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Losing My Virginity: How I've Survived, Had Fun, and Made a Fortune Doing Business My Way Hardcover – October 6, 1998

4.4 out of 5 stars 3,560 ratings

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"Oh, screw it, let's do it."

That's the philosophy that has allowed Richard Branson, in slightly more than twenty-five years, to spawn so many successful ventures. From the airline business (Virgin Atlantic Airways), to music (Virgin Records and V2), to cola (Virgin Cola), to retail (Virgin Megastores), and nearly a hundred others, ranging from financial services to bridal wear, Branson has a track record second to none.

Losing My Virginity is the unusual, frequently outrageous autobiography of one of the great business geniuses of our time. When Richard Branson started his first business, he and his friends decided that "since we're complete virgins at business, let's call it just that: Virgin." Since then, Branson has written his own "rules" for success, creating a group of companies with a global presence, but no central headquarters, no management hierarchy, and minimal bureaucracy.

Many of Richard Branson's companies--airlines, retailing, and cola are good examples--were started in the face of entrenched competition. The experts said, "Don't do it." But Branson found golden opportunities in markets in which customers have been ripped off or underserved, where confusion reigns, and the competition is complacent.
And in this stressed-out, overworked age, Richard Branson gives us a new model: a dynamic, hardworking, successful entrepreneur who lives life to the fullest. Family, friends, fun, and adventure are equally important as business in Branson's life. Losing My Virginity is a portrait of a productive, sane, balanced life, filled with rich and colorful stories:

Crash-landing his hot-air balloon in the Algerian desert, yet remaining determined to have another go at being the first to circle the globe

Signing the Sex Pistols, Janet Jackson, the Rolling Stones, Boy George, and Phil Collins

Fighting back when British Airways took on Virgin Atlantic and successfully suing this pillar of the British business establishment

Swimming two miles to safety during a violent storm off the coast of Mexico

Selling Virgin Records to save Virgin Atlantic

Staging a rescue flight into Baghdad before the start of the Gulf War . . .

And much more. Losing My Virginity is the ultimate tale of personal and business survival from a man who combines the business prowess of Bill Gates and the promotional instincts of P. T. Barnum.

Also available in the UK from Virgin Publishing, and in Canada from General Publishing,
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Editorial Reviews

Amazon.com Review

In this autobiography, Virgin Group founder Richard Branson says one of his prime business criteria is "fun." Fun made Branson a billionaire, and few business memoirs are one-billionth as fun as Branson's, nor as niftily written. Not only does it relate his side of near-death corporate experiences, it tells how the chairman literally cheated death by gun, shipwreck, and balloon crash.

Branson's empire--now encompassing interests in an airline, pop music, soda pop, e-commerce, and financial services--began when the dyslexic 16-year-old dropped out of school in 1968 to found the British magazine Student. His headmaster said, "I predict that you will either go to prison or become a millionaire." Briefly imprisoned for dodging customs selling records, Branson got his first million by releasing Tubular Bells, a maverick recording all the stuffy executives rejected. (1998's Tubular Bells III puts the series' sales over 20 million.)

Despite wild tales of Branson's wife-swapping and Keith Richards fleeing naked from Branson's studio at gunpoint with another man's woman, the most shocking parts of the memoir concern British Airways' James Bond-like "dirty tricks" campaign against Virgin Atlantic, resulting in the biggest award for damages in English history.

Though it's filled with famous names, witty quotes, and pulse-pounding accounts of lunatic balloon adventures, it is as a business thriller that the book really scores. His instinctive bet-the-ranch tactics could cost him all, or earn another billion. Either way, Branson will likely remain the most entertaining entrepreneur in Europe. --Tim Appelo

Review

“Richard is good-looking and very smart, which is sexy to start with. He also makes a billion dollars before breakfast—and still knows how to have fun."
-- Ivana Trump
“Few people in contemporary business are as colorful, shrewd, and irreverent, and probably no one’s nearly as much fun to be around. . . . Branson embodies America’s cherished mythology of the iconoclastic, swashbuckling entrepreneur."
-- GQ
“Branson wears his fame and money exceedingly well: no necktie, no chauffeur, no snooty clubs. . . . What continues to set Branson apart is the unique -- and, to some, baffling -- nature of his ambition. . . . He isn’t interested in power in the usual sense of influencing other people. . . . Boiled down to its singular essence, Richard Branson just wants to have fun.”
-- Newsweek
“Branson, a self-described ‘adventure capitalist,’ is a business-creation engine who was clearly born in the wrong place. . . . Those business instincts are matched by an ability to motivate people who work for him. And who wouldn’t want to -- Branson seems hell-bent on making sure that everybody, but everybody, is having as much fun as he is.”
-- Time
“Richard Branson . . . is dressed to the nines: in a $10,000 white silk bridal gown with a traditional veil and train and acres of lace. . . . Branson is expected to do the unexpected, even the bizarre -- anything to publicize his latest venture. . . . The fact is, Branson’s widely reported stunts seem almost staid compared to the unconventional way he manages his burgeoning empire.”
-- Forbes ASAP


From the Trade Paperback edition.

