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The Power of Us: Harnessing Our Shared Identities to Improve Performance, Increase Cooperation, and Promote Social Harmony

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A “fascinating” (Charles Duhigg) and “must-read” (Annie Duke) “page-turning package” ( Publishers Weekly  starred review) for understanding identity and showing how our groups have a powerful influence on our feelings, beliefs, and behavior—and can inspire both personal change and social movements.
 
If you're like most people, you probably believe that your identity is stable. But in fact, your identity is constantly changing—often outside your conscious awareness and sometimes even against your wishes—to reflect the interests of the groups you belong to.
 
In The Power of Us , psychologists Dominic Packer and Jay Van Bavel integrate their own cutting-edge research in psychology and neuroscience to explain how identity really works and how to harness its dynamic nature  
Along the way, they explore such seemingly unrelated phenomena as why a small town in Germany spent decades divided by shoes, why beliefs persist after they are disproven, how working together synchronizes our brains, what makes selfish people generous, why effective leaders say “we” a lot, and how playing soccer can reduce age-old conflicts. 
 
Understanding how identity works allows people to take control, moving beyond wondering, “Who am I?” to answer instead, “Who do I want to be?”  Packed with fascinating insights, vivid case studies, and a wealth of pioneering research, The Power of Us will change the way you understand yourself—and the people around you—forever.

320 pages, Hardcover

Published September 7, 2021

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Jay J. Van Bavel

3 books10 followers

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Displaying 1 - 30 of 41 reviews
Profile Image for David Wineberg.
Author 2 books786 followers
July 25, 2021
The Power of Us is a new book on how identifying with a group – any group – bestows attitudes that individuals alone don’t demonstrate. Jay Van Bavel and Dominic Packer are newly minted Phds in psychology. This is their first book and it is filled with stories about identifying with a group and how that changes everything, starting with one’s own identity.

It shows that in an absolute blizzard of circumstances, there is power in identifying with a group. In anecdote after anecdote, story after story, study after study. In every case, when individuals identify with a group, even just a randomly assigned or totally nonexistent group, the results change. Group identity changes people, sometimes beneficially, sometimes fearsomely. That’s the point. Sadly, it is the only one they make.

For example, when the home team wins, everyone is in a better, more generous mood the next day. People who don’t even care might wear team colors or a team cap. In a study about distributing money, telling someone they are on the green team, and that their partner in the study is too, results in higher generosity, even though they’ve never even met. People thrown into emergencies suddenly become part of the same group (victims), and help each other like they probably would never do if they were just passing by on the bus. They’d be in a different group, you see.

There are nearly 300 pages of such examples, many of them recent and well known. As I read, I would think - oh I remember that. Like when a Minnesota woman, Dorothy Martin, declared The Rapture was upon us (May 1954). On her given day, the world would end and only those physically with her and approved by her would be saved – transported away in a flying saucer provided by God. Remember that? When it didn’t quite work out, she said God spoke to her the next morning and told her he was so pleased with her followers’ response that he cancelled the destruction of Earth. They apparently all went home and called the media to tell them the great news. To the authors, this is evidence of group identity being far more powerful than individuals acting alone. People can suppress common sense, allow lies to propagate, and falsehoods to reign if they’re in a group. That’s the power of us.

But they’re just stories without applications. They chain endlessly, but to no discernible point:

Psychologists found that putting a Christian on a Muslim football team in Iraq led to a lessening of hatred and prejudice. They tried it the other way, and that worked too! Teamwork melted the ice. Just like in a heartwarming Hollywood movie. I think everyone knows this, thanks.

There are studies that show sports fans will help someone wearing a team article before they would help one wearing another team’s stuff. There are studies that show supporters of one political party will not associate with members of the other party. That (US) Republicans believe misinformation, fake news and conspiracies far more easily than Democrats. They also believed the pandemic was a hoax by either the Chinese or the Democrats (or both), that the vaccine is to be avoided and that Trump won the election. Because that’s what their group says.

The country’s founders worked hard to avoid fostering political parties precisely because they knew this would happen, 300 years ago. There would be favoritism, bias, prejudice, pigheadedness, stalemates, corruption and gridlock if political parties took hold. So no discovery there either, I’m afraid.

