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Hate Inc.: Why Today's Media Makes Us Despise One Another

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Part tirade, part confessional from the celebrated Rolling Stone journalist, Hate Inc. reveals that what most people think of as "the news" is, in fact, a twisted wing of the entertainment business

In this characteristically turbocharged new book, celebrated Rolling Stone journalist Matt Taibbi provides an insider's guide to the variety of ways today's mainstream media tells us lies. Part tirade, part confessional, it reveals that what most people think of as "the news" is, in fact, a twisted wing of the entertainment business.

In the Internet age, the press have mastered the art of monetizing anger, paranoia, and distrust. Taibbi, who has spent much of his career covering elections in which this kind of manipulative activity is most egregious, provides a rich taxonomic survey of American political journalism's dirty tricks.

Heading into a 2020 election season that promises to be a Great Giza Pyramid Complex of invective and digital ugliness, Hate Inc. will be an invaluable antidote to the hidden poisons dished up by those we rely on to tell us what is happening in the world.

380 pages, Hardcover

First published October 8, 2019

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Matt Taibbi

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Displaying 1 - 30 of 662 reviews
Profile Image for David Wineberg.
Author 2 books782 followers
July 27, 2019

Matt Taibbi has discovered that news (his career) is a consumer product. Consumers choose the ones that have the features they want and stick with that brand, no matter how far from the truth it wanders. It is purely a consumer preference and does not pretend to be fair, neutral or comprehensive. That is the essence of Hate, Inc. The bulk of the book is damning journalism and reporters for not checking facts or sources, adding to the credibility crisis and hate in the field. It is an imperfect book with a hugely important message.

Taibbi says we used to be served a constant diet of unity and conformity. Today, it’s all about division and hate. Doesn’t matter what news network you watch; it all the same – them vs us. MSNBC is the mirror image of Fox, and neither one can be trusted for a moment. Hate, Inc. is a book for everyone, not just those who despise mainstream media. There are valuable insights into how we’ve all been fooled for decades. And despite recognizing the disease, it’s getting worse, not better.

News used to be for the sake of news, but now it’s for dollars. The news department used to lose money and was a public service. Today, it is a gigantic profit center, and the news is tailored to attract and keep specific audiences. Off-topic news, other angles and other voices don’t make the cut – they risk alienating the precious audience.

It’s all about reinforcing fear. Fear of the Other, fear for rights, fear for a way of life. Be afraid – be very afraid is the daily message. Keep telling people they are worse off and at risk, because it keeps them coming back for more.

Taibbi got the book’s framework from reading Noam Chomsky and Ed Herman’s Manufacturing Consent. He even interviewed Chomsky to see what he thought had changed since it was published in 1988. The answer was social media, of course, which distills news, rumors and lies to single paragraphs that mislead, reinforce the worst fears and promote division.

There is an odd chapter on Trump adopting a professional wrestling act stance, quoting a wrestler that what he says fits perfectly with the standard wrestling storyline. Except it often doesn’t, which is obvious in Taibbi’s telling. What he misses is that Trump is much simpler than that. As a narcissist, he must be the top story at all times. If he isn’t the top story it means outrageous tweetstorms early Sunday mornings so he can be the first topic all on the news and public affairs programs later. If there is a big event that might overshadow him personally, he will attack some reporter or national leader or make some outrageous claim or threat to make it all about himself. The hate is irrelevant. As long as they spell his name correctly, it’s all good. It’s entirely predictable, and far more consistent than the contrived pro wrestling scenario.
There is an even odder chapter on sports talk radio, which adds no weight to Taibbi’s arguments.

Taibbi classifies manufactured hate into ten aspects all Americans should recognize instantly:
1. There are only two ideas
2. The two ideas are in permanent conflict
3. Hate people, not institutions
4. Everything is someone else’s fault
5. Nothing is everyone’s fault
6. Root, don’t think
7. No switching teams
8. The other side is literally Hitler
9. In the fight against Hitler, everything is permitted
10. Feel superior

The media have become obsessed with finding the hate nugget in every news story that comes through. One great example Taibbi cites is Trump signing a budget giving the military an extra $82 billion – more than the cost of the Iraq War during a couple of its years. What was it for? Why was it needed and why now were questions that were not asked. Instead, reporters were all over Trump slighting John McCain, whose name was on the bill. That was the headline the cable news shows and their endless boring pundits focused on the rest of the week. They ignored the real story for the hate. And Trump made it about himself again.

The book is full of examples from Taibbi’s well stocked research. He devotes one chapter to the Iraq War and how the Bush administration bamboozled reporters and editorialists into claiming the war was both justified and necessary, despite the general population’s far better instincts. How journalists of all stripes focused on the “Weapons of Mass Destruction” that did not exist, for months, continually falling for the Bush administration’s campaign of lies (which Taibbi documents well). How those who fell for it hook, line and sinker were only not fired, but promoted and allowed to spout their nonsense on other issues.

He saves his biggest shaming for Russiagate, which took in – and likely still takes in – news media of all varieties with its complete fabrications, half-truths, unverified claims, anonymous sources, obviously insane rumors, and ulterior motives. He is especially critical of Rachel Maddow at MSNBC, who apparently bet her career on it.

Taibbi is a self-confessed provocateur. He is as pointed in his writing as the people he criticizes. He says of his colleagues: “They fused simple laziness with demeaning caricatures.” And yet this is how he describes Fox’s Sean Hannity: “The rectum-faced blowhard was celebrated for his fake daily victories over the intellectual Washington Generals act that was Allan Colmes.” Spot the difference if you can.

He says a lot of absurd, wild things like “Religion becomes a cult when it doesn’t allow the testing of its premises.” Or that your anger watching a political program doesn’t empower you, it “neutralizes you as an independent threat.” So there’s as much to criticize in Hate, Inc. as there is in mainstream media.

He is all about the symptoms and never examines the causes. The whole reason for red vs blue, right vs left, we vs them is the two-party system that all but requires to classify everyone as one or the other. It prevents other voices in the media. There are all kinds of views that can never be aired in this atmosphere or in the USA today. Not everything is about the party, and the party certainly does not have all the answers. It was the hope and fear of the Founders that political parties would not arise in the new republic. They knew precisely, 250 years in advance, that the two-party system would result in the strangulation of their experimental new democracy. And said so, repeatedly.

If you want to heal the nation, listen to the men who designed it. Ditch the parties and work on issues. Together.

