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What They Don't Teach You at Harvard Business School: Notes from a Street-smart Executive
This business classic features straight-talking advice you’ll never hear in school.
Featuring a new foreword by Ariel Emanuel and Patrick Whitesell
Mark H. McCormack, one of the most successful entrepreneurs in American business, is widely credited as the founder of the modern-day sports marketing industry. On a handshake with Arnold Palmer and less than a thousand dollars, he started International Management Group and, over a four-decade period, built the company into a multimillion-dollar enterprise with offices in more than forty countries.
To this day, McCormack’s business classic remains a must-read for executives and managers at every level. Relating his proven method of “applied people sense” in key chapters on sales, negotiation, reading others and yourself, and executive time management, McCormack presents powerful real-world guidance on
• the secret life of a deal
• management philosophies that don’t work (and one that does)
• the key to running a meeting—and how to attend one
• the positive use of negative reinforcement
• proven ways to observe aggressively and take the edge
• and much more
Praise for What They Don’t Teach You at Harvard Business School
“Incisive, intelligent, and witty, What They Don’t Teach You at Harvard Business School is a sure winner—like the author himself. Reading it has taught me a lot.” —Rupert Murdoch , executive chairman, News Corp, chairman and CEO, 21st Century Fox
“Clear, concise, and informative . . . Like a good mentor, this book will be a valuable aid throughout your business career.” —Herbert J. Siegel, chairman, Chris-Craft Industries, Inc.
“Mark McCormack describes the approach I have personally seen him adopt, which has not only contributed to the growth of his business, but mine as well.” —Arnold Palmer
“There have been what we love to call dynasties in every sport. IMG has been different. What this one brilliant man, Mark McCormack, created is the only dynasty ever over all sport.” —Frank Deford, senior contributing writer, Sports Illustrated
Featuring a new foreword by Ariel Emanuel and Patrick Whitesell
Mark H. McCormack, one of the most successful entrepreneurs in American business, is widely credited as the founder of the modern-day sports marketing industry. On a handshake with Arnold Palmer and less than a thousand dollars, he started International Management Group and, over a four-decade period, built the company into a multimillion-dollar enterprise with offices in more than forty countries.
To this day, McCormack’s business classic remains a must-read for executives and managers at every level. Relating his proven method of “applied people sense” in key chapters on sales, negotiation, reading others and yourself, and executive time management, McCormack presents powerful real-world guidance on
• the secret life of a deal
• management philosophies that don’t work (and one that does)
• the key to running a meeting—and how to attend one
• the positive use of negative reinforcement
• proven ways to observe aggressively and take the edge
• and much more
Praise for What They Don’t Teach You at Harvard Business School
“Incisive, intelligent, and witty, What They Don’t Teach You at Harvard Business School is a sure winner—like the author himself. Reading it has taught me a lot.” —Rupert Murdoch , executive chairman, News Corp, chairman and CEO, 21st Century Fox
“Clear, concise, and informative . . . Like a good mentor, this book will be a valuable aid throughout your business career.” —Herbert J. Siegel, chairman, Chris-Craft Industries, Inc.
“Mark McCormack describes the approach I have personally seen him adopt, which has not only contributed to the growth of his business, but mine as well.” —Arnold Palmer
“There have been what we love to call dynasties in every sport. IMG has been different. What this one brilliant man, Mark McCormack, created is the only dynasty ever over all sport.” —Frank Deford, senior contributing writer, Sports Illustrated
288 pages, Paperback
First published January 1, 1984
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January 7, 2014
First and foremost - Who is Mark McCormack?
Mark Hume McCormack (November 6, 1930 – May 16, 2003) was an American lawyer, sports agent and writer. He was the founder and chairman of International Management Group, now IMG, an international management organization serving sports figures and celebrities.
McCormack was featured as one of the Forbes 400 Richest Americans in 1995, 1998, 2001. In 1990, he was named the "Most Powerful Man in Sports" by The Sporting News. His impact on the Sporting World was so great that even today they even have Awards named after him.
The Mark H. McCormack Medal is awarded to the leading player in the World Amateur Golf Ranking after the U.S. Amateur Championship and the European Amateur Championship.
The Mark H. McCormack Award is awarded to the player who has spent the most weeks at number 1 in the Official World Golf Ranking during a calendar year. The first 13 of these awards after its inception went to Tiger Woods.
About the Book
When I had read this book 18 years ago, I was completely mesmerized by the wisdom distilled in its pages. However, at 37 years of age, in the year 2014, now when I read it - the magic no longer is present.
Lets get down to understanding the book.
What They Don't Teach You at Harvard Business School came out in 1984 and was a New York Times Bestseller. Personalities like Robert Anderson (Chairman, Rockwell International), Christie Hefner (President and COO of Playboy Enterprise), Herbert J. Siegel (Chairman of Chris-Craft Industries) and even Rupert Murdoch (Chairman of News Corporation) were full of praise for this book.
