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The One Sentence Persuasion Course - 27 Words to Make the World Do Your Bidding
This is the UPDATED and EXPANDED version of The One Sentence Persuasion Course - NOT the free version that was initially released in 2005. The original material was updated and expanded several years later and re-released as a commercial mp3 product. This Kindle version contains all the material from the mp3 and is the only place you will find the expanded version in written form. If you've only read the original free version of The One Sentence Persuasion Course, you haven't read anything yet. (8,500 Words)
Even the most powerful persuasion strategies are useless if you can't remember them when you need them.From The One Sentence Persuasion Course…
Is it possible to capture and communicate anything of value about persuasion in a single sentence? It is. And I'm about to prove it. But first, let me tell you why I've gone to this extreme.
Studying persuasion and influence is one of my deepest passions and has consumed an embarrassingly large about of my time and energy for over a decade. I have family and friends who say my pursuit borders on obsession. They are wrong. It crossed the line long ago.
I know of no subject more fascinating, more empowering, more profitable and, unfortunately, more confusing. This confusion is more than unfortunate. It is also largely, unnecessary.
Given the pace of today's world, it has never been easier to be powerfully persuasive. Never. It doesn't require good looks, a silver tongue, or infallible logic. It doesn't require confidence, charisma, or a magnetic personality. It is a simple matter when one cuts through all the smoke. It's cutting though the smoke that's the hard part.
In fact, if you have yet to develop your persuasion powers to the level you want, it likely has nothing to do with you. Given this shell game of strategies and misinformation available it is a wonder we are able to still understand each other, much less persuade each other.
If this barrage of techno-jargon has left you more confused than empowered, take a deep breath and relax. We're about to take aim at this confusion, blow away the smoke, and make things as simple as possible. In fact, we'll nail it down to a single sentence. Just 27 words. And with these words, we can work miracles.
But first, we must clear away some smoke.
Even the most powerful persuasion strategies are useless if you can't remember them when you need them.From The One Sentence Persuasion Course…
Is it possible to capture and communicate anything of value about persuasion in a single sentence? It is. And I'm about to prove it. But first, let me tell you why I've gone to this extreme.
Studying persuasion and influence is one of my deepest passions and has consumed an embarrassingly large about of my time and energy for over a decade. I have family and friends who say my pursuit borders on obsession. They are wrong. It crossed the line long ago.
I know of no subject more fascinating, more empowering, more profitable and, unfortunately, more confusing. This confusion is more than unfortunate. It is also largely, unnecessary.
Given the pace of today's world, it has never been easier to be powerfully persuasive. Never. It doesn't require good looks, a silver tongue, or infallible logic. It doesn't require confidence, charisma, or a magnetic personality. It is a simple matter when one cuts through all the smoke. It's cutting though the smoke that's the hard part.
In fact, if you have yet to develop your persuasion powers to the level you want, it likely has nothing to do with you. Given this shell game of strategies and misinformation available it is a wonder we are able to still understand each other, much less persuade each other.
If this barrage of techno-jargon has left you more confused than empowered, take a deep breath and relax. We're about to take aim at this confusion, blow away the smoke, and make things as simple as possible. In fact, we'll nail it down to a single sentence. Just 27 words. And with these words, we can work miracles.
But first, we must clear away some smoke.
39 pages, Kindle Edition
First published November 19, 2012
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May 17, 2021
The Five Components of the One Sentence Persuasion Course
Encourage their dreams
Justify their failures
Allay their fears
Confirm their suspicions
Help them throw rocks at their enemies
Hitler used them and nearly took over the world. Cult leaders Jim Jones, David Koresh, a Marshall Applewhite used them and commanded such loyalty that many of their followers willingly – even eagerly – died for them.
And yet, these five insights are not only tools for mad men, but for marketers, salesmen, seducers, evangelists, entertainers, etc. In short, they are the tools for anyone who must connect with others and, more importantly, make these connections pay off.
Encourage their dreams
Parents often discourage their children’s dreams for “their own good” and attempt to steer them toward more “reasonable” goals. And children often accept this as normal, until others come along who believe in them and encourage their dreams. When this happens, who do you think has more power? Parents? Or strangers?