David Wineberg
Profile Image for Rafał Hetman.
Author 2 books958 followers
October 19, 2020
Bardzo mi się podoba ta książka, ale też bardzo mnie ona wkurza.

Jeski chodzi o pozytywy, to jest to rzeczywiście publikacja, która świetnie pokazuje, jak działają media w USA, jakimi schematami tworzenia treści się posługują i jak bezmyślni są dziennikarze, których setki tysięcy Amerykanów traktuje jak wyrocznie w sprawach politycznych.

Najwiekszą mocą książki Taibbiego jest to, że w dużej mierze możemy przez jej pryzmat patrzeć na media w Polsce. Okazuje się, że znajdziemy w nich dużo podobieństw do mediów amerykańskich. A już rozdział "10 przykazań nienawiści" to jest kropka w kropkę schemat działania nie tylko TVP i jej serwisów newsowych, ale również TVN24 i właściwie każdej dużej korporacji mediowej, nie tylko telewizyjnej.

Stoimy w szambie, a dzięki Taibbiemu zauważamy, że sięga nam ono do brody. Uważam, że tę książkę powinni przeczytać wszyscy, którzy oglądają telewizję, słuchają radia i czytają gazety. Czyli de facto wszyscy.

Nie jest to jednak lektura łatwa. I tu pojawiają się minusy tej książki.

Jest to publikacja, która powstała przede wszystkim dla Amerykanów. Przesiąknięta jest więc informacjami i komentarzami, które bez mocego osadzenia w świecie amerykańskich mediów nie zawsze są zrozumiałe, nie zawsze wydają się ważne lub potrzebne. Taibbi lubi roztrząsać mniejsze lub większe wpadki amerykańskich dziennikarzy, omawia afery i aferki, wreszcie po prostu dowala swoim kolegom po fachu (a języka nie szczędzi prawie jak Charlie LeDuff), co do pewnego poziomu jest ciekawe i atrakcyjne, ale ileż można. Czasami miałem wrażenie, że Taibbi zatraca się w drobiazgowości gubiąc istotę sprawy. I to mnie denerwowało.

Jeśli kogoś interesuje bardziej uniwersalny wymiar tej książki, za jaki ja uważam opowieść o schematach działania mediów w ogóle i ich błędach, to czytając będzie musiał sobie bardzo często oddzielać ziarno od plew.

Jeśli zaś ktoś jest mocno wkręcony w śledzenie tego, co dzieje się w mediach w USA, to ta książka będzie dla niego czymś idealnym.

Koniec końców polecam "Nienawiść sp. z o. o.", ale nie bez zastrzeżeń. Książkę naprawdę powinien przeczytać każdy. A przed jakimikolwiek wyborami każdy powinien przeczytać ją dwa razy.
Profile Image for Book Clubbed.
148 reviews200 followers
August 20, 2021
Hate Inc, or, in which Taibbi unloads the clip.

I have to admit, I'm primed to enjoy anything Taibbi writes, as I'm a bit of a shit-talker myself. I enjoy his zestful little takedowns, and because he goes after everyone (including his own previous work), it's easy to justify The People's Elbow-inspired moves that appear throughout. It is also true that writing with humor and insight is hard to do, especially consistently, and is a welcome change from the standard political writing, which is dour and staid.

I read Ezra Klein's Why We're Polarized before this, intentionally, to compare the two, and found Taibbi much more convincing. Klein is a data-head, collecting large swaths of studies to arrive at the same superficial points over and over again. He is content proving that we are polarized--which is self-evident for anyone who has been online for ten minutes in the last decade--instead of exploring the various forces that drove us to be polarized.

Personally, I have liberal views, and find any discussion about the Republican Party quite boring nowadays. They are barely a political party, as their main tenets are negation, obstruction, and espousing identity politics before denouncing the left for engaging in identity politics. What's more fascinating for me--and Taibbi--is how the left got sucked into this vortex of polarization, stopped pretending to be the party of the working class, and the role the media played in all of this. I don't think liking the same tweets every day and screaming RESISTANCE in our studio apartments is going to do it, but that's just me.
Profile Image for Shane Papendorf.
52 reviews6 followers
April 1, 2019
Matt Taibbi's excellent book about why the press stinks, and what you should do about it: just shut it off. Life is better that way.
Profile Image for W.D. Clarke.
Author 3 books296 followers
April 1, 2021
If you are a friend of mine here on GR you've noticed that I tend to post a lot of (OK, way too many for sure) quotations from books that I like and admire. And while I have not done so in this case, this does not mean that I did not like or admire this book, cos I really did. It's just that I kind of already knew most of the background that the book runs through in its first half—its indebtedness to Chomsky, the liberal media's embeddedness within the neoliberal enterprise, etc., etc. So nothing "stood out" or called out to me as groundbreakingly fresh or original (or something that I will need to remember later perhaps) in the first half here.

It was in the second half, though, where Taibbi really made me sit up and notice his chops, as he leaves the Chomsky-lite terrain and then gets into the weeds of some real journalism surrounding a) the media's complete loss of all credibility during the 2003 invasion of Iraq, and b) the media's un-self-reflective role in creating electoral politics as we know it (as told via Taibbi's own embeddedness—as well as his own implicatedness, if that's a word—in the shitshows known as the Obama and Clinton campaigns of now-ancient-history, and especially RussiaGate, which the Liberal press would surely love to file in the Memory Hole).

The book ends with two essential appendices, the first explaining why Rachel Maddow is on the cover of his book beside the cretinous, oleaginal, sycophantic, one-brain-cell bullying lizard that is Sean Hannity, and the second a pretty-OK but too-short interview with his hero, Chomsky.

I would buy this book for my dad for Xmas (and start a conversation!), except it's not out in paperback yet, and our Amazon overlords want 81 USD for the hardcover. Not gonna happen*, then (it's four stars, not fourteen). I bought him Thomas Frank's What's the Matter with Kansas? How Conservatives Won the Heart of America instead, along with something else that he'll actually (hopefully) like.

PS, why does GR insist that I've read some books 2 times??!!