I suspect the reason this book became a best seller was primarily because of the impact, influence and the position of power Mark McCormack had on the Sporting / Celebrity Endorsed World - at that time. If you need an example of such authors from today's day and age - Barack Obama, Richard Branson and Jack Canfield come to mind. They are some of the many authors who talk anything from simple boring mundane stuff to absolute nonsense and end up having Best Sellers - because they leverage the sales based on their Brand Persona.
So coming back to Mark McCormack Book - The title is pretty amazing. But the content is pretty ordinary, useless and at times nonsensical.
The book is divided into 3 sections:
Section 1 - People
Section 2 - Sales & Negotiations
Section 3 - Running a Business
Section 1 - People
1. Reading People
2. Creating Impressions
3. Taking the Edge
4. Getting Ahead
Section 2 - Sales & Negotiations
1. The Problems of Selling
2. Timing
3. Silence
4. Marketability
5. Stratagems
6. Negotiations
Section 3 - Running the Business
1. Building a Business
2. Staying in Business
3. Getting Things Done
4. For Entrepreneurs Only
What Mark McCormack has done is given his day-to-day examples like having Tea, going for a walk, playing golf, having dinner or meeting the family of Superstars (of those days) like Arnold Palmer, Bjorn Borg, CEO's of Companies, Vice Presidents etc and then throwing in a nugget of wisdom he learnt from that episode. Personally, I felt he was using the book to not only give us his gems of wisdom but also to advertise whom he knew and how close he was to the top names in the industry. (More of the latter and less of the former)
In fact, some of the techniques like 'give less than your best' or 'doing something for their children to get their business' would be seen more as a Con-Artists or a Insincere Approach (How to Win Friends and Influence People - Remember?) rather than the Genuine Approach.
The examples were not very interesting. But what really got to me was the long-drawn-out, old fashioned approach of writing Mark used to communicate his ideas. I think if you remove all the unnecessary words and sentences, this book could come to around 10 pages.
Moment of Truth.
Techniques like admitting "I don't know," "I need help," and "I was wrong", McCormack's advice on negotiation, the need to be organized, and the power of silence in interpersonal communication are today outdated. With the dawn of Information Technology, Social Media and Free Online Education - such ideas which were thought to be 'Secrets' are no longer fresh - if not useful.
I felt Mark McCormack's main purpose of this book was nothing but to advertise his ego, brag about his achievements, keep advertising those big names under the pretext of preaching a worthwhile gem of wisdom.
Overall the pointers mentioned in this book are definitely not the kind of stuff they would teach you at Harvards Business School.
After all when did Harvard's Business School start teaching you outdated, boring and useless stuff?
Overall Rating
3 out of 10
Loy Machedo
loymachedo.com | whoisloymachedo.com
Mark Hume McCormack (November 6, 1930 – May 16, 2003) was an American lawyer, sports agent and writer. He was the founder and chairman of International Management Group, now IMG, an international management organization serving sports figures and celebrities.
McCormack was featured as one of the Forbes 400 Richest Americans in 1995, 1998, 2001. In 1990, he was named the "Most Powerful Man in Sports" by The Sporting News. His impact on the Sporting World was so great that even today they even have Awards named after him.
The Mark H. McCormack Medal is awarded to the leading player in the World Amateur Golf Ranking after the U.S. Amateur Championship and the European Amateur Championship.
The Mark H. McCormack Award is awarded to the player who has spent the most weeks at number 1 in the Official World Golf Ranking during a calendar year. The first 13 of these awards after its inception went to Tiger Woods.
About the Book
When I had read this book 18 years ago, I was completely mesmerized by the wisdom distilled in its pages. However, at 37 years of age, in the year 2014, now when I read it - the magic no longer is present.
Lets get down to understanding the book.
What They Don't Teach You at Harvard Business School came out in 1984 and was a New York Times Bestseller. Personalities like Robert Anderson (Chairman, Rockwell International), Christie Hefner (President and COO of Playboy Enterprise), Herbert J. Siegel (Chairman of Chris-Craft Industries) and even Rupert Murdoch (Chairman of News Corporation) were full of praise for this book.
I suspect the reason this book became a best seller was primarily because of the impact, influence and the position of power Mark McCormack had on the Sporting / Celebrity Endorsed World - at that time. If you need an example of such authors from today's day and age - Barack Obama, Richard Branson and Jack Canfield come to mind. They are some of the many authors who talk anything from simple boring mundane stuff to absolute nonsense and end up having Best Sellers - because they leverage the sales based on their Brand Persona.
So coming back to Mark McCormack Book - The title is pretty amazing. But the content is pretty ordinary, useless and at times nonsensical.