Justify their failures
While millions cheer Dr. Phil as he tells people to accept responsibility for their mistakes, millions more are looking for someone to take the responsibility off their shoulders, to tell them that they are not responsible for their lot in life. And while accepting responsibility is essential for gaining control of ones own life, assuring others they are not responsible is essential for gaining influence over theirs. One need look no further than politics to see this powerful game played at its best.
Allay their fears
When we are afraid, it is almost impossible to concentrate on anything else. And while everyone “knows” this, what do we do when someone else is afraid and we need to get his or her attention? That’s right. We “tell” them not to be afraid and expect that to do the trick. Does it work? Hardly. And yet, we don’t seem to notice. We go on as if we’d solved the problem and the person before us fades further, and further, away. But there are those who do realize this and pay special attention to our fears. They do not tell us not to be afraid. Instead, they work with us until our fear subsides. They present evidence, they offer support, they tell us stories, but they do not tell us how to feel and expect us to feel that way. When you are afraid, which type of person do you prefer to be with?
Confirm their suspicions
There’s just nothing quite like having our suspicions confirmed. When another person confirms something that we suspect, we not only feel a surge of superiority, we feel attracted to the one who helped us make that surge come about. Hitler “confirmed” the suspicions of many Germans about the cause of their troubles and drew them further into his power by doing so. Cults often “confirm” the suspicions of perspective members by telling them that their families are out to sabotage them. It is a simple thing to confirm the suspicions of those who are desperate to believe them.
Help them throw rocks at their enemies
No matter what you may think of this, rest assured that people have enemies. All people. It has been said that everyone you meet is engaged in a great struggle. The thing they are struggling with is their enemy. Whether it is another individual, a group, an illness, a setback, a rival philosophy or religion, or what have you, when one is engaged in a struggle, one is looking for others to join him. Those who do become more than friends; they become partners.
Resistance
When you focus on what you want, people will resist. That’s what people do. Politicians lie. The sun rises in the east, and people resist pressure. But one thing people rarely resist is someone trying to meet their needs. And when ones needs have been met, a bond is often forged and a natural desire to reciprocate has been created.
The Power of Persuasion
People willingly leave their families for cults that fulfill these needs for them. People pick up arms and kill others for those who meet their deepest needs. People leave long-term marriages and relationships for people they just met and their spouses are often left stunned. They wouldn’t be if they understood the power of these needs. Like it or not, the duration of our relationships is nothing compared to the depth of our relationships. And depth is based on the fulfillment of our deepest needs, not on the duration of dialog.
“All men are tempted. There is no man that lives that can’t be broken down, provided it is the right temptation put in the right spot.” – Henry Ward Beecher
Validate and Fascinate
Need for Validation
The point is, our need for validation is no joke. And it is not something we’re going to outgrow. It is something we must accept and adjust for. Or, pay an awful price for not doing so.
This need to be right often overtakes our desire to be well thought of, and even our desire to be treated well. This may help explain why some people are seemingly inexplicably drawn to people who treat them like crap. If we secretly feel unworthy, we will unconsciously be drawn to those who will confirm this “fact” for us, even though we will outwardly complain about it. We will dismiss people who try to praise us while fawning over those who denigrate us.
It isn’t that we enjoy feeling like crap. It’s that we enjoy feeling as if we have the world figured out.
Need for Fascination – Attention Capture or Mental Engagement.
“What holds attention determines action.” ~ William James”
Every moment of every day, we want to be engaged in something. It often doesn’t matter what it is as long as it can gain and maintain our attention. We seek entertainment, conversation, confrontation. We do crossword puzzles, work in the garden, listen to music. We cook, we clean, we rearrange. Even when we’re exhausted and want to relax, we simply engage in something else. We swim, we go to amusement parks and we meditate. All this in an effort to alleviate the one thing few people can endure: boredom.
The need for mental engagement is so fundamental that few give it much thought. But it’s always there, lurking just behind our awareness, looking for something to “lock onto.” This is why many of us are so easily distracted. Unless our current thoughts or activities are sufficiently engaging, the next best thing that comes along will pull us away. And since it’s through engagement that we experience and through experience that we are changed, those who engage us hold the keys to our hearts and minds, and from there, our actions. We do not see these people as manipulators. We see them as saviors.
No matter how unskilled or unpolished you may be, if you can capture and hold another person’s attention long enough, they will eventually fold to your command.
Correct and convince.
