Banfield, Erickson, and Walkingshow do a great job at covering a niche that's not often talked about in product: leadership. Sure there are plenty of books out there on leadership, but leadership in _product_ is a different beast. Many of the similar principles apply, but the command-and-control authoritarian style will not be the model for future success. The book is packed with insights from many interviews with product professionals, While I could have used a little less name-dropping throughout the book, I get that these anecdotes support their thesis with a dose of reality.
The book is a relatively fast read (a long plane ride, etc) and they explore the types of leadership needed at different types of organization (start-up, emerging and enterprise according to their segmentation), which implies there's not a one-size-fits all approach. Let's be honest, there's no silver bullet to product success hidden here in these pages, but lots smart thinking and techniques that you can apply to your team(s) immediately.
Full disclosure: I co-authored a book with one of the co-authors (Banfield).
Design Sprint: A Practical Guidebook for Building Great Digital Products
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In today’s fast moving world good product management is quickly becoming critical to maintaining a sustainable competitive advantage. We are fascinated by the unique challenges that product leaders face - from start-ups to enterprises - and interviewed over 50 of the world's top product managers to uncover and share their insights into how launch great products and build successful product teams.
In today’s fast moving world good product management is quickly becoming critical to maintaining a sustainable competitive advantage. We are fascinated by the unique challenges that product leaders face - from start-ups to enterprises - and interviewed over 50 of the world's top product managers to uncover and share their insights into how launch great products and build successful product teams.
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Top reviews from other countries
Gavin Deadman
Most comprehensive book on product leadership
Reviewed in the United Kingdom on September 28, 2020
Gavin Deadman
Reviewed in the United Kingdom on September 28, 2020
"For many product leaders, work life is a constant tension between delivering value to one group and telling another they can't have what they want. Shipping product, and its associated value, is the reason these product leaders get up and go to work"
"It is not about individual success, it's about getting the best out of others"
"What is common in high-performing teams is that they are cross-functional, collocated and autonomous"
How to identify product leaders:
🔸️ Plays well with others
🔸️ Seeks challenge
🔸️ Gets their hands dirty
🔸️ Always acts and thinks "team first"
🔸️ Is comfortable wearing lots of hats
🔸️ Displays curiosity
🔸️ Communicates well
🔸️ Possesses selling skills
🔸️ Has exceptional time management skills
🔸️ Is a visionary
🔸️ Shows equanimity/grace under fire
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cesar carneiro penna
Dicas fundamentadas no dia a dia do cargo com uma visão enriquecedora de UX.
Reviewed in Brazil on October 5, 2017
cesar carneiro penna
Reviewed in Brazil on October 5, 2017
The Product Manager's Survival Guide: Esse livro é de 2013, mas comparado aos outros dois parece mais datado. O motivo é que ele é voltado para as mais tradicionais grandes corporações. Boa parte do esforço aqui é em ensinar ao leitor como navegar nas complexidades de uma grande corporação e obter sucesso no papel de Product Manager. É uma visão menos iterativa, baseada em mais relatórios, burocracia e talvez, menos velocidade. As dicas são excelentes, os processos pregados são complexos, mas muito bem apresentados. Há uma seção sobre competências do Product Manager que é válida para qualquer negócio. Outra coisa que muito me chamou a atenção foi a importância da curiosidade, de se fazer perguntas no dia a dia do PM. No mais, a obra é um verdadeiro guia para quem deseja desenvolver uma visão holística dentro de uma corporação mais tradicional e o material apresentado é de altíssima qualidade. Fiquei com a impressão que apesar de ter sido lançado em 2013, o cargo de product Manager apresentado aqui seria mais representativo de algo do início dos anos 2000, antes da popularização e adoção em massa das práticas do manifesto ágil. De certa forma é uma obra-prima, que passa a impressão de predecessora e ajuda a entender melhor a história do cargo de PM. Vale muito a pena.
Product Leadership: Igualmente brilhante e muito mais moderna é a obra de Richard Banfield e colegas. No entanto, aqui a abordagem é mais fundamentada em metodologias ágeis. Há seções separadas sobre startups, empresas em transição e grande corporações. Beanfield dá maior enfoque sobre o papel da liderança e sua importância além de rechear a obra com dicas –provindas também de diversos profissionais renomados da área– para o dia a dia no cargo de um Product Manager. São informações de grande valia e os insights são fundamentalmente dominados por uma visão de User Experience. Ou seja, a preocupação em atender vontades e necessidades dos clientes permeia toda a escrita e é a base para as práticas aqui ensinadas. Sensacional.
Strategize: Essa obra, também moderna, passa uma impressão de ser um compartilhamento de melhores práticas. São ensinadas técnicas e métodos já consagrados da área, como por exemplo: The Innovation Ambition Matrix, The Product Life Cycle Model, Lagging and Leading Indicators, BSCs e KPIs, Sprints, Product Roadmaps, GE/McKinsey Matrix, Persona Template, The Strategy Canvas (from the Blue Ocean), The Kano model, Time Box, Kanban Board, Iron Triangle, entre outras. Trata-se de um material mais simples, mas nem por isso menos importante que os demais. Muito útil, bem curado e de fácil absorção.
Todos os livros irão falar de estratégia, de portfólio e de pensamento sistêmico. Todos irão falar da falta de autoridade do PM, e ao mesmo tempo irão falar da necessidade de cooperação de diversos players e prováveis stakeholders para se atingir os resultados que são esperados de um PM. Ficou claro para mim que o dia a dia do PM é fundamentado no holismo e no dinamismo. Saber como se articular dentro de tudo que é exigido de você parece uma proposta ao mesmo tempo insana e desafiadora. É um trabalho de altíssimo impacto e cada vez mais relevante para o mercado de trabalho que apesar de tudo, aparenta ainda estar na sua infância.
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RachelG
Practical and filled with great approaches and ideas
Reviewed in Canada on July 14, 2017
