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The Price of Tomorrow: Why Deflation is the Key to an Abundant Future Paperback – January 14, 2020

by Jeff Booth (Author)
4.6 4.6 out of 5 stars 2,949 ratings
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"Your world view will transform instantly" - Salim Ismail, Best Selling Author of 'Exponential Organizations'

We live in an extraordinary time. Technological advances are happening at a rate faster than our ability to understand them, and in a world that moves faster than we can imagine, we cannot afford to stand still. These advances bring efficiency and abundance—and they are profoundly deflationary. Our economic systems were built for a pre-technology era when labour and capital were inextricably linked, an era that counted on growth and inflation, an era where we made money from inefficiency. That era is over, but we keep on pretending that those economic systems still work. The only thing driving growth in the world today is easy credit, which is being created at a pace that is hard to comprehend—and with it, debt that we will never be able to pay back. As we try to artificially drive an economic system built for the past, we are creating more than just economic trouble. On our current path, our world will become profoundly more polarized and unsafe. We need to build a new framework for our local and global economies, and soon; we need to accept deflation and embrace the abundance it can bring. Otherwise, the same technology that has the power to bring abundance to us and our world will instead destroy it. In this extraordinary contrarian book, Jeff Booth, a leading mind and CEO in e-commerce and technology for 20 years, details the technological and economic realities shaping our present and our future, and the choices we face as we go forward—a potentially alarming, but deeply hopeful situation.
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Previous page
  1. Print length
    232 pages
  2. Language
    English
  3. Publication date
    January 14, 2020
  4. Dimensions
    5.5 x 0.58 x 8.5 inches
  5. ISBN-10
    1999257405
  6. ISBN-13
    978-1999257408
  7. See all details
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Popular Highlights in this book
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Previous page
  1. Deflation, put simply, is when you get more for your money—just as inflation is when you get less for your money.
    Highlighted by 1,260 Kindle readers
  2. But this rise in prices is artificial—driven by an enormous rise in credit and debt.
    Highlighted by 1,172 Kindle readers
  3. The mirage of growth today is nothing more than a debt-fuelled spending binge.
    Highlighted by 1,108 Kindle readers
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Editorial Reviews

Review

"Is this time different? Most economists say "no" - we've adapted to many technological revolutions before. In contrast, Jeff says "yes". And thus begins a journey of ideas as he takes the reader on a tour de force, making his case for why that's so and sharing revelations from his personal relationships with tech industry leaders along the way. To harness the power of technology for good, we need to understand how it is linked to humanity. In a sweeping analysis that draws upon economics, science, innovation, politics, psychology, sociology, and business, Jeff offers an intriguing thesis predicated on the deflationary impact of technological advance coupled with increasingly easy credit. True to his impulse as an entrepreneur - a thinker, but also a doer - he concludes with a call to action. Business leaders, entrepreneurs, policy makers, and youth committed to working towards a brighter future should read this book."

--Ajay Agrawal, Professor at the University of Toronto and Founder of the Creative Destruction Lab

"As someone who understands the exponential rate that technology is advancing, Jeff Booth has a unique ability to connect the dots to something bigger in this must read book. Few books offer a more succinct, provocative, and enlightening view of the world as it is today, and what it could be tomorrow. Your world view will transform instantly."


--Salim Ismail, Founding Executive Director, Singularity University and bestselling author of Exponential Organizations

About the Author

Jeff Booth is a visionary leader who has lived at the forefront of technology change for 20 years. He led BuildDirect, a technology company that aimed to simplify the building industry, for nearly two decades through the dot-com meltdown, the 2008 financial crisis, and many waves of technological disruption. Jeff has been featured in Forbes, TechCrunch, Inc.com, The Globe and Mail, BNN, Fast Company, Entrepreneur, Bloomberg, TIME, and The Wall Street Journal. In 2015, he was named BC Technology Industry Association's (BCTIA) Person of the Year, and in 2016 Goldman Sachs named him among its 100 Most Intriguing Entrepreneurs. He is a Founding Partner of OtioLabs, Co-Founder of addyinvest.com and NocNoc, and serves on the boards of Terramera, SPUD.ca, LlamaZOO, Synthiam and the Richmond Hospital Foundation as well as numerous advisory boards. He has been a Young Presidents Organization member since 2004 and contributes time as a founding Fellow on the Creative Destruction Lab.