If we insist on correcting people before we convince them, we might as well accept the fact that we’re never likely to convince them of anything. In fact, the attempt to correct other people often makes their current ways of thinking even more entrenched.
Within a context of correction, nothing we say will be very convincing.
Sometimes, we may not be able to bring ourselves to encourage another’s dreams. Especially if we feel the dreams are particularly harmful to them. Or, are very unlikely to happen for them.
Sometimes we may need to encourage others to accept full responsibility for their actions. To do otherwise might promote irresponsible behavior.
Sometimes we cannot allay another’s fears because that person might be, in fact, justifiably afraid.
Sometimes we may not be able to confirm another’s suspicions because their suspicions are just plain wrong.
And finally, we may not be able to help them throw rocks at their enemies because they have misidentified the enemy.
Reversals
Instead of validating the specific needs they’re trying to fulfill, we can address and validate the more universal needs and motives underlying them. For example, if we can’t encourage a specific dream a person may have, we can certainly acknowledge the importance of having such dreams, and then attempt to move them in a more positive direction.
If we can’t justify their failures, we can at least acknowledge that there are many contributing factors to any situation and then suggest that, right or wrong, sometimes the most effective way to get out of a situation is to act as if one is completely responsible for it.
If we can’t allay their fears, we can at least assure them that it is okay to be afraid. To tell someone who is already afraid that they shouldn’t be afraid only compounds the problem.
If we can’t confirm their suspicions, we can at least acknowledge the possibility of their suspicions being correct and let them know that we understand how they could have come to such a conclusion. Even if we don’t share that conclusion ourselves.
If we can’t help them throw rocks at their enemies, we can at least acknowledge the universal desire to seek revenge before we try to talk them out of it.
Encourage their dreams
Justify their failures
Allay their fears
Confirm their suspicions
Help them throw rocks at their enemies
Hitler used them and nearly took over the world. Cult leaders Jim Jones, David Koresh, a Marshall Applewhite used them and commanded such loyalty that many of their followers willingly – even eagerly – died for them.
And yet, these five insights are not only tools for mad men, but for marketers, salesmen, seducers, evangelists, entertainers, etc. In short, they are the tools for anyone who must connect with others and, more importantly, make these connections pay off.
Encourage their dreams
Parents often discourage their children’s dreams for “their own good” and attempt to steer them toward more “reasonable” goals. And children often accept this as normal, until others come along who believe in them and encourage their dreams. When this happens, who do you think has more power? Parents? Or strangers?
Justify their failures
While millions cheer Dr. Phil as he tells people to accept responsibility for their mistakes, millions more are looking for someone to take the responsibility off their shoulders, to tell them that they are not responsible for their lot in life. And while accepting responsibility is essential for gaining control of ones own life, assuring others they are not responsible is essential for gaining influence over theirs. One need look no further than politics to see this powerful game played at its best.
Allay their fears
When we are afraid, it is almost impossible to concentrate on anything else. And while everyone “knows” this, what do we do when someone else is afraid and we need to get his or her attention? That’s right. We “tell” them not to be afraid and expect that to do the trick. Does it work? Hardly. And yet, we don’t seem to notice. We go on as if we’d solved the problem and the person before us fades further, and further, away. But there are those who do realize this and pay special attention to our fears. They do not tell us not to be afraid. Instead, they work with us until our fear subsides. They present evidence, they offer support, they tell us stories, but they do not tell us how to feel and expect us to feel that way. When you are afraid, which type of person do you prefer to be with?
Confirm their suspicions
There’s just nothing quite like having our suspicions confirmed. When another person confirms something that we suspect, we not only feel a surge of superiority, we feel attracted to the one who helped us make that surge come about. Hitler “confirmed” the suspicions of many Germans about the cause of their troubles and drew them further into his power by doing so. Cults often “confirm” the suspicions of perspective members by telling them that their families are out to sabotage them. It is a simple thing to confirm the suspicions of those who are desperate to believe them.
Help them throw rocks at their enemies
No matter what you may think of this, rest assured that people have enemies. All people. It has been said that everyone you meet is engaged in a great struggle. The thing they are struggling with is their enemy. Whether it is another individual, a group, an illness, a setback, a rival philosophy or religion, or what have you, when one is engaged in a struggle, one is looking for others to join him. Those who do become more than friends; they become partners.