Same goes for the psych studies cited. In one, a single person is told s/he is on the A team. That’s all she knows about anyone else there. So naturally, she will be biased in her responses in favor of the A team, because it’s the only hook she’s got going for her. People gravitate to identity and identifying with something larger than themselves. Anything. It affects their behavior in favor of the group because they want and need to belong. They want to show they get it, they’re with the program and are worthy of the group. This is no discovery at all.

That is the level of sophistication of all of the content: old hat. As I read about people identifying with one team or another, one employer or another, one political party or another, my reaction was yes, everybody knows that. What are the authors going to do with that information? The answer is nothing. It’s just a collection of stories segregated by type of group: political, social, racial, religious, sporting and so on.

I had a great deal of trouble with the selectivity in this book. The authors cherry-picked studies to prove their (one) point, ignoring all else to the contrary. And it’s all very top line. Sometimes, their research is so superficial they rely on debunked studies.

For example, the tiresome Stanley Milgram studies, where subjects were told to administer shocks to people who answered incorrectly. Milgram’s own notes show it was a sham. Well over half the participants quit outright, and half those remaining continued only because they figured out it was phony; there was no shock being administered. They could turn the dial up to 11 and no one would be hurt. But Van Bavel and Packer rely on it in two different chapters, even though (ironically) they worry there is an issue with it because after 60 years, no other studies have been able to replicate the results! Hmmm.

The same goes for the IAT, the notorious Harvard online test to show individuals how racially prejudiced they are. It always seems to show everyone who takes the test is far more prejudiced than they thought. But people who take the test over get wildly different results - every time. It has been shown definitively to be undependable and inaccurate. But the authors cite it as if it were valid.

In psych studies with teams, it was clear that a team of four complete strangers could achieve more than an individual alone, despite monetary rewards and music to encourage them. So teams are the way to go then! But the authors don’t say how to apply this marvelous discovery. They never researched how many should be on the team to optimize the results. Four works. Is eight better still? How about 25? Or three?

Had they tried, they would likely have found what everyone who has ever worked in a bureaucracy well knows — teams suck. It might be fine in a study with four total strangers in a one-off exercise, but when they are co-workers, personalities, ambitions and history outmaneuver any value the team might have. And it never ends. Committees are a disaster: just look at Congress. Ordinary teams get little done. Arguments, vetoes, laziness, incompetence, hidden agendas and stubbornness run rampant. Ask people in a company about the ideal size of a team (ie. greater than one person) and they will tell you straight out: two.

There are lots of examples of people helping each other in a disaster, suddenly finding themselves in the same group (victims), but there appear to be at least as many of looting in disasters. How does that fit the theory? People can protest peacefully, but how many protests end up in vandalism and pillaging? Do the people on these teams identify with crime? The authors don’t say. How can we leverage the team spirit of total strangers under their time constraints? No words of wisdom in this book; it is a glass half full kind of analysis.

Then, unaccountably, the concluding chapters are about leadership, both corporate and political. Oh, and climate change. Absolutely nothing in the book prepares the reader for these concluding remarks. Out of the blue there are stories of Mahatma Gandhi, Mary Robinson, Winston Churchill, Nelson Mandela, Jacinda Ardern and Lyndon Johnson, with descriptions that might imaginatively be construed as the practice of identity politics, but terribly superficially. This is apparently the conclusion to some other book readers can look forward to. I was really hoping for a conclusion to wrap up identity and identifying and how humanity can use this knowledge beneficially to sort out the mess of life. To get the most out of people while avoiding the pitfalls. To give the book some sort of impact and importance. Nelson Mandela wearing a Springboks’ scarf didn’t do it for me.

To be sure, it’s an entertaining read. The authors are storytellers. They also love to add tales of their own experiences and how they made their own team (of two – just saying). People who know nothing of psychology will love it. But at the scholarship level, it is not impressive. More than a hundred stories, I’d say, all making essentially the same single and well understood point. It never links, combines, multiplies, leverages, grows or transforms. The Power of Us is a mile wide and an inch deep.

