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The Secret Lives of Color Kindle Edition
A dazzling gift, the unforgettable, unknown history of colors and the vivid stories behind them in a beautiful multi-colored volume.
“Beautifully written . . . Full of anecdotes and fascinating research, this elegant compendium has all the answers.” —NPR, Best Books of 2017
The Secret Lives of Color tells the unusual stories of seventy-five fascinating shades, dyes, and hues. From blonde to ginger, the brown that changed the way battles were fought to the white that protected against the plague, Picasso’s blue period to the charcoal on the cave walls at Lascaux, acid yellow to kelly green, and from scarlet women to imperial purple, these surprising stories run like a bright thread throughout history.
In this book, Kassia St. Clair has turned her lifelong obsession with colors and where they come from (whether Van Gogh’s chrome yellow sunflowers or punk’s fluorescent pink) into a unique study of human civilization. Across fashion and politics, art and war, the secret lives of color tell the vivid story of our culture.
“This passionate and majestic compedium will leave you bathed in the gorgeous optics of light.” —Elle
- LanguageEnglish
- PublisherPenguin Books
- Publication dateOctober 24, 2017
- File size5.6 MB

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From the Publisher

Editorial Reviews
Review
—Nina Martyris, NPR’s Best Books of 2017
“If you adore color, you’ll love The Secret Lives of Color. This passionate and majestic compedium . . . will leave you bathed in the gorgeous optics of light.”
—Elle
“A kaleidoscope of charming, discursive essays . . . A light and lively guide [that] offers plenty of fresh clues for the brain’s colorful calculations.”
—The Economist
“Fascinating.”
—BuzzFeed
“Gorgeous.”
—The Guardian
“The history of colors, it turns out, is the story of science as well as art. Kassia St. Clair’s entertaining book brings them both into vivid relief.”
—The Wall Street Journal
“The Secret Lives of Color by Kassia St. Clair presents readers with [an] opportunity to relish in otherwise mundane aspects of reality. . . . An engaging mix of aesthetic analysis and optical science, it could make anyone a keen observer of our kaleidoscopic world.”
—Popular Science
“Riveting . . . diligently researched . . . Whatever your opinion of a shade, The Secret Lives of Color provides some illuminating perspectives on it.”
—Hyperallergic
“A mind-expanding tour of the world without leaving your paintbox. Every color has a story, and here are some of the most alluring, alarming, and thought-provoking.”
—Simon Garfield, New York Times bestselling author of Just My Type: A Book About Fonts
“St. Clair delivers a mix of science, humor, and art history in this collection of bite-sized essays on the cultural and social lore of colors. . . . Her sentences guarantee sustained reading. . . . [Her] rhetoric beautifies the form of the brief essay.”
—Publishers Weekly
“The Secret Lives of Color holds surprise and satisfaction at every striation of the rainbow.”
—Booklist
“Brimming with facts, historical insights and curious tales.”
—Elle Decoration
“Weirdly fascinating.”
—Wired
“Charming.”
—The Financial Times
“Fascinating insights . . . a lexicon of colors, simultaneously revealing the cultural attitudes that determine our responses to them.”
—Country Living
“What The Secret Lives of Color offers really is, in some sense, a flash portrait of human civilization, a zigzagging and unpredictable exploration of how significantly color has shaped histories and disciplines, fueled empires, changed the nature of war and caused species to flourish or face extinction.”
—Chemistry World
“A must for anyone interested in color [or] decorating, but also language, culture and art.”
—The Chromologist
“A work of art in its own right, The Secret Lives Of Color is a beautiful tactile book.”
—The Pool
“St. Clair serves up a chromatic buffet.”
—Nature
About the Author
Product details
- ASIN : B01MSCJNN8
- Publisher : Penguin Books
- Accessibility : Learn more
- Publication date : October 24, 2017
- Language : English
- File size : 5.6 MB
- Screen Reader : Supported
- Enhanced typesetting : Enabled
- X-Ray : Enabled
- Word Wise : Not Enabled
- Print length : 320 pages
- ISBN-13 : 978-1524704940
- Page Flip : Enabled
- Best Sellers Rank: #129,089 in Kindle Store (See Top 100 in Kindle Store)
- #2 in Graphic Design Color Use
- #9 in Color in Art
- #113 in Fashion Coloring Books for Grown-Ups
- Customer Reviews:
About the author

Kassia St. Clair is an acclaimed author and storyteller and the UK’s best selling historian under 40. She specialises in telling illuminating stories about the overlooked and the everyday.
Kassia has sold hundreds of thousands of books globally and is best known for 'The Secret Lives of Color', which was a Sunday Times top-ten bestseller, Radio 4′s Book of the Week and has been translated into over 20 languages. Her other books include 'The Golden Thread: How Fabric Changed History', 'The Race to the Future: The Adventure that Accelerated the 20th Century' and 'Liberty: Design. Pattern. Color'.
