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The Unplugged Alpha: The No Bullsh*t Guide To Winning With Women & Life
Most men today are sent off into society with a broken belief system, which they use to make choices, that get them terrible results with life and women.
Men have been conditioned to be the quintessential "nice guy." They're trained to be overly humble, kind to a fault, and that just "being themselves" is enough to attract and keep the woman of their dreams. Men are told to believe that conventional masculinity is toxic, and to put women ahead of their own interests, passions, and purpose.
This has led to an entire generation of men forming very unhealthy attachments to women that they, unfortunately, often make their sole focus of their lives.
The playbook to women and life has changed, but most men missed the memo.
Do you want to succeed, and level up in every area of your life?
If so, then this book explains:
- The importance of maximizing your looks, money, social status, and game.
- Why it's essential to get genuine burning desire from a woman who wants to date you.
- The top 20 red flags that you must vet women for a long term relationship.
- How to become one of the top 20% of men that women swipe right for on online dating.
- Why smart men avoid marriage. And much more.
This book exposes the comforting lies you've been told throughout your life for what they really are. Enabling you to become a truly authentic Alpha that chases excellence, and leads a successful passion-filled life.
Men have been conditioned to be the quintessential "nice guy." They're trained to be overly humble, kind to a fault, and that just "being themselves" is enough to attract and keep the woman of their dreams. Men are told to believe that conventional masculinity is toxic, and to put women ahead of their own interests, passions, and purpose.
This has led to an entire generation of men forming very unhealthy attachments to women that they, unfortunately, often make their sole focus of their lives.
The playbook to women and life has changed, but most men missed the memo.
Do you want to succeed, and level up in every area of your life?
If so, then this book explains:
- The importance of maximizing your looks, money, social status, and game.
- Why it's essential to get genuine burning desire from a woman who wants to date you.
- The top 20 red flags that you must vet women for a long term relationship.
- How to become one of the top 20% of men that women swipe right for on online dating.
- Why smart men avoid marriage. And much more.
This book exposes the comforting lies you've been told throughout your life for what they really are. Enabling you to become a truly authentic Alpha that chases excellence, and leads a successful passion-filled life.
195 pages, Kindle Edition
Published November 23, 2020
About the author
Richard Cooper
266 books56 followersLibrarian’s note: There is more than one author in the Goodreads database with this name.
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Displaying 1 - 30 of 221 reviews
February 23, 2023
Are there any other girls who read this book? 😆 interesting. Here is a girls perspective on the book...
Agreed with some things and not with others. Men do face a lot of problems, with divorce especially. The system is not always fair to men, and as a educator, I can tell you that children ABSOLUTELY need their fathers. Mothers and fathers of divorce need to rise up above their own pettiness for the sake of their children. Of course women want a man that contributes, has a job, is smart, and has a life.
The red flags make sense to me for the most part, but I think most women are at least a little feminist.
Best advice in the whole book? PUT ON THE CONDOM
But god, If you try to make a girl get a tattoo of your name, thats ridiculous. Some people just don't like tattoos.
Also, girls don't want to share you sexually with another girl. Saying "she'll be okay sharing you" that is the stupidest thing I've ever heard in my life. HORRIBLE ADVICE if you really like her. High quality women, with good self esteem, who care about you, don't share. Also, girls don't moan during sex to attract other guys 😆 maybe they're actually just having good sex.
I've never heard of a woman planning her divorce before she even got married. Some might, but most don't. If all of you want to think the worst of people, that's your choice, but it sounds like a miserable way to live to me.
I think this view is a little too linear, not every girl likes the same kind of guy, and that is just the truth 🤷 and not every girl likes the same things sexually either. Not every girl is the same, they just aren't. Saying she will break "all" her rules for an alpha, thats just not true. Maybe they'll break some rules, but girls have rules for a variety of reasons, a huge reason being to protect themselves physically or emotionally.
You will get much further respecting a girls boundaries, than trying to break them. Respecting boundaries gets you trust. Don't make her say no twice, you lose both her respect and her trust.
Also...27 is a party age?? Maybe I'll do a 180 at 27 😆
Heres what I think: Love is a choice, not just a feeling. You need to choose to love someone, using your actions. Make the choice to love, and find someone who also takes that choice seriously.