Product details

  • ASIN ‏ : ‎ 0812931017
  • Publisher ‏ : ‎ Crown Business
  • Publication date ‏ : ‎ October 6, 1998
  • Edition ‏ : ‎ First Edition
  • Language ‏ : ‎ English
  • Print length ‏ : ‎ 370 pages
  • ISBN-10 ‏ : ‎ 0753519550
  • ISBN-13 ‏ : ‎ 978-0812931013
  • Item Weight ‏ : ‎ 1.55 pounds
  • Dimensions ‏ : ‎ 6.5 x 1.5 x 9.75 inches
  • Customer Reviews:
    4.4 out of 5 stars 3,560 ratings

About the author

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Richard Branson
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Sir Richard Charles Nicholas Branson (born 18 July 1950) is an English business magnate, investor, and philanthropist. He is best known as the founder of Virgin Group, which comprises more than 400 companies.

Branson expressed his desire to become an entrepreneur at a young age. At the age of sixteen his first business venture was a magazine called Student. In 1970, he set up a mail-order record business. In 1972, he opened a chain of record stores, Virgin Records, later known as Virgin Megastores. Branson's Virgin brand grew rapidly during the 1980s, as he set up Virgin Atlantic and expanded the Virgin Records music label.

In March 2000, Branson was knighted at Buckingham Palace for ""services to entrepreneurship"". In July 2015, Forbes listed Branson's estimated net worth at US $5.2 billion.

Bio from Wikipedia, the free encyclopedia. Photo by Chatham House [CC BY 2.0 (http://creativecommons.org/licenses/by/2.0)], via Wikimedia Commons.

Customer reviews

4.4 out of 5 stars
3,560 global ratings

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Customers say

Customers find this autobiography engaging and well-written, with great insights into business and humor throughout. Moreover, the book is inspirational, with one customer highlighting its portrayal of human determination. However, opinions about the life story are mixed, with some finding it amazing while others consider it unremarkable.

109 customers mention "Readability"104 positive5 negative

Customers find the book highly readable, describing it as a great business book that reads better than fiction.

"The book is an easy read ...I read it in just 4 nights I was so engrossed...." Read more

"...This book has been a great read and could be a valuable experience when you're in business. Forget about the billionaire, read about the entrepreneur." Read more

"...I thoroughly enjoyed the read and learned valuable lessons in the process...." Read more

"In general, well written and readable. It does come across as honest...." Read more

92 customers mention "Inspirational"92 positive0 negative

Customers find the book inspirational, describing it as one of the most interesting biographies, with one customer noting it provides great insight into RB's life.

"...This book has been a great read and could be a valuable experience when you're in business. Forget about the billionaire, read about the entrepreneur." Read more

"...was a refreshingly candid glimpse into Branson's heart, revealing his early hopes and dreams, describing his entrepreneurial mind and his motivations..." Read more

"...Of the things I noticed, Branson seems to be very resourceful...." Read more

"...(although there are a few British words), and the tale he spins is absolutely spellbinding...." Read more

12 customers mention "Business insight"12 positive0 negative

Customers appreciate the business insights in the book, with multiple reviews highlighting the author's visionary approach and providing new ideas. One customer notes how the author successfully balanced business and family responsibilities.

"...There are aboslutely some brilliant business insights, which is what I was looking for, but beyond that there was a wonderfully genuine story of a..." Read more

"...a highly entertaining larger than life character with an enormous enthusiasm for business...." Read more

"...I highly recommend this book, because it will give you new ideas and a fresh mindset about perseverance, and you’ll have a good laugh in the process." Read more

"...Please read the book,its thoroughly entertaining and has great insights into business" Read more

7 customers mention "Humor"7 positive0 negative

Customers enjoy the humor throughout the book.

"This is one of the most fascinating, inspiring, and funny books I have ever read...." Read more

"A really good biography, I literally laughed, cryed and and say's "Oh my god!" out loud...." Read more

"...I was very impressed with the honesty and humour throughout...." Read more

"Profundity and truth, mixed with humour and realism...a totally honest share by Sir Richard Branson...." Read more

4 customers mention "Humour"4 positive0 negative

Customers appreciate the book's humor, noting its charm and honesty.

