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Social: Why our brains are wired to connect Paperback – July 16, 2015

by Matthew D. Lieberman (Author)
4.5 4.5 out of 5 stars 705 ratings
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Why are we influenced by the behaviour of complete strangers? Why does the brain register similar pleasure when I perceive something as 'fair' or when I eat chocolate? Why can we be so profoundly hurt by bereavement? What are the evolutionary benefits of these traits? The young discipline of 'social cognitive neuroscience' has been exploring this fascinating interface between brain science and human behaviour since the late 1990s.

Now one of its founding pioneers, Matthew D. Lieberman, presents the discoveries that he and fellow researchers have made. Using fMRI scanning and a range of other techniques, they have been able to see that the brain responds to social pain and pleasure the same way as physical pain and pleasure; and that unbeknown to ourselves, we are constantly 'mindreading' other people so that we can fit in with them. It is clear that our brains are designed respond to and be influenced by others. For good evolutionary reasons, he argues, we are wired to be social.

The implications are numerous and profound. Do we have to rethink what we understand by identity, and free will? How can managers improve the way their teams relate and perform? Could we organize large social institutions in ways that would work far better? And could there be whole new methods of education?
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Previous page
  1. Print length
    384 pages
  2. Language
    English
  3. Publisher
    OUP Oxford
  4. Publication date
    July 16, 2015
  5. Dimensions
    5.67 x 0.9 x 7.68 inches
  6. ISBN-10
    0198743815
  7. ISBN-13
    978-0198743811
  8. See all details
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Product details

  • Publisher ‏ : ‎ OUP Oxford (July 16, 2015)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 384 pages
  • ISBN-10 ‏ : ‎ 0198743815
  • ISBN-13 ‏ : ‎ 978-0198743811
  • Item Weight ‏ : ‎ 9.9 ounces
  • Dimensions ‏ : ‎ 5.67 x 0.9 x 7.68 inches
  • Customer Reviews:
    4.5 4.5 out of 5 stars 705 ratings

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Matthew D. Lieberman

Matthew D. Lieberman

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Customer reviews

4.5 out of 5 stars
4.5 out of 5
705 global ratings

Top reviews from the United States

j smith
5.0 out of 5 stars Super interesting
Reviewed in the United States on February 9, 2024
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A lot of interesting about our social brains, I’m recommending to everyone I know
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George
5.0 out of 5 stars We are more EO Wilson's ant than Ayn Rand's architect
Reviewed in the United States on December 17, 2013
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This is another strong offering under the general category of evolutionary psychology. However, what makes this book different -- and shocking -- is the conclusion drawn toward the end. We are fundamentally mistaken about "who we are" because our evolved brain regularly tricks us into thinking we are taking certain actions or thinking certain thoughts on behalf of ourselves when, really, these actions & thoughts are on behalf of our social group. For some reason I was reminded of the '70's move, Soylent Green, where at the climax Charlton Heston raises a bloodied hand and shouts: "Soylent Green is People!" Well, Matthew Lieberman, as an academic, understandably shies away from using bloody hands, agonized cries, or even exclamation points, but you could easily imagine the unstated climax of his book as being: "The Self is People!"

Now that we have this fundamentally new understanding of the Self, how do we live with it? Lieberman address this but, to me, it feels more like a piece of candy and a pat on the back after a visit to the doctor. What might be a better follow up is a book that would be something similar to The Robot's Rebellion, Stanovich's take on the implications of The Selfish Gene....or maybe even something like Camus' Myth of Sisyphus, but rooted in this brave new world of the "Self."
8 people found this helpful
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Ed Barton
4.0 out of 5 stars Wired
Reviewed in the United States on July 27, 2022
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Is it pure survival - or something far deeper? These are the types of questions asked and explored in this book on the need for human social interaction. Distinguishing humans from other mammals, Lieberman brings science to bear on why our social interactions are so critical, and what the implications are for the future of electronic connection and the era of “bowling alone”. An interesting if somewhat difficult read.
2 people found this helpful
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Steve W
5.0 out of 5 stars Social....
Reviewed in the United States on July 3, 2015
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A very compelling book on the physical goings on within our minds during our most average everyday lives. Dr Lieberman is a psychologist who has dedicated his life to understanding the functionality of the brain and why it responses the way it does. This book breaks down how nature has adapted our evolution as a social society and why. This gives a great insight to what portions of the brain react to certain situations and why. It also gives a comprehensive understanding as to how our society has evolved into the social dependency it is today. Dr Lieberman is not shy about sharing his own possibility embarrassing experiences in order to further his point on our social dependencies. For that..... I give five stars. Although I probably would have done so anyway because his research is fascinating on its own. 😃
7 people found this helpful
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Robert B. Lloyd
5.0 out of 5 stars A brilliant and enlightening book
Reviewed in the United States on November 30, 2018
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So my background is in therapy, and am always looking for books to enhance my understanding of human nature. This is one of the best books I've read, and feel the implications discussed in this book are some of the most important we need to be aware of in appreciating who we are. The author made a persuasive case with this book that our social connections really make or break us. There was just so much good information in this book that I see myself rereading it over the years to fully internalize and understand what to do with this important information.
6 people found this helpful
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Gricelda
5.0 out of 5 stars Great condition.
Reviewed in the United States on December 31, 2021
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For a used book, the condition was almost perfect. The only noticeable thing was the crease from the book being opened (because its used). It had no tear or sticky pages. I also really enjoyed the book.
One person found this helpful
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Amazon Customer
3.0 out of 5 stars Super boring in the beginning
Reviewed in the United States on March 1, 2018
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Super boring in the beginning. I put the book down multiple times and have regrettably not picked it back up since. I want to get into the information within the book but find it tiresome to sift through the evolutionist theory related to the main points.