The book is divided into 3 sections:
Section 1 - People
Section 2 - Sales & Negotiations
Section 3 - Running a Business
Section 1 - People
1. Reading People
2. Creating Impressions
3. Taking the Edge
4. Getting Ahead
Section 2 - Sales & Negotiations
1. The Problems of Selling
2. Timing
3. Silence
4. Marketability
5. Stratagems
6. Negotiations
Section 3 - Running the Business
1. Building a Business
2. Staying in Business
3. Getting Things Done
4. For Entrepreneurs Only
What Mark McCormack has done is given his day-to-day examples like having Tea, going for a walk, playing golf, having dinner or meeting the family of Superstars (of those days) like Arnold Palmer, Bjorn Borg, CEO's of Companies, Vice Presidents etc and then throwing in a nugget of wisdom he learnt from that episode. Personally, I felt he was using the book to not only give us his gems of wisdom but also to advertise whom he knew and how close he was to the top names in the industry. (More of the latter and less of the former)
In fact, some of the techniques like 'give less than your best' or 'doing something for their children to get their business' would be seen more as a Con-Artists or a Insincere Approach (How to Win Friends and Influence People - Remember?) rather than the Genuine Approach.
The examples were not very interesting. But what really got to me was the long-drawn-out, old fashioned approach of writing Mark used to communicate his ideas. I think if you remove all the unnecessary words and sentences, this book could come to around 10 pages.
Moment of Truth.
Techniques like admitting "I don't know," "I need help," and "I was wrong", McCormack's advice on negotiation, the need to be organized, and the power of silence in interpersonal communication are today outdated. With the dawn of Information Technology, Social Media and Free Online Education - such ideas which were thought to be 'Secrets' are no longer fresh - if not useful.
I felt Mark McCormack's main purpose of this book was nothing but to advertise his ego, brag about his achievements, keep advertising those big names under the pretext of preaching a worthwhile gem of wisdom.
Overall the pointers mentioned in this book are definitely not the kind of stuff they would teach you at Harvards Business School.
After all when did Harvard's Business School start teaching you outdated, boring and useless stuff?
Overall Rating
3 out of 10
Loy Machedo
loymachedo.com | whoisloymachedo.com
September 5, 2017
You fell for the word "Harvard". Didn't you?
At least I did, when I bought this book almost 20 years ago, as a dreamy-eyed teenager harbouring aspirations of being part of an IVY League Business School.
Found it in the bottom of my unread shelf few days back, and decided to give it a go.
Few pages into it, I realized when Mr. McCormack wrote this book, he didn't intend to have me - a cynic, possibly entering into mid-life crisis, as a reader.
Naturally, they don't teach all these in Harvard Business School, cause these are pretty commonsense stuff that you learn from life.
Had I read it 20 years back, probably, I would have made it my bible. Now, sadly, it is in my unfinished, not-recommended, balderdash shelf.
Sorry.
At least I did, when I bought this book almost 20 years ago, as a dreamy-eyed teenager harbouring aspirations of being part of an IVY League Business School.
Found it in the bottom of my unread shelf few days back, and decided to give it a go.
Few pages into it, I realized when Mr. McCormack wrote this book, he didn't intend to have me - a cynic, possibly entering into mid-life crisis, as a reader.
Naturally, they don't teach all these in Harvard Business School, cause these are pretty commonsense stuff that you learn from life.
Had I read it 20 years back, probably, I would have made it my bible. Now, sadly, it is in my unfinished, not-recommended, balderdash shelf.
Sorry.
May 5, 2010
Filled with anecdotes and not many concrete strategies, "What They Don't Teach You" is an interesting collection of advice from a guy who's "been there." This book seems like something you might want to keep on your shelf and open up once in a while when you get stuck or need some good ideas.
May 15, 2017
Pretty disappointing in both content and form. It is basic common sense stuff...which they don't teach in HBS, probably because you are supposed to know this stuff early or intuitively.
May 23, 2023
Една од најдобрите бизнис книги кои ги прочитав периодов!
Реална, директна, корисна, јасна. Без никакви дополнителни и непотребни детали. На моменти дури се зачудив колку и во бизнисот сѐ се врти околу познавањето на човечката психологија.
Многу логична и практична книга која вреди да се прочита! Highly recommend it! 🥰
Реална, директна, корисна, јасна. Без никакви дополнителни и непотребни детали. На моменти дури се зачудив колку и во бизнисот сѐ се врти околу познавањето на човечката психологија.
Многу логична и практична книга која вреди да се прочита! Highly recommend it! 🥰
October 4, 2013
The book is about management strategies from the Marck which he had learnt during his career of working for various clients, starting his own firm and growing it. The tone of the book is prescriptive throughout and it makes you feel that someone is constantly teaching you the do's and dont's of business.
If you have spent a couple of years in the industry already, you would already know most of the gyan. The examples are from Mark's real life, who runs a firm dealing with sports marketing and stuff. But how many of us are in such kind of firms. Frankly, I couldn't relate to any of the examples provided in the book.