* Edit: Amazon doesn't have it, but the paperback is available direct from OR books,
https://www.orbooks.com/catalog/hate-...
so maybe dad will get his copy after all—just not in time for Xmas ;(
Profile Image for Murtaza .
680 reviews3,393 followers
July 29, 2020
Love him or hate him Matt Taibbi is a gifted polemicist and when he turns his attention to a subject there is no chance he isn't going to land some blows. In this book he takes aim at the media, which he argues convincingly has dangerously polarized and warped the minds of the American public in the self-interested pursuit of attention, and thus money. The news as constructed needs conflict to sustain itself. In the absence of a permanent war with Eurasia what we have is permanent war with each other, which various networks and factions constantly stoke. Taibbi actually makes a compelling case to just ignore the news in general – significant for someone who is technically still a journalist.

A few things that struck me as true are the degree to which much news consumption seems to be about building the egos of the consumers. You are good and Group X is bad. If you're not feeling great about yourself you can comfort yourself by being reassured there is some other group of people dumbed and more depraved out there whom you can safely look down on. News outlets scour the country and the world for the most extreme examples of people engaging in bizarre or otherwise negative behavior, Whether these incidents are true or not, it's not informative in a manner that is useful to democracy. It's about making the viewer feel good about themselves in contrast to an Other, which is what gets them to keep tuning it.

Donald Trump is of course the great case study in media failure, a man whose rise was arguably foreseen by Neil Postman even before the internet. There is a hilarious segment in this book comparing him to a wrestling "heel," the villain character who in the WWE skits eventually is defeated but in the unscripted reality we live in was actually able to bully his way into the Oval Office. There are some other funny skewerings of media failures and hypocrisies, as well as an interesting analysis of how moral panics are created using "folk devils" drawn from the corners of people's imaginations. It's quite damning.

Taibbi really makes you hate the press, probably for the right reasons. His picture is a bit too bleak however in that it presumes there are almost no real investigative journalists left. He himself continues to write so there must be some utility in still doing it. Nonetheless this is an entertaining and enlightening polemic which everyone, including journalists, would benefit from reading.
Profile Image for Mehrsa.
2,235 reviews3,634 followers
March 23, 2020
I love Taibbi's punchy style--he takes swipes at everybody and even his own reporting. This book is going to rub a bunch of people the wrong way--probably the right is going to avoid it altogether, but it'll anger the left too. He goes after Maddow and the Russiagate people in here and makes the case that it's just as dangerous as some of the stuff on the right. I don't watch TV news at all, but I have hated Russiagate and some of the Maddow takes on Trump being a puppet of the Kremlin. I think the O'Reilly's of the world are way more dangerous than Maddow, but it's all still clickbait meant just to rile viewers so they'll keep watching. The biggest danger in this sort of reporting though is that it loses sight of the big issues of inequality, corruption, corporate greed, etc. Those issues are complicated and the anchors who work for corporations have no incentives to reveal them. Taibbi's righteous indignation on these issues is warranted and satisfying.
Profile Image for Sandra.
274 reviews61 followers
June 18, 2020
Does it make sense to be entertained while reading about all the ways in which we are screwed, utterly and irreparably?
Profile Image for Tomasz.
516 reviews909 followers
May 6, 2021
Najcenniejszym fragmentem tej książki okazał się być dla mnie ten na temat progu wejścia do zawodu dziennikarza i jego bezpośredni związek z przynależnością klasową. Dużo jest tu takich drobnych elementów, które wydają się być całkowicie logiczne, a jednak wcześniej się nad nimi nie zastanawiałem. Poza tym autor opiera się tu wyłącznie na mediach amerykańskich i szczegółach chociażby kampanii prezydenckiej. Nie znałem wielu nazwisk i nazw własnych dotyczących mniejszych lub większych afer, ale i tak czytało się dobrze i w pewnym stopniu można odnieść ją do naszych realiów (khym khym TVP khym).
Profile Image for Randall Wallace.
585 reviews459 followers
December 28, 2019
In this book Matt shows how the Media wants us divided - the more divided, the less power we have, the more we can be controlled and manipulated. Love your team and hate the rest. For Matt, the goal of manufacturing the new fake dissent is to crush real dissent. As long as you keep the American people despising each other, you will never get a revolution, uprising, or any structural change. Give the public binary bullshit, Democrat vs Republican, liberal vs conservative – God forbid you ever give them progressive or even anti bi-partisan permanent war ideas as a third option. Crossfire and other shows turned politics into a fight where you shouldn’t agree in order to keep the ratings up. The never/agree format became a hit. Most of America’s problems are of course systemic, and here most Americans are now focusing instead on Trump and the never/agree format. Note the pressure to hate people not institutions. Imagine for a minute a press that instead nightly covered: Mass surveillance, the Drug War, US culpability for its actions, the ethics of drone assassination, rendition, torture, or even the absence of generic drugs. Instead, you can’t sell a single story unless it’s one parties fault. You must pick a side if you want airtime – A not-so Civil War by design. Most of us liked the Daily Show because it ridiculed BOTH parties – those days are gone. Matt thinks we should just call our commentary shows Hitler vs Hitler – think of the great ratings. Both sides think the other side is as evil as can be. Meanwhile the Media ignore the 100 million eligible voters who will not vote and engage. Many Americans spend two hours a day reading only things which will reinforce their present point of view. “Accept a binary world and pick a side.” Today is not far removed from how William Buckley was famous for rationalizing “meanness as smartness”.

Noam says we should focus on the collusion between both parties during the other’s worst crimes. For example, Van Jones saying the Trump “became President in that moment” when he bombed Syria. Democrats happily vote to increase Trump’s bloated military budget. The press then totally ignores the blatantly obvious voting collusion between Trump and the democrats, and concentrates on Trump snubbing John McCain. The press will never cover Africa, unless Angelina Jolie goes there. We all hear from Goldberg about the “liberal” bias of the media is the one story that the media won’t cover. Meanwhile, for thinking humans, there are millions of important stories the media won’t cover. How about white-collar crime or corporate tax evasion? How about explaining why our tax dollars are paying for our special forces to be in 75% of the world? Or why do “we have ongoing combat operations in eight nations”?

