HP, Ikea and Audi Are Among the Top 100 Brands That Consumers Trust Most

HP, Ikea and Audi Are Among the Top 100 Brands That Consumers Trust Most 

And why authenticity matters

It’s been said again and again that millennials want to buy from brands that are authentic and do more than just concentrate on making money. Turns out millennials aren’t the only consumers who think this way.

According to Cohn & Wolfe’s 2017 Authentic Brand study consumers across the board value brands that are authentic. Globally, 91 percent of consumers said they are willing to reward a brand for its authenticity by recommending the brand to friends or buying the product. More specifically, 62 percent said they would either purchase a product from that brand that they deem to be authentic or express greater interest in buying from that brand in the future.

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Katie Richards

Katie Richards is a staff writer for Adweek.