Product details

  • Publisher ‏ : ‎ Stanley Press (January 14, 2020)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 232 pages
  • ISBN-10 ‏ : ‎ 1999257405
  • ISBN-13 ‏ : ‎ 978-1999257408
  • Item Weight ‏ : ‎ 10.2 ounces
  • Dimensions ‏ : ‎ 5.5 x 0.58 x 8.5 inches
  • Customer Reviews:
    4.6 4.6 out of 5 stars 2,949 ratings

About the author

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Jeff Booth

Jeff Booth

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Jeff Booth is a visionary leader who has lived at the forefront of technology change for 20 years. He led BuildDirect, a technology company that aimed to simplify the building industry, for nearly two decades through the dot-com meltdown, the 2008 financial crisis, and many waves of technological disruption.

Jeff has been featured in Forbes, TechCrunch, Inc.com, The Globe and Mail, BNN, Fast Company, Entrepreneur, Bloomberg, TIME, and The Wall Street Journal. In 2015, he was named BC Technology Industry Association’s (BCTIA) Person of the Year, and in 2016 Goldman Sachs named him among its 100 Most Intriguing Entrepreneurs.

He is a Founding Partner of OtioLabs, Co-Founder of addyinvest.com and NocNoc, and serves on the boards of Terramera, SPUD.ca, LlamaZOO, Synthiam and the Richmond Hospital Foundation as well as numerous advisory boards.

He has been a Young Presidents Organization member since 2004 and contributes time as a founding Fellow on the Creative Destruction Lab.

Customer reviews

4.6 out of 5 stars
4.6 out of 5
2,949 global ratings
Must Read. Excellent and thorough information.
5 Stars
Must Read. Excellent and thorough information.
Knowledge weighs nothing but takes time to acquire. It may be your most powerful asset.Time is limited and scarce. It may be your most valuable asset.Bitcoin is a base layer technology. It is also limited and scarce.Invest the time to understand things that matter.Trade one thing of value for another. The trade is worth it.
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Top reviews from the United States

Jeff W.
5.0 out of 5 stars Incredible original thought masterpiece!
Reviewed in the United States on March 20, 2023
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In "The Price of Tomorrow," Jeff Booth delivers a compelling and thought-provoking analysis of our current economic system and the challenges we face as technology advances at an exponential pace. Booth argues that our current economic model, which relies on infinite growth and an ever-expanding money supply, is unsustainable in the face of technological progress and the deflationary pressures it creates.

What sets this book apart is Booth's ability to blend economic theory with real-world examples and anecdotes. He illustrates his arguments with examples from industries such as transportation, healthcare, and education, showing how technology is disrupting traditional business models and challenging the status quo. He also explores the potential consequences of this disruption, both positive and negative, and offers ideas for how we can adapt and thrive in this new paradigm.

Despite the weightiness of the subject matter, Booth's writing is accessible and engaging. He avoids jargon and technical language, making his ideas easy to understand and apply. He also infuses his writing with a sense of optimism and possibility, showing how we can harness technology to create a more prosperous and equitable future for all.

Overall, "The Price of Tomorrow" is a must-read for anyone interested in the intersection of technology and economics. Booth's insights and ideas are both prescient and inspiring, and his book is sure to spark important conversations and debates about the future of our economy and society.
5 people found this helpful
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Charlie
5.0 out of 5 stars Amazing book with great insights and truths.
Reviewed in the United States on July 3, 2023
Verified Purchase
The world we live in is going to change, wether we want it to or not, for the good or for the bad depends on when those changes are implemented, either we wait till the world economy collapses with the central banking ponzi scheme or we implement a better one sooner than later which is the bitcoin standard. Not allowing the same central banking system to implement a new digital fiat system to enslave the masses. The masses will eventually rise and make those changes or be subjugated into the new ponzi scheme without bitcoin as the one true decentralized monetary system.
One person found this helpful
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C. Wallace
4.0 out of 5 stars Future Thinking
Reviewed in the United States on March 27, 2023
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Great insight of what is to come in the future. If you don’t pay attention, the economy can pass you by.
One person found this helpful
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Dale
5.0 out of 5 stars Condition Matters
Reviewed in the United States on March 7, 2024
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I don't know about you but when I buy a book the condition matters the most. I pay a fair price when I buy here and I expect the condition to be as described, this book was.
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Roscoe C.
5.0 out of 5 stars Top 5 book I’ve ever read
Reviewed in the United States on January 3, 2024
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I rate books based on their ability to reframe how I view the world. On that basis, The Price of Tomorrow would rank among the top books I’ve ever read. With that being said, I believe the Chapter The Future of Energy is incredibly flawed and Booth’s view on man made climate change and the potential for solar energy to be the main energy source in the near future. Overall incredible book. I’m reading it for the second time now.
2 people found this helpful
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Ed Cleaves
5.0 out of 5 stars Is the Future Inflationary or Deflationary?
Reviewed in the United States on December 18, 2021
Verified Purchase
This booked helped me make sense of some of the current financial narratives, circulating the media (especially those about inflation and deflation).

