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A Short History of Financial Euphoria

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The world-renowned economist offers "dourly irreverent analyses of financial debacle from the tulip craze of the seventeenth century to the recent plague of junk bonds." — The Atlantic .

With incomparable wisdom, skill, and wit, world-renowned economist John Kenneth Galbraith traces the history of the major speculative episodes in our economy over the last three centuries. Exposing the ways in which normally sane people display reckless behavior in pursuit of profit, Galbraith asserts that our "notoriously short" financial memory is what creates the conditions for market collapse. By recognizing these signs and understanding what causes them we can guard against future recessions and have a better hold on our country's (and our own) financial destiny.

113 pages, Paperback

First published January 1, 1990

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About the author

John Kenneth Galbraith

224 books431 followers
John Kenneth Galbraith was a Canadian-American economist. He was a Keynesian and an institutionalist, a leading proponent of 20th-century American liberalism and democratic socialism. His books on economic topics were bestsellers in the 1950s and 1960s. A prolific author, he produced four dozen books & over a 1000 articles on many subjects. Among his most famous works was his economics trilogy: American Capitalism (1952), The Affluent Society (1958) & The New Industrial State (1967). He taught at Harvard University for many years. He was active in politics, serving in the administrations of Franklin Roosevelt, Harry Truman, John Kennedy, and Lyndon Johnson. He served as US Ambassador to India under John F. Kennedy.

He received the Presidential Medal of Freedom twice: one in 1946 from President Truman, and another in 2000 from President Clinton. He was also awarded the Order of Canada in 1997, and in 2001, the Padma Vibhushan, India's second highest civilian award, for strengthening ties between India and the USA.

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Displaying 1 - 30 of 172 reviews
Profile Image for Daniel Clausen.
Author 10 books490 followers
August 2, 2018
This is the second book I've read in a short time about financial manias, and it's an important one. The book was written in the early 90s at a time when the junk bond bubble had collapsed.

The book is short, simple, and intelligent. It also comes from a sensible left-of-center perspective that I feel is both wise and sadly lacking into today's landscape. I don't know everything about Mr. Galbraith's financial view, but he seems Neo-Keynesian.

The central arguments of the book are these:
1) The common (and especially American) tendency to associate intelligence with great wealth is often specious -- great wealth (but not moderate wealth) is probably more closely associated with luck and cheating. (See authors such as Nassim Nicholas Taleb for more on this subject).
2) The financial memory is short...typically financial catastrophes and their causes are forgotten in about 20 years, if not sooner.
3) There are no such things as really new financial innovations. When a financial innovation is new it usually means that a hype machine is forming and that a bubble is inflating.
4) Financial hype is addictive and can even absorb smart people.

I probably liked this book better than "The Ascent of Money" because of the coherence of its themes and how relevant they are for today. At about 100 pages, it is a book that even high schoolers could read and benefit from.

The references to Mr. Donald Trump will also seem prescient -- in 1990, Mr. Galbraith was writing about Trump as a failed businessman backed by bankers who should have known better; 20 years later, he is now a politician run amok backed by voters who should have know better.

Mr. Galbraith was right to predict that 20 years was all it took to forget...

If we're looking for the source of the next financial catastrophe, then look no further than -- the public endorsement of bullshit artists, partisanship, a growing national debt, frivolous tax cuts, frivolous tariffs, fiscal easing without end, and an abandonment of science.

I would also add an abandonment of the idea of safety nets, both the political left version that includes government support for the vulnerable and the political right version that involves a deep caring for the people in our community. I'm not sure Mr. Galbraith would agree with me here, but I think he would.

Mr. Galbraith, where is your simple, coherent wisdom when we need it most?
Profile Image for Erik Graff.
5,069 reviews1,229 followers
April 10, 2024
I've always enjoyed Galbraith, with the exception of his mediocre fiction and account of his work for our State Department in 'Ambassador's Journal'. Indeed, during Dave Schweickart's course on Socialism and Capitalism at Loyola University, when the class was divided between those interested in Marx, or in Milton Friedman, or in Galbraith, I chose Galbraith, partly because he was enjoyable, partly because I figured most students would select Marx owing to our teacher's socialist proclivities. This got me to read his trilogy as well as a number of ancillary works.