Agreed with some things and not with others. Men do face a lot of problems, with divorce especially. The system is not always fair to men, and as a educator, I can tell you that children ABSOLUTELY need their fathers. Mothers and fathers of divorce need to rise up above their own pettiness for the sake of their children. Of course women want a man that contributes, has a job, is smart, and has a life.
The red flags make sense to me for the most part, but I think most women are at least a little feminist.
Best advice in the whole book? PUT ON THE CONDOM
But god, If you try to make a girl get a tattoo of your name, thats ridiculous. Some people just don't like tattoos.
Also, girls don't want to share you sexually with another girl. Saying "she'll be okay sharing you" that is the stupidest thing I've ever heard in my life. HORRIBLE ADVICE if you really like her. High quality women, with good self esteem, who care about you, don't share. Also, girls don't moan during sex to attract other guys 😆 maybe they're actually just having good sex.
I've never heard of a woman planning her divorce before she even got married. Some might, but most don't. If all of you want to think the worst of people, that's your choice, but it sounds like a miserable way to live to me.
I think this view is a little too linear, not every girl likes the same kind of guy, and that is just the truth 🤷 and not every girl likes the same things sexually either. Not every girl is the same, they just aren't. Saying she will break "all" her rules for an alpha, thats just not true. Maybe they'll break some rules, but girls have rules for a variety of reasons, a huge reason being to protect themselves physically or emotionally.
You will get much further respecting a girls boundaries, than trying to break them. Respecting boundaries gets you trust. Don't make her say no twice, you lose both her respect and her trust.
Also...27 is a party age?? Maybe I'll do a 180 at 27 😆
Heres what I think: Love is a choice, not just a feeling. You need to choose to love someone, using your actions. Make the choice to love, and find someone who also takes that choice seriously.
March 16, 2021
I tried to keep an open mind and take what was being offered here at face value, as an important perspective in a balanced worldview. But I have to conclude that views expressed in this book is simply more weaponized opinions, fodder for the culture war. One way this war is waged is to selecting facts to fit a preconceived worldview. When Cooper says he doesn't have a bunch of letters behind his name to show his academic bona fides, that raised an important disclaimer that should be in bold letters: *These views are the author's truths, not The Truth*.
In the vein of 'no bullshit truths' that the author claims to be the holder of, I have to offer my own: the author hasn't really made peace with the way he was mistreated by women in the past. His words, eloquent and mostly anchored in fact, are indicative of someone who's too intelligent to realize that he's being an asshole. That isn't an indictment of the manosphere or some of the points he's making. Lots of radfems are like this as well. But when I try to put myself in the position of someone who believes what's being laid out here, all I come up with is a feeling of being deeply hurt by the nature of humanity in general and by women in particular. It's not fair for anyone to be treated like that by people in positions of power, no matter what their gender or identity is.
But this stuff only serves to make matters worse.
In the vein of 'no bullshit truths' that the author claims to be the holder of, I have to offer my own: the author hasn't really made peace with the way he was mistreated by women in the past. His words, eloquent and mostly anchored in fact, are indicative of someone who's too intelligent to realize that he's being an asshole. That isn't an indictment of the manosphere or some of the points he's making. Lots of radfems are like this as well. But when I try to put myself in the position of someone who believes what's being laid out here, all I come up with is a feeling of being deeply hurt by the nature of humanity in general and by women in particular. It's not fair for anyone to be treated like that by people in positions of power, no matter what their gender or identity is.
But this stuff only serves to make matters worse.
April 24, 2021
Just seems like a bitter man that was hurt. He is obviously uneducated, as the writing is sub par. The advice seems like a highly insecure person making up for it through material possessions and bitter opinions. I think this man needs some love in his heart. May God bless you.
March 3, 2021
Interesting premise about the imbalance in genders in marriage and parental law, but other than that it's a high bullshit guide to becoming an incredible ass of a man. Sorry Richard.
July 13, 2021
Look, there are some valuable tips and mentions in here and I'm convinced Mr Cooper comes from an authentic place to help people. But his perspective, in my estimation is a bit scattered and formed by his own experiences and that of others. He looks at relationships and the game of attraction through the lens of biology and damaged men in a rigged system. He proposes being against a victim mindset but more often than not explains how men are set in a game rigged against them. Whilst that may be true that's of course not the whole story. Besides there are more countries than the USA and Canada.
