It is sad to see that eugenic myths continue to linger, even in the writing of a Jewish author, under the cover of Big Data science. The title is correct though: I shouldn't have trusted my gut when I thought this book would be a great read for me.
Briefly, this publication is not a self-help book. It's more a collection of fun big-data summaries, very US-centric, about unintuitive realities. The book attempts to give advice on dating, changing your style, applying for jobs and building a business. But it mostly summarizes published results and endorses sometimes questionable data analysis--because oh, those dreadful controls are always hard to use in science.
Some advice was honestly quite obvious: if you want to find a life partner, looks and status aren't predictors of future happiness; the neighborhood in which a child grows up, and the mentors surrounding them, predict future success. Then we take a deep dive into socio-genomics and try to resolve the age-old debate of nature vs nurture; using horribly controlled data the author is 100% certain he has the answer, and that is: genetics is all that matters. Oh, and the neighborhood in which your child is raised. There are much more intelligent books addressing the nature vs nurture debate, and why it's not just one or the other, so go read those instead. It was sad however to see a Jewish author so calmly say 'it's all about genetics'. Additionally, while the book acknowledges the existence of racism, it just...shrugs its shoulders at it. Oh, you want a successful kid? Just move to a good neighborhood. Let's not discuss zoning, racist practices when selling/buying houses for BiPOC people, ...Goodness there is so much to talk about here and the author just makes jokes about it and moves on!
The only truly interesting part of the book for me was the one discussing success as an entrepreneur. The author used big data in a more convincing way (at least for me, I'm a biologist, not an economist, so perhaps the controls were off in this section as well), to argue that starting a successful business is dependent on age (the older you are the higher your chances of success) and experience (the more you have, the better your chances). But then we go down slippery slopes again, of discussing how your biggest chance of getting a job is applying far and wide (I agree there) and sending out a lot a lot alot of applications. That latter argument is, let's be honest, rather garbage. Improving your skills to write a cover letter/CV, and sending very targeted applications is likely to increase your chances of success much more than just sending applications out like a dummy. Sorry, but I've got experience in that field, and a lot of my friends who followed the authors advice took months to find a job. Targeted applicants had a much higher rate of success and got jobs much faster. Other than the argument that if you fail, try-try again, not much else is of value in this section.
I abandoned the book when we entered the 'what makes us happy' chapter and the author started talking about sex making people happy and him having sex with his partner. After a big EWWW (and I'm not prudish) I've decided to trust my gut--telling me I'm wasting my time and I've got other books to read--and didn't listen to the last hour of the audiobook.
I don't recommend.
PS: I never liked Seinfeld, and it's over use in this book was annoying. Since the author apparently likes to read his reviews: please consider diversifying your examples in future books. For other readers' sake, because I've been put off by this current publication and won't be sampling future works by this author.