Most economists, even Adam Smith and Karl Marx, aren't fun. It's called 'the dismal science' for a reason. Other than Galbraith, the only ones I can think of who are entertaining are Heilbroner and Thorstein Veblen (at least his 'Theory of the Leisure Class'). Marx, while important, even essential, is rather dry, Engels being better in English. Galbraith, however, has a witty perspective on the human condition, this wit well demonstrated in this slight volume detailing some of the more world-historical panics from the tulip craze in Holland through the Wall Street crash of 1987.

Though dated, the cycles of euphoria and disappointment described are all of a kind according to Galbraith, virtually a part of the human condition, at least under market capitalism, the tendency being of the character of original sin.
Profile Image for T.
206 reviews1 follower
August 31, 2021
"The financial memory should be assumed to last no more than 20 years"

"Financial genius is before the fall"
Profile Image for Ian Taylor.
68 reviews2 followers
January 11, 2022
so you're saying i /shouldn't/ convert all my savings to ethereum?
Profile Image for Haaris Mateen.
146 reviews21 followers
November 29, 2020
Reading massive tomes at the moment so this book came as a welcome change. It's a fast recap of major economic crises over the past 500 years. Galbraith argues there are three commonalities behind all these events -- leverage, mass delusion, and scapegoating. The first two represent the exuberant upsurge; the latter, the panicked unraveling.

Wouldn't be the book to go if you're looking to understand the anatomy of each crisis. There are longer and meatier books out there for that.
Profile Image for Kusaimamekirai.
693 reviews261 followers
October 5, 2023

I really wonder why I haven’t read Galbraith before. Far from this book being a dry analysis of financial bubbles, It’s a snarky and easy to read look at the mechanisms hucksters (Wall Street and financial speculators when the book was written) use to bilk people out of their money and more importantly, why people continually allow themselves to be swindled.
For Galbraith, this comes down to several factors. The first being that those of us not in finance tend to ascribe intelligence or some kind of wizardry to those that are. As Galbraith aptly states it, it doesn’t necessarily make someone intelligent being born into wealth or worse, conning other people out of theirs. A bad or lazy person perhaps, but not necessarily smart. More importantly, those who raise a voice questioning the wisdom of what these scammers are selling are tarred and feathered as being behind the times or simply not understanding what these financial wizards are doing.
Hi Bitcoin. there’s a call for you on line one.
The other perhaps larger problem is lack of institutional memory most of the public seems to posses. Galbraith estimates that the public forgets most major corporate malfeasance after about 20 years. At which point it is often the same scam, dressed up slightly differently, that once again fleeces people who should’ve learned from experience.
It made me think of the Fyre festival guy who conned millions out of people who thought they were getting a luxury weekend on an isolated island and ended up getting evacuation tents and cheese sandwiches. That this same guy is back after five years, promoting what sounds eerily similar to what got him thrown in jail, and selling tickets by the thousands for it, would seem to prove that Galbraith knew exactly what he was talking about.
Profile Image for Mark.
418 reviews24 followers
April 25, 2023
Speculation buys up the intelligence of those involved.

Brilliant essay by perhaps the greatest economic mind of the 20th century.

In summary: There is no true financial innovation, only variations on the theme of leverage, and the specious association, or perceived but nonexistent correlation, between money and intelligence contributes to speculative euphoria and programmed collapse. In fact, “having money may mean, as often in the past and frequently in the present, that the person is foolishly indifferent to legal constraints and may, in modern times, be a potential resident of a minimum-security prison.”

Particularly love this quote: “... the discovery that high-risk bonds leveraged on limited assets should have a higher interest rate hardly stands on par as an invention with the electric light.” Ouch. Take that, dumbass Michael Milken, and everyone that invested with him!