David Wineberg
Profile Image for Michael Burnam-Fink.
1,546 reviews249 followers
July 18, 2021
The Power of Us is a fun and friendly guided tour through the world of social psychology by two professors. The strengths are a clear and breezy writing style, though many of the specific references in the book are very 2020, and I'm curious about how well it'll hold up. And second, the subtitle and some of the text is more ambitious than the material warrants. Social harmony seems like an admiral goal in the fraught post-truth world of the Trump Regime and Biden Interregnum, but these problems may be beyond the grasp of social psychology to solve.


Green vs Purple from Babylon 5 - The Geometry of Shadows

Cooperation is the human superpower. We're social creatures to a degree unmatched anywhere else. Activating social identity, even ones as arbitrary as green or purple above, improve performance on group tasks and generosity even among selfish people. Test subjects exhibit less disgust when handling a smelly shirt with their college's logo on it, and are more likely to help a fan of the same soccer team.

But identity has an obvious dark side. It carves the universe into us and them, and the cognitive heuristics of identity short circuit actual thinking. In my favorite studies from the book, political identities make people bad at math, as partisans are unable to calculate simple averages to determine if a gun control proposal actually works, while being capable of doing the same for an uncontroversial example of an acne cream. In another study, Asian-American respondents who were asked if they spoke English as part of the experimental intake where three times more likely to order American food like hot dogs and hamburgers for lunch than those in the control group, as a defense of their American identity was provoked. And if you're looking to make a quick and unethical buck, a Christian identity scam is pretty surefire.

Packer and Beval do have some interesting notes on when identities can help. Manchester United fans will help a man in a rival Liverpool jersey if they're reminded of being soccer fans, and not just Man U. An experiment in interfaith soccer teams in Mosul after the city was liberated from ISIL built some bridges between communities who had thousands of reasons to hate each other. And even the baseline level of racism in America can be decreased by making multiracial teams on an arbitrary green vs purple basis.

But the counter-examples are somewhat alarming. Online discourse tends towards moralist and radicalizing language, separating communities into angry echo chambers. The authors have little to say about what I'd say are the most pernicious problems of the 21st century, which is getting someone out of an identity. The books opens with the classic Seekers UFO Cult from When Prophecy Fails, who flexibly adjusted to a 1954 end of the world deadline which never happened. But with modern identities forming around vaccine skepticism (hooray COVID fourth wave!), the universal conspiracy theory of QAnon, and a general attitude that the only fixed policy goal is triggering the libs, a book with this subtitle should have a little more ambition and bite, an update of Altemeyer's right-wing authoritarianism theories. The Power of Us is fine when it sticks to science, but doesn't have the courage for a real "broader impacts" section.

I received an ARC of this book from the publisher, and no other compensation for this review.
Profile Image for Chris Boutté.
Author 7 books210 followers
September 26, 2022
2nd read:
I read an early copy of this book before it came out in 2021 and was fortunate enough to have Jay on the podcast. I remembered loving this book, but I enjoyed it even more this time around, which I didn’t think was possible. I’m fascinated by group psychology, and it’s such an important topic during these polarized times. Dominic and Jay have done so much interesting research that they pack into this book while also drawing from many other studies. They also offer some new ideas and information about famous studies like the Stanley Milgrim and Stanford Prison Experiments that are fresh and super interesting.

This book will help you understand why people are so divided and how it happens. More importantly, they discuss how we can use what we know about group identity to help bring people together and resolve some of the most challenging issues we face today. It’s definitely one of the best books I’ve read about how our groups and identities shape us, and I know I’ll be giving it another read in the future.


1st read:
This year has produced so many amazing books, and 2021 just keeps delivering. Jay and Dominic were kind enough to send me an early copy of this book, and I can’t even begin to explain how fantastic it is. From the introduction of the book, I was hooked because although I’ve read plenty of social psychology books around how we interact with one another, this one took a completely unique angle on the topic. The authors are researchers and they became really interested in how our individual and shared identities play a major role in our lives and how we behave in groups. To set the foundation, they start by explaining the research behind minimal group paradigm, which really highlights how it doesn’t take much for us to form ingroups and outgroups.