The book explains how future innovations, in digital technology, will drive revolutionary change in society. These changes will be similar to the transformational impact of the steam engine or electricity. Game-changing innovations resulting in the exponential growth of efficiencies; will naturally lead to deflation.

The thesis of this book is similar to the arguments presented in “The Sovereign Individual”. I found that both these perspectives were complimentary to each other, however.

Many segments of society will resist this change; causing unrest and the potential for conflict. Many Governments will continue to use monetary policy to control the allocation of financial assets. This approach is likely to block progress and result in unsustainable debt levels and an inevitable collapse of the old system.

Reading both books, helped me reflect on the potential alternatives, available to our society, in the future. With a free-market approach and the use of hard-money (like Bitcoin); society will benefit greatly. Sometimes the most simple solution can be the most effective.

With a persistent deflationary model, however, people will need to change their beliefs around what wealth means. Perhaps artificial intelligence and digital innovations will provide an abundance of wealth; rendering nearly everything free. In this world, wealth defined in a nominal currency will be almost irrelevant. However, questions still remain about the elimination of traditional jobs in the future. Will everyone have a smaller nominal income, but massively higher purchasing power; or will an exclusive minority have access to infinite wealth, while billions of others are left behind?
10 people found this helpful
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Jeff Baumann
5.0 out of 5 stars simple and eay to read with a wealth of knowledge
Reviewed in the United States on August 11, 2023
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This book is on the same lines as “The 4th industrial revolution” written by klaus schwab. It explains no so distant future technologies and gives an insight on how they will effect our everyday lives.
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DS Crockett
3.0 out of 5 stars Incomplete and Political
Reviewed in the United States on December 14, 2021
Verified Purchase
The thesis of this book is good, but the author does not identify possible other causes of deflation or offer potential solutions. Yes, we can all agree that technology is deflationary, but tech cannot be the sole reason for deflation. The author does not once address demographics, which to me is the more plausible deflationary factor since the economy is 70% consumer driven. Harry Dent, whatever you think of him, does a good job in this area. Last straw was the author's unnecessary attack on former President Trump and his protectionist policies. He refers to the former POTUS mockingly as Trump and flays his protectionist policies as idiotic. He throws further fuel on the flames by giving creditability to the Left's religion, climate change, although the science is not overwhelming. These slights were unnecessary and seem conceived to give the author creditability with his left leaning buddies in Canada. However, I found the author's comments on GDP and competitive advantage very informative, which, for me, justified my purchase of the book.
6 people found this helpful
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Top reviews from other countries

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Mauro F Rebelo
5.0 out of 5 stars Columbus egg
Reviewed in Brazil on December 10, 2021
Verified Purchase
After he makes his co pelting case about the world and the future, you can’t but see that it is right and more over, you can’t unsee it. Now is about: what you are going to do about it?
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Pierre Robert
5.0 out of 5 stars Very important book
Reviewed in Canada on July 12, 2023
Verified Purchase
This is my second reading… and not my last. Booth makes the worldwide adoption of Bitcoin an inevitability. Thank you!
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Kindle Customer
5.0 out of 5 stars Highly Recommended - A must read!
Reviewed in the United Kingdom on October 27, 2023
Verified Purchase
Jeff offers a cogent thesis for the collapse of our fiat monetary system as it becomes unable to fight the exponential price deflaion deflationary resulting from the a technology renaissance in the 21st Century.

If Jeff is correct then Bitcoin is THE TECHNOLOGICAL SOLUTION that will enable civilisation to enjoy the fruits of its intellectual labour.

To think that the solution to our current woes could be something a simple as an 'honest ledger' is quite profound 👏

To understand why the 'honest Bitcoin ledger' has evaded Man until this point in history the reader will need to look further afield.
One person found this helpful
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MARKUS KEMPKES
5.0 out of 5 stars Must read
Reviewed in Germany on October 23, 2023
Verified Purchase
I think this is one of the most important books on current economics and the (potential) future of our societies.
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L. P.
5.0 out of 5 stars Brillante e potente argomentazione sull’economia che ci attende
Reviewed in Italy on January 29, 2022
Verified Purchase
Da sempre, la tecnologia dirige l’economia in un perpetuo ciclo di sviluppo finanziario e di progresso sociale. A meno che le politiche monetarie e fiscali dei governi, perseguendo obbiettivi politici oscillanti e di breve periodo, non deraglino gli effetti deflazionistici del progresso tecnologico. Questo splendido libro spiega come capire e investire nelle tecnologie emergenti per costruire benessere individuale indipendentemente dal sistema che ci governa.
One person found this helpful
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