In conclusion, if you've never heard of redpilling or are completely new to dating and the weird actions women undertake this book might shed some light and definitely help you get a firmer grip on reality. Though, I don't agree this is all there is to it. Men and women aren't slaves to their biological urges and proclivities. We all have a choice and a new tomorrow.
Just be wise about it.
In conclusion, if you've never heard of redpilling or are completely new to dating and the weird actions women undertake this book might shed some light and definitely help you get a firmer grip on reality. Though, I don't agree this is all there is to it. Men and women aren't slaves to their biological urges and proclivities. We all have a choice and a new tomorrow.
Just be wise about it.
December 22, 2021
This book is ridiculous. 90% of what he’s talking about applies to BOTH men and women. This guy has clearly had some bad experiences with women but he assumes all women are like this and makes it into this big game. Why does a male have to be the alpha? How about both being on the same level? I don’t like the macho and overly masculine vibe of this book - I think it’s sending men the wrong message, like it’s a bad thing for males to express their emotions and be vulnerable.
December 10, 2020
Entrepreneurship is about managing risk. In the Unplugged Alpha, Rich Cooper brings his years of experience managing risk to the world of dating and relationships. Rather than checking out of the sexual market like men going their own way (MGTOW), Rich gives solid advice on how to be a man in the modern sexual marketplace.
The advice is clear-cut. Look for women who truly have a genuine burning desire for you. If they don't, why are you wasting your time being somebody's second choice? If she want's to escalate to a long term relationship, test her. Ask her to tattoo your name on her body. How does she respond? Tips like this in addition to a list of red flags and strategies for online dating among other things make this book extremely useful.
While the overwhelming majority of the book is about managing interactions with women, there are other important aspects. One part that I especially liked is the idea of having finite amount of "Fs" to give. If somebody cuts in front of you on the road, do you blow up in road rage or do you stay calm? Masculinity isn't wanton anger but focusing on what truly matters.
Rich's book is easy to read and a handy reference that all men should read so they can live their best lives.
The advice is clear-cut. Look for women who truly have a genuine burning desire for you. If they don't, why are you wasting your time being somebody's second choice? If she want's to escalate to a long term relationship, test her. Ask her to tattoo your name on her body. How does she respond? Tips like this in addition to a list of red flags and strategies for online dating among other things make this book extremely useful.
While the overwhelming majority of the book is about managing interactions with women, there are other important aspects. One part that I especially liked is the idea of having finite amount of "Fs" to give. If somebody cuts in front of you on the road, do you blow up in road rage or do you stay calm? Masculinity isn't wanton anger but focusing on what truly matters.
Rich's book is easy to read and a handy reference that all men should read so they can live their best lives.
January 14, 2022
Wonderful satire. It's like Gob Bluth wrote this book after putting on his daddy's $5000 dollar suit. The way this guy lives on the most superficial plane possible, the way he hates women and distrusts them, the way his writing has been shaped by his previous relationships so that he thinks all women are callous wh*4es who will jump relationship as soon as somebody injecting *more* testosterone into their body comes along...it's comedy gold. And boy does this comic creation hate single moms! Single moms are basically on the scrap-heap aren't they Richard? More like rats than women? LOLLZZZ
Wait, it's not satire?
Oh lord.
Well worth reading for the giggles. It's a douchebag manual. And remember boys - everyone should aim to be a millionaire by the time they're 30 in something valuable and worthy like...uh...credit control.
Women are sl%&s, mic drop, I'm out
Wait, it's not satire?
Oh lord.
Well worth reading for the giggles. It's a douchebag manual. And remember boys - everyone should aim to be a millionaire by the time they're 30 in something valuable and worthy like...uh...credit control.
Women are sl%&s, mic drop, I'm out
May 20, 2021
Ричард Купър е един от само двамата ред-пил ютюбъри, които следя. Занимава се главно с бизнес и да съветва мъжете относно отношенията им с жените и с живота му е нещо като хоби. Съответно и погледът му към проблемите е по-"бизнес": кратко и ясно, без излишни глупости.
Книгата му също е такава но, изненадващо, страда от това. Личи си, че човекът не е писател. Направил е нещо като амалгама на въпросите, по които най-често се изказва в клиповете си, но без особена подредба или обяснения.