If you’re interested in this topic, you’ll come across some familiar research, but Van Bavel and Packer have done a ton of their own studies. Not only have they conducted their own research, but they also notice interesting findings from famous studies like the Milgrim experiments that others haven’t recognized. The research and communication of the meanings and findings are top notch, but I personally think my favorite part is how this book is structured.

This year, I’ve read over 260 non-fiction books, and this is the first one where I said, “Wow. This book��s chapters build on top of one another perfectly.” As I was reading, I was thinking about how all of the research can possibly explain real-world scenarios, and the authors end up creating a path straight to that destination. After building a great foundation, they then discuss many social issues we’re experiencing today such as political polarization, the BLM protests of 2020, police violence, and so much more.

The Power of Us stands out as a book that everyone from academics, to politicians, to average citizens need to read. We can either deny that we evolved in a way that can divide us, or we can accept the science, recognize issues, and work towards solutions together.
Profile Image for Dolly.
Author 3 books247 followers
August 26, 2021
I am reading an advance copy of The Power of Us and loving it! If you like reading about psychology and society, this is the book for you. Many great insights and unexpectedly, very funny stories.
Profile Image for Kelly.
387 reviews21 followers
August 18, 2021
Overall, this is a pretty basic rundown of the psychology of group identity. Although the subtitle gives the impression that this is predominantly a self-help book, that aspect is relegated to an afterthought—the book is mostly a catalogue of various psychological experiments run on university undergraduates over the last fifty years or so.

There’s no getting around the fact that we’re experiencing a cataclysmic failure to align our group identities for the greater good (i.e., QAnon, Trumpism, insurrection), and the authors do touch on this to some degree, but the insight they bring isn’t particularly novel. The siren song of group dynamics is hardly a mystery, and it’s not as if your average person needs ironclad scientific data to be persuaded that peer pressure is real.

Even so, this book is an interesting and focused read. While there are other aspects to identity that may be more fundamental to our sense of self (memory, for example), it’s helpful to quantify the degree to which our associations color our perceptions of reality. The takeaway seems to be that we can—should we choose to do so—use the power of group identity to persuade those around us to be more kind, productive, and harmonious.
Profile Image for Matthew Jordan.
101 reviews69 followers
Read
March 10, 2022
A fun and very straightforward introduction to the social & psychological science of group identity. While a lot of the empirical studies should be taken with a grain of salt, one idea is extremely robust and is validated by centuries of historical, anthropological, and anecdotal observation: when you put humans into groups and give those groups a label, lots of funny business goes down. We love affiliating with people who are like us. We love being part of something. We love having identities and getting protective when those identities are threatened. We love critique groups when we’re young and love gatekeep them when we’re old.

I strongly appreciated the book’s focus on the idea that “all reality is social reality”—in other words, you are always acting “as a” something. Neither you nor anyone has a pure and objective vantage point on the world. This does not need to lead to a postmodern hellscape where nothing is real. It just means that we need institutions with self-corrective mechanisms, like science, or democracy, where bad ideas, at least in principle, can be critiqued or voted away. And we need to recognize that our individual viewpoints are always shortsighted in some way. It’s a call to humility, really.

I did an interview with one of the authors, Dominic Packer. It was quite fun.

Here it is on Spotify: https://open.spotify.com/episode/5YrD...

And here on Apple Podcasts: https://podcasts.apple.com/us/podcast...
Profile Image for Moa.
29 reviews2 followers
May 7, 2023
Så fort något intressant skrivs så upprepas det så många gånger med olika exempel att det blir ointressant (Magdalena-effekten??). Men fortfarande intressanta saker om man skummar lite
Profile Image for Bob.
2,055 reviews662 followers
August 19, 2022
Summary: How the groups of which we are a part help shape our identity, how this can lead to personal change, and understanding both how these identities may divide and unite us.

We tend to think of our identities as a fairly stable thing. Actually our identities change in subtle and sometimes dramatic ways depending on our social context and the groups to which we belong. The self I reveal with my colleagues may be different than what my neighbors see, or the people in particular interest or cultural groups in which I participate. It is not so much that we are chameleons but that we contain multiple ways of identifying ourselves–father, home owner, Christian, online ministry director, singer, aspiring artist and writer, bibliophile, vinyl music collector, Ohio State Buckeye fan, and more, in my case.

