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The 10X Rule: The Only Difference Between Success and Failure Hardcover – April 26, 2011

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Achieve "Massive Action" results and accomplish your business dreams!

While most people operate with only three degrees of action-no action, retreat, or normal action-if you're after big goals, you don't want to settle for the ordinary. To reach the next level, you must understand the coveted 4th degree of action. This 4th degree, also known as the 10 X Rule, is that level of action that guarantees companies and individuals realize their goals and dreams.

The 10 X Rule unveils the principle of "Massive Action," allowing you to blast through business clichŽs and risk-aversion while taking concrete steps to reach your dreams. It also demonstrates why people get stuck in the first three actions and how to move into making the 10X Rule a discipline. Find out exactly where to start, what to do, and how to follow up each action you take with more action to achieve Massive Action results.

Learn the "Estimation of Effort" calculation to ensure you exceed your targets
Make the Fourth Degree a way of life and defy mediocrity
Discover the time management myth
Get the exact reasons why people fail and others succeed
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Extreme success is by definition outside the realm of normal action. Instead of behaving like everybody else and settling for average results, take Massive Action with The 10 X Rule, remove luck and chance from your business equation, and lock in massive success.

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April 26, 2011
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A person who limits his or her potential success will limit what he or she will do to create it and keep it.
Highlighted by 7,380 Kindle readers
The 10X Rule assumes the target is never the problem. Any target attacked with the right actions in the right amounts with persistence is attainable.
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Success must be approached from an ethical viewpoint. Success is your duty, obligation, and responsibility!
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From the Publisher

The 10X Rule by Grant Cardone title treatment

I have been studying successful people most of my life and have found the differences between them and the people who accomplish less worth noting—and it's not what you might expect. The distinctions between these two groups have nothing to do with economics, education, or demographics. Although these experiences and events certainly influenced them and their viewpoints, they are not ultimately the determining factors in their lives. I can show you people with no education, who were reared by broken families in terrible surroundings, but still managed to grow their successes to stratospheric levels.

Successful people talk, think, and approach situations, challenges, and problems differently than most people—and they definitely think about money differently. The only way to be successful is to take the same actions that successful people take. Success is no different than any other skill. Duplicate the actions and mind-sets of successful people, and you will create success for yourself.

The following list includes just a handful of the commonly found qualities, personality traits, and habits that make successful people the way they are. This list is a starting point for your 10X Rule journey and will allow you to become more aware of the kinds of habits and characteristics you should be developing—and encouraging your employees and colleagues to develop as well.

—Grant Cardone, author of The 10X Rule: The Only Difference Between Success and Failure

Editorial Reviews

From the Inside Flap

Praise for 10x Rule

Love this book. The 10X Rule is dead on right! It boldly takes on the biggest issue most people skip and then wonder why they didn't reach their goals: Work.--Larry Winget, New York Times bestselling author of Your Kids Are Your Own Fault and The Idiot Factor

Grant Cardone is the master at showing people exactly what they Must do to create the success they desire. This book is like a nuclear weapon for the reader.--Barry Poznick, Executive Producer of How'd You Get So Rich? and Are You Smarter Than A 5th Grader?

If you don't think goal setting is important in life, don't waste your time reading The 10X Rule. If you do Grant has set a new benchmark on the subject with his new book. Give it to a friend or colleague and it will make a huge difference in their life. --Bill Jenkins, National Sales Director, Kawasaki Motors Corp., USA

In The 10X Rule, entrepreneur Grant Cardone shows how to achieve success no matter your background, genetic make-up, or personal connections. In his view, success stems from working ten times harder than anyone else and displaying a 'domination mentality.' It's a how-to book on how to gain the moxie, chutzpah, and relentless drive necessary to succeed.--Gary Stern, coauthor of Minority Rules: Turn Your Ethnicity into a Competitive Edge; journalist for The Wall Street Journal and Investor's Business Daily

Grant Cardone has hit the nail on the head with The 10X Rule--telling you the real reason people succeed greatly in any area of life!--Brian tracy, Chairman and CEO, Brian Tracy International; bestselling author of over 45 Books

From the Back Cover

PRAISE FOR THE 10X RULE

"Love this book. The 10X Rule is dead on right! It boldly takes on the biggest issue most people skip and then wonder why they didn't reach their goals: WORK!"
--LARRY WINGET, New York Times bestselling author of Your Kids Are Your Own Fault and The Idiot Factor

"Grant Cardone is the master at showing people exactly what they MUST do to create the success they desire! This book is like a nuclear weapon for the reader!"
--BARRY POZNICK, Executive Producer of How'd You Get So Rich? and Are You Smarter Than A 5th Grader?