Resistance
When you focus on what you want, people will resist. That’s what people do. Politicians lie. The sun rises in the east, and people resist pressure. But one thing people rarely resist is someone trying to meet their needs. And when ones needs have been met, a bond is often forged and a natural desire to reciprocate has been created.
The Power of Persuasion
People willingly leave their families for cults that fulfill these needs for them. People pick up arms and kill others for those who meet their deepest needs. People leave long-term marriages and relationships for people they just met and their spouses are often left stunned. They wouldn’t be if they understood the power of these needs. Like it or not, the duration of our relationships is nothing compared to the depth of our relationships. And depth is based on the fulfillment of our deepest needs, not on the duration of dialog.
“All men are tempted. There is no man that lives that can’t be broken down, provided it is the right temptation put in the right spot.” – Henry Ward Beecher
Validate and Fascinate
Need for Validation
The point is, our need for validation is no joke. And it is not something we’re going to outgrow. It is something we must accept and adjust for. Or, pay an awful price for not doing so.
This need to be right often overtakes our desire to be well thought of, and even our desire to be treated well. This may help explain why some people are seemingly inexplicably drawn to people who treat them like crap. If we secretly feel unworthy, we will unconsciously be drawn to those who will confirm this “fact” for us, even though we will outwardly complain about it. We will dismiss people who try to praise us while fawning over those who denigrate us.
It isn’t that we enjoy feeling like crap. It’s that we enjoy feeling as if we have the world figured out.
Need for Fascination – Attention Capture or Mental Engagement.
“What holds attention determines action.” ~ William James”
Every moment of every day, we want to be engaged in something. It often doesn’t matter what it is as long as it can gain and maintain our attention. We seek entertainment, conversation, confrontation. We do crossword puzzles, work in the garden, listen to music. We cook, we clean, we rearrange. Even when we’re exhausted and want to relax, we simply engage in something else. We swim, we go to amusement parks and we meditate. All this in an effort to alleviate the one thing few people can endure: boredom.
The need for mental engagement is so fundamental that few give it much thought. But it’s always there, lurking just behind our awareness, looking for something to “lock onto.” This is why many of us are so easily distracted. Unless our current thoughts or activities are sufficiently engaging, the next best thing that comes along will pull us away. And since it’s through engagement that we experience and through experience that we are changed, those who engage us hold the keys to our hearts and minds, and from there, our actions. We do not see these people as manipulators. We see them as saviors.
No matter how unskilled or unpolished you may be, if you can capture and hold another person’s attention long enough, they will eventually fold to your command.
Correct and convince.
If we insist on correcting people before we convince them, we might as well accept the fact that we’re never likely to convince them of anything. In fact, the attempt to correct other people often makes their current ways of thinking even more entrenched.
Within a context of correction, nothing we say will be very convincing.
Sometimes, we may not be able to bring ourselves to encourage another’s dreams. Especially if we feel the dreams are particularly harmful to them. Or, are very unlikely to happen for them.
Sometimes we may need to encourage others to accept full responsibility for their actions. To do otherwise might promote irresponsible behavior.
Sometimes we cannot allay another’s fears because that person might be, in fact, justifiably afraid.
Sometimes we may not be able to confirm another’s suspicions because their suspicions are just plain wrong.
And finally, we may not be able to help them throw rocks at their enemies because they have misidentified the enemy.
Reversals
Instead of validating the specific needs they’re trying to fulfill, we can address and validate the more universal needs and motives underlying them. For example, if we can’t encourage a specific dream a person may have, we can certainly acknowledge the importance of having such dreams, and then attempt to move them in a more positive direction.
If we can’t justify their failures, we can at least acknowledge that there are many contributing factors to any situation and then suggest that, right or wrong, sometimes the most effective way to get out of a situation is to act as if one is completely responsible for it.
If we can’t allay their fears, we can at least assure them that it is okay to be afraid. To tell someone who is already afraid that they shouldn’t be afraid only compounds the problem.
If we can’t confirm their suspicions, we can at least acknowledge the possibility of their suspicions being correct and let them know that we understand how they could have come to such a conclusion. Even if we don’t share that conclusion ourselves.
If we can’t help them throw rocks at their enemies, we can at least acknowledge the universal desire to seek revenge before we try to talk them out of it.
July 10, 2020
https://www.reviewbeforeread.com/2020...