"...clearly, is that he relies considerably on his instinct; he has great charm and networking ability; family means a lot to him; he is a hard..." Read more

"...Filled with modesty and a nerve that has him taking near unheard of risks (both personal and in business), Losing My Virginity reads like a roller..." Read more

"Really enjoyed reading this book, very insightful and humbling to learn about how much Richard accomplished so young!..." Read more

"...He is probably one of the most humble, successful people on this planet we call EARTH!" Read more

11 customers mention "Life story"6 positive5 negative

Customers have mixed opinions about the life story in the book, with some finding it amazing while others describe it as unengaging.

"...His views on business, relationships and life in general are thought-provoking. This books was excellent until the last 3 chapters...." Read more

"Not that amazing story of life as i thought it would be...." Read more

"...Could not take the book down. Amazing man, amazing life. Highly recommended" Read more

"Way more detail about things then is really needed, detracts from the otherwise interesting story...." Read more

Top reviews from the United States

  • Reviewed in the United States on October 19, 2013
    Format: PaperbackVerified Purchase
    Below are key excerpts from the book that I found particularly insightful:

    1- "There was a great sense of teamwork within our family. Whenever we were within Mum's orbit we had to be busy. If we tried to escape by saying that we had something else to do, we were firmly told we were selfish. As a result we grew up with a clear priority of putting other people first."

    2- "Later, it became apparent to me that business could be a creative enterprise in itself. If you publish a magazine, you're trying to create something that is original, that stands out from the crowd, that will last and, hopefully, serve some useful purpose. Above all, you want to create something you are proud of. That has always been my philosophy of business. I can honestly say that I have never gone into any business purely to make money. If that is the sole motive then I believe you are better off not doing it. A business has to be involving; it has to be fun, and it has to exercise your creative instincts."

    3- "In the many different business worlds I have inhabited since that night in prison, there have been times when I could have succumbed to some form of bribe, or could have had my way by offering one. But ever since that night in Dover prison I have never been tempted to break my vow. My parents had always drummed into me that all you have in life is your reputation: you may be very rich, but if you lose your good name you'll never be happy. Th( The thought will always lurk at the back of your mind that people don't trust you. I had never really focused on what a good name truly meant before, but that night in prison made me understand."

    4- "It is always difficult to admit to a failure, but the one positive thing about the Event episode was that I realized how important it was to separate the various Virgin companies so that, if one failed, it would not threaten the rest of the Virgin Group. Event was a disaster, but it was a contained disaster. Every successful businessman has failed at some ventures. and most entrepreneurs who run their own companies have been declared bankrupt at least once. Rather than defaulting on our debts, we paid them up and shut down the magazine."

    5- "It was one of our early acquisitions, and it gave us first-hand experience of all the pain that comes with laying off staff in order to turn a company round. It also demonstrated the benefits of growing a company from scratch, when you employ exactly those people you want, and really f establish the kind of atmosphere you want."

    6- "In the same way that I tend to make up my mind about people within thirty seconds of meeting them, I also make up my mind about whether a business proposal excites me within about thirty seconds of looking at it. I rely far more on gut instinct than researching huge amounts of statistics. This might be because, due to my dyslexia, I distrust numbers, which I feel can be twisted to prove anything."

    7- "As well as the constrictions of having to report to nonexecutive directors and shareholders, one of my main i frustrations with being a public company quoted on the stock market was the short-term view which investors took. We were under pressure to produce instant results, and unless we paid out a large dividend our share price would suffer. Japanese investors do) not invest with the dividend payment in mind; they look almost exclusively for capital growth. And, given that it can take a long time for investments to pay off. Japanese share prices are very high in comparison i with the company's earnings."

    8- "It sometimes seems to me that I have spent all my life trying to persuade bankers to extend their loans. Given that Virgin's policy has always been to reinvest our surplus cash back into the business, our profit and loss accounts understate the underlying value of the businesses. This policy has worked over the long term. but whenever there is a crisis it disguises the real picture and means that the banks worry about our short-term profits and ability to pay our immediate interest."

    9- "Obstinate as I am, I recognized that there is a time to back down. 'Live for the present -' I heard my parents' old maxim in the back of my head '- and the future will look after itself.'"

    10- "You just need to look at where Virgin is now to see that business is a fluid, changing substance. As far as I'm concerned, the company will never stand still. It has always been a mutating, indefinable thing and the past few years have demonstrated that."

    11- "My vision for Virgin has never been rigid and changes constantly, like the company itself. I have always lived my life by making lists: lists of people to call, lists of ideas, lists of companies to set up, lists of people who can make things happen. Each day I work through these lists, and it is that sequence of calls which propels me forward."

