Product Marketing Misunderstood: How to Establish Your Role, Authority, and Strategic Value
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Product Marketing Misunderstood: How to Establish Your Role, Authority, and Strategic Value Audible Audiobook – Unabridged

Richard King (Author), Alex Picard (Narrator), Bryony Pearce (Author),
4.4 4.4 out of 5 stars 102 ratings
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Product marketing is not a new function. Just like sales, accounting, and so on, it’s been around for decades. The only difference is perception. Ask anyone what a sales rep does, and they’ll tell you they sell stuff. Ask about product marketers and…you’ll get wildly different answers at best, blank expressions at worst.

Anyone who really knows product marketing understands the tremendous value it adds to organizations, but not enough people seem to get it, which can make it notoriously hard for product marketing managers (PMMs) to get the recognition they deserve.

Product Marketing Misunderstood helps you apply the tools of your own trade to your job—positioning, messaging, research, personas, and more—helping your entire organization value what you do.

Created by the founder of the Product Marketing Alliance, this essential guide arms you with the tools you need to show colleagues past, present, and future that product marketing lies at the heart of your company.

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  1. Listening Length
    4 hours and 21 minutes
  2. Author
    Richard King, see all
  3. Narrator
    Alex Picard
  4. Audible release date
    August 8, 2022
  5. Language
    English
  6. Publisher
    Product Marketing Alliance
  7. ASIN
    B0B91YGYMX
  8. Version
    Unabridged
  9. Program Type
    Audiobook
  10. See all details
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Product details

Listening Length 4 hours and 21 minutes
Author Richard King, Bryony Pearce
Narrator Alex Picard
Whispersync for Voice Ready
Audible.com Release Date August 08, 2022
Publisher Product Marketing Alliance
Program Type Audiobook
Version Unabridged
Language English
ASIN B0B91YGYMX
Best Sellers Rank #161,739 in Audible Books & Originals (See Top 100 in Audible Books & Originals)
#339 in Market Research Business (Books)
#460 in Direct Marketing (Books)
#670 in Marketing (Audible Books & Originals)

Customer reviews

4.4 out of 5 stars
4.4 out of 5
102 global ratings

Top reviews from the United States

Josefine (aka FineReads)
5.0 out of 5 stars Great Intro to PMM for new Product Marketers and companies
Reviewed in the United States on May 6, 2022
Verified Purchase
Great summary of what Product Marketing is in its totality. Helpful tips on how to explain what Product Marketers do and how to "sell" the role of a Product Marketer to the company, including great resources that can be customized. Loved the reminders on how to set yourself up for success when starting at a new company. Easy, understandable, and relatable (at least for someone who has been in PMM for some time).
Now we need a deep dive to learn more about all the aspects of Product Marketing.
2 people found this helpful
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nettie reynolds
5.0 out of 5 stars No matter what stage of your Product Marketing Manager experience you're at - you need this book!
Reviewed in the United States on April 23, 2022
Verified Purchase
This is a much-needed book for helping product marketing managers know their value and helping them bring the best of that value to the companies they work for. It has superb actionable insight that every PMM can understand and use in their roles day-to-day. I highly recommend it!
One person found this helpful
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Craig M.
5.0 out of 5 stars Simply the Best
Reviewed in the United States on June 5, 2022
Verified Purchase
This was a great book by the PMM experts. I recommend this to both advanced PMMs and newbies alike!
One person found this helpful
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Kameliya Doncheva
5.0 out of 5 stars Highly recommend
Reviewed in the United States on May 13, 2023
This is a wonderful book I recommend to anyone who is getting into product marketing or is a PMM. It has some wonderful insights as well as real life examples of challenges and solutions.
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Beth Hobson
5.0 out of 5 stars Great buy
Reviewed in the United States on April 27, 2022
As a recent marketing graduate, I got this book and it gave great insight! I highly recommend 👍🏻
2 people found this helpful
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Top reviews from other countries

Markus G.
5.0 out of 5 stars Comprehensive know-how for PMMs
Reviewed in Germany on May 8, 2022
Verified Purchase
It's a good book for the one's who want to know more about product marketing and for product marketing managers who want to extend their knowledge.
I really liked reading it and even after my 1.5 years experience in product marketing I learned new aspects.
One person found this helpful
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Nancy Estrocio
5.0 out of 5 stars Recommended
Reviewed in India on May 4, 2022
Verified Purchase
Excellent !!!
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Alex Santoro
5.0 out of 5 stars Definitely recommend!
Reviewed in the United Kingdom on April 20, 2022
Verified Purchase
As an experienced PMM, I definitely related to a lot of the frustrations of not being valued. Or well, I should probably say "not valued like you should".
Although it started quite generic, which makes sense for those who are not that familiar with product marketing, I really enjoyed how it went into more and more depth, giving actionable tips that you can use straight away!
My favorite chapter is the one that takes a look at facing resistance in your organization.
Definitely recommend.
2 people found this helpful
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Elliott Rayner
5.0 out of 5 stars The ultimate playbook for product marketing
Reviewed in the United Kingdom on April 28, 2022
Verified Purchase
Product Marketing is a complex and constantly evolving subject. This book brings clarity to one of the most misunderstood roles in an organisation. Amazing insights not just for PMMs, but also for anyone in an organisation who wants to improve their relationship with product marketing.
2 people found this helpful
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Tom Mangan
5.0 out of 5 stars Get's to the heart of the role
Reviewed in the United Kingdom on May 3, 2022
Verified Purchase
Such a great strategic framework for getting heard in your organization. Goes beyond the normal tips by outlining key points with stories and examples.

Highly recommended for all marketers looking to better understand product marketing!
2 people found this helpful
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