quite overlooked, I expected more about Jobs’ return to Apple but instead it’s more of a summary of the latter achievements.
Also the ‘revisiting’ element is quite overlooked, I expected more about Jobs’ return to Apple but instead it’s more of a summary of the latter achievements.
April 4, 2018
Now dated, this inaugural corporate history of Apple still sheds light on the world’s most valuable company.
January 28, 2020
Fascinating - thoroughly enjoyed it. Some well known stories; some not so well known. Found it very inspirational for "how not to" and "how to" operate in a electronics product based industry.
May 11, 2021
Apsolutno je nemoguce perdvideti rast kompanije. U uspehu svake firme ima tako mnogo srece, da analizu svakog uspesnog preduzetnika i svake uspesne kompanije treba uzeti sa velikom dozom rezerve
September 12, 2022
Book covers the early years of Apple and the role that different people (not only Jobs and Wozniak) had.
January 26, 2023
A decent read on the early days of Apple, for anyone who is interested in it. The scrappiness reminded me of Nike's early years.
February 9, 2023
Mejor Libro la biografia de Steve Jobs
November 2, 2012
After reading The Apple Revolution, I discovered Return to the Little Kingdom, subtitled How Apple and Steve Jobs Changed the World. It’s not just another book about Apple for 2 reasons: it was written in 1984 so when Apple, Inc was still Apple Computer, Inc and it was written by Michael Moritz, then a journalist at Time Magazine, but today one of the most famous venture capitalists, with investments in Yahoo and Google, just to mention two, although I must add that he has “a rare medical condition which can be managed but is incurable” and a result, he stepped back as managing director of Sequoia Capital.
It’s not that it adds a lot to the Apple Revolution, so no need to read both. Now, there are (very) interesting lessons, the best for me was probably in the Epilogue: “In 1984, faced with the challenge of managing a fast growing company in an increasingly competitive business, the board of directors were faced with the most important task that confronts any board: selecting a person to run the company. [...] Only in retrospect have I come to understand the immense risk associated with hiring an outsider. [...] It is not an accident that most of the great companies of yesterday and today have, during their heydays, been run or controlled by the people who gave them life. [...] The founder, acting with an owner’s instincts, will have the confidence, authority and skills to lead. [...] Experience is of little use in a young, fast-growing company in a new business that has a different pulse and unfamiliar rhythm. Experience is the safe choice, but often the wrong one.”
Moritz gave also some details about employee shares. Here are the things I learnt: Both Jobs and Wozniak initially had 8’320’000 shares which they paid $2’654.48 so a price per share of $0.00032 in March 1977. Then Markkula bought the same 8’320’000 shares but for an amount of $91’000 so a price per share of $0.01094 in November 1977. The three of them were called the Promoters of the company. Then shares were sold to employees 1’280’000 to Michael Scott at a price per share of $0.01 in November 1977 and again 1’920’000 at $0.09 in August 1978. 800’000 to Frederick Holt at $0.01 in November 1977 and again 960’000 at $0.09 in August 1978. Same with Gene Carter, 160’000 to Gene Carter at $0.09 in June 1978 and 160’000 to at $0.09 in January 1979. It should be noticed that employees were ranked as
#1 Stephen Wozniak
#2 Steven Jobs
#3 Mike Markkula
#4 Bill Fernandez had no share
#5 Frederick Holt
#6 Randy Wiggington (no info on his shares)
#7 Mike Scott – CEO
#8 Chris Espinosa had no share
#9 Sherry Livingston, first assistant, had shares
#10 Gary Martin – Accounting
#11 Don Bruener had no share
#12 Dan Kottke had no share
#13 John Draper
#14 Mike Wagner
#15 Donna Whitner
#16 Wendell Sander
Unknown Gene Carter had 320’000 shares
Unknown Jim Martindale
#34 Elmer Baum had no share
Jobs was so competitive, he did not like to be #2, so he asked to be #0! Buit Scott refused. Scott gave himself his number as a reference to 007!