The repeated emphasis on the problem lying with the market itself, not some invented or, at best, subordinate external factor is bold and brilliant. Particularly in 1990, when few others dared blaspheme the myth of the rational market.

Drumph even makes a small appearance at the end, and, charitably, Galbraith reserves his ire not for the charlatan himself, but for the idiot bankers that loaned him their depositors’ money.
Profile Image for Juan Hidalgo.
Author 1 book43 followers
October 19, 2015
Un interesantísimo libro que ayuda a comprender los entresijos y funcionamiento de los mercados, que invita a pensar y a ser precavido con tus inversiones.
Profile Image for Wej.
182 reviews7 followers
January 9, 2020
The title says it all. Galbraith introduces the reader to the history of financial bubbles. Highly readable introduction to the topic, just enough to increase the appetite for more (e.g. books by Charles Mackay or Reinhart and Rogoff).

In this brief essay he describes the major financial crises: Tulipmania, John Law's scheme, South Sea Company, US railroad boom, 1929 crisis, and several 20th century moments of euphoria. The US takes the centre stage in the book as a place where many recent bubbles appeared. Galbraith writes that the history repeats itself, even though each new episode of euphoria is apparently driven by another innovation, the real reason is always the same: delusional beliefs in one's own financial acumen and greed.
753 reviews2 followers
June 19, 2018
Bit unfair to rational choice theory, but it was a different time perhaps. It is interesting to note that Galbraith places the blame for speculative mania quite purely within crowd psychology rather than more institutional effects like easy credit, etc. Hope is an unbacked asset, and people get silly. Oh, and thought his discussion of the first two American central banks, regional politics, and the wildcat banks were quite interesting, but everything discussed is generally in passing; it is a short history after all, and basically just a long essay.
Profile Image for Shashank.
118 reviews32 followers
March 24, 2021
A very brief read on the manias of South sea, Tulips, the 1929 and 1980s crash.

To summarise:
1) Manias are part and parcel of financial markets. One can navigate them but they can't be avoided
2) Those who seem to have credibility and petition new financial innovations are those that are the ultimate fall guys( think now ARK, CHAMATH, MUSK)
3) The underlying emotion of " things only go up" is the first sign of the mania
4) Never is mania attributed to the public and their fervour, it is only attributable to certain individuals/extraneous factors
Profile Image for Jason.
201 reviews8 followers
March 15, 2022
An essay on financial speculation and crashes. From the dutch tulip mania to the 1987 crash, the author explores the common factors that underlie massive speculation , financial euphoria and crash.
Financial memory is short-lived. Speculation comes alive in different forms over and over again.
Liked the book/ essay. Insightful.
Profile Image for Kevin Keating.
750 reviews16 followers
December 20, 2023
Very readable economic history essay. Unfortunately it's a little old now. Want an update.
Profile Image for Carmen Aída Lazo.
27 reviews3 followers
May 25, 2022
Un libro de más de 300 años de euforia financiera para todo público.
Un libro corto, ameno, contundente, y sobre todo, que le ayudará a poner en perspectiva lo que hoy parece una "innovación financiera"
La pregunta que me surgió en pleno 2022: ¿son muchas de las criptos la siguiente burbuja que se pinchará? ¿Es el colapso de Luna solo el inicio?
Lean el libro y me cuentan
Profile Image for John.
237 reviews51 followers
August 13, 2015
Galbraith's reputation as an economist isn't what it once was. There are few takers these days for tomes such as American Capitalism, The New Industrial State, or Economics and the Public Purpose, although The Affluent Society retains a readership. But as a writer of popular, accesible economics, he is, in my view, up there with Bastiat. His The Great Crash of 1929 is an excellent bit of descriptive writing and this short book is another riff on its themes.

Are the causes of economic events such as assets bubbles and busts endogenous - originating within the economic system, such as central bank action or new innovations - or exogenous - originating outside it, such as natural disasters? Galbraith comes down very firmly for the latter, rooting his explanation entirely in group psychology. For the same reasons I didn't much like Animal Spirits, I find the total reliance on group psychology unsatisfactory. In the most recent boom and bust, that of sub prime mortgages and their derivatives, there were plenty of endogenous factors which cannot be ignored.