Езикът му е тежък на жаргона, използван в ред-пил книгите и особено тия на Роло Томаси - което аз определям като голям минус. В книгата като цяло се обясняват обикновени концепции и очевидно е предназначена за хора, които не са подробно запознати с идеите на ред-пил. От къде тогава те ще знаят използваните термини и съкращения?
Книгата му също е такава но, изненадващо, страда от това. Личи си, че човекът не е писател. Направил е нещо като амалгама на въпросите, по които най-често се изказва в клиповете си, но без особена подредба или обяснения.
Езикът му е тежък на жаргона, използван в ред-пил книгите и особено тия на Роло Томаси - което аз определям като голям минус. В книгата като цяло се обясняват обикновени концепции и очевидно е предназначена за хора, които не са подробно запознати с идеите на ред-пил. От къде тогава те ще знаят използваните термини и съкращения?
July 26, 2021
This book is ok, but there’s a few issues with it:
1. You can clearly see that the author is still hurt from his divorce. This influences his whole mindset, choice of words and logic. He is not coming from a neutral position.
2. He does not leave you with any guidance on how to establish a functioning family. He simply destroys every concept and pushes you to hop from relationship to relationship.
3. Very opinionated, not many scientific facts or real-life anecdotes.
All that being said I think men should read this book but I highly suggest you to keep in mind where the author is coming from.
1. You can clearly see that the author is still hurt from his divorce. This influences his whole mindset, choice of words and logic. He is not coming from a neutral position.
2. He does not leave you with any guidance on how to establish a functioning family. He simply destroys every concept and pushes you to hop from relationship to relationship.
3. Very opinionated, not many scientific facts or real-life anecdotes.
All that being said I think men should read this book but I highly suggest you to keep in mind where the author is coming from.
December 17, 2020
The cold hard truth for beta males
There are people who just cant accept reality and decide to live in a fantasy.
This book gives you no place to hide.
Richars cooper gives you the truth about ferminism, beta males, marriage, being a man, masculinity and how to become a better man in a western world that prefers women over men in so many cases.
Society demasculates men and puts women on a pedestal. The boys are left behind not knowing how to deal with modern day society and this is the perfect book to guide them
There are people who just cant accept reality and decide to live in a fantasy.
This book gives you no place to hide.
Richars cooper gives you the truth about ferminism, beta males, marriage, being a man, masculinity and how to become a better man in a western world that prefers women over men in so many cases.
Society demasculates men and puts women on a pedestal. The boys are left behind not knowing how to deal with modern day society and this is the perfect book to guide them
September 5, 2021
Richard Cooper is an interesting Youtube personality that has a lot of interesting takes on women and the purpose of men in general. There are a lot of "cold hard truths" to be found here and this alone will benefit a lot of people. Most of all it can make you a better partner.
When he talks about red flags in women, whether it is about their personality traits or first signs of your partner slowly losing respect for you, he speaks a lot of truth. Setting healthy boundaries and respecting yourself first and foremost can save you from a lot of pain and wasted years. He gives a lot of very good advice, the most important one being that it is healthier to stay within your frame and let your girlfriend or wife enter that frame instead of stepping into hers. It can easily be argued that both partners are happier this way.
With that being said, there are a lot of hardcore theories that I did not agree with. You cannot say that Cooper does not respect women, he is simply very honest in his evaluation. However you can definitely say that his past experiences have caused a lot of pain to him. These experiences have led him to believe that marriage is a mistake. He sees long term relationships as temporary and hence it is no surprise that Cooper does not give much advice how to keep a relationship healthy.
I can recommend this book to anybody, man or woman, because it talks about the dynamics between men and women in a very open and unapologetic way but do not treat this as gospel. Question everything but learn what you can.
When he talks about red flags in women, whether it is about their personality traits or first signs of your partner slowly losing respect for you, he speaks a lot of truth. Setting healthy boundaries and respecting yourself first and foremost can save you from a lot of pain and wasted years. He gives a lot of very good advice, the most important one being that it is healthier to stay within your frame and let your girlfriend or wife enter that frame instead of stepping into hers. It can easily be argued that both partners are happier this way.