Here’s a story Matt knows the media will ALWAYS run: how much we hate other. Let’s “addict people to conflict stories” and then send you to commercials about addictions (soda and shitty food). In a Sam Adams poll, more Americans “decided they would rather have a beer with a recovering alcoholic (Bush) than Al Gore”. All future Presidents will have to pass that Beer Test, who cares about their policies? Fox made “2.3 billion in profits in 2016 alone.” People do NOT turn on FOX news to hear bad news about their team. How do you control people? Fear and mistrust. How do you get Americans to fear and mistrust “the other”? Violent crime figures keep going down but the public won’t believe it; meanwhile, Gallup polls show Americans keep thinking crime is rising, no evidence ever needed. Fear and mistrust. Tune in to one side and Trump’s removal is always getting closer, tune in to the other side and Trump’s removal actually needs “a Republican Senate’s unexpected cooperation.” Before the internet one’s local paper was the only game in town but then the internet killed classified ads and so the press lost its cash cow; to get revenue the press changed for the worse.

Things are only going to get worse – both sides will increase their fear & mistrust stories and our country will only get more and more authoritarian. Soon, Hugo Boss can go back to designing clothes for American fascists the way he openly did for the Nazis and entitled Americans can walk around gesturing with riding crops, saying “Vat ees thees here?” Some foreign policy facts to make our many bi-partisan warmongers smile: “Reprieve found that 1,147 people were killed by drones in efforts to kill just forty-one men”. When the mighty US went looking for Zawahiri, 76 children died in the crossfire and – wait for it – Zawahiri is still alive. What’s the defense - “I’ll bet those children were asking for it”? One report shows the death of 142 children in Pakistan by the U.S. – I can picture Jesus in heaven screaming – no doubt in joy - at our generosity – those bullets and $$$ missiles don’t just pay for themselves! As Geraldo Rivera so eloquently said, one of his favorite things to watch is “dropping bombs on bad guys.” Matt tells us, you will never hear a news show telling you “to take a deep breath and relax”. The “crawl” or “chryon” is the name of the typed content moving left to right at the bottom of our TV news screens.

After decades of Manufacturing Consent, the press has taken to Manufacturing Discontent in order to preclude the idea of a popular uprising. Meanwhile, our infrastructure dissolves, and “there are entire congressional districts without a functioning maternity ward.” Rachel Maddow early in 2019 actually said with a straight face to a national audience that trusted her, “the Russians could turn your heat off at any moment”. Blatant fear mongering on BOTH sides of capitalist aisle. Note that Russiagate conspiracy pusher, the Washington Post never once “backed away from its support of the (Iraq) invasion.” As Matt says, Maddow was once “sharp and gregarious”, and now she is “a patriotic media cudgel” And pseudo-lefty David Cay Johnson said with a straight face on Democracy Now, “I think Trump is a double agent.” David and Rachel sure love their binary Kool-Aid. When your job is forcing everything into a binary view, and dividing (rather than uniting) Americans, all with no evidence, why in a Post-CSI world should anyone listen to you? Grissom & Horatio taught us to follow the evidence. For Matt, Rachel isn’t reading the news, she’s reading a demographic. Noam says to Matt that Samantha Power castigates the United States for not dealing properly with OTHER people’s crimes. Another really smart book by Matt. I’m really glad to have read it, and thought about its ideas.
Profile Image for Wick Welker.
Author 7 books464 followers
August 14, 2021
The news is a consumer product.

Told with a narrative voice rough around the edges, Taibbi gives a jabbing insider analysis of the media engine that will be thought-provoking for any partisan. While making Chomsky's "Manufacturing Consent" entirely thematic, Taibii gives a tirade of the false dichotomy that has been set up in news media. By giving a false sense of dissent--that the viewer or reader is getting the inside scoop about the vile "other"--the media serves as an enormous distractor to the power structures that are at play in the background. Media moguls, corporate self-interest, corporate legislation... As long as someone is focused on their hatred of Trump or the libs, they won't ever have to actually ponder the bigger problems: America is an anti-capitalisitic, anti-democratic plutocratic and imperial state (my words, no Taibbi). But you will never see these things in the headlines.

One can speculate about media-elite collusion with the plutocracy, which no doubt is present. However the aim is self interest: hate sells. Hate gets eyeballs on the screens. Hate keeps you scrolling. Hate is addictive. As long as you hate your ideologically opposite neighbor more than the corporate elites, everything will hum along nicely. The constant focus on Trump's words and tweets without pithy policy analysis, has made the media a ton of money over the last four years. The truth is simple: the media absolutely loves that Trump is the president because they have something for most Americans to hate every single time they look at the news.

The media is an implicit partner in the rise of Trump. For decades, the media has cultivated a cult of "likeability" or "who would you rather have a Beer with?" nonsensical Litmus tests that have absolutely no bearing on fitness for leadership. These beauty pageants gave way to the Wrestle Mania-like stage acting that welcomed Trump onto center stage. The arena was primed for a grandstander like Trump. And all those working class Americans who the media-elite has never actually cared about, gleefully voted for the racist and vitriolic man. The media started the class resentment that gave rise to a demagogue.

There was a transition sometime in the 1990s from the sleepy and unified media that was trying to gobble up as much mass audience as possible to the siloed audiences where media could lean into their ideologies as much as possible. Clearly, social media and the destruction of newspaper advertising was a driver for this. Now media outlets try to heat up the ideologues as much as humanly possible by becoming more and more selective about what they report.

Moral panic has become the last dependably profitable format of news making. Taibbi spends a lot of time on Trump Russiagate and how the extreme paucity of evidence of Trump actually colluding with Russia brought about unprecedented journalistic corrosion akin to the WMD nonsense of Hussein. With regards to Russian 2016 meddling, what we heard is that that 126M Americans were exposed to fake Russian Facebook accounts. What we didn't hear was the context: that exposure represented only 0.00000000024% of the Facebook content over that 3 year period. It was a drop in the bucket and the scale of the issue was likely exaggerated. Why? To keep you eyeballs on the screens for advertisers. The bottom-line is that most media actually does report facts but it's highly selective and it is the context and the caricatures that are fake. ALL media is guilty of this, both sides and almost everywhere.

Taibbi actually makes the argument that you do not need the news and you should shut it all off. He says that there are so many bad thing in the world that one person can't possibly do anything about it so they might as well live their lives and take care of their family. I wouldn't argue this at all, rather that if you're going to consume media, you should do it from as many sources as possible with as much scrutiny as possible.

Overall, good read and unique insight. There's a bonus Chomsky interview in one of the appendices that's worth checking out.
Profile Image for Melanie.
845 reviews49 followers
March 13, 2020
First of all, this was a library copy of the book, and whoever read it before I did had clearly smoked all while reading it, because it reeked of tobacco. Secondly, it was an interesting book to read as a global pandemic is happening, with plenty of blame to go around but very little decisive action.