But Galbraith makes some good points. His focus on the repeated presence of leverage in these events is interesting and it is a shame that space does not allow for a more systematic analysis. Also, Galbraith is entirely right to castigate the quest for 'the' person to blame after the bust. For all the fuss about bankers since 2008, little popular flak has been directed at central bankers.
32 reviews1 follower
February 5, 2016
Short and sweet, witty, humorous, and yet informative. Galbraith shares his characterization of episodes of speculation, then gives the account of a dozen such episodes, from Holland's tulip mania to the crash of October 1987.

Some key ideas:

a) The average person believes that people of great wealth (or who manage great wealth) are rich because of their superior intellect. When the average person becomes richer during an euphoria, he also tends to believe that the new riches are the product of his superior insight or intuition.

b) Euphorias end at an unpredictable time, and always in a crash, never gently.

c) Euphorias coincide with the rise of a presumed financial innovation that partly justifies the rising prices and valuations. Very few, however, true innovations ever occur, and most of these apparent innovations involve the creation of debt.

d) Crashes are followed by anger and recrimination and scapegoating. The analysis of the crash seldom places any blame on the stupidity and greed and gullibility of the people who drove the bubble, for two reasons. First, it runs counter to the presumption that wealth is associated with intelligence. Second, the market is supposed to be always right.

e) Besides educating people about their behavioral tendencies and the euphoria process, there's not much we can do. More regulation is not necessarily the solution.

Galbraith's essay pales in comparison with the exhaustiveness of, for instance, Kindleberger's history of panics, and it's not a substitute for those more extensive books. But it's much better written and digestible than those longer treatments, and so it's more likely that lay readers read it through.

Great quotes:

pp. 98-99:
"The aftermath of 1987 debacle saw an especially notable exercise in evasion even by the formidable standards of the past. The first response came from a convocation of former Secretaries of the Treasury, professional public spokesmen, and chief executive officers of major corporations. They joined in sponsoring a 'New York Times' advertisement attributing the crash to the deficit in the budget of the federal government. This deficit had already persisted in what was considered by fiscal conservatives an alarming magnitude for the preceding six years of the Reagan administration. But then, on that terrible October morning, realization was thought to have dawned. The financial markets suddenly became aware."
30 reviews1 follower
September 9, 2014
Galbraith, John. A short history of financial euphoria, Whittle books (Viking), Viking Penguin, New York, 1993. Hardcover, 113 pages.
Rating: 7/10

Following a series of extraordinarily bad fiction books, it was a delight to turn to Galbraith, whom I had not read since my college days. A short history of financial euphoria can be read in two hours, it offers amusement as well as utility.

All of us regularly come across people who believe in earning 20-100% on stock markets, who genuinely believe the markets can go up for ever, glued to the business TV channels they are convinced of their financial wizardry, they have discovered singular mechanisms to outwit the market and make money. Galbraith in one sentence describes those people: “Financial genius is before the fall.”

This book presents, in a story form, the “bubble” episodes of the past three hundred years, starting with Tulipomania, an irrational craze in Western Europe to invest in Tulip bulbs. This is followed by Britain’s South Sea bubble, and the 18th century obsession with joint stock companies (which continues till today). The meaning of leverage can be truly understood on reading this book.

Financial memory is short and doesn’t last for more than twenty years. Greed is an overpowering emotion as compared to caution. Galbraith’s book warns us with historical evidence that the bubbles, the pyramid schemes and the scheming crooks on one hand and the gullible financial wizards have existed for more than three centuries. Euphoria is inevitably followed by bust, disgrace, even exile or suicide.