The authors of this work contend for the importance of understanding how our shared social identities shape us and how these might be harnessed for good or ill. They explore how our shared social identities help (or hinder) us in our perceptions as we try to make sense of the world. They shape and serve to reinforce our most important beliefs, who we listen to and do not listen to. They contend that social media holidays may help overcome echo chambers as do more nuanced information such as maps that are neither red or blue but proportionally shaded. If we are trying to bridge divides, it may be helpful to not lead with our political identities.

They explore why some identities matter more and how the identities we value shape our actions toward those who share them and those who do not and how we use various symbols from crosses to gestures (think O-H…I-O Buckeye fans) to find each other. The explore the issue of overcoming implicit racial bias, suggesting that new shared social identities may bridge old bias. When someone becomes “us” rather than “them” our perceptions may change. And awareness of our bias does not mean a label ought be applied to us but offers us the chance to use that self-awareness to shape our conscious behavior.

They describe the effectiveness of groups working in solidarity rather than individually and the power of non-violence in winning the support of neutrals and opponents. They consider the phenomenon of “groupthink” and how important opportunities for dissent are in group effectiveness. And they discuss the effective leaders who understand the power of “us” and foster a sense of shared identity. They also talk about how malevolent leaders may harness the same power for ill as they nurture a shared sense of grievance against a perceived enemy.

They conclude by considering how the matter of shared social identities could be important for the future of our democracies as we address inequality and climate change. As others have commented, we may be at a critical inflection point and how we harness the power of identity in these challenging times may make all the difference in what kind of country we become.

This work is important in making the point of the power of social identity. The authors help us to understand both how social identities may divide us and the steps we may take to begin to bridge those divides. For me, it raises questions about why, among Christians, shared social identity around American greatness is far more compelling than shared identity with fellow believers of many nations in pursuing the global purpose of the God of John 3:16 who “so loved the world” and what may be done to change that.

____________________________

Disclosure of Material Connection: I received a complimentary review copy of this book from the publisher.
9 reviews2 followers
September 7, 2021
In The Power of Us, Dr. Dominic Packer and Dr. Jay Van Bavel offer a fascinating, science-backed take on the facets of who you are. Great story-telling too!
Profile Image for Maher Razouk.
718 reviews210 followers
November 2, 2021
فريقك المفضل هو هويتك!!
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جلس جمهور من أربعمائة مليون شخص - كتفا إلى كتف - بمقاعدهم حيث انتقلت المباراة النهائية لكأس العالم 1966 إلى وقت إضافي. مع وجود الكأس الأكثر طلبا في العالم على المحك ، وصلت إنجلترا وألمانيا الغربية إلى طريق مسدود . مر أكثر من عشر دقائق من الوقت الإضافي عندما مرر اللاعب الإنجليزي آلان بول الكرة إلى جيف هيرست ، المهاجم النحيل من لانكشاير.
سدد هيرست الكرة بقدمه اليمنى باتجاه المرمى وهو يسقط على الأرض. مرت الكرة على أطراف أصابع الحارس الألماني ، وارتطمت بأسفل العارضة ، وارتدت نحو خط المرمى ، وتم إبعادها من قبل مدافعي ألمانيا الغربية.
اتخذ قرار بطولة العالم تبعاً لما حدث خلال تلك الجزئية من الثانية.
بدأ اللاعبون الإنجليز - معتقدين أنهم فازوا بالمباراة - بالاحتفال. هدير الحشد! ومع ذلك ، لم يكن الحكم السويسري جوتفريد دينست متأكدًا من أن إنجلترا قد سجلت بالفعل. في ذلك الوقت ، كان دينست يُعتبر أفضل حكم في العالم. كان غير متأكداً ، وتشاور مع مساعده قبل اتخاذ القرار الحاسم: الكرة عبرت الخط. هدف!
ستظهر لقطات الفيديو في النهاية أن الكرة لم تتجاوز الخط في الواقع. ما كان يجب على إنجلترا أن تفوز بكأس العالم 1966 ، على الأقل ليس بتلك النتيجة. ومع ذلك ، أقسم اللاعب الإنجليزي الأقرب إلى الكرة ، روجر هانت ، أنه رأى الكرة تعبر الخط وتدخل الشباك. بالتأكيد يجب أن يكون قد رآها ، وإلا لكان قد تحرك للاستفادة منها بدلاً من الابتعاد بهدف الاحتفال.
لقد رأى ما يريد أن يراه.