The Ten Rules of Hate:
1) There are only two ideas (about any given issue, left and right)
2) The two ideas are in permanent conflict
3) Hate people, not institutions
4) Everything is someone else's fault
5) Nothing is everyone's fault
6) Root, don't think
7) No switching teams
8) The other side is literally Hitler
9) In the fight against Hitler, everything is permitted
10) Feel superior

Ultimately, despite my best intentions, I only made it to about page 100 of the book before giving up and skimming the rest. Taibbi is hatred manifested, and he came off more toxic than informative or persuasive in this book. He wasn't even delightfully curmudgeonly. A far-left-of-center reader might have found some humor in this book, but I found him scathing and pedantic, while also incorrectly recounting stories and dates. And again, the odor.
Profile Image for John.
85 reviews20 followers
December 27, 2019
This could have been great. This could have been important. It ends up being a nearly worthless collection of blog posts (some of which missed the editing process while being collected for this book). It's written (rightfully) as a strong diatribe against the blurring of american journalism and opinion into a new form of "news" media that encourages hatred of "the other side," driven by corporate greed. Unfortunately, Taibbi renders his argument moot and nearly comical by his endless ranting and name calling of specific people who disagree with him. Hate, Inc indeed.
Profile Image for David M.
461 reviews380 followers
Read
December 23, 2020
Accelerated by social media, moral panic has become the last dependably profitable format of modern news reporting.


I think Taibbi is really on to something here, although even he may not have been able to suspect the full implications of what he wrote. This book was published in 2019, but already seems to belong to a prehistoric era.
Profile Image for Chris Dietzel.
Author 25 books418 followers
September 12, 2020
An excellent analysis of how the media not only misinforms but actively wants you to fall into one of two teams so you can despise the other side. Taibbi is entertaining and witty throughout and has credibility as one of the very (VERY) few journalists who doesn't fall into the "us vs them" mentality that has poisoned every facet of our society.

It's funny to see how some readers take offense at Taibbi's highlighting that both sides are responsible for peddling conspiracy and nonsense, but once you're able to distance yourself from blindly following one team it's easy to see the author is absolutely correct. Read Manufacturing Consent: The Political Economy of the Mass Media and then this and you'll not only see the world in a different light, you'll largely free yourself from Plato's cave.
4 reviews1 follower
April 17, 2019
A really great look into the failures of the media in our current landscape.
Profile Image for Clif.
454 reviews135 followers
December 4, 2019
I've always enjoyed Matt Taibbi's writing as he cuts to the heart of any issue, doesn't mince words and always brings a laugh. I think of him as the Jon Stewart of journalism.

This book is a collection of essays relating to the profession of journalism and "the news" as we have come to know it. Taibbi prefaces the work by telling us that he believes he has contributed to the confrontation of enemies format that has been so lucrative to the new organizations. He hopes with Hate Inc. to be less strident and vulgar.

He succeeds but doesn't lose any of his punch. Each one of his chapters takes up a theme that characterizes the state of the news. The masterpiece of the book is the chapter that compares the Trump style to that of the heel in professional wrestling. For those not familiar with it, professional wrestling is a completely fake world of fighting in which there are good guys (known as faces) and bad guys (known as heels). All of the rivalries are made up complete with ringside/locker room rants that the audience loves though all know it is a big put-on. The only skill involved is being able to make the antics in the ring look like they are extremely violent when in fact nobody gets hurt.

Taibbi reports that there was quite a reaction to his decision to put a picture of Rachel Maddow on the cover alongside Sean Hannity. Though she is not mentioned within the chapters of the book, he devotes an appendix to explaining that she is as much a frantic polarizer of opinion as is Hannity. I couldn't agree more, finding them equally repellent and impossible to watch. He laments that while he believes Hannity is just being himself, Maddow once was far from inciting in her on air (radio) performance but has since gone for the dollars.

Usually in books like this one, the author offers hope with suggestions on how to make things better. Taibbi doesn't do that, the implication being that as long as news is treated like entertainment (he devotes a chapter to the influence of TV sports presentations on the news) and the money rolls in as it has to Fox and MSNBC, things will not improve. Even in the old world of radio, there is no sign of Rush Limbaugh and his imitators losing listeners. Tune across your AM dial at night to hear the airwaves filled with incitement. How is this doing the country any good?

He does at one point suggest turning it all off. As one who worked for ABC/Disney for over two decades including the time that the station where I worked was pioneering "happy talk" news and dominating the ratings, I quit watching long ago and highly recommend it to all. I doubt many will give it a try, contraindicated by screens getting bigger and bigger, now completely dominating the largest living rooms.

If you want insight on how we got from good old Walter Cronkite to the anything goes presentations of today, this is the book to read.
Profile Image for Michael.
115 reviews10 followers
December 21, 2019
Taibbi says that he considers this to be a sequel to Herman and Chomsky's Manufacturing Consent in its analysis of the media and their role in what stories get reported and how. He has shifted the focus from newsprint and magazines to 24 hour news entertainment. Entertainment being key here. According to Taibbi, the news we watch today is designed to create an emotional reaction. Because nothing keeps eyes on a screen like controversy, even if there isn't anything controversial going on. Taibbi compares our current news media to sports, where there is always a competing team, it's all or nothing, and if our team doesn't win, it's the end of the world until the next 24hr news cycle.

Taibbi puts the blame on the changing news landscape on several things. First, with newspapers becoming a dieing medium due to ad and classifieds revenue disappearing, they are no longer able to provide in depth analysis of current events or spend years investigating or following up on stories, especially stories that are more nuanced than Team A did something bad, so, if you're on Team B you should be happy/outraged. Second, the stories that do run have to be sure not to damage subscriptions so the stories are vetted with an eye to keeping certain demographics happy so they will continue to pay. As a byproduct, there is a very narrow scope of events that the media actually reports on, so we become very well informed on a small sliver of what's actually going on and typically fail to see the big picture. And third, something I had never thought about, was how codified reporters had become. Reporting use to be a dirty, not always respected job, because you were digging up dirt and ideally speaking truth to power. However, as the media became more and more monopolized and profits rose, it started attracting people from elite schools and upper class backgrounds into the business. These are people who are benefitting the most from a system they are supposed to be interrogating. It doesn't take a huge leap in logic to see that they might not have our best interests at heart, intentionally or not.