She is valued for her thoughtful use of historical details that make ambitious and technical subjects accessible and memorable. Readers find themselves learning new and unexpected things about the world around them. Her writing is sumptuous, witty and a joy to read.
Customer reviews
Customer Reviews, including Product Star Ratings help customers to learn more about the product and decide whether it is the right product for them.
To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. Instead, our system considers things like how recent a review is and if the reviewer bought the item on Amazon. It also analyzed reviews to verify trustworthiness.
Learn more how customers reviews work on AmazonCustomers say
Customers find this book fascinating and engaging, with well-researched content that provides historical context about colors and their uses in everyday life. The writing style is easy to read with humorous touches, and the design is visually beautiful, with one customer noting its applicability to fashion and art. Customers appreciate its value for artists and as a gift, particularly for budding artists.
AI Generated from the text of customer reviews
Customers find the book fascinating and engaging, with stories that are genuinely interesting.
"What a great book! One of my favorites. I have read it and listened to the audiobook and still go back and read sections again...." Read more
"...filled with really *really* cool facts and somehow it's like reading a book of trivia that is also profoundly impacting my entire world of color..." Read more
"...So far, the book is very interesting. First damaged item I have had from Amazon. Undamaged, I would have rated it a 5." Read more
"...topic of color including the general physics of light, psychology and culture and materials...." Read more
Customers appreciate the book's exploration of color history, particularly how colors came about and their uses in everyday life.
"...It's not just helping a little; this book is re-framing color for me. CLAPS to the author!! WOW!!!!!!!!!!!! Thank you SO much! Just. I'm stunned...." Read more
"...The book begins with a general introduction to the topic of color including the general physics of light, psychology and culture and materials...." Read more
"...I love color. I love history. And color history is fascinating! The book is of good quality, has beautiful images, and is soooo interesting!..." Read more
"...I never knew the history behind colors could be so interesting!..." Read more
Customers find the book well-researched and educational, providing great facts and serving as a valuable reference.
"...That sounds cheesy, but MAN is it filled with really *really* cool facts and somehow it's like reading a book of trivia that is also profoundly..." Read more
"I enjoyed reading this book. Lots of facts, lots of footnotes and citations. If you paint, you may be especially interested...." Read more
"...Threanecdotes within are illuminating and insightful...." Read more
"I wish the print were bigger, but it is a very long book. Worth it to have a a working tool when you are considering painting rooms." Read more
Customers appreciate the writing style of the book, finding it well-crafted and easy to read, with humorous touches throughout.
"...Each section is a quick, but literate discussion of how each color was made and has been used in history, including some of the less-savory..." Read more
"...Would be a great bedtime story for children -crayons are a lot ,but how the colors came to be chosen might be of interest." Read more
"...essays are short enough to be read through in 5-10 minutes and beautifully written...." Read more
"...Threanecdotes within are illuminating and insightful. The book is playful and has the ability to transform the way you see some of your surroundings..." Read more
Customers appreciate the book's design, describing it as visually beautiful and well-structured, with one customer noting its relevance to fashion and art.
"...And color history is fascinating! The book is of good quality, has beautiful images, and is soooo interesting! Highly recommend." Read more
"...Great as a young person's book, however. And the cover design is first rate." Read more
"...Worth the purchase. A tidy little, well designed book. CEF" Read more
"a nice volume to have alongside David Coles’s concise and beautiful book Chromatopia : An Illustrated History of Color ." Read more
Customers find the book's historical content fascinating, with one customer noting how the information comes from art history, while another mentions how it includes military history.
"...The information comes from art history, of course, but also includes military history..." Read more
"...This certainly is educational with lots of historical facts...." Read more
"...knowledge & paints an historical spectrum for study. Worth the purchase. A tidy little, well designed book. CEF" Read more
"...It’s part history-book, part artist-book, and part teaching-book on the origin of colors. Beautifully done. Great for all ages." Read more
Customers appreciate this art book, noting it's not just for artists but also serves as a valuable resource for designers, stylists, and craftspeople.
"This is a delightfully crafted mini coffee-table book of the best kind...." Read more
"...Read this book to learn about the long, intricate and often fascinating history of color -- the search for and discovery of how to make life..." Read more
"I really think this is a clever idea for a book! It has 75 storiettes that begin on pg. 43...." Read more
"...It’s part history-book, part artist-book, and part teaching-book on the origin of colors. Beautifully done. Great for all ages." Read more
Customers find the book makes a nice gift, particularly for budding artists.
"...I also like the page edging rainbow effect. A perfect gift for any artist or aspiring one" Read more
"...A great gift for the graphic designer or artist in your life." Read more
"...It makes a fantastic coffee table gift as it consists of short, manageable, and intensely interesting blurbs for each color...." Read more
"...A great gift for yourself or an artist friend." Read more
Reviews with images

Intresting color book
Top reviews from the United States
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- Reviewed in the United States on June 1, 2025Format: HardcoverVerified PurchaseWhat a great book! One of my favorites. I have read it and listened to the audiobook and still go back and read sections again. A great book to give for anyone interested in art and color.