The book is a nice quick read, but very prescriptive, . My rating is 3/5
If you have spent a couple of years in the industry already, you would already know most of the gyan. The examples are from Mark's real life, who runs a firm dealing with sports marketing and stuff. But how many of us are in such kind of firms. Frankly, I couldn't relate to any of the examples provided in the book.
The book is a nice quick read, but very prescriptive, . My rating is 3/5
April 10, 2020
Finally got round to finishing this book. It’s alright. The author is in love with himself and it shows. 5/10
April 11, 2018
Disclaimer: The author hasn't done a Harvard MBA, but has given guest lectures there. The central idea of the book is that things not taught at Harvard essentially can't be taught in a classroom but can only be learnt from real life experiences.
The book is an easy to read set of guidelines/daily practices to follow in order to increase your own productivity. McCormack gives a lot of great examples from his own life which make this a very interesting read. The one part I couldn't quite follow, however, is where he discusses the negotiation of Gary Player's contract with Slazenger. He never explains how Slazenger agreed to a termination clause of 'five years notice' although they wanted a short term contract.
Some parts of the book might seem abrupt, but it is filled with some great advice overall. I'd recommend reading the Epilogue before starting the book, as it would completely change the way you read and absorb from it (Business Paradox: the better you think you're doing or the more satisfied you are with your accomplishments, the greater should be your cause for concern).
The book is an easy to read set of guidelines/daily practices to follow in order to increase your own productivity. McCormack gives a lot of great examples from his own life which make this a very interesting read. The one part I couldn't quite follow, however, is where he discusses the negotiation of Gary Player's contract with Slazenger. He never explains how Slazenger agreed to a termination clause of 'five years notice' although they wanted a short term contract.
Some parts of the book might seem abrupt, but it is filled with some great advice overall. I'd recommend reading the Epilogue before starting the book, as it would completely change the way you read and absorb from it (Business Paradox: the better you think you're doing or the more satisfied you are with your accomplishments, the greater should be your cause for concern).
March 24, 2024
Book does stand up to its name. It is about people smarts which only get from experience in the field and critical analysis of how could be done in best way possible. Some very actionable tips and advice on street smarts from over 20 years in the sports business dealing with all types of personalities.
It can take some time to get through as it's basically different types of tips. But the way he's able to communicate and break down seemingly intangible soft skills is so well done.
It is like a personable mentor giving advice with the systems he used to run his business.
It can take some time to get through as it's basically different types of tips. But the way he's able to communicate and break down seemingly intangible soft skills is so well done.
It is like a personable mentor giving advice with the systems he used to run his business.
July 6, 2014
الكتاب لا يتعدى أن يكون إضاءات في عالم الأعمال .. يشمل الإدارة والعلاقة مع الموظفين والدخول في عالم الأعمال .. وبسبب قدم الكتاب فسوف تشعر بأن بعض النقاط التي يتحدث عنها تحتاج إلى تطوير أو أصبحت لا يعتمد عليها .. وكذلك هي عبارة عن نقاط من تجربة شخصية .. حينها سوف تدرس كل منها وتقيس مدى تطبيقها من حالتك.
يجب أن يحتوي على منهجيات كي يكون أكثر عملية من نقاط سردية.
يجب أن يحتوي على منهجيات كي يكون أكثر عملية من نقاط سردية.
May 26, 2010
Selling is what they don't teach you at Harvard Business School. ;-) Of course the book is loaded with useful facts from a real-world businessman. Street smarts will love this one from the late Mark McCormack.
March 3, 2018
One guy's takeaway from working in business. I liked his tips about negotiating and basically creating connections (e.g. by giving small favours). The writing style is also great. It's a good introduction into white collar life (navigating the business world).
October 27, 2018
I would warmly recommend this book to anyone aiming to lead people and in general to anyone working in office environment.
September 28, 2023
As a docent, the book is a well-assembled read to give better overview for students but know also your limits. #blinkist
January 10, 2024
Great flow and some interesting insights!
October 10, 2022
Winning the lottery seems like the easier option
August 10, 2021
I had got this book with the house from the owner and never really got there till i finally started reading every single book i have in a sequence! The best discovery from the book for me is getting to know the author :)!
Mark McCormack was the Founder, Chairman and CEO of sports marketing company International Management Group (IMG). He was named 'the most powerful man in sports' by Sports Illustrated. He was the first guy almost 60 years back who understood what television would mean for athletes. The size of the audience expanded from a stadium to the entire planet. He is credited with discovering the golden triangle of sport, sponsorship and television which created a huge new world of wealth of unforeseen proportion for sports stars and his management company and various agents across the globe.
In this book McCormack does not so much criticize Harvard Business School as the title suggests, but complements the traditional business school-education with 'street smarts. A fun read with many anecdotes and business lessons but i guess only for readers who love sports or else it can turn out to be boring!