One day when I have more time or am so bored, maybe I'll make it through to the good content. FYI, I read little of the book and am writing this a while after. Maybe I'm wrong and just didn't read enough into the book.
One person found this helpful
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NooReader
4.0 out of 5 stars The bulk of it can sound like you are reading through a university thesis
Reviewed in the United States on December 15, 2014
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A very interesting and insightful work by Dr. Lieberman. You can tell he has put his life's work into uncovering these universal truths regarding humans and social behavior. There are many factoids regarding communication and people management that I will remember the rest of my life. However, the book reads incredibly dry. The bulk of it can sound like you are reading through a university thesis, which makes sense given the author's credentials and primary field of study. His attempt at making the data heavy experiments digestible is to sandwich the base material between an intro and conclusion in layman's prose. Unfortunately, sections sometimes read as: Intro, A+B=C, A+B≠D, Conclusion. While the non data oriented parts read well, I wish he could have injected that tone throughout the book without sacrificing information. With all that being said, if you are interested in understanding more about the human condition, I absolutely recommend this book. Great insight for managers or those working with large teams.
4 people found this helpful
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Gabriel I.
5.0 out of 5 stars We need this book for everyone
Reviewed in the United Kingdom on January 31, 2024
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One of the books that need to be used in teaching
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Theo
5.0 out of 5 stars Ignore 1 star reviews. This is a masterpiece
Reviewed in Germany on May 4, 2021
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Ignore 1 star reviews. This is a masterpiece
One person found this helpful
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Amazon Customer
5.0 out of 5 stars Good book
Reviewed in India on November 13, 2020
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Good book. Teaches a lot about human interaction and how our ability to socialize and communicate has taken us forward in life as a species. While the book is to a large extent technical in its approach, I think if you have the patience and the openness to learn, there is great value in this book.
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Josué
5.0 out of 5 stars Livro perfeito! condição entregue, a melhorar.
Reviewed in Brazil on September 21, 2018
Verified Purchase
O produto é de excelente qualidade, tendo em vista o material do papel ser super confortável, não obstante ser imprescindível exímio cuidado no manuseio, a textura é finíssima e delicada, muito agradável, parecendo ser feita de seda. Eu Gostei bastante do material do livro. Excelente.
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Josué
5.0 out of 5 stars Livro perfeito! condição entregue, a melhorar.
Reviewed in Brazil on September 21, 2018
O produto é de excelente qualidade, tendo em vista o material do papel ser super confortável, não obstante ser imprescindível exímio cuidado no manuseio, a textura é finíssima e delicada, muito agradável, parecendo ser feita de seda. Eu Gostei bastante do material do livro. Excelente.
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5 people found this helpful
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Cliente de Amazon
5.0 out of 5 stars Excelente lectura
Reviewed in Mexico on May 9, 2018
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Excelente libro que nos ofrece un amplio conocimiento de la psicologia social, con información fundamentada y ejemplos aplicados a situaciones de la vida real, tiene algo de tecnisísmo pero al ser repetitivo nos vamos familiarizando con los términos de acuerdo a como se va avanzando en la lectura.
La aplicación de este conocimiento en nuestra sociedad y a nivel personal puede traer grandes beneficios para mejorar nuestras relaciones personales y nuesta conexión con el entorno social.
One person found this helpful
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