- Reviewed in the United States on April 3, 2025Format: HardcoverVerified PurchaseBUY!! NO KIDDING!! ENGAGING AND FUN AND GAME CHANGER: I'm a little hard to get going into stories. I'm A.D.D. and I just need hooks. I didn't really expect this to be more than a need-to-read for professional upgrading. I especially struggle with dry stories, which this seemed to HAVE to be, right? A book on color. Come on. I expected this book to be at least a little helpful with understanding color and understanding color benefits basically all areas of life (in some way or another).
But WOW. I am reading this book and I. Am. Engaged!! That sounds cheesy, but MAN is it filled with really *really* cool facts and somehow it's like reading a book of trivia that is also profoundly impacting my entire world of color understanding. It's not just helping a little; this book is re-framing color for me. CLAPS to the author!! WOW!!!!!!!!!!!! Thank you SO much! Just. I'm stunned. And so impressed. Thank you!
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Reviewed in the United States on April 9, 2025Format: HardcoverVerified PurchaseLo vengo queriendo desde hace mucho, si eres amante del diseño y buscas un libro que no sea el típico libro sobre el color este es el adecuado. Tiene la historia sobre más de 100 colores y algunas historias atrás de cada uno, es un libro muy entretenido. Recomendadisimo, no es grande pero si tiene pasta dura y es gordito
Lo vengo queriendo desde hace mucho, si eres amante del diseño y buscas un libro que no sea el típico libro sobre el color este es el adecuado. Tiene la historia sobre más de 100 colores y algunas historias atrás de cada uno, es un libro muy entretenido. Recomendadisimo, no es grande pero si tiene pasta dura y es gordito
Images in this review
- Reviewed in the United States on January 26, 2025Format: HardcoverVerified PurchaseBook was damaged. Needed to be cushioned before placing in shipping box. It had been dropped hard enough to bend 3 of the corners and top and bottom of spine. So far, the book is very interesting. First damaged item I have had from Amazon. Undamaged, I would have rated it a 5.
- Reviewed in the United States on June 14, 2024Format: HardcoverVerified PurchaseThis is a delightfully crafted mini coffee-table book of the best kind. The book begins with a general introduction to the topic of color including the general physics of light, psychology and culture and materials. The rest of the book is divided into color types like "white" featuring related color names like "silver, ivory" and so forth. Each section is a quick, but literate discussion of how each color was made and has been used in history, including some of the less-savory implications. The quest for pretty colors can come with a steep price in terms of toxicity or wars over possessing the raw materials (but we are learning to be more thoughtful). This book knows that color also adds meaning to our lives - a world without flowers, rainbows or glass beads would be far less joyful.
- Reviewed in the United States on October 25, 2024Format: HardcoverVerified PurchasePlease buy this book! So entertaining to read! I finished it in 3 days, couldnt get enough. I wish there was a series and more books with more shades and colors. WOW! If you love art, history or your profession revolves around colors, BUY IT!
- Reviewed in the United States on October 14, 2024Format: HardcoverVerified PurchaseI saw this on a friend’s coffee table, picked it up to take a look inside, and immediately ordered one for myself. I love color. I love history. And color history is fascinating! The book is of good quality, has beautiful images, and is soooo interesting! Highly recommend.
- Reviewed in the United States on August 20, 2024Format: HardcoverVerified PurchaseThis book is absolutely fascinating! I never knew the history behind colors could be so interesting! The only downside is that I wish the book had the history of even more colors because once I started reading, I couldn't stop; I was so enthralled by the stories! Shipping was super quick, and the book was packaged so incredibly well!! Super duper happy with this book :)
Top reviews from other countries
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Client d'AmazonReviewed in France on August 27, 2018
5.0 out of 5 stars ce livre est en anglais (mais on le savait)
Donc on attend la traduction... mais les articles sont drôles et on révise son anglais
- A fantastic book that opens our eyes to history, science and culture through colours.Reviewed in Australia on April 29, 2023
5.0 out of 5 stars The most surprising and pleasant read.
Format: PaperbackVerified PurchaseThis book beautifully and surprisingly illustrates our colourful history, science and culture. It's little bite sized reads on our favourite shades of colours. Really enjoyed reading it!
- carlos marquesReviewed in Spain on January 4, 2023
4.0 out of 5 stars nice
Format: HardcoverVerified PurchaseNice
- richix9Reviewed in Germany on February 14, 2024
5.0 out of 5 stars Fasinating Read.
A fascinating, informative, and interesting book. I highly recommend it.
- Brenda Fischer-CampbellReviewed in Canada on December 5, 2024
5.0 out of 5 stars Loved this book!
Format: PaperbackVerified PurchaseVery interesting and readable book! It inspired me to do some further research into colour and the place in our lives and emotions. Especially, as an art historian, is very useful to me but also enjoyable for the curious "layperson".