"If you don't think goal setting is important in life, don't waste your time reading The 10X Rule. If you do . . . Grant has set a new benchmark on the subject with his new book. Give it to a friend or colleague and it will make a huge difference in their life."
--BILL JENKINS, National Sales Director, Kawasaki Motors Corp., USA

"In The 10X Rule, entrepreneur Grant Cardone shows how to achieve success no matter your background, genetic make-up, or personal connections. In his view, success stems from working ten times harder than anyone else and displaying a 'domination mentality.' It's a how-to book on how to gain the moxie, chutzpah, and relentless drive necessary to succeed."
--GARY STERN, coauthor of Minority Rules: Turn Your Ethnicity into a Competitive Edge; journalist for The Wall Street Journal and Investor's Business Daily

"Grant Cardone has hit the nail on the head with The 10X Rule--telling you the real reason people succeed greatly in any area of life!"
--BRIAN TRACY, Chairman and CEO, Brian Tracy International; bestselling author of over 45 books

Product details

Publisher ‏ : ‎ John Wiley & Sons Inc; 1st edition (April 26, 2011)
Language ‏ : ‎ English
Hardcover ‏ : ‎ 240 pages
ISBN-10 ‏ : ‎ 0470627603
ISBN-13 ‏ : ‎ 978-0470627600
Item Weight ‏ : ‎ 15.2 ounces
Dimensions ‏ : ‎ 6.25 x 1 x 9.25 inches

Best Sellers Rank: #4,227 in Books (See Top 100 in Books)
- #9 in Systems & Planning
- #75 in Motivational Management & Leadership
- #97 in Business Motivation & Self-Improvement (Books)

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4.6 11,439 ratings

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Grant Cardone

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Grant Cardone owns and operates seven privately held companies, and a private equity real estate firm, Cardone Capital, with a multifamily portfolio of assets worth over $5 Billion. He is one of the Top Crowdfunders in the world, raising over $880 million in equity via social media. He is featured on Season 2 of Discovery Channel's Undercover Billionaire, where he takes on the challenge of building a million-dollar business in 90 days. Grant is also a New York Times bestselling author of 11 business books, including The 10X Rule, which led to Cardone establishing the 10X Global Movement and the 10X Growth Conference, now the largest business and entrepreneur conference in the world. Cardone uses his massive 15 million plus following to give back via his Grant Cardone Foundation, a non-profit organization dedicated to mentoring underprivileged and troubled youth in financial literacy.

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Kay

Great read

Reviewed in the United States on February 7, 2024

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Highly recommend this book.

2 people found this helpful

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Cherry

Great book to apply to your life

Reviewed in the United States on April 13, 2024

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This book helps you change your psychology and achieve your goals. Whatever we learn let's just put it into practice folks so we can live more fulfilling lives and achieve our version of success.

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Johnny Lyte

A Powerful Push Beyond Conventional Limits

Reviewed in the United States on April 19, 2024

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Grant Cardone’s 'The 10X Rule' is a compelling force in the realm of personal and professional development books. It stands out for its unapologetic call to action: do ten times more than you think is necessary. This isn’t just about working harder on the same tasks; it’s about scaling your efforts and ambitions to levels that can transform the ordinary into the extraordinary.

What I appreciate most about this book is its ability to challenge the reader. Cardone pushes you to reassess your limits and goals, urging a level of effort and dedication that most would consider beyond reach. This isn’t for the faint of heart; it’s a book that demands you to think big and then act even bigger.

The underlying principle of the 10X Rule is that achieving 'average' results requires much more effort than most people anticipate. By applying the 10X Rule, you not only aim higher but also secure a greater margin of success in reaching your goals, even if obstacles arise.

For anyone looking to drastically change their mindset towards work, productivity, and personal achievement, 'The 10X Rule' provides a vigorous, no-holds-barred approach that can genuinely lead to levels of success one might have thought unattainable. This book has not only inspired me to scale up my efforts but has also instilled a relentless drive to pursue excellence in all areas of life.