    12- "In some ways it all boils down to convention. As you might have noticed, I do not set much store by such so-called wisdom. Conventionally, you concentrate on what you are doing and never stray beyond fairly narrow boundaries when running a company. Not only lo I find that restrictive, I also think that it's dangerous. If you only run record shops and refuse to embrace change, when something new like the Internet is launched you will lose your sales to the person who makes use of the new medium. It's far better to set up your own Internet operation to which your record shops lose business than lose it to somebody else's Internet operation."
    13 people found this helpful
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  • Reviewed in the United States on January 27, 2011
    Format: PaperbackVerified Purchase
    The book is an easy read ...I read it in just 4 nights I was so engrossed. What I took away from the book is that Richard is a great listener and that might be one of the keys to great success. I also learned his rise to the top is - was full of tremendous challenges along the way he had to overcome. Many times even flirting with losing it all over the span of his career. I am glad he has given up the record balloon trips for his wife,kids and the planets sake. It would be sad to loose such a forward thinker who looks beyond profits and tries to do whats right.
  • Reviewed in the United States on July 31, 2010
    Format: PaperbackVerified Purchase
    Everyone knows Richard Branson and his brand Virgin. Sure, he's a billionaire and writing a book when you're one makes it easy to become a bestseller. What surprised me about this book was its depth about his thoughts and down-to-earth manner which is was written in.

    Taking the first 43 years of the life of Richard Branson into one book creates a wonderful journey which makes much of us wonder what it would be like. Growing up in the 50's and being a teenager during the sexual revolution of the late 60's and early 70's Richard Branson is being very open about his private life at that stage. I think it is great for anyone to see that entrepreneurs grow not only their business, but more so themselves as well. Putting forward his experiences building up Student and later Virgin Music this has been a great example to see someone pushing his own boundaries each day again.

    Further down the book, business will get the best of the read and not so much the person of Richard Branson himself. This may be due to the fact that he more or less became his business, where in the first part of his life this role was reversed. The writings are nevertheless as exciting and you can actually 'feel' the growth of business and figures while reading. Having not disbanded the little facts of thousand dollar loans in the beginning of the book give you a great sense about the scaling-up that has taken place. Virgin Music expands, business troubles and failures are mentioned, but always success remains. There can be no adventure without failure.

    The last part of the book focusses on Virgin Atlantic, the airline. Where the book ends around 1993 much of the British Airways lawsuit and 'dirty tricks' campaign is being written about. Although these chapters were a great read and blows the mind of any James Bond loving viewer, I think the total chapters are out of proportion. Feelings are noted, but Richard Branson as a person and what it did to his private life are missing out. Sure, the lawsuit was a gruelling experience, as anyone can understand who once had one. It is the wonder of how he could remain doing business in his 'fun and positive' way while going through this process what interests me most.

    This book has been a great read and could be a valuable experience when you're in business. Forget about the billionaire, read about the entrepreneur.
    4 people found this helpful
    Report

Top reviews from other countries

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  • Barry
    5.0 out of 5 stars Great read! Captivating!
    Reviewed in the United Arab Emirates on August 29, 2022
    This book pulls you in chapter after chapter. I genuinely found it hard to put down each reading session.
  • Todd Jago
    5.0 out of 5 stars Great book
    Reviewed in the United Kingdom on April 14, 2025
    Great book to read
  • barbstir
    5.0 out of 5 stars A VERY CLEVER CHARACTER
    Reviewed in Australia on April 12, 2014
    I enjoyed Richard Branson's 'warts and all' story of his life because he was very open and honest. He seemed to be very clever and resourceful from an early age, which stood him in good stead for most of his future business ventures.
    I liked hearing about his early life, and his family - made him seem 'ordinary' just like the rest of us although cleverer, more entrepreneurial and a lot more willing to take risks than most people.
  • Der neue Kunde
    5.0 out of 5 stars Spannend und inspirierend von Anfang bis Ende
    Reviewed in Germany on August 29, 2016
    Zu Beginn muss ich gestehen dass ich selten Biografien lese, daher fehlt mir der Vergleich. Wie auch immer, auf der Suche nach einem schönen Buch für den Urlaub bin ich schliesslich auf diese Buch gestoßen, was ich mir aufgrund der guten Rezensionen gekauft habe. Ich halte meine Bewertung für die vielbeschäftigte Welt kurz: Branson ist ein Visionär, ein Mensch der seiner Zeit weit voraus war und ist. Er ist auf jedenfall eine Person die man sich als Vorbild nehmen kann. Die Sprache des Buches ist einfach gehalten, man steigt schnell wieder ein (auch wenn man im Kapitel aufhört zu lesen) und sein Leben wird mitreisend erzählt. Eine gute Inspirationsquelle..
    Report
  • joramirez
    5.0 out of 5 stars Excelente
    Reviewed in Mexico on November 2, 2018
    De los mejores e inspiradores libros que he leído, el siguiente "finding my virginity" sera extraordinario super recomendado para todo emprendedor que quiera inspirarse u obtener lecciones que pudiera aplicar al inicio cinco estrellas para este gran libro