I found Taibbi's comparison between the media's reporting of WMDs during the Bush era and Russiagate now to be very illuminating in describing how a story with no factual legs to stand on can run laps for years and be used to justify things that just a year earlier would have been considered journalistic malpractice. The chapter detailing the history of Russiagate was surprisingly one of the driest.

I would recommend, if you want more history on the collusion of Bush and the media's role in pushing the WMD narrative, read John Brown's Black Mass. His review of the political theater used to justify the bombing and invasion is infuriating, not least because the lies told were so obvious that a dedicated, ethical reporters would have called them out immediately. Much like today.
Profile Image for Maćkowy .
339 reviews98 followers
January 9, 2021
Wybierz swoją drużynę i kibicuj na śmierć i życie !

Nie do końca kupuję luzacki styl Taibbiego i nadużywanie zaimka "my", kiedy tak naprawdę myśli "oni" poza tym uważam, że książka jest ważna i choć traktuje o kryzysie dziennikarstwa w Stanach Zjednoczonych, to wiele z mechanizmów przez niego przedstawionych można zaobserwować również w naszych mediach i tytułowa nienawiść, czyli dzielenie dla kasy ludzi na "nas" i "tamtych" to tylko wierzchołek góry lodowej.
Taibbi ze swadą opisuje transformację mediów od nudnych serwisów informacyjnych do wieczorów wyborczych z oprawą godną gal bokserskich wagi ciężkiej czy wrestlingu, spłycenie przekazu, żeby nie męczyć widza, uzależnienie od "łamiących wiadomości", które tak naprawdę nic nie znaczą i mamy idealną maszynkę do zarabiania pieniędzy na frajerach, czyli na nas.
Taibbi celnie punktuje dzisiejszych dziennikarzy, którzy zamiast jak najwierniej przedstawiać fakty, serwują nam swoją ich interpretację, do czego nikt ich właściwie nie uprawnił, bo niby skąd gość w garniturze, zawodowo czytający coś, co ktoś inny mu napisze i wyświetli na prompterze ma mieć wiedzę o rynku ropy naftowej, albo o wojnie domowej w Syrii?
Wartościowa, choć momentami wymagająca skupienia książka, którą warto przeczytać, bo wiele z poruszanych przez autora problemów można odnaleźć i u nas.
Profile Image for Jeffrey Fisher.
Author 9 books5 followers
October 21, 2019
Required reading for anyone who already knows how manipulative and Manichean today's media landscape has become. Taibbi doesn't just play the blame game but also (refreshingly) highlights his own culpability. Don't blame the media alone as we're all just as complicit in their game.
752 reviews30 followers
March 16, 2023
Taibbi came on my radar when he was writing about he twitter files and more recently when he was highly mistreated by democratic members of Congress during a hearing. Watch the video of Debbie wasserman completely humiliating herself in her extremely biased questioning if you want to see how far Washington is up the ass of censorship.

Anyway, this book is a few years old but still has a good message. Turn off the news. Just don’t even bother with click bait. The answer is live your life cuz there is nothing you can do about it anyway. Taibbi is no right wing nut as wasserman et all wants you to believe but he is quite logical and informative. Excellent work.
Profile Image for Mike.
323 reviews190 followers
January 21, 2021

"Our fear of each other is all our leaders have left."

We always need an enemy. The enemy can't be reasoned or empathized with.

Trying to understand the enemy, or even to question our response to the enemy, can place you under suspicion- or at least result in a radio DJ cutting off your song in the middle and then announcing to listeners that he was too disgusted to let it continue, as I once heard happen to the Dixie Chicks, back in the mid-2000s.

Once upon a time, the enemy was the Soviets. When I was growing up, it was Islamic extremism. And for a while now, I guess it's going to be guys who live in the middle of the country, drink Coors Light, and listen to classic-rock radio.

But hey, if they take over, at least we'll have good music.

I've been thinking about this book more often these days. It's as good an explanation as any as to how and why we- me, you, everyone around you, and maybe even your dog- are slowly being driven insane.
10 reviews1 follower
March 2, 2019
Chomsky meets Hunter? The book I wish Jon Stewart had written? A huge fan of Taibbi...have read most of his works. Matt’s usual in-depth investigative journalism takes down the modern news machine. Critiques both sides while critiquing both sides-ism. In short news is for profit and attn is the new currency. The major outlets no longer serve the citizenry by narrowing allowable narratives.
Profile Image for Tymciolina.
237 reviews78 followers
December 8, 2020
Połajanka i ciskanie gromów na media, a właściwie to mocny OPR.

Taibbi nie certoli się w tańcu i aż do bólu dosadnie (żeby nie powiedzieć wulgarnie) wyjaśnia, kto stoi za obecnym duopolem politycznym. Szwarccharakterem są media. I te prawicowe i te lewicowe. Jeden pies, jakby sam napisał. Wszystkie stacje chcą tylko zarabiać, żeby być precyzyjnym - bardzo dużo zarabiać. W tym celu dychotomicznie dzielą społeczeństwo, nakłaniają do nienawiści, zawsze obarczają winą drugą stronę sporu, jeżeli nie mogą przypisać winy drugiemu obozowi - nie mówią o problemie, robią z przeciwnika Hitlera tudzież Stalina, stosują wszystkie chwyty, a i tak wpajają swoim wyznawcom poczucie wyższości.

Co prawda Taibii wypowiada się na temat rynku medialnego w USA, ale konia z rzędem temu, kto odróżni Fox od TVP, a MSNBC od TVN. Wszystkie stacje bez względu na szerokość geograficzną stosują tę samą rzymską zasadę - dziel i rządź. Po prostu skłóconymi łatwiej rządzić.

Autor "Nienawiść sp. z o.o." doskonale o tym wie i wręcz mu się ulewa ze złości. Jego książka to strumień świadomości oczytanego, ale pijanego kolegi, który dzieli się spostrzeżeniami o polityce z tymi głupszymi od siebie. Taibbi opowiedział mi o diabłach dla ludu. Obsmarował obie strony politycznego sporu - jednej dostało się za moralną wyższość, drugiej za syndrom obleganej twierdzy. Pokazał jak dajemy się nabierać na anonimowe opowieści, ale nade wszystko jak mało ja sama wiem o prawdziwych problemach tego świata.

Wcale niezła książka. Taibbi "grzeje aż się posram ze strachu"* i mu to wychodzi.