2 people found this helpful

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AmazingReader

A Game Changing Book For Entrepreneurs

Reviewed in the United States on February 27, 2012

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10X Rule Book Review

Grant Cardone writes a game changing book, this book is great for entrepreneurs and sales teams. The book talks about talking massive actions, aligning your goals with other goals. It is a highly motivational book and I would recommend anyone reading this to read it like a text book. Reading once through is not good enough. I see a possible book sequel with proper in-depth tools and tips.

The 10X Rule book talks about:

1. The 10X Rule
§ You must set targets that are 10 X what you think it will take to accomplish.
§ Massive thoughts are followed by taking massive actions, operating at 10X levels.

Grant Cardone says that people generally do not take enough action, let alone massive actions. People are generally setting targets that are too low and not exciting, spending time competing and not dominating. 10X rule says do 10 actions and set targets 10 times higher than you first imagine.

2. Why the 10X Rule Is Vital
§ Never reduce a target. Instead, increase actions.
§ Any target attacked with the right actions in the right amounts with persistence is attainable.

Grant talks about the more actions you take, the better chances of you getting "lucky".

3. What is Success?
Success is important. If you quit caring, then you quit winning; quit winning long enough, and you will just plain quit.

4. Success is your duty.
You must constantly demand success as your duty, obligation, and responsibility.

5. There is no shortage of success.
You must rid yourself of the concept of success can be restricted in any way. Operating under this notion will hurt your ability to create success for yourself. Being dependent on only a single thing or person for success will limit your chances of achievement.

6. Assume control for everything
Successful people accept very high levels of accountability for creating and having success for themselves and even for failing to do so. Successful people hate the blame game and know that it is better to make something happen good or bad than to have it happen to you. In other words be proactive and not reactive.

Anyone who uses blame as the reason why something happened or did not happen will never accumulate real success in life and only further his or her status as a slave.

To get where you want in life, you must adopt the view that whatever is going on in your world (good, bad or nothing) is something caused by you.

7. Four degrees of action
§ Do nothing
§ Retreat
§ Take normal levels of action
§ Take massive action.

Massive action is actually the level of action that creates new problems. Until you create problems, you're not truly operating at the forth stage of action.

8. Average is a failing formula
The addiction to average can kill the possibility of making your dreams a reality. Operating at average levels doesn't work in any area of life. Most businesses fail because they are unable to sell their ideas, products, and services at prices high enough to sustain the company and fund its activities. The company isn't able to collect revenue in quantities great enough because the people with whom the company has been built - employees, customers, and vendors - also take only average amounts of action.

9. 10X Goals
Here is what Grant describes as the method of setting 10X goals:
§ Set 10X targets
§ Align them with your other purposes
§ Write them down everyday: when you wake up and before you go to sleep.

We have been warned against setting goals "too high". The reality of that if you start small, you are probably going to go small. Many people bail out of projects when they experience any kind of resistance; their goals are not big enough. Grant talks about the importance of aligning goals to other goals to fuel will power, energy and dreams. Grant talks about never set small, attainable realistic goals , instead set unrealistic goals.

10. Competition is for sisses
Grant talks about never make it your goal to compete. Instead, do everything you can to dominate your sector. This means doing things that your competitor refuses to do.

11. Breaking out of the middle class
Grant warns about the middle class being the most suppressed, restricted, and confused socioeconomic demographic in the world. Those who desire to be a part of this is compelled to think and act in a certain way where "just enough" is good enough and a reward. The idea that one would only have enough to be "comfortable" or "adequately satisfied" is a concept has been sold by politicians, media, educational system to inspire entire population "to settle" instead of striving for abundance.

12. Obession isn't a disease. It's a gift.
Most people make only enough effort for it to feel like work, whereas the most successful follow up every action with an obsession to see it through to a reward. It is vital to go for a bigger goal if you wish to see 10X results.

13. Go "All In" And Overcommit"
Grant talks about overcommitting your energy, resources, creativity, and persistence. Know that you are "all in" on that particular activity, everytime you take action everyday you are in business.

14. Expand, Never Contract
Contracting is a form of retreating, it violates the concept of the 10X rule. You have to take massive action.