With that being said, there are a lot of hardcore theories that I did not agree with. You cannot say that Cooper does not respect women, he is simply very honest in his evaluation. However you can definitely say that his past experiences have caused a lot of pain to him. These experiences have led him to believe that marriage is a mistake. He sees long term relationships as temporary and hence it is no surprise that Cooper does not give much advice how to keep a relationship healthy.
I can recommend this book to anybody, man or woman, because it talks about the dynamics between men and women in a very open and unapologetic way but do not treat this as gospel. Question everything but learn what you can.
January 5, 2021
Wow! I gotta say Rich’s book hit the nail on the head. Now I have been following Richard Cooper for a while and I do check out his channel entrepreneurs in cars and I do think he does get a bit of a bad rap from the MGTOWs. Rich understands MGTOWs and why they feel the way that they do but he doesn’t agree with the’r prescription of solving the problem. In a way I don’t either. Here is the thing. I’d never get married but I would have a LTR non co-habitation relationship where I would keep a woman at arms length but never give her the keys to anything and if they did like the circumstances of that arrangement comply or goodbye. Plain and simple. Read the book to understand why. I would recommend this book to any red pill guy who just found the red pill. This book is short and really gives an overview which is a good starting point for men looking for answers. 5 stars!
September 18, 2021
I see that I am not the only woman reading the book. 🙂
I was dissapointed to acertain that Rich thinks that the women are all the same. Always ready to cheat, to f*** the winner at the finish line and to take avantage of everything in general just because that is in their genes.
I was shocked by a few statements he made such as: "if she loves you, she tattooes your name on her body" or "she went for a very common breast augmentation after she gave birth to 2 kids". These 2 sentences here say a lot about your social circle, Rich, and about the people you let yourself surrounded by.
Some people dont like tattooes. I have 2 kids, I love time to the moon and back but I would never tattoo their names on my body. It is not necessary. This doesnt prove anything.
And breast augmentation...again...this is not something common among women.
And my humble opinion: to try to find people of value (man and woman) on dating websites is a no go. This is not the place to go if you are searching fir worthiness, meaning and value.
I was dissapointed to acertain that Rich thinks that the women are all the same. Always ready to cheat, to f*** the winner at the finish line and to take avantage of everything in general just because that is in their genes.
I was shocked by a few statements he made such as: "if she loves you, she tattooes your name on her body" or "she went for a very common breast augmentation after she gave birth to 2 kids". These 2 sentences here say a lot about your social circle, Rich, and about the people you let yourself surrounded by.
Some people dont like tattooes. I have 2 kids, I love time to the moon and back but I would never tattoo their names on my body. It is not necessary. This doesnt prove anything.
And breast augmentation...again...this is not something common among women.
And my humble opinion: to try to find people of value (man and woman) on dating websites is a no go. This is not the place to go if you are searching fir worthiness, meaning and value.
December 24, 2020
Every man needs to read this
A great read just as I expected it would be. Rich tells what a man needs to be like to have a successful relationship and also what a man needs to do to keep himself from being taken Advantage of In today’s world of dating and relationships with women.
A great read just as I expected it would be. Rich tells what a man needs to be like to have a successful relationship and also what a man needs to do to keep himself from being taken Advantage of In today’s world of dating and relationships with women.
Read
November 30, 2020Phenominal every añpha should read especially the 1 coming of age
I loved it great topicd and knowledge for aged have pass down to my sons it a great starter for when they start there lives or journeys
I loved it great topicd and knowledge for aged have pass down to my sons it a great starter for when they start there lives or journeys
March 17, 2021
While I don't agree with everything Rich says, I think there's a lot of good advice in here. The topics brought up in this book aren't discussed enough. So even if you disagree, they are topics for which every man needs to have carefully thought through.
If you get nothing else from this book, this is the most important quote, "Your highest 'Return on Investment' (or ROI) in life will always be that of being a man of vision, purpose, and who is always chasing excellence." (page 40 of 195 in my Kindle version)
If you get nothing else from this book, this is the most important quote, "Your highest 'Return on Investment' (or ROI) in life will always be that of being a man of vision, purpose, and who is always chasing excellence." (page 40 of 195 in my Kindle version)
June 22, 2021
The book uses some basic knowledge to perpetuate a misogynistic view on relationships. If you are in an LTR, reading this book will likely damage your relationship. It seems to be written for divorcee men who are a bit bitter, so there will be a large audience. Obey this guys rules at your peril. Any relationship that practices these rules of 'control implementation' will end up with an unbalanced relationship. A poor read even though there were some basic truths at the very foundation, the fleshing out of the story has resulted in a work of absolute fiction.