Mark McCormack was the Founder, Chairman and CEO of sports marketing company International Management Group (IMG). He was named 'the most powerful man in sports' by Sports Illustrated. He was the first guy almost 60 years back who understood what television would mean for athletes. The size of the audience expanded from a stadium to the entire planet. He is credited with discovering the golden triangle of sport, sponsorship and television which created a huge new world of wealth of unforeseen proportion for sports stars and his management company and various agents across the globe.
In this book McCormack does not so much criticize Harvard Business School as the title suggests, but complements the traditional business school-education with 'street smarts. A fun read with many anecdotes and business lessons but i guess only for readers who love sports or else it can turn out to be boring!
January 29, 2017
الفصل الاول .. فن البيع 5/5
الفصل الثانى .. التفاوض 5/5
الفصل الثالث .. الادارة 2/5
الفصل الرابع .. الفوز فى السباق 2/5
الفصل الخامس .. حسن التنظيم 1/5
الفصل السادس .. الاتصال 0/5
الفصل السابع .. كيف تنجز مهامك اثناء الطريق 0/5
الفصل الثامن .. ممارسةا لعمل التجارى 1/5
=============================
16/40 = 40% يعنى نجمتين من اصل خمسة
مشكلتى انى ابحث عن كتب الثقافة المالية...الادخار...تنمية الدخل المالى ...الاستثمار....بدء البيزنس الخاص...الخ
كتب الادارة لا تستهوينى و بخاصة حينما يكون هيكل الادارة متوسط او كبير الحجم
انا لا ازال مؤسسة من فرد واحد و مجازا يمكن ان نقول 3 افراد
فتقع ف ايدى كتب ادارة هى مفيدة اكيد لكن ربما لمرحلة تالية و ليست مرحلتى الحالية
اما عن التسلية فبالتاكيد هى ليست مسلية الان و لن تكون ايضا لاحقا ههههه
يعيب الكتاب العيب الرئيسى فى اغلب كتب الرديئة فى الكون كله :
عدم توافق العنوان مع محتوى الكتاب او تعمد ان يكون العنوان مثير مع معرفة الكاتب و الناشر انه قد لا تكون المادة بداخل الكتاب على نفس المستوى من الاثارة
خبير التنمية البشرية Brian Tracy مثلا حينما يتكلم فى منطقة تنمية الموظف او المدير او تنمية البيزنس تجده يتحدث فى منطقة المبيعات و كيفية ان تكون رجل مبيعات لبق ...ربما لان هذا مجال بيزنس براين ترايسى التسويق و المبيعات
هو ليس ذو خبرة ف التجارة او البورصة او العقارات او الزراعة او الصناعة و انما فقط المبيعات و مع ذلك تجده ينشر كتاب عن
كيف تصبح ثريا بطريقتك الخاصة : حقق كل أهدافك المالية في زمن قياسي
و حينما تقراؤه تفاجىء ان مواضع قوته هى المبيعات و فقط
كذلك صاحبنا مؤلف الكتاب دا ....شريك فى شركة محاماة مكتب محاماة من عدة محاميين ....لاحقا محامى فى شركة تسويق للاعبين الرياضيين و بخاصة لاعبى الجولف ...مسؤل عن العقود و عقود الدعاية و الاعلان و البث الحصرى للفاعليات الرياضية ...الخ
مدير محام هذا ايضا لا يجعلك ملم بكل شىء فى عالم الادارة و لاا عالم البيزنس
فكان كتابه ممل و غير مشوق اللهم الا اول فصلين ...ربما لان هذا هو مجال قوته التفاوض و فن البيع و التسويق..بينما جاءت بقية الفصول مترهلة
كانت بجاحة كبيرة منه كتابة ��ثل هذا العنوان المثير و الذى هو غير كفؤ لان يكتب مادة توازيه فى الاثارة وا لفائدة وا لمتعة بداخل الكتاب
هو كأغلب كتّاب هذا النوع من الادب ...الامريكان...فهلوى..عامل ناصح..ربما فى مجاله نعم لكن غير ضرورى ابدا نا يتكلم عن مجالات اخرى هو ضعيف فيها فتكون النتيجة فصول مملة
ربما اعوض من سيقنعهم هذا الريفيو بعدم قراءة هذا الكتاب
و سأعوضهم بعدة اقتراحات اخرى تستحق تعب القراءة
التيقظ : أنت تمتلكه بداخلك، ولكن فقط تحتاج إلى إيقاظه 4/5
اضغط الزر و انطلق 4/5
جبلنا الجليدي يذوب ؛ التغيير و النجاح تحت أي ظروف 3/5
التفاوض المثالي 3/5
الخبايا الخفية للمفاوضات الذكية 3/5
السبب قبل الذهب 2/5 و مع ذلك فهو الكتاب الاروع فى الادارة الذى قراته حتى الان
و اخيرا اتمنى من اى صديق جودريدز يعرف اى عناوين كتب عن personal -financing
و كيف تصبح مليونيرا و الحاجات دى
و تكون متاحة للتحميل عربى/english
pdf
يعرفنى و اكون شاكر له جدا
فى واحد مش فاكر اسمه قال صديقى الحقيقى هو الذى يعيرنى كتاب لم اقرؤه
انا بقا احسن منه كفاية بس تقولى على عنوان كتاب لم اقرؤه من قبل و لينك التحميل :)
الكتاب التالى: How to Get Rich كتاب ممتاز جدا و لكنى كثيرا ما اتركه و اعود اليه
الفصل الثانى .. التفاوض 5/5