One Sentence Persuasion”. “Really?” Can somebody be persuaded in one sentence? The following line reads: “27 words that can make the world do your bidding”. Again, the same question banged my head, “Really?” What rubbish is this?. I pick it up from the shelf and again, “Really?” just 51 pages? Why this book is so hyped in persuasion teachings?
What are these “27 words” that can persuade anyone? And what is that “One sentence”?
In the introduction, the writer put a disclaimer “Don’t turn up the pages to find what is that one sentence or you will lose the essence of the idea. I smiled gently, “you got me”. The writer tried to engage his reader from examples like the magic tricks are so simple to get you fooled. I was losing my patience to discover what is that one sentence persuasion. Finally, it arrived:
“People will do anything for those who encourage their dreams, justify their failures, allay their fears, confirm their suspicion, and help them throw rock at their enemies.”
The line seems savage, immoral, and cunning. But you cannot put everything in one basket. If the objective is persuasion then it has to be persuasion, by all means, Isn’t it?
With this thought in mind, I kept on reading. The author further proceeds with advocating his points from examples- what is the meaning of encouraging their dreams, justifying their failures, ally their fears, and so on.
Now comes the last stage of the book: One thing which is missing in the above sentence: YOU.
There isn’t a word about your wants, your needs, your hopes, or your concerns. There isn’t a word about your offer or proposal. There isn’t a word about what you think. It is all about the other person. Again, this is heresy. People write books about how to frame your ideas, how to present yourself, how to put your best foot forward. And yet, all that people really care about is themselves. Can you imagine how much energy you will free up if you stop focusing on yourself and put your attention on other people? It further talks about The Secret and its teachings.
One Sentence Persuasion”. “Really?” Can somebody be persuaded in one sentence? The following line reads: “27 words that can make the world do your bidding”. Again, the same question banged my head, “Really?” What rubbish is this?. I pick it up from the shelf and again, “Really?” just 51 pages? Why this book is so hyped in persuasion teachings?
What are these “27 words” that can persuade anyone? And what is that “One sentence”?
In the introduction, the writer put a disclaimer “Don’t turn up the pages to find what is that one sentence or you will lose the essence of the idea. I smiled gently, “you got me”. The writer tried to engage his reader from examples like the magic tricks are so simple to get you fooled. I was losing my patience to discover what is that one sentence persuasion. Finally, it arrived:
“People will do anything for those who encourage their dreams, justify their failures, allay their fears, confirm their suspicion, and help them throw rock at their enemies.”
The line seems savage, immoral, and cunning. But you cannot put everything in one basket. If the objective is persuasion then it has to be persuasion, by all means, Isn’t it?
With this thought in mind, I kept on reading. The author further proceeds with advocating his points from examples- what is the meaning of encouraging their dreams, justifying their failures, ally their fears, and so on.
Now comes the last stage of the book: One thing which is missing in the above sentence: YOU.
There isn’t a word about your wants, your needs, your hopes, or your concerns. There isn’t a word about your offer or proposal. There isn’t a word about what you think. It is all about the other person. Again, this is heresy. People write books about how to frame your ideas, how to present yourself, how to put your best foot forward. And yet, all that people really care about is themselves. Can you imagine how much energy you will free up if you stop focusing on yourself and put your attention on other people? It further talks about The Secret and its teachings.
March 15, 2021
Reading this as part of our 90-Day Copywriting Challenge and honestly, it's amazing?!? Will have to reread this by the weekend and jot down notes for sure. A pretty concise and funny book on persuasion.
November 27, 2019
Simple and effective
A great introduction to persuasion, this course provides a simple framework to follow to improve your persuasive abilities, even for the uninitiated.
A great introduction to persuasion, this course provides a simple framework to follow to improve your persuasive abilities, even for the uninitiated.
December 28, 2016
it was weak... but for a beginner in the subject matter it should be an okay start. the author talked towards the beginning about how The Secret became a success and the persuasive marketing they used.
March 28, 2020
Brilliant. I wish all the non-fiction books were to the point like this. Even though it's short, it's packed with the essentials, really helping to understand the big picture. Short book, but I managed to overhighlight and my kindle truncated them. It's that good.
March 31, 2020
What a waste of 10 minutes.