قد يبدو هذا الموقف نادرًا. كم مرة يتم تحديد المسابقة الرياضية الأكثر مشاهدة في العالم بمثل هذه المسرحية المثيرة للجدل؟ ومع ذلك ، يجد عشاق الرياضة في كل مكان أنفسهم دائمًا على خلاف مع الحكام . تكمن المشكلة في أن العديد من المعجبين يتأثرون بشدة بهويات فريقهم لدرجة أنهم يشعرون أن قرارات أي شخص آخر ستكون متحيّزة بشكل ميؤوس منه - خاصةً عندما يكون الموقف غامضًا.
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Jay Van Bavel
The Power Of Us
Translated By #Maher_Razouk
Profile Image for Douglas.
99 reviews6 followers
October 29, 2021
This book is incredible! If you’re looking to make sense of the polarization and division we are facing right now, particularly when groups and sub groups of people seem to be allies one moment and enemies another, look no further. The research, writing, and explanation is excellent. I wish there had been greater emphasis at the end of the book as to what it specifically looks like to build cooperation or bridge relationships between in and out groups. But still an outstanding read.
Profile Image for Nays.
61 reviews1 follower
June 12, 2022
I aptly finished the Social Identities and Groups Network winter school by reading The Power of Us on the beautiful Minjerribah. This book is a great introduction (or reminder) about the central tenets of Social Identity Theory and the role that identities play in our personal and political lives. Great for anyone who wants a clear and comprehensive summary of the scientific literature so far, that is easy to follow and really engaging to read.
Profile Image for Eilonwy.
846 reviews213 followers
December 31, 2021
I will write a review for this sometime.

It's definitely worth reading, and a powerful primer on how identity can be harnessed both positively and negatively.
Profile Image for Iain Snelling.
161 reviews3 followers
January 27, 2022
Excellent, rigorous and engaging shows what an important perspective social identity is
Profile Image for Sarah.
923 reviews14 followers
August 31, 2022
[3.5 stars rounded down to 3 stars] There was a lot of goodness in this book, but a lot of it was reviewing of studies that I had already known. The clear highlights were the original research of the two authors and their re-interpretations of famous research such as the Stanford Prison Experiment. A lovely book to read but probably better for folks less familiar with the body of research on this topic.
October 12, 2021
I recently finished reading The Power of Us. Applause to Jay J. Van Bavel and Dominic J. Packer. It's terrific - really readable without compromising scholarly integrity about an important, central, often neglected issue in social psychology.
Profile Image for Todd Kashdan.
Author 7 books138 followers
August 28, 2021
Much has been said about increasing group polarization in the media and public discourse. However, this conversation is often superficial, failing to detail the complexity of being a person with multiple identities. Drs. Jay Van Bavel and Dominic Packer provide an entertaining, comprehensive resource about the groups that we belong to, want to belong to, are proud to belong to, and what the psychological consequences are of dissecting the world as relevant, irrelevant, or in opposition to these group memberships.

If you take an interest in psychology, you will be more than satisfied. There are hundreds of studies in this book. You might be familiar with several of them (Milgram's obedience research, Asch's conformity research, Zimbardo's Stanford prison study) but expect new, illuminating insights. Other studies have yet to be exposed to the general public until now.

If you are interested in self-improvement, you will find a great deal to ponder. The most powerful point of this book is that thoughts, feelings, sensory experiences, motivations, behavior, and strivings are heavily influenced by group memberships that are important to you and activated.