15. Burn the place down
Once you take the 10X actions, don't stop, keep the momentum going. Grant talks about the importance of staying committed.

16. Fear is the great indicator
Fear means you are doing what's needed to move in the right direction. Without "fear", it means you are only doing what's comfortable for you now.

17. The myth of time management
Grant talks about jotting down your time-wasting activities. Most people work just enough to make it feel like work, whereas successful people work at a pace that gets satisfying results that work is a reward.

18. Criticism is sign of success
Criticism precedes admiration, goes hand in hand with success.

19. Customer satisfaction is the wrong target
Customer satisfaction is the wrong target, increasing customers is the right target. You will first have to get the customer first and satisfy him/her later. That means, you have to increase sale.

20. Omnipresence
Coca-Cola, McDonald's, Visa, American Express are some companies that you see everywhere. It is vital to be omnipresent in your industry if you wish to stay ahead.

21. Excuses
Excuses are never the reason for why you did or didn't do something. They are just a revision of facts that you make up in order to help yourself feel better about what happened (or didn't).

22. Successful or Unsuccessful?
Grant talks about a list of things successful people do:
§ Have a "Can Do" Attitude
§ Believe that "I Will Figure It Out"
§ Focus on Opportunity
§ Love challenges
§ Seek to solve problems
§ Persist until successful
§ Take risks
§ Be unreasonable
§ Be dangerous
§ Create Wealth
§ Readily take action
§ Always say "yes"
§ Habitually commit
§ Go all the away
§ Focus on "Now"
§ Demonstrate courage
§ Embrace change
§ Determine and take the right approach
§ Break traditional ideas
§ Be goal oriented
§ Be on a mission
§ Have a high level of motivation
§ Be interested in results
§ Have big goals and dreams
§ Create your own reality
§ Commit first - figure out later
§ Be highly ethical
§ Be interested in the group
§ Be dedicated to continuous learning
§ Be uncomfortable
§ "Reach Up" in Relationships
§ Be disciplined, create successful habits

23. Getting Started With 10X
Grant talks about
§ Not reduce your goals as you write them.
§ Do not get lost in the details
§ Ask yourself "What can I do today to move me forward towards these goals?"
§ Take whatever actions you come up with, regardless of what they are or how you feel
§ Do not prematurely value the outcome of your actions
§ Go back each day to review the list

254 people found this helpful

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Kindle Customer

Basic Knowledge Amped Up!

Reviewed in the United States on February 27, 2024

Verified Purchase

Great reminders and exercises to do when you need that extra push! I have so many wonderful notes written in the margins. Good one for the office!

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Zack Rao

Part 1 (Book Review) The book is a great place to start in shifting your mindset from being ...

Reviewed in the United States on December 28, 2017

Verified Purchase

Part 1 (Book Review)
The book is a great place to start in shifting your mindset from being your typical average joe to a person of great aspiration. It explains the principles needed to conquer seemingly impossible tasks with the right approaches needed to take in order to make those dreams a reality. Grant Cardone is a very well respected entrepreneur and author who has created a very easy and clearly laid out book that gives you more then enough valuable information on how to pursue your goals, overcome obstacles, standout from your competition, and continuously motivate yourself in the idea that is the “10x Rule”. In the book Grant also uses his real life experiences as examples to help drive each principle made home by including (but not limited to) his thought process, attitude towards the situation, immediate problems he faced, and more, to help bring you to the reality of the problems you may very well come across on your journey to success as well. The book is very straight forward, going right into the main ideas and principles set fourth and doesn’t leave a whole lot of room for undesired fluff, with a very nice ending to the book being a summary of how Grant has used all these same principles in his life to achieve success. All in all i give the book 4.5 starts for its ability to get right to the information, thoroughly explain the principles needed to have a 10x mindset, and gives you personal examples of the 10x rule being applied in Grants own life and how you can apply it to yours, now its just time for you to start getting your 10x life going!