March 19, 2021
Finished in one sitting, good short read but very valuable information. Although it may seem like common sense, a lot of the basic principles are applied weekly if not daily without recognizing them. This book sets those basic principles of persuasion to stone. I believe this book condenses many persuasion books into a single sentence which I like although it does not mean that this book is the one-man army of persuasion theory. Overall a solid read and definitely worth re-reading. Lots to ponder over!
September 15, 2021
People will do anything for those who encourage their dreams, justify their failures, allay their fears, confirm their suspicions, and help them throw rocks at their enemies.
December 26, 2018
Worth what put into it
It’s tempting to write his 27 words, but that wouldn’t fascinate you in the way this short, helpful and enjoyable gem will.
It’s tempting to write his 27 words, but that wouldn’t fascinate you in the way this short, helpful and enjoyable gem will.
January 7, 2024
Short and powerful
A great framework and the examples provided demonstrated just how easy yet almost undetected it can be to implement. Essential reading for anyone trying to have more impact.
A great framework and the examples provided demonstrated just how easy yet almost undetected it can be to implement. Essential reading for anyone trying to have more impact.
June 27, 2019
A Brief Book with Lasting Effect
I read this book in less than half an hour. It is brief—no doubt about that! But it is also highly instructive. The author, Blair Warren, provides in one sentence the five principles that will empower the reader to gain influence with others. I have to admit that, when I first read through the five principles, I resisted them a bit. But, as I thought more about them, I came to see that I could embrace them with a degree of qualification. Even Warren has a section in the book where he tweaks the principles (essentially by broadening them). The book is inexpensive. It is brief. And it may well help you to be more persuasive with others. I encourage you to buy it, read it, try out its principles, and see for yourself. While it won’t take you long to read, it may affect the way you relate to others for a lifetime.
I read this book in less than half an hour. It is brief—no doubt about that! But it is also highly instructive. The author, Blair Warren, provides in one sentence the five principles that will empower the reader to gain influence with others. I have to admit that, when I first read through the five principles, I resisted them a bit. But, as I thought more about them, I came to see that I could embrace them with a degree of qualification. Even Warren has a section in the book where he tweaks the principles (essentially by broadening them). The book is inexpensive. It is brief. And it may well help you to be more persuasive with others. I encourage you to buy it, read it, try out its principles, and see for yourself. While it won’t take you long to read, it may affect the way you relate to others for a lifetime.
September 30, 2017
Quick, easy, powerful read. Nothing majorly new but interesting new perspective.
March 26, 2021
This book summarises in a single sentence possibly everything you need to know to persuade someone else to buy, believe or follow something you may want to say or sell. Once you understand this sentence, you can understand how Trump, Twitter posts, people who spread conspiracy theories successfully, Hitler and most political parties, as well as those you might want to sell something too in a more positive way. The author begins with how people can be dazzled by seeing a magic trick, that if you buy that favourite trick and see how it works, it doesn’t seem so clever or startling anymore. But it's a great sentence: once you know its secret, it seems nothing obvious, that people will do anything for those who encourage their dreams, justify their failures, allay their fears, confirm their suspicions, and help them throw rocks at their enemies. An example might be Trump saying ‘make America great again’ (encourage a dream), it's not their fault they are not in work (the fear might be immigrants or some big business or the opposition party, so it's not the fault of people who are jobless, validate that it is due to factors beyond their control - clearly it doesn’t have to be founded on facts), and attack the opposition. The book explains this better than I have, it's a short read and not an expensive book - well it wasn’t when I bought it, and it's definitely worth a read. Also, it's not about you but about focusing on others. Summarising such an important idea in a single sentence is brilliant. I loved it. Or just fascinate and validate others through their hopes and dreams and dazzle with something and find others to blame. I’m not saying I approve as the author also would state, but it's worth knowing.
October 17, 2023
Quick and short book with core wisdom
I knew this book from a recommendation by Russell Brunson in one of his books.
It's very short book, with no fluff.
I liked the idea and wisdom behind the one sentence persuasion course.
But frankly speaking the updated/expanded version is over-promised! Yes the extra two words strategy (validate and fascinate) are broaden your mind but below my expectations of "expanded version". Also I felt the new section is not written with same enthusiastic style that in the original version.
Anyway the book deserves your time and money.
Thanks Blair for sharing this wisdom.
I knew this book from a recommendation by Russell Brunson in one of his books.
It's very short book, with no fluff.