Wozniak sold some stock to Fayez Sorfim, Richard Kramlich and Ann Bowers (Noyce’s wife). In the summer of 1979, Apple sold a total of $7M if existing shares are counted. Markkula and Jobs sold about $1M each. The “Wozplan” enabled some people including employees who had no shares so buy some of his.
It’s not that it adds a lot to the Apple Revolution, so no need to read both. Now, there are (very) interesting lessons, the best for me was probably in the Epilogue: “In 1984, faced with the challenge of managing a fast growing company in an increasingly competitive business, the board of directors were faced with the most important task that confronts any board: selecting a person to run the company. [...] Only in retrospect have I come to understand the immense risk associated with hiring an outsider. [...] It is not an accident that most of the great companies of yesterday and today have, during their heydays, been run or controlled by the people who gave them life. [...] The founder, acting with an owner’s instincts, will have the confidence, authority and skills to lead. [...] Experience is of little use in a young, fast-growing company in a new business that has a different pulse and unfamiliar rhythm. Experience is the safe choice, but often the wrong one.”
Moritz gave also some details about employee shares. Here are the things I learnt: Both Jobs and Wozniak initially had 8’320’000 shares which they paid $2’654.48 so a price per share of $0.00032 in March 1977. Then Markkula bought the same 8’320’000 shares but for an amount of $91’000 so a price per share of $0.01094 in November 1977. The three of them were called the Promoters of the company. Then shares were sold to employees 1’280’000 to Michael Scott at a price per share of $0.01 in November 1977 and again 1’920’000 at $0.09 in August 1978. 800’000 to Frederick Holt at $0.01 in November 1977 and again 960’000 at $0.09 in August 1978. Same with Gene Carter, 160’000 to Gene Carter at $0.09 in June 1978 and 160’000 to at $0.09 in January 1979. It should be noticed that employees were ranked as
#1 Stephen Wozniak
#2 Steven Jobs
#3 Mike Markkula
#4 Bill Fernandez had no share
#5 Frederick Holt
#6 Randy Wiggington (no info on his shares)
#7 Mike Scott – CEO
#8 Chris Espinosa had no share
#9 Sherry Livingston, first assistant, had shares
#10 Gary Martin – Accounting
#11 Don Bruener had no share
#12 Dan Kottke had no share
#13 John Draper
#14 Mike Wagner
#15 Donna Whitner
#16 Wendell Sander
Unknown Gene Carter had 320’000 shares
Unknown Jim Martindale
#34 Elmer Baum had no share
Jobs was so competitive, he did not like to be #2, so he asked to be #0! Buit Scott refused. Scott gave himself his number as a reference to 007!
Wozniak sold some stock to Fayez Sorfim, Richard Kramlich and Ann Bowers (Noyce’s wife). In the summer of 1979, Apple sold a total of $7M if existing shares are counted. Markkula and Jobs sold about $1M each. The “Wozplan” enabled some people including employees who had no shares so buy some of his.
February 1, 2023
Return to the Little Kingdom is a reprint (with the addition of a short prologue and 2010 epilogue) of the first comprehensive history of Apple Computer, originally published in 1984 as The Little Kingdom. If you have read any later books on Steve Jobs or Apple, it is highly likely that The Little Kingdom served as source material for the later work. It reads as authentic and authoritative. Moritz, who went on to become a famous venture capitalist, had unique insight into the company, since he was granted access by Steve Jobs to serve as a sort of corporate historian during the development of the Macintosh in 1982.
Of the many books about Apple, The Little Kingdom (and therefore Return to the Little Kingdom) provides perhaps the best coverage of the company's early history (1976-1983). Moritz's prose is heavily infused with quotes from the primary players. And one must keep in mind that he was writing about Apple's early history when it was current events, unlike more recent accounts. He covers the personal history of Wozniak and Jobs through the founding of Apple and then has the luxury of spending two hundred pages just on the period from 1976 to 1983. This allows for the kind of detail that more recent books gloss over. Further, players typically treated as background noise, like Mike Scott, Mike Markkula, and Rod Holt are given their fair due in The Little Kingdom, unlike in more Woz & Jobs centric volumes.
Don't be fooled by Return to the Little Kingdom's new title and cover promotions. This is a 1984 book repackaged with a frankly lackluster prologue & epilogue. However, it's still worth reading as an authoritative source of early Apple history. Further, because of the author's unique access, contemporaneous writing, and narrower focus, it tells a better story of the period than any other Apple book. (Return to) The Little Kingdom is a well written book that provides real insight into Apple and its founders.
Of the many books about Apple, The Little Kingdom (and therefore Return to the Little Kingdom) provides perhaps the best coverage of the company's early history (1976-1983). Moritz's prose is heavily infused with quotes from the primary players. And one must keep in mind that he was writing about Apple's early history when it was current events, unlike more recent accounts. He covers the personal history of Wozniak and Jobs through the founding of Apple and then has the luxury of spending two hundred pages just on the period from 1976 to 1983. This allows for the kind of detail that more recent books gloss over. Further, players typically treated as background noise, like Mike Scott, Mike Markkula, and Rod Holt are given their fair due in The Little Kingdom, unlike in more Woz & Jobs centric volumes.
Don't be fooled by Return to the Little Kingdom's new title and cover promotions. This is a 1984 book repackaged with a frankly lackluster prologue & epilogue. However, it's still worth reading as an authoritative source of early Apple history. Further, because of the author's unique access, contemporaneous writing, and narrower focus, it tells a better story of the period than any other Apple book. (Return to) The Little Kingdom is a well written book that provides real insight into Apple and its founders.
October 17, 2011
I got this book on my Kindle the evening Steve Jobs passed away and found it to be such a bittersweet read with so much that resonated for me. I became an Apple fanboy in the early 80's and was an early adopter of Macintosh technology starting with the 512 Mac. Ten years later an Apple research group discovered the work I was doing with graphics for litigation and hired me to make a commercial aimed at lawyers. I moved to silicon valley in 1993 to marry a marketing director for Apple and got a contract representing Apple at the MTV Beach House on Long Island in 1994. Thus, Apple has been interwoven in my life in so many ways and I mark a lot of events in my life in terms of highs and lows with Apple. I remember as though yesterday the misfire of Sculley's leadership and the almost terminal stewardship of Gil Amelio. Of course, Steve's return will forever be the stuff of legend (and this book only deals with it in 20-some pages added as an afterthought).
What this book does do so very well is flesh out and recreate the origins of Apple and the extraordinary personalities of Jobs, Wozniak and the rest of the pantheon that created the company that has evolved into the magnificent corporation we know today. Moritz paints portraits that do not gloss over the flaws and foibles that were endemic in the early days. For anybody who has lived in silicon valley I would give this book a five star rating. It's certainly very much worth reading by anyone else, but it truly is rooted in the culture and the times of the valley in the 70's and early 80's.
What this book does do so very well is flesh out and recreate the origins of Apple and the extraordinary personalities of Jobs, Wozniak and the rest of the pantheon that created the company that has evolved into the magnificent corporation we know today. Moritz paints portraits that do not gloss over the flaws and foibles that were endemic in the early days. For anybody who has lived in silicon valley I would give this book a five star rating. It's certainly very much worth reading by anyone else, but it truly is rooted in the culture and the times of the valley in the 70's and early 80's.
October 3, 2016
I enjoyed the book but I was genuinely disappointed with it. The book was originally written in the mid 80's and an Epilogue added a few years ago. The title is almost a total misnomer. It is not a biography of Steve Jobs, it is mostly about Apple's early life until the sacking of Jobs. It deals little or nothing with how it changed the world! The epilogue, of about 20 pages, vaguely tracks the interim without Jobs, and the return of Jobs and his impact (in a cursory way). I was given the book as a gift, and I expected that at least 50% would be focussed on the Apple recovery. The early years were very well covered but interspersed with nonsensical conversations from a more modern era (no dates given), and their accuracy questionable. They gave a great view on the chaotic start, but also of the chaotic style of management, particularly that of Jobs. There is no clue given as to why he was able to turn things around. Overall it's a good book, but it leaves too much unsaid.
January 2, 2015
The book is not really an updated version. It's the same content as the Little Kingdom except it added Introduction and Epilogue. The story itself is also too outdated. It might have been a fascinating read in the 80's. Besides, if you want to know more about Steve Jobs, you will be disappointed. It focuses too much on how Apple Computer was founded way back in the late 70's.
But it had one of the most memorable quotes on Steve Jobs.
"He was always walking around barefoot. He was one of the freaks on the campus. The thing that struck me was his intensity. Whatever he was interested in he would generally carry to an irrational extreme. He wasn't a rapper. He would stare into their fucking eyeballs, ask some question, and would want a response without the other person averting their eyes. - Robert Friedland on Jobs" - Robert Friedland on Jobs
But it had one of the most memorable quotes on Steve Jobs.
"He was always walking around barefoot. He was one of the freaks on the campus. The thing that struck me was his intensity. Whatever he was interested in he would generally carry to an irrational extreme. He wasn't a rapper. He would stare into their fucking eyeballs, ask some question, and would want a response without the other person averting their eyes. - Robert Friedland on Jobs" - Robert Friedland on Jobs
September 29, 2013
This was an entertaining read but the writer lacked technical prowess. The newest version has an extra prologue and epilogue and made some mistakes explaining some things. For example he said the original iPod was based on Unix while the truth is that it was based on bought technology (Portal player) not at all related to unix. He also mentioned that the A4 processor was entirely Apple tech which is actually ARM tech.
It also ended on a horrible note mentioning Woz's US fest which was a total failure. A conclusion chapter was desperately needed in the original book and the epilogue was a gloss-over and a bit revisionist.
I can't expect writers to actually know anything about computers or programming. In all I liked this book. It was written in 1984 by a technical illiterate.
It also ended on a horrible note mentioning Woz's US fest which was a total failure. A conclusion chapter was desperately needed in the original book and the epilogue was a gloss-over and a bit revisionist.
I can't expect writers to actually know anything about computers or programming. In all I liked this book. It was written in 1984 by a technical illiterate.
July 23, 2011
"This is an interesting history of Apple - two memorable but inconsequential takeaways:
1) Steve Jobs didn't like the name Apple and only went after a long period of failing to come up with a better idea
2) Steve used to relieve his fatigue by massaging his feet in the flush of a toilet bowl..
It is also an interesting story of how some brilliant founders were helped by high quality angels to grow their company through at an almost unbelievable rate, and then how the 'professional' management lost touch with what it was that made Apple special and the company foundered until Jobs returned."
1) Steve Jobs didn't like the name Apple and only went after a long period of failing to come up with a better idea
2) Steve used to relieve his fatigue by massaging his feet in the flush of a toilet bowl..
It is also an interesting story of how some brilliant founders were helped by high quality angels to grow their company through at an almost unbelievable rate, and then how the 'professional' management lost touch with what it was that made Apple special and the company foundered until Jobs returned."
February 5, 2015
After the success of Apple Inc, its really difficult to find books which look at the company in a realistic manner without succumbing to the aura. this is one such book. it is so because it was written during 1980s and the author is one who followed the company for decades.
Jobs doesnt come off as the wonder kid who could do no wrong. The contribution of Mike Scott and Holt are recognized. Wozniak comes off a little bad at the end of the book.
It would have been better to have named the book "Creation of Apple".
Jobs doesnt come off as the wonder kid who could do no wrong. The contribution of Mike Scott and Holt are recognized. Wozniak comes off a little bad at the end of the book.
It would have been better to have named the book "Creation of Apple".
February 1, 2021
What my ratings mean:
5 – I felt this book was an exemplar in its genre/field. That does not mean I agree with everything it says (or the moral of the story). It is likely to be a book that will change my thinking about a topic.
4 – A very impressive book for its genre/field. It probably didn’t change me or my thinking though.
3 – An enjoyable way to spend the time reading it.
2 – This was a pain to read. It was probably difficult to finish.
1 – Life’s too short and/or I’m not smart enough to get the point of this book.
5 – I felt this book was an exemplar in its genre/field. That does not mean I agree with everything it says (or the moral of the story). It is likely to be a book that will change my thinking about a topic.
4 – A very impressive book for its genre/field. It probably didn’t change me or my thinking though.
3 – An enjoyable way to spend the time reading it.
2 – This was a pain to read. It was probably difficult to finish.
1 – Life’s too short and/or I’m not smart enough to get the point of this book.
September 23, 2013
There wasn't too much detail of the technical innovations for me, but there was too much detail on the marketing and advertising. Switches often between the history leading up to Apple's first computer and the history leading up to the Macintosh, drawing some interesting parallels. On the other hand, the history leading up to the iPod is covered quickly in the epilogue. A surprising amount of profanity for such a book, in the quotes from various participants in the history.
August 6, 2014
If you want to learn the origins of Apple and some of the history of Silicon Valley, this is a book worthy of consideration. So many thing happened to raise Apple from the garage to the monster corporation it is today. This book turned up many factoids and nuances lost by other books, including the official Steve Jobs biography. To top it off, Michael Moritz is a good historian and wrote an engaging book.
March 9, 2015
An interesting read on the beginnings of Apple. It does not solely focus on Jobs / Woz, but other characters that contributed to the birth and early going-ons at Apple. I do get the impression that the developments were influenced by the time they were in .. the 70s where there was a lot of going on everywhere around that time in the area where they were. Recommended especially for Apple afficonados, as it shows some parts of the Apple culture that still exists today :)
April 6, 2011
This author is rather verbose and sesquipedalian, but I enjoyed the exclusive insights into the world of Apple. This book had the original scoop on folklore stories like those in Pirate of Silicon Valley. Considering I've heard these tall tales again and again, the most interesting fact to me was that Steve Jobs flushes his bare feet in the toilet when he needs to destress. (http://jwr.cc/x/9p)
April 17, 2012
I like to understand how things get started and how they grow. This books gives that insight of the era and the simplicity and naiveness of starting an industry where no rules applied only common sense.
This book also provides answers to some of the questions that the official biography left out. I was surprised how close they where in terms of facts.
It's not dated it's history!
This book also provides answers to some of the questions that the official biography left out. I was surprised how close they where in terms of facts.
It's not dated it's history!
June 4, 2012
Apple Computer Inc.; Year Zero. This is a well informed and written story of the origins of one of the most extraordinary story of American Capitalism. The aloof geniuses of the two Steves, Wozniak and Jobs, combine to take a vision from a suburb garage to the whole world and create a brand that is possible the most successful ever.
May 4, 2014
Learnt a few things about the early days of Apple.
The Apple I wasn't much of a hit at the Homebrew Computer Club.
Steve Jobs wasn't behind every myth in the early days of Apple. The whole management team was probably more involved than Steve.
Lots of other little things. I definitely know more now than when I started this.
The Apple I wasn't much of a hit at the Homebrew Computer Club.
Steve Jobs wasn't behind every myth in the early days of Apple. The whole management team was probably more involved than Steve.
Lots of other little things. I definitely know more now than when I started this.
October 17, 2016
Not quite as good as Jobs by Walter Isaacson, this is a quick biography on Apple.
I enjoyed hearing about the history of the Bay Area prior to Apple and how companies like Lockheed Martin and Fairchild set up shop here, leading to a proliferation of engineers and infrastructure for engineers such as parts stores, hobbyist groups, and high school classes.
I enjoyed hearing about the history of the Bay Area prior to Apple and how companies like Lockheed Martin and Fairchild set up shop here, leading to a proliferation of engineers and infrastructure for engineers such as parts stores, hobbyist groups, and high school classes.
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