July 22, 2023
A great book on masculinity and how to navigate todays societal female construct
I really enjoyed this book and would highly recommend it, men need to read the truth about female psychology, they also need to understand how to navigate todays female imperative. I have a few criticisms, this book refers to many videos by the author which i have (awesome videos), however since this is a book written by the author i felt he could have delved deeper into some subject matters.
I really enjoyed this book and would highly recommend it, men need to read the truth about female psychology, they also need to understand how to navigate todays female imperative. I have a few criticisms, this book refers to many videos by the author which i have (awesome videos), however since this is a book written by the author i felt he could have delved deeper into some subject matters.
August 6, 2023
I chose to take the red pill 💊
The hard truth about the changing social dynamics, and the truth that every man should know.
Not free of it's own sprinkles of personal opinions and obvious biases.
But all in all, a worthwhile book to read to wake up to the reality of the current reality of marriage and relationships .
The hard truth about the changing social dynamics, and the truth that every man should know.
Not free of it's own sprinkles of personal opinions and obvious biases.
But all in all, a worthwhile book to read to wake up to the reality of the current reality of marriage and relationships .
December 19, 2021
I wonder how this book got this high rating, there are chapters that are plain false like the chapter where he talks about vitamins and other chapters are just meaningless. There are some funny lines in the book for that he got the star and 3-4 useful phrases, I quote:
“A woman spends years 'changing' her man, then wonders what happened to the guy she fell in love with.
- Anon.”
“A woman spends years 'changing' her man, then wonders what happened to the guy she fell in love with.
- Anon.”
July 14, 2021
Great summary of Tomassi's first two Rational Male books. The author only kept the important elements of Tomassi's books, while adding practical advice and life examples.
You do need to be well-versed in Red Pill/PUA language before reading this book.
You do need to be well-versed in Red Pill/PUA language before reading this book.
October 9, 2021
It's a guide...oh it's a guide alright! It's a guide on how to become a narcissist. But, I still gave it 4* because of its unique, casual writing style.
October 23, 2021
A great introduction into the Red Pill ideology. It provides the information, every modern man needs.
October 25, 2021
I read it very quickly. good book.
very interesting what it said "do the work", I absorbed that idea.
I would have liked the author to delve more into the idea of "be the center of origin"
I will be waiting for what this author will continue to write.
Greetings from Colombia 🇨🇴
very interesting what it said "do the work", I absorbed that idea.
I would have liked the author to delve more into the idea of "be the center of origin"
I will be waiting for what this author will continue to write.
Greetings from Colombia 🇨🇴
February 25, 2024
Biggest load of rubbish I’ve ever read. Doorman at my work recommended it to me and I have no clue why. It’s fully giving Andrew Tate as an author🤺
April 5, 2024
Title: The Unplugged Alpha: The No Bullsh*t Guide To Winning With Women & Life by Richard Cooper
Rating: ⭐ (1/5)
Review:
"The Unplugged Alpha: The No Bullsh*t Guide To Winning With Women & Life" by Richard Cooper purports to offer straightforward advice for men seeking success in relationships and life. However, the book ultimately falls short of its promise, delivering a shallow and misguided perspective that perpetuates harmful stereotypes and promotes toxic masculinity.
Superficial Insights:
One of the major shortcomings of "The Unplugged Alpha" is its lack of substantive insights into the complexities of relationships and personal growth. Cooper's advice often boils down to simplistic platitudes and clichés, offering little in the way of genuine wisdom or practical guidance. Instead of engaging with the nuances of human interaction and emotional intelligence, he espouses a one-size-fits-all approach that fails to resonate with readers seeking meaningful and nuanced advice.
Toxic Masculinity:
Throughout the book, Cooper perpetuates harmful stereotypes about gender roles and relationships, promoting a toxic brand of masculinity that is dismissive of women's autonomy and agency. His characterization of men as "alphas" and women as "plates" reduces human relationships to a transactional game of power dynamics, devoid of empathy and mutual respect. By reinforcing outdated and damaging stereotypes, "The Unplugged Alpha" perpetuates harmful attitudes that contribute to inequality and division.