As someone who lives in an individualistic country, where a person's personality is of paramount importance, there is great value in discovering the intricacies of identity. Yes, each of us has a profile of personality traits that influence what we do next. A large number of psychology books exist on grit, courage, creativity, honesty, gratitude, kindness, sociability, psychopathy, narcissism, and dozens of other personality traits. Too few books have been written about how our social identity plays a role above and beyond personality in producing desirable and undesirable outcomes. You will fly through the 276 pages with a revised perspective of who you are and want to become.
Profile Image for Zoe.
Author 10 books91 followers
September 7, 2021
This is NOT a textbook, but it teaches you the fundamentals of social psychology and covers the most famous experiments. Up to date, with great stories that will make you laugh, make you mad, and make you wonder. My favorite was the Puma-Adidas rivalry. What!
Profile Image for Carol Ann.
33 reviews1 follower
June 13, 2021
I saw this as a NetGalley ARC option and thought it might be relevant to some seminars I still occasionally teach. The book is written by two psychologists (and Canadians) and brings together a lot of empirical scholarship in an accessible way. It did not read like a business book with lots of prescriptive suggestions about behavior, rather, it focuses on good storytelling and examples to highlight the implications of social identities. The book is timely given its coverage of polarization in politics and implicit bias.
Profile Image for Dolly.
Author 3 books247 followers
September 7, 2021
Drs. Jay Van Bavel and Dominic Packer tackle topics like implicit bias, echo chambers, sexism, racism, and partisanship through the lens of social identity. They weave together an array of scientific evidence with terrific storytelling. A thought-provoking read.
Profile Image for Vanessa Bohns.
Author 8 books36 followers
September 2, 2021
Entertainingly written, rigorously researched, and practical, this book will make you think differently about what identity really means.
Profile Image for Brian.
514 reviews16 followers
August 7, 2022
This book started off rather well with the first three chapters focusing on social psychology and our identity, with a look at how it can change our perception of reality and how it worked in our personal relationships. I particularly liked chapter 2 the lens of identity and chapter 3 sharing reality. After the first three chapters, the authors spent less time on actual science or scientific findings about identity and perception and more on extrapolations of their findings onto the world around us and issues like politics, leadership, and ecology.
There were a couple insights that I did pay attention to in overcoming bias in chapter 6 along with fostering dissent in chapter 8 and leading effectively in chapter 9. As a leader, I will have to think about some of their findings that they highlighted in finding solidarity in groups, fostering positive dissent, and leading effectively. How should I implement these in my work environment as a manager and leader?
I particularly like how they reinvestigated some studies that have been historically used in psychology especially in social psychology. When they went back and looked at the actual studies, they found that some of the ideas of what was causing the effects highlighted in these studies may have been wrong. There may have been influences that were not recognized at the time. The one instance that I particularly found interesting was the reevaluation of the Milgram study that was covered in fostering dissent. This is the popular scientific experiment where they had people reading off words and if they were wrong the leader would have a person shock the reader. These shocks grew worse over time, and those being shocked started pleading for help and sometimes became unresponsive. A very popular study, that is cited quite often in psychology books. The author Dominic Packer came across the book that went into details on these experiments along with others and after evaluating it, he realized that there was more information involved that usually was not covered in later citations. He focused on the dissenters, and found a common point that separated those that refused to carry on.
In the end I would say this is a decent book, and well worth reading.
Profile Image for Hematian.
1 review
October 8, 2023
This book has truly been a game-changer for my understanding of social psychology. It has proven to be an incredibly useful resource, packed with valuable insights and knowledge. What fascinated me the most was how the authors delve into the realm of leaders and their utilization of psychological tactics to manipulate entire populations. As someone living on the other side of the globe, it was eye-opening to realize that this same narrative echoes worldwide. It made me reflect on the impact of these techniques on a global scale.

One aspect that truly stood out to me was the author's approach to explaining various psychological studies and research. They presented extensive details, which greatly benefitted not only students of psychology but anyone interested in the subject matter. It's evident that the authors have put in a tremendous amount of effort to provide in-depth information, making the book highly enjoyable to read.

Overall, this book has broadened my perspective on social psychology and enlightened me about the tactics employed by leaders to influence the masses. It's an enthralling read that offers valuable insights for both students and enthusiasts of psychology.
Profile Image for Rex.
94 reviews47 followers
November 10, 2021
The decline of an identity-based society and the rise of a knowledge-bawed society is the thing we have achieved in the 21st century. Religionism, Racism, Genderism, Nationalism, Generationism, Ageism, Ableism, you name it. Of course