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384 pages, Hardcover
First published April 11, 2017
"Not only are consumers disposed to prefer familiar, conventional designs, they will prefer conventional designs even if those designs serve them very poorly — which, as we have seen, they often do. This is owing to a common psychological dynamic, namely that the more times a person is exposed to a stimulus, even if it does not serve her well, the more she will habituate to it such that she eventually will not only prefer it when offered other options, but will eventually deem it to be normative.But maybe that bad judgement is understandable given that buildings aspire to: help individuals psychologically; allow groups to socialize; become part of the physical (often natural) environment; make statements. Because they must do so many things, buildings often fail or succeed inconsistently. I found one quote here that goes something like "a building is a struggle not a miracle." That seems right. To make a really great building is very difficult, and we should celebrate when architects succeed.