الفصل الثالث .. الادارة 2/5
الفصل الرابع .. الفوز فى السباق 2/5
الفصل الخامس .. حسن التنظيم 1/5
الفصل السادس .. الاتصال 0/5
الفصل السابع .. كيف تنجز مهامك اثناء الطريق 0/5
الفصل الثامن .. ممارسةا لعمل التجارى 1/5
=============================
16/40 = 40% يعنى نجمتين من اصل خمسة
مشكلتى انى ابحث عن كتب الثقافة المالية...الادخار...تنمية الدخل المالى ...الاستثمار....بدء البيزنس الخاص...الخ
كتب الادارة لا تستهوينى و بخاصة حينما يكون هيكل الادارة متوسط او كبير الحجم
انا لا ازال مؤسسة من فرد واحد و مجازا يمكن ان نقول 3 افراد
فتقع ف ايدى كتب ادارة هى مفيدة اكيد لكن ربما لمرحلة تالية و ليست مرحلتى الحالية
اما عن التسلية فبالتاكيد هى ليست مسلية الان و لن تكون ايضا لاحقا ههههه
يعيب الكتاب العيب الرئيسى فى اغلب كتب الرديئة فى الكون كله :
عدم توافق العنوان مع محتوى الكتاب او تعمد ان يكون العنوان مثير مع معرفة الكاتب و الناشر انه قد لا تكون المادة بداخل الكتاب على نفس المستوى من الاثارة
خبير التنمية البشرية Brian Tracy مثلا حينما يتكلم فى منطقة تنمية الموظف او المدير او تنمية البيزنس تجده يتحدث فى منطقة المبيعات و كيفية ان تكون رجل مبيعات لبق ...ربما لان هذا مجال بيزنس براين ترايسى التسويق و المبيعات
هو ليس ذو خبرة ف التجارة او البورصة او العقارات او الزراعة او الصناعة و انما فقط المبيعات و مع ذلك تجده ينشر كتاب عن
كيف تصبح ثريا بطريقتك الخاصة : حقق كل أهدافك المالية في زمن قياسي
و حينما تقراؤه تفاجىء ان مواضع قوته هى المبيعات و فقط
كذلك صاحبنا مؤلف الكتاب دا ....شريك فى شركة محاماة مكتب محاماة من عدة محاميين ....لاحقا محامى فى شركة تسويق للاعبين الرياضيين و بخاصة لاعبى الجولف ...مسؤل عن العقود و عقود الدعاية و الاعلان و البث الحصرى للفاعليات الرياضية ...الخ
مدير محام هذا ايضا لا يجعلك ملم بكل شىء فى عالم الادارة و لاا عالم البيزنس
فكان كتابه ممل و غير مشوق اللهم الا اول فصلين ...ربما لان هذا هو مجال قوته التفاوض و فن البيع و التسويق..بينما جاءت بقية الفصول مترهلة
كانت بجاحة كبيرة منه كتابة ��ثل هذا العنوان المثير و الذى هو غير كفؤ لان يكتب مادة توازيه فى الاثارة وا لفائدة وا لمتعة بداخل الكتاب
هو كأغلب كتّاب هذا النوع من الادب ...الامريكان...فهلوى..عامل ناصح..ربما فى مجاله نعم لكن غير ضرورى ابدا نا يتكلم عن مجالات اخرى هو ضعيف فيها فتكون النتيجة فصول مملة
ربما اعوض من سيقنعهم هذا الريفيو بعدم قراءة هذا الكتاب
و سأعوضهم بعدة اقتراحات اخرى تستحق تعب القراءة
التيقظ : أنت تمتلكه بداخلك، ولكن فقط تحتاج إلى إيقاظه 4/5
اضغط الزر و انطلق 4/5
جبلنا الجليدي يذوب ؛ التغيير و النجاح تحت أي ظروف 3/5
التفاوض المثالي 3/5
الخبايا الخفية للمفاوضات الذكية 3/5
السبب قبل الذهب 2/5 و مع ذلك فهو الكتاب الاروع فى الادارة الذى قراته حتى الان
و اخيرا اتمنى من اى صديق جودريدز يعرف اى عناوين كتب عن personal -financing
و كيف تصبح مليونيرا و الحاجات دى
و تكون متاحة للتحميل عربى/english
يعرفنى و اكون شاكر له جدا
فى واحد مش فاكر اسمه قال صديقى الحقيقى هو الذى يعيرنى كتاب لم اقرؤه
انا بقا احسن منه كفاية بس تقولى على عنوان كتاب لم اقرؤه من قبل و لينك التحميل :)
الكتاب التالى: How to Get Rich كتاب ممتاز جدا و لكنى كثيرا ما اتركه و اعود اليه
January 15, 2023
When someone says Business schools, everyone looks up to the top ones like Harvard, Stanford, Wharton etc. with a view of having the top class education system, that creates corporates who would rather be competent in any environment or rather are just prepared for any top level posts right from the start of their MBA education. But the author has a bit of a different take on this thinking. Well, he doesn’t completely disagree with education, but he doesn’t hesitate to state what these prestigious schools actually can’t teach you inside the four walls of the college. To be very honest, the title seems more like an attraction, because once you start reading the preface you would see that the author himself makes a note that the book is about what the schools “can’t” teach you rather than what they don’t! To state, the book is not about what the schools lack, but its more about why they can’t teach you! And what those are exactly! And lastly how to actually inculcate them.