Lack of Empathy:
Perhaps the most glaring flaw of "The Unplugged Alpha" is its lack of empathy and compassion for the human experience. Cooper's advice is often devoid of empathy and understanding, focusing instead on cold, calculated strategies for achieving dominance and success. This lack of emotional intelligence undermines the book's credibility and makes it difficult for readers to connect with Cooper's message on a meaningful level.
Conclusion:
In conclusion, "The Unplugged Alpha: The No Bullsh*t Guide To Winning With Women & Life" by Richard Cooper is a disappointing and misguided book that fails to deliver on its promise of genuine insight and guidance. Instead of offering nuanced advice for navigating relationships and life, Cooper's book promotes harmful stereotypes, toxic masculinity, and a lack of empathy that undermines its credibility and relevance. Readers seeking genuine personal growth and meaningful connections would be better served by looking elsewhere for guidance.
Rating: ⭐ (1/5)
Review:
"The Unplugged Alpha: The No Bullsh*t Guide To Winning With Women & Life" by Richard Cooper purports to offer straightforward advice for men seeking success in relationships and life. However, the book ultimately falls short of its promise, delivering a shallow and misguided perspective that perpetuates harmful stereotypes and promotes toxic masculinity.
Superficial Insights:
One of the major shortcomings of "The Unplugged Alpha" is its lack of substantive insights into the complexities of relationships and personal growth. Cooper's advice often boils down to simplistic platitudes and clichés, offering little in the way of genuine wisdom or practical guidance. Instead of engaging with the nuances of human interaction and emotional intelligence, he espouses a one-size-fits-all approach that fails to resonate with readers seeking meaningful and nuanced advice.
Toxic Masculinity:
Throughout the book, Cooper perpetuates harmful stereotypes about gender roles and relationships, promoting a toxic brand of masculinity that is dismissive of women's autonomy and agency. His characterization of men as "alphas" and women as "plates" reduces human relationships to a transactional game of power dynamics, devoid of empathy and mutual respect. By reinforcing outdated and damaging stereotypes, "The Unplugged Alpha" perpetuates harmful attitudes that contribute to inequality and division.
Lack of Empathy:
Perhaps the most glaring flaw of "The Unplugged Alpha" is its lack of empathy and compassion for the human experience. Cooper's advice is often devoid of empathy and understanding, focusing instead on cold, calculated strategies for achieving dominance and success. This lack of emotional intelligence undermines the book's credibility and makes it difficult for readers to connect with Cooper's message on a meaningful level.
Conclusion:
In conclusion, "The Unplugged Alpha: The No Bullsh*t Guide To Winning With Women & Life" by Richard Cooper is a disappointing and misguided book that fails to deliver on its promise of genuine insight and guidance. Instead of offering nuanced advice for navigating relationships and life, Cooper's book promotes harmful stereotypes, toxic masculinity, and a lack of empathy that undermines its credibility and relevance. Readers seeking genuine personal growth and meaningful connections would be better served by looking elsewhere for guidance.
January 23, 2024
I found it on the used library shelf and flipped through it, mostly feeling gross reading through his advice. Then I spent 2 wonderful dollars on my library, 0 dollars on Richard Cooper, and then threw it in the garbage. Money well spent.
June 2, 2021
Best Relationship Book for Guys wanting to be Men Women want to be with
No Bullshit. No Safespace. No Losers.
This is a book that helped become a real man and so much more.
After years of trauma from an abusive father, this book has been the best antidote to failing at dating, relationships and having a great beautiful girl in your life.
No Bullshit. No Safespace. No Losers.
This is a book that helped become a real man and so much more.
After years of trauma from an abusive father, this book has been the best antidote to failing at dating, relationships and having a great beautiful girl in your life.
January 1, 2021
My first red pill book
I've been watching his videos on YouTube for a year now. I'm a 27 year old single male that never been in a full blown relationship with a woman just FWBs. This book really shine a light on the nature of women i be had a feeling about but never real put any real thought to it. I recommend this for all the young guys out there getting into the dating world.
I've been watching his videos on YouTube for a year now. I'm a 27 year old single male that never been in a full blown relationship with a woman just FWBs. This book really shine a light on the nature of women i be had a feeling about but never real put any real thought to it. I recommend this for all the young guys out there getting into the dating world.
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