If you are reading this blog post (or email) you definitely already know about Reforge. For the past couple of years, I’ve worked closely with Casey Winters (CPO at Eventbrite), Fareed Mosavat (ex-Dir Product Growth at Slack), and the Reforge team on a cohort-based program called Advanced Growth Strategy. Applications for the Fall cohort are now open.
If you’ve read any of my writing, you know that I like loops. One of the most powerful forces in building tech companies is the use of compounding Growth Loops. Advanced Growth Strategy dives deep on Growth Loops and how to use them to build and execute a compounding growth strategy.
Have I mentioned that I like loops.
You must be a Reforge Member to participate. Reforge Membership includes participation in a cohort-based program and on-demand access to content from all programs, weekly releases, deep-dive sessions, and a community of vetted peers to help you execute what you learn.
I’ve included more information below. You must apply prior to September 10th to participate in this cohort. If you have questions, email [email protected].
Also, if you do sign up for AGS course. Please let me know.
Kevin Kwok
Advanced Growth Strategy
- Week One: Understanding Different Types of Growth Loops – You will learn the 20+ different types of growth loops, their variations, key execution factors, and how to identify them for all different types of products through modern examples and cases.
- Week Two: Building Your Growth Model – You will answer the question – How does our product grow? – by building a detailed qualitative growth model that pieces together with your current and future growth loops.
- Week Three: Identifying Your Growth Constraints – Once you have a qualitative growth model, you will identify the point in the model that is constraining growth. You will build a quantitative growth model and use it to analyze your different growth loops, scenarios, and goals.
- Week Four: Improving Your Growth Loops – Learn methods to diagnose problems early at various steps in your loop and unlock the most common constraints. Explore the step-by-step processes used by elite growth leaders to optimize the different levers of growth loops via loop expansion and loop sequencing.
- Weeks Five: Implementing Your Growth Strategy – Step out of your silo and connect your growth strategy to the larger scope of the business. Learn the best tactics for setting expectations and aligning stakeholders. Gain insights from top leaders on how to build presentations and future qualitative models.
- Week Six: Evolving Your Growth Strategy – As your customer base and business change, your strategy will need adjusting. But how do you know when to make the change? Learn systems and best practices for evaluating change and identifying constraints, leverage points, and ceilings to your growth.
Fall Programs Begin October 4th
In the fall cohort there will be 14 total programs across Product, Growth, and Marketing all built and led by experienced executives. To join the Fall cohort, you must apply before September 10th. Once accepted, seats are first-come, first-serve. Here is the full slate:
- Product Programs: Product Management Foundations, Mastering Product Management, Product Leadership, Product Strategy, User Insights for Product Decisions
- Product + Engineering Programs: Technical Strategy, Scaling Product Delivery
- Cross-Functional Growth Programs: Growth Series, Advanced Growth Strategy, Retention + Engagement, Monetization + Pricing, Experimentation + Testing
- Marketing Programs: Marketing Strategy
- Founders: Growth for Founders
Reforge Membership: What You Get
Reforge is the first-ever career development membership focused on high-growth tech practitioners, and is built entirely around the idea of driving impact for your business and for your career. The Reforge membership combines cohort-based programs, with a year-round experience to help you learn, grow and drive meaningful impact in your career.
Live Cohort-Based Programs
Real problems require real depth. Membership includes participation in two cohort-based programs per year where you will go deep on how to solve a key problem in a 4-6 week, part-time, virtual format, guided by an executive.
Each week in a program, you can expect:
- Around 3 hrs of deep content covering actionable frameworks and systems.
- An expert-led case study with a featured guest to apply what you learned to a real-life situation.
- Connecting with vetted peers solving similar problems through discussions and feedback.
- Hands-on guidance by an Executive-In-Residence who has done the work before.
All Year Access to Tech’s Best Content & Curated Community
Your personal growth doesn’t stop with the program, it just begins. As a Reforge member you can:
- Access all content across every Reforge program (over 14+ programs!)
- Complete step-by-step projects to help you implement and execute what you learn.
- Attend weekly workshops and deep-dive sessions by Reforge Partners.
- Receive weekly releases of projects, examples, and cases.
- Connect with vetted peers solving similar problems.
Members Love Reforge
You’ll be joining other top operators from companies like Airbnb, Spotify, Stripe, Dropbox, Zoom, HubSpot, Reddit, and LinkedIn who consider Reforge one of the best professional investments they’ve made.
- “Even for experienced practitioners, Reforge crystalizes a practical and easily explained series of handy frameworks and immediately gives you a way to approach almost any product in any industry.” – Scott Worthington, Dir of Product Marketing at Peloton
- “Reforge has the best content of any educational resource that I’ve encountered. It’s the best way to accelerate your career in tech.” – Bangaly Kaba, Former Head of Growth at Instagram, Instacart
- More reviews here…
Who Do I Learn From?
In addition to the experienced executives that build and lead our programs, you’ll hear examples from the industry’s best. Past featured guests have included:
- Bangaly Kaba, ex-Head of Growth @ Instagram, Instacart
- Dun Wang, CPO at Calm
- Melissa Tan, ex-VP Product at Ro, ex-Head of Growth at Dropbox
- Darius Contractor, Head of Growth at Airtable
- Jiaona Zhang, VP Product at Webflow
- Kelly Mayes, Sr Dir Product at Roblox
- Adam Fishman, CPO at Imperfect Foods, ex-Patreon and Lyft
- Crystal Widjaja, ex-SVP Growth at GoJek
- Vaibhav Sahgal, VP Consumer Product at Reddit
- Justin Bauer, EVP Product at Amplitude
- Bela Stepanova, VP Product at Iterable
- Angel Steger, Dir Product Design at Facebook, ex-Dropbox and Pinterest
- David Bakey, ex-VP Consumer at Harry’s
- Zindzi McCormick, Head of Activation at Slack
- Kieran Flanagan, VP Growth/Marketing at HubSpot
- And many more…