I liked the idea and wisdom behind the one sentence persuasion course.
But frankly speaking the updated/expanded version is over-promised! Yes the extra two words strategy (validate and fascinate) are broaden your mind but below my expectations of "expanded version". Also I felt the new section is not written with same enthusiastic style that in the original version.
Anyway the book deserves your time and money.
Thanks Blair for sharing this wisdom.
July 23, 2019
I've read a lot on this topic over the years, and only a handful of things have stuck with me and continue to ring true with real impact. This would be one of them-- deceptively simple and to the point, I appreciate his economy of words to distill his ideas down to something easily applied day to day. Using this sentence, It's easy to think back to an encounter with someone where you walked away feeling that they weren't "good" or "heard you out" or "on your side" and draw a line between the conversation and a violation of one or more of the principles.
August 24, 2019
quick, easily digestable read. provides you with a key to lubricating the minds of listeners. illuminates the most common misconception about persuation, which, to my mind, are epitomized by most pudits and all political team players, e.g. shapiro, cuomo, owens, etc. and finally, rounds out his points by acknowledging the "if we can't ~, then ~." for example, "if we can’t encourage a specific dream a person may have, [then] we can certainly acknowledge the importance of having such dreams ..." masterful.
April 12, 2020
The title of the book successfully captured my attention and made me curious to explore more. I quickly got hold of the book and started reading. It’s a quick read and the author has a taken a no nonsense approach and comes straight to the point. I don’t intend to give out any spoilers but the one sentence that the author reveals in the book is indeed has the persuasive potential what he talks about. All in all it’s a quick read and it definitely offers some valuable insights into the art of persuasion and equips all the readers with the essential tools to be an effective persuader.
January 3, 2023
First half is good until he introduces the latest nee stuff
If the original book is good, just keep it that way.
Adding the 2-word strategy in the second half of the book really makes me confused, and defeating the purpose he sets out in the beginning; “to clear the smoke, to reduce confusion”
He didn’t give clear examples of how to apply the 2-word strategy, and how it relates to the first strategy.
It seems the new half of this book is a scheme to get people to buy another of his book, which goes into explaining the 2-word strategy.
If the original book is good, just keep it that way.
Adding the 2-word strategy in the second half of the book really makes me confused, and defeating the purpose he sets out in the beginning; “to clear the smoke, to reduce confusion”
He didn’t give clear examples of how to apply the 2-word strategy, and how it relates to the first strategy.
It seems the new half of this book is a scheme to get people to buy another of his book, which goes into explaining the 2-word strategy.
September 16, 2023
An incredibly gentle reminder how powerful simplicity is
I'll read and re read this again and....you
know what I mean. A great read. It removes all the verbal bullshit we're accustomed to hearing and gives it to you straight. If you've been struggling with your copywriting and getting no where with your marketing. It's not your fault. You've been told some high class rubbish until now. This is the untold truth laid bare. Don't worry, you don't even have to be an expert, its so simple a child could apply it.
Have fun
I'll read and re read this again and....you
know what I mean. A great read. It removes all the verbal bullshit we're accustomed to hearing and gives it to you straight. If you've been struggling with your copywriting and getting no where with your marketing. It's not your fault. You've been told some high class rubbish until now. This is the untold truth laid bare. Don't worry, you don't even have to be an expert, its so simple a child could apply it.
Have fun
December 2, 2021
Outstanding!
I bought the book 10 days ago, and I have read and re-read it 8 times because it sparked so many thoughts. I am also studying books on NLP to keep up skills I learned many years ago, and I am re-reading and practicing the skills in Thomas Gordon's book, "L. E. T." . It is amazing how this book ties together the thinking of the other books to form a single, uniform concept.
I bought the book 10 days ago, and I have read and re-read it 8 times because it sparked so many thoughts. I am also studying books on NLP to keep up skills I learned many years ago, and I am re-reading and practicing the skills in Thomas Gordon's book, "L. E. T." . It is amazing how this book ties together the thinking of the other books to form a single, uniform concept.
February 24, 2022
Short, concise and simple guide to convincing
Short book, laying out a beautifully simple strategy for influencing others. You’re going to do it anyway, so you might as well learn to do it well, and do it ethically. I’m certainly going to look at everything I say and do that deals with others through this lens! Some of it is intuitive and some counter-intuitive but it’s great to have it all spelled out for ya in one place.
