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336 pages, ebook
First published January 19, 2021
"This is a book about what it takes to do the impossible. In a very real sense, it’s a practical playbook for impractical people. It’s designed specifically for those of us with completely irrational standards for our own performance and totally unreasonable expectations for our lives."
"The neurobiology of flow is the mechanism beneath the art of impossible...
...Flow may be the biggest neurochemical cocktail of all. The state appears to blend all six of the brain’s major pleasure chemicals and may be one of the few times you get all six at once. This potent mix explains why people describe flow as their “favorite experience,” while psychologists refer to it as “the source code of intrinsic motivation.”
"Every time you ignore the frustration, delay the gratification, and cross an item off that list, that’s a little win. That small rush of pleasure you feel when you cross off an item is the reward chemical dopamine. Passion produces little wins, little wins produce dopamine, and dopamine, repeatedly, over time, cements a growth mindset into place. But because neurochemicals play a lot of different roles in the brain, this increase in dopamine also amplifies focus and drives flow. And flow over time produces grit."
"This brings us to a hard truth: if you’re interested in learning, then you’re interested in books. Certainly, as an author, this might seem entirely self-serving, but hear me out. One of the most unsettling facts about my chosen profession in this digital age is how frequently people tell me they don’t read books anymore. Sometimes they read magazine articles. Often blogs. “A book is too much of a commitment” is one comment, frequently heard.
This isn’t surprising. According to the National Endowment for the Arts, most adults spend an average of seven minutes a day reading for pleasure.1 A few years back, the Pew Research Center reported that nearly one-quarter of American adults hadn’t read a single book in the past year.2
While it may not be surprising, it’s devastating to anyone interested in mastering the art of learning. To explain why, let’s start with the main response I hear: a book is too much of a commitment. Fair enough, but let’s talk about what you’re getting in return for that commitment. There’s a value proposition at work here. You give an author your time in exchange for their ideas. So let’s break down the exact nature of this trade. We’ll start with blogs.
The average adult reading speed is about 250 words per minute.3 The average blog post is about 800 words long. This means that most of us read the average blog post in three and a half minutes. So what do you get for those minutes?
Well, in my case, about three days’ worth of effort.
For a typical blog, I usually spend about a day and a half researching a topic and an equal amount of time writing. The research mainly involves reading books and articles. I also talk to experts. If the topic is in my wheelhouse, usually one or two conversations suffice. Outside my wheelhouse kicks that up to three or four. The writing usually requires some more reading and an extra conversation or two and the hard work of putting words together in a straight line.
That’s the value exchange. Your three and a half minutes in exchange for me digesting fifty to one hundred pages’ worth of material, then spending three to five hours talking about it, then spending another day and a half adding in my new ideas and restructuring the whole result into something to read.
Now, let’s look at a long-form magazine article, the kind you would find in Wired or the Atlantic Monthly. These articles are usually about 5,000 words long, meaning it takes the average person twenty minutes to read. So, again, what do you get in return for your twenty minutes?
In my case, you get about a month of research before the actual reporting starts, another six weeks spent reporting (figure twenty-five conversations with experts and far more reading), and another six weeks of writing and editing. So, in return for you agreeing to give my words about twenty minutes of your time, you’re getting access to about four months of my brain power, labor, whatever.
I think, if you look at it this way, you’ll see the average magazine article makes for a fairly good trade. Your time as a reader quintuples, but my time as an author has increased thirtyfold—and that’s a fairly incredible bargain.
But a book is an entirely different ball game.
Let’s take The Rise of Superman, my book on flow and the science of ultimate human performance. The book is around 75,000 words long, so it takes the average reader about five hours’ worth of effort. So what do you get for your five hours? In the case of Rise, about fifteen years’ worth of my life.
Look at these figures listed below:
Blogs: Three minutes gets you three days.
Articles: Twenty minutes gets you four months.
Books: Five hours gets you fifteen years."