Before we hop in about the book, let's first talk about the author of the book. Mark Hume McCormack (November 6, 1930 – May 16, 2003) was an American lawyer, sports agent and writer. He was the founder and chairman of International Management Group, now IMG, an international management organization serving sports figures and celebrities. McCormack wrote several books, including The Terrible Truth About Lawyers and What They Don't Teach You at Harvard Business School, which spent 21 consecutive weeks at #1 on The New York Times Best Seller list. His annual publication The World of Professional Golf, first published in 1967, included an (unofficial) world ranking system.
The book is divided in three parts, titled – people, sales and negotiation, and third running a business. These in general sense are the topics or the concepts which even if found in business books can’t be taught, as these require a highly practical approach and the will to actually step forward and work. Over the next 230 pages the author goes on discussing certain things which require practical knowledge as well as experience to gain expertise in. These include sales domain skills like strategy, negotiation etc. When I went through this book, one of the major things which I felt was that this book is majorly for the people who are aiming at the fields of Human Resource and Marketing, there isn’t much to talk about the domain of finance, operations etc. But surely the book in its first and the third section helps out in general to any domain.
To summarise and give you a good view of the book. I would say, the language of the book is easy, anyone with normal vocabulary can read it and certainly can get a good idea of the plot. Secondly, the book is highly practical, gives you a clear idea of the concepts, that too with good and concise examples. There is no BS while talking and the teaching and knowledge is up to the mark. I would recommend this book, particularly to the people trying to pursue a career in the domains of Human Resource and Marketing, this may or may not be the guide book! But it surely is a book full of knowledge. To describe it in three words, I would say, Practical – Easy – Worth! Cheers!
Before we hop in about the book, let's first talk about the author of the book. Mark Hume McCormack (November 6, 1930 – May 16, 2003) was an American lawyer, sports agent and writer. He was the founder and chairman of International Management Group, now IMG, an international management organization serving sports figures and celebrities. McCormack wrote several books, including The Terrible Truth About Lawyers and What They Don't Teach You at Harvard Business School, which spent 21 consecutive weeks at #1 on The New York Times Best Seller list. His annual publication The World of Professional Golf, first published in 1967, included an (unofficial) world ranking system.
The book is divided in three parts, titled – people, sales and negotiation, and third running a business. These in general sense are the topics or the concepts which even if found in business books can’t be taught, as these require a highly practical approach and the will to actually step forward and work. Over the next 230 pages the author goes on discussing certain things which require practical knowledge as well as experience to gain expertise in. These include sales domain skills like strategy, negotiation etc. When I went through this book, one of the major things which I felt was that this book is majorly for the people who are aiming at the fields of Human Resource and Marketing, there isn’t much to talk about the domain of finance, operations etc. But surely the book in its first and the third section helps out in general to any domain.
To summarise and give you a good view of the book. I would say, the language of the book is easy, anyone with normal vocabulary can read it and certainly can get a good idea of the plot. Secondly, the book is highly practical, gives you a clear idea of the concepts, that too with good and concise examples. There is no BS while talking and the teaching and knowledge is up to the mark. I would recommend this book, particularly to the people trying to pursue a career in the domains of Human Resource and Marketing, this may or may not be the guide book! But it surely is a book full of knowledge. To describe it in three words, I would say, Practical – Easy – Worth! Cheers!
July 18, 2012
Read many years ago when tarnsitioning from the Navy to civilian life. Very insightful. Should be required reading for all college graduates.
May 17, 2022
Another generic 'business' book written by a self made, self loving, hyperconfident business 'mogul'. Yay. Nothing new to see here.
Read
May 20, 2021"Business is a constant process of keeping your own guard up--in fact, it is the only way to do business--while encouraging others to lower theirs. Usually, the less formal the situation or venue, the more likely people will be to let their guards down. You will be surprised how much you can learn from a quasi-business or social-business situation" (17).