Part 2 (Key Takeaways)
* Success is your Duty, Obligation, & Responsibility
* Your success is not limited because of someone else’s success
* Success does not happen to you, it happens because of you
* Take massive action
* Average is a sure sign of failure
* Dominate competition
* Commit first, Figure out later
* Obsession is an asset
* Always expand
* Omnipresence

Part 3(Apply to Yourself)
This is an easily apliable skill set that can be used in any aspect of your life from work, to relationship, to personal achievement, there is nothing that the 10x rule can not be applied to to start helping your life out, especially if you are someone with big goals! The idea is to redefine success as you know it, figure out what it is you truly want in life and begin deploying a 10x mindset to achieve that desired goal! By breaking up a big goal into smaller, more manageable tasks you are able to take massive action in seemingly simple ways while being able to avoid burnout or having it consume to much of your time. You want to set BIG & OUTRAGEOUS goals to keep yourself from losing motivation as well, while remembering that it is in violation of the 10x rule to work at or below the “average” level. Shoot for OBSESSION when committing to a new goal, being obsessed helps move the pendulum that is you taking massive action towards that goal and with the added mindset that success does not happen to you, it happens because of you, you will be empowered to take control over your life, change the things you wish to be changed, improve the things you want improved, and it will be because of all but four words… THE 10X RULE!

Part 4 (Author)
Grant Cardone is a New York Times bestselling author and an internationally renowned speaker on leadership, real estate investing, entrepreneurship, and finance. His 5 privately held companies have annual revenues exceeding $100 million. Cardone is a savvy private multifamily investor and holds a portfolio of over 3,800 apartment units throughout the U.S. with transactions valued at over $500 million. As CEO of the #1 Sales Training Platform in the World, Cardone consults with Fortune 500 companies and customers such as Google, Northwestern Mutual, Morgan Stanley, and more. He’s a Top 5 Social Media Expert and one of the Top 10 Most Influential CEOs today. He is also the Executive Producer and star of two reality TV shows, and creator of the first online entrepreneur and business TV network, Grant Cardone TV.

65 people found this helpful

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Silver Fox

So good

Reviewed in Canada on November 2, 2023

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Love the book very motivational, definitely recommend for any one in business,

Kumazashi

Excelente título

Reviewed in Mexico on July 11, 2023

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Es un buen libro de enseñanza

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Nagesh23

Exceptional book

Reviewed in India on November 26, 2023

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This book is really exceptional and real life guide for everyone. This is like a Gita for everyone to become self motivated and become very great with 10x levels.

One person found this helpful

Amazon Customer

Masterpiece

Reviewed in the United Kingdom on October 16, 2023

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"The 10X Rule: The Only Difference Between Success and Failure" by Grant Cardone is a book that offers a powerful and motivational approach to achieving extraordinary levels of success. Cardone's central premise is that setting goals and working at levels that are ten times higher than what you initially think is necessary is the key to breaking through limitations and achieving remarkable results.

Cardone's writing style is energetic and direct, making it an engaging read for those looking for a no-nonsense guide to success. He emphasizes the importance of massive action, unwavering commitment, and an unrelenting work ethic. The book is filled with practical advice, anecdotes from his own life, and actionable steps for readers to implement in their own pursuits.

One of the book's strengths is its focus on the psychology of success. Cardone encourages readers to overcome fear, set bigger goals, and develop a mindset of abundance. He highlights the value of persistence and the need to push through challenges and adversity.

The 10X Rule is particularly beneficial for entrepreneurs, sales professionals, and anyone looking to excel in their career or business. Cardone's emphasis on sales and revenue generation may resonate more with individuals in these fields, but the overarching principles can apply to various aspects of life.

However, it's important to note that Cardone's approach is not without its critics. Some may find his ideas overly aggressive or his tone too forceful. It's essential to adapt his principles to your own personality and values.

In conclusion, "The 10X Rule" is a book that can be a catalyst for individuals who are ready to step out of their comfort zones and strive for exceptional success. Grant Cardone's passionate and assertive approach to achieving one's goals may not be for everyone, but for those who embrace his philosophy, it can be a life-changing and empowering read. Whether you are an aspiring entrepreneur or looking to take your career to the next level, the book offers valuable insights and a unique perspective on success.

7 people found this helpful

Mateo Eguiguren

Un libro excelente!

Reviewed in Spain on January 7, 2023

Verified Purchase

Refuerza la mentalidad que siempre debes buscar el resultado 10x, en vez de conformarte con lo que tienes.

Para esto igual debes tener en cuenta que deberás esforzarte 10x, pero valdrá más la pena que ponerte un objetivo regular para tener resultados regulares.

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