*cytat z Nienawiść sp. z o.o.
Profile Image for Kajetan Kusina.
15 reviews56 followers
January 13, 2021
Podczas tej lektury towarzyszyło mi uczucie ciągłej irytacji. Niemożebnie wnerwiało mnie to, jak bardzo omawiania książka uwydatnia medialne mechanizmy i boleśnie uświadamia, z jaką radością sami się im poddajemy, jeszcze mocniej napędzając całą tę nienawistną maszynę. Oczywiście, duża część z nas zdaje sobie sprawę, że dzisiejsze newsy żerują na pierwotnych instynktach. Jednak dobrze, aby czasami ktoś przypomniał nam to za sprawą otrzeźwiającego plaskacza.

Matt Taibbi, kontrowersyjny felietonista i dziennikarz polityczny postanowił opisać dzieje degradacji mediów informacyjnych w USA. Bezlitośnie atakuje stacje telewizyjne i radiowe, gazety oraz portale internetowe, które od dawna nie interesują się rzetelnością podawanych przez siebie informacji. Skupianie się na clickbaitowych nagłówkach, skrajna polaryzacja i skierowanie całych sił przerobowych do ataku na "drugą stronę". Czyli ściek, który szybko stał się normą.

Taibbi wydaje się autorem wiarygodnym, bo jest człowiekiem ze środka medialnego bagna, znanym ze swojego często chamskiego zachowania i ciągłego plucia jadem. Sam wielokrotnie posypuje głowę popiołem i przyznaje się, że także solidnie przyczynił się do jego obecnego stanu. Dla mnie jego wywody stanowią próbę odkupienia człowieka, który zrozumiał, jak bardzo skrewił sprawę.
To pozycja niesamowicie gorzka, ale jednocześnie groteskowo zabawna, w dużej mierze dzięki bardzo żywemu, ostremu, czasem wulgarnemu językowi, jakim została napisana. Styl Taibbiego może nie wszystkim odpowiadać, czasami wręcz odrzucać, ale doskonale wpasowuje się do treści książki, która na każdej stronie przypomina, że jakiekolwiek subtelności należą do luksusu czasów minionych.

Oczywiście, bardzo dużo jest tu o Trumpie, będącym dla autora nieuchronną konsekwencją tego, na co amerykańskie media pracowały od trzydziestu lat. Taibbi ukazuje to, między innymi, pisząc o tym, jak stacje newsowe forsowały konieczność "ufajnienia" kandydatów na prezydenta, przejęły język redakcji sportowych (lub nawet zawodników wrestlingu), czy zaczęły żerować na ciągłym podnieceniu i strachu swoich widzów oraz czytelników. To obraz rozpędzonego pociągu wykolejonego na życzenie jego maszynistów.

Książka dotyczy USA z ich specyficznym systemem politycznym, ale bez problemu znajdziecie też analogie do obecnej sytuacji w innych krajach, także w Polsce. Trzeba mieć jednak świadomość, że to dla polskiego czytelnika może być czasami mocno hermetyczna, zwłaszcza w fragmentach, w których autor mocniej skupia się na atakowaniu swoich kolegów po fachu. Przygotujcie się na sporo postaci, których nazwiska nic Wam nie będą mówić. Jednak te przynudnawe dla osoby niezorientowanej (np. mnie) fragmenty nie nie negują porywającej reszty.

A w ramach dodatkowej zachęty - na końcu książki znajdziecie wywiad z Noamem Chomskym.
Profile Image for Luke Jacobs.
35 reviews6 followers
November 22, 2019
This book will literally rip reality apart for any upper middle class media loving overtly educated liberal who defaults to watching or reading CNN/MSNBC for “news”

For us populists on the left and/or longtime readers about corporate media deception, this book will overshadow everything we’ve researched as the definitive/updated take on the precise workings of the system.

The media isn’t a top down conspiracy of elites duping the masses... Taibbi reveals how journalists at these corporate institutions become conditioned to ignore REAL stories (about poverty, war crimes, white collar crime, etc) and RE-FRAME any slightly populist left wing idea as “weird or unelectable” when hosting interviews, talking to other pundits, or giving their hot takes.

If you want a summation of why, it’s because these journalists are, nowadays, part of the very community they’ve traditionally been a pin in the side for: white collar, upper middle class, and employed by giant corporations. They’re not the muckracking cigeratte chomping fact-seeming exposers that our culture may imagine them to be.
Profile Image for Nicolay Hvidsten.
156 reviews46 followers
December 1, 2022
Instead of writing a review for this book which I believe literally (yes, literally) everyone should read, I have decided to post Matt Taibbi's opening statement from the prestigious Munk Debates, where he and Douglas Murray debate Michelle Goldberg of MSNBC and Malcolm Gladwell of the New Yorker on the subject: "Be it resolved: Do not trust the mainstream media."

Hint: Taibbi's position is that you should not. Not anymore. Enjoy.

My name is Matt Taibbi, I’ve been a reporter for 30 years, and I argue for the resolution. You should not trust mainstream media.

I grew up in the press. My father was a reporter. My stepmother was a reporter. My godparents were reporters. Every adult I knew growing up seemed to be in media.

I love the news business. It’s in my bones. But I mourn for it. It’s destroyed itself.

My father had a saying: “The story’s the boss.” In the American context, if the facts tell you the Republicans were the primary villains in this or that disaster, you write that story. If the facts point more at Democrats, you go that way. If it turns out they’re both culpable, as was often the case for me across nearly ten years of investigating Wall Street and the causes of the 2008 crash for Rolling Stone, you write that. We’re not supposed to nudge facts one way or another. Our job is to call things as we see them and leave the rest up to you.

We don’t do that now. The story is no longer the boss. Instead, we sell narrative, as part of a new business model that’s increasingly indifferent to fact.

When there were only a few channels, the commercial strategy of news companies was to aim for the whole audience. A TV news broadcast aired at dinnertime and was designed to be consumed by the whole family, from your crazy right-wing uncle to the sulking lefty teenager. This system had its flaws. However, making an effort to talk to everybody had benefits, too. For one, it inspired more trust. Gallup polls twice showed Walter Cronkite of CBS to be the most trusted person in America. That would never happen today (Imagine how Trevor Noah or Tucker Carlson would fare).