"One of the best rules I know is when a crisis occurs or is in the process of occurring, don't react. Just
say you'd like to think about it. Make any excuse, but don't respond. Once you have analyzed the crisis
in terms of his potential for opportunity as well as potential for disaster, then you can respond" (58-59).
"I would guess that more deals are blown because of lack of patience than for almost any other reason" (99).
"A good salesman can take ten facts about a product and by stressing some and deemphasizing others create ten different impressions. That's what salesmanship really is: positioning the facts to get the desired results" (124).
"Time itself--or the passing of it--can also be one of your most valuable negotiating allies. Anxiety and the desire to get a deal done breed hyperkinetic behavior. There is a natural tendency to speed up the negotiation process rather than slow it down. Force yourself to resist this urge, and take advantage of it in others" (152).
"For me, getting the most out of my abilities is directly proportionate to getting the most out of my time. I take an aggressive attitude toward time, and I seek to control it rather than have it control me" (229).
"I have been on the receiving end of many no's and I actually prefer an instant negative response to an excessively long, drawn-out maybe. Usually these end up wasting my time and come to the same conclusion anyway.
A no is often better for everyone. It saves time on both sides, and it will give you a sense of satisfaction. The realization that you won't have to deal with it again can make you feel like you've really accomplished something" (231).
"Business is a competition, and any high level, sophisticated competition is almost exclusively a head game. The inner game of business, as this could be called, is understanding the business paradox: the better you think you were doing, the greater should be your cause for concern; The more self-satisfied you are with your accomplishments, your past achievements, your right moves, the less you should be" (254).
"One of the best rules I know is when a crisis occurs or is in the process of occurring, don't react. Just
say you'd like to think about it. Make any excuse, but don't respond. Once you have analyzed the crisis
in terms of his potential for opportunity as well as potential for disaster, then you can respond" (58-59).
"I would guess that more deals are blown because of lack of patience than for almost any other reason" (99).
"A good salesman can take ten facts about a product and by stressing some and deemphasizing others create ten different impressions. That's what salesmanship really is: positioning the facts to get the desired results" (124).
"Time itself--or the passing of it--can also be one of your most valuable negotiating allies. Anxiety and the desire to get a deal done breed hyperkinetic behavior. There is a natural tendency to speed up the negotiation process rather than slow it down. Force yourself to resist this urge, and take advantage of it in others" (152).
"For me, getting the most out of my abilities is directly proportionate to getting the most out of my time. I take an aggressive attitude toward time, and I seek to control it rather than have it control me" (229).
"I have been on the receiving end of many no's and I actually prefer an instant negative response to an excessively long, drawn-out maybe. Usually these end up wasting my time and come to the same conclusion anyway.
A no is often better for everyone. It saves time on both sides, and it will give you a sense of satisfaction. The realization that you won't have to deal with it again can make you feel like you've really accomplished something" (231).
"Business is a competition, and any high level, sophisticated competition is almost exclusively a head game. The inner game of business, as this could be called, is understanding the business paradox: the better you think you were doing, the greater should be your cause for concern; The more self-satisfied you are with your accomplishments, your past achievements, your right moves, the less you should be" (254).
April 17, 2020
Delightfully incisive and insightful. One major aspect of this book which trumps all other self help books is that of McCormack emphasising individual paths. Rather than prescribing this as a "how to" book, it guides the reader through tips and advice that works for him, and justifies them to a great end.
One problem - and it afflicts many novels - is that this was written in the 1980s which unforunately hosted an entirely different business climate and management landscape than we face today. A shame, because the character suffused to this book is plentiful and greatly addictive.
One problem - and it afflicts many novels - is that this was written in the 1980s which unforunately hosted an entirely different business climate and management landscape than we face today. A shame, because the character suffused to this book is plentiful and greatly addictive.
September 9, 2023
I got this book in my drawer since 20years now, and I was unable to initially read it. I felt the name was too much of a declaration. I rather believe now, there is a time for everything. I was not ready to take the learning, the growth principles to accept and draw. This book is full of nuggets, presented in simple manner. To read yesterday, today and tomorrow.
January 21, 2019
A lot of good business advice. A lot of contradicting advice too but so is life and one has to deal with that somehow... There were some examples that were too difficult for me to comprehend. I think it was a useful book but could not get into it for some reason.
December 27, 2017
Read it based upon dated hype; that was a mistake. Got more out of the Epilogue than the rest of the book.
December 9, 2018
Similar to Ray Dalio's Work Principle. Hard hitting baby boomer. Great insight into head honcho's perspective.
January 28, 2020
To know some trick using in real business that not teaching in business school.
April 9, 2020
I would warmly recommend this book to anyone leading people, specially to whom planning for his/her own business.
October 9, 2020
A couple of good points but there’s not much you wouldn’t already know from practical experience.
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