Short book, laying out a beautifully simple strategy for influencing others. You’re going to do it anyway, so you might as well learn to do it well, and do it ethically. I’m certainly going to look at everything I say and do that deals with others through this lens! Some of it is intuitive and some counter-intuitive but it’s great to have it all spelled out for ya in one place.
November 4, 2022
A good read
Truly insightful. It is information like this, that is obvious, but that we might just bypass within the daily drudgery of our lives, that make reading a book such as this so enjoyable. I hope that I take on board what I just read. I can genuinely see an improvement forthcoming in my day to day living, if I can put just some of this into practice. I will now read it again.
Truly insightful. It is information like this, that is obvious, but that we might just bypass within the daily drudgery of our lives, that make reading a book such as this so enjoyable. I hope that I take on board what I just read. I can genuinely see an improvement forthcoming in my day to day living, if I can put just some of this into practice. I will now read it again.
May 21, 2023
a fabulous quick intro to persuasion
I’ve read Dr. Robert Cialdini’s Influence and Dale Carnegie’s HTWFIP. This course has elements of both. It’s a self help book like HTWFIP and about persuasion like Influence. But unlike influence it’s a self help book that actually teaches a working process to be able to persuade others including exercises. And the author does a good job of teaching the fundamental overriding principle of persuasion.
Very good.
I’ve read Dr. Robert Cialdini’s Influence and Dale Carnegie’s HTWFIP. This course has elements of both. It’s a self help book like HTWFIP and about persuasion like Influence. But unlike influence it’s a self help book that actually teaches a working process to be able to persuade others including exercises. And the author does a good job of teaching the fundamental overriding principle of persuasion.
Very good.
June 15, 2019
Insightful quick read
I chose to read this book after the recommendation of several other content marketers. I can see now why it is referenced so often.
This book is a quick read with many nuggets of insightful, quotable knowledge. It is the backbone of successful content marketing today.
I chose to read this book after the recommendation of several other content marketers. I can see now why it is referenced so often.
This book is a quick read with many nuggets of insightful, quotable knowledge. It is the backbone of successful content marketing today.
October 12, 2019
Simple but thought provoking
It’s rare to find such a short book that seems like it will be so impactful. The author urges us to forget our motivations and instead validate the dreams and assuage the fears of others. Validate and fascinate and people will follow you. I look forward to experimenting with this approach to see if it’s true.
It’s rare to find such a short book that seems like it will be so impactful. The author urges us to forget our motivations and instead validate the dreams and assuage the fears of others. Validate and fascinate and people will follow you. I look forward to experimenting with this approach to see if it’s true.
March 31, 2020
Gold Nuggets through-out
Definitely an interesting read, coming straight form the 16 word sales letter by Evaldo Albuquerque, it adding additional value over and above a similar set of known structures. Recommended read for any copywriters or those wanting to build rapport with others.
Definitely an interesting read, coming straight form the 16 word sales letter by Evaldo Albuquerque, it adding additional value over and above a similar set of known structures. Recommended read for any copywriters or those wanting to build rapport with others.
July 28, 2021
As has been true in the many other books I have read about manipulative and coercive psychology, this author opens with...
"One cannot not influence. It is, therefore, absurd to ask how influence and
manipulation can be avoided, and we are left with the inescapable responsibility
of deciding for ourselves how this basic law of human communication may be
obeyed in the most humane, ethical, and effective manner."
"One cannot not influence. It is, therefore, absurd to ask how influence and
manipulation can be avoided, and we are left with the inescapable responsibility
of deciding for ourselves how this basic law of human communication may be
obeyed in the most humane, ethical, and effective manner."
November 23, 2021
My Highest Recommendation
Blair Warren's One Sentence Persuasion Course is everything I'm looking for in a book like this: short, concise, clear, and chock full of wisdom. This is the K.I.S.S. (Keep It Simple, Stupid) principle in spades. I am a beginner copywriter and screenwriter, and I plan to use the lessons here everyday in my work.
Blair Warren's One Sentence Persuasion Course is everything I'm looking for in a book like this: short, concise, clear, and chock full of wisdom. This is the K.I.S.S. (Keep It Simple, Stupid) principle in spades. I am a beginner copywriter and screenwriter, and I plan to use the lessons here everyday in my work.
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