After the Internet arrived and flooded the market with new voices, some outlets found that instead of going after the whole audience, it made more financial sense to pick one demographic and dominate it. How? That’s easy. You feed the audience news you know they will like. When Fox had success targeting suburban and rural, mostly white, mostly older conservatives – the late Fox News chief Roger Ailes infamously described his audience as “55 to dead” – other companies soon followed suit.

Now everyone does it. Whether it’s Fox, or MSNBC, or CNN, or the Washington Post, nearly all Western media outlets are in the demographic-hunting business.

Call it the “audience-optimization” model: instead of starting with a story and following the facts, you start with what pleases your audience, and work backward to the story. In this system, the overwhelming majority of national media organizations cater to one “side” or the other. For instance, according to a Pew Center survey from a few years ago, 93% of Fox’s audience votes Republican, while in an exactly mirroring phenomenon, MSNBC’s audience is 95% Democratic.

Our colleagues on the other side tonight represent two once-great media organizations. Michelle, the Pew survey says the audience for your New York Times is now 91% comprised of Democrats. Malcolm, the last numbers I could find for the New Yorker were back in 2012, and even then, only 9% of the magazine’s readers were Republicans. I imagine that number is smaller now.

This bifurcated system is fundamentally untrustworthy. When you decide in advance to forego half of your potential audience, to fulfill the aim of catering to the other half, you’re choosing in advance which facts to emphasize and which to downplay. You’re also choosing which stories to cover, and which ones to avoid, based on considerations other than truth or newsworthiness.

This is not journalism. It’s political entertainment, and therefore unreliable.

With editors now more concerned with retaining audience than getting things right, the defining characteristic across the business — from right to left — is inaccuracy. We just get a lot of stuff wrong now. It’s now less important for reporters to be accurate than “directionally” correct, which in center-left “mainstream” media mostly comes down to having the right views, like opposing Donald Trump, or anti-vaxxers, or election-deniers, or protesting Canadian truckers, or any other people deemed wrongthinkers.

In the zeal to “hold Trump accountable,” or oppose figures like Vladimir Putin, ethical guardrails have been tossed out. Silent edits have become common. Serious accusations are made without calling people for comment. Reporters get too cozy with politicians, and as a result report information either without attribution at all or sourced to unnamed officials or “people familiar with the matter.” Like scientists, journalists should be able to reproduce each other’s work in the lab. With too many anonymous sources, this becomes impossible.

We had an incident a few weeks ago where the lede of a wire service story read, “A senior U.S. intelligence official says Russian missiles crossed into NATO member Poland.” That’s the kind of story where if you get it wrong, you can start a war, but they still put all their chips on one unnamed source. That’s very risky practice even if you’re right.

That story turned out to be wrong, which sadly is no longer uncommon. In the Trump years an extraordinary number of “bombshells” went sideways. From the “pee tape” to the Alfa Server story to speculation that Trump was a Russian spy (recruited before disco) to false reports of Russians hacking a Vermont utility to an evidence-free story about Trump’s campaign manager somehow sneaking undetected to meet the most watched human on earth, Julian Assange in the Ecuadorian embassy in London, we’ve accumulated piles of wrong stories.

I’m no fan of Donald Trump. I wrote a book about the man called Insane Clown President. But I’ve compiled a list of over 100 of these “bombshells” that went belly up, from “Bountygate” to MSNBC saying Russian oligarchs co-signed a loan for Trump to countless others, because these stories offend me. A good journalist should always be ashamed of error. It bothers me to see so many of my colleagues so unashamed.

This by the way isn’t a wholly new phenomenon. After the WMD fiasco American news media didn’t do a self-audit. Instead we promoted the people who got it wrong and fired the ones who didn’t.

The excuse, “At least we’re not Breitbart,” doesn’t even hold. Think about another of these bombshells, the one in which Trump’s lawyer Michael Cohen supposedly went to Prague to meet with Russian hackers. This story came from the now-disgraced dossier of former British spy Christopher Steele. It’s been refuted multiple times, including by Special Counsel Robert Mueller, who flatly declared Cohen “never traveled to Prague.” Yet the tale will not die.

From MSNBC to CNN to McClatchy we’ve had leading media outlets continue to take seriously the idea that Donald Trump’s lawyer traveled to Prague to scheme with “Kremlin Representatives” over how to fix the election using Romanian hackers, who according to Steele would afterward retreat to Bulgaria, and use that country as a “bolt hole” to “lie low.” If that’s not a conspiracy theory, I don’t know what is.

This story is every bit as nuts as the idea that the 2020 election was stolen. I would venture to say it’s crazier. It’s at least more creative. No serious journalist would go near a story like this without a lot of evidence. Yet our leading media people believed it with none. Because they’re not doing journalism. They’re selling narrative, and this was good narrative.

News media shouldn’t have a “side.” The press has to be seen as separate from politics, not just because this is a crucial component of trustworthiness, but also because the media derives all its power from the perception of its independence. If a news organ is seen as too connected to one or another party, it loses its ability to serve as a check on power. How can you “hold Trump accountable” without credibility?

Getting things right is hard enough. The minute we try to do anything else in this job, the wheels come off. Until we get back to the basics, we don’t deserve to be trusted. And we won’t be.
Profile Image for Lobo.
660 reviews79 followers
Read
July 14, 2021
Niesamowicie wkurza mnie ton Taibbiego. Niby kaja się i używamy liczby mnogiej, kiedy pisze o problemach i grzechach współczesnej pracy, ale też wciąż ironicznie i z wyższością odcina się od tychże problemów i grzechów, stwierdzając, że tylko idiota dałby się złapać na kaczkę dziennikarską z bronią masowego rażenia w Iraku itd. Cóż, albo jesteś po stronie idiotów, którzy polecieli na fałszywe dane i rozpowszechniali je dalej, albo piszesz o nich z ostatniego piętra swojej wieży z kości słoniowej, ty ostojo dziennikarskiej etyki, zdecyduj się.

Pomijając jednak narrację to bardzo przystępna, bogata faktograficznie i porządkująca informacje książka, która dobrze opisuje wiele problemów: tworzenie polaryzacji społecznej, rozpowszechnianie fałszywych informacji, cenzurę kapitału, nowy model propagandy. Bardzo fajnym dodatkiem jest wywiad z Chomskym na koniec. Nie da się ukryć, że po lekturze oglądanie wiadomości już nigdy nie będzie takie samo. I będę to konsekwentnie i do obrzydzenia wciskać studentom na teorii mediów.
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