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288 pages, Kindle Edition
Published April 28, 2016
”For Xi, having this ability to go through social media to speak directly to as wide a public as possible is also a golden opportunity. This weakens the meddlesome interference of propaganda intermediaries who can often get things badly wrong,…Xi is probably the first leader of the country who has had to have a clear, serious digital strategy…The Party must keep close to the people, Xi has said many times.”Xi does not try to diminish Mao’s legacy but uses Mao’s appeal to emotion, to loyalty, to ideology. “Ideology…underpins and underlines the fundamental claims of the Party.” The Party is central to how everything is organized in China. “Xi…has had one great intuitive insight that has given him the edge over his peers…Moral, symbolic, and idealistic appeals really control allegiance. This is the main territory that he has sought to secure. So while he is not Maoist in his ideology, he is very Maoist in his understanding of the need to locate durable power and gain traction on it.”