Verdict: If you believe you can make huge money in markets, you must read this book to temper your optimism.
411 reviews34 followers
August 25, 2010
Déjà vu all over again. That seems to be the pattern of financial boom and bust. In this slender volume, John Kenneth Galbraith selectively traces episodes of speculative excess from the Tulipomania of the mid-17th century through the Crash of '87. Why don't we ever learn? Galbraith identifies several reasons. First, collective memories of financial debacles tend to be very short; therefore, each new generation of financial "wizards" can effectively start over with a blank slate. Second, each wave of new financial instruments is billed as unprecedented and novel (and therefore exempt from the failings of earlier ones) although in fact they are nothing but recycled ideas in new clothes. Third, people wrongly tend to equate money with intelligence: If Investor X is making all that money, he must be especially wise. Fourth, when a crash comes, the explanation tends to be located in handy scapegoats (e.g., unregulated financial institutions, corruption, insider trading) rather than in greed and speculation which are inherent to market cycles.

Although first published in 1990, this elegant little book could have been written yesterday. It doubtless won't prevent the next economic downturn, just as it failed to prevent the last one, but we can't say that no warnings have been available.
Profile Image for Laura (Kyahgirl).
2,183 reviews147 followers
April 22, 2010
This book was referenced several times in "Juggling Dynamite" so I thought I'd check it out. Galbraith's style reminds me of the intellectuals I was always tripping over at the University but he's quite readable. In fact, the book is pretty funny in a sarcastic, cutting kind of way.

Galbraith reviews the aspects of human nature and the economy that allow us to constantly go into boom and bust cycles. He starts around the time of "Tulipomania" in the 1600s and goes right up through the 20th century with examples of euphoric times and their inevitable disasterous endings.

Definitely worth reading if you're educating yourself in the ways of finance.
340 reviews15 followers
January 5, 2015
A simple, concise book on the euphoria of crowds.
And everytime it's the same thing - euphoria based on a mutated new event/ reality.
And the crowd catches the fever.

Wonder what this book would have said about the IT bubble
And about the Great Recession

This is a book to go to everytime prices or emotions become a little heady.
262 reviews4 followers
August 11, 2009
Most recently updated 1993. Scary. Could have been written in July 2009. Brilliantly executed descriptions of euphorias(ae?) of the past.

Only short-coming is that it's very short on the prescriptive. Ends with a bit shrug of the shoulders.
Profile Image for Joyce Zhang.
75 reviews
July 7, 2015
Read this for my history extension essay and the blatant doneness gradually ceases to be subtle toward the end and that was my favourite part. I could almost hear the *sigh* emanating from its pages.

On a separate but related note. All economists I've read so far have sounded so, so annoyed?

Profile Image for Hariharan Ragunathan.
36 reviews2 followers
August 12, 2015
From Tulipomania to the 1987 crash Galbraith shares the common themes of the various financial boom and bust cycles. A very short 100 page read but definitely some great negative history we must be aware and changes your view of financial markets.
Profile Image for Francisco.
2 reviews3 followers
November 30, 2017
Exceptional

The author provides an easy to understand explanation of some of history's most memorable bubble bursts. Something that must always be on the mind of the enterprising investor if he wishes to succeed.
Profile Image for Ferhan Siddiqui.
20 reviews31 followers
April 26, 2016
A quick and informative (if not oversimplified) essay highlighting key moments of speculation in financial history and their inevitable reoccurance brought on by short term memory and extreme optimism. Definitely worth picking up.

"Those who forget the past are destined to repeat it"
Profile Image for Dina.
477 reviews37 followers
February 3, 2015
"Only two things are infinite, the universe and human stupidity, and I'm not sure about the former." - A.Einstein
6 reviews5 followers
June 28, 2015
Brilliant. A welcome reminder of brevity of financial memory and mass folly in finance.

Anyone taking part in financial markets should read this once a year.
Profile Image for Robert Karl.
12 reviews8 followers
December 2, 2015
Short, witty, to-the-point. A whirlwind tour of some booms and crashes and one economist's take on the cause: irrational exuberance on the part of investors that happens over and over.
Profile Image for Marilyn Pocius.
287 reviews2 followers
December 29, 2015
Must read for anybody who invests, gambles or cares about history. Truth is stranger than any fiction.
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