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256 pages, Hardcover
First published September 4, 2018
What my book suggests is that this isn't a particularly reliable way to make these decisions, to make these so-called affective forecasts. But it does turn out there is a way that can make you a bit more reliable. That's to find out how people who are experiencing the events that you're only imagining are feeling about them.
One of the very best ways to find out if you're going to enjoy taking a job at a particular law firm is simply to see how happy the people who work there are. That sounds like amazingly simple advice and it really is. We found two things in our studies. One, using this method of making predictions can increase people's accuracy dramatically. Two, absolutely nobody wants to do it. In our experiments when people are given a choice between using their own imaginations or using information given to them by other people who are actually having the experience that they would only be imagining, we find that virtually 100 percent of participants in experiments prefer to use their imagination. And they believe their imagination will lead them to be much more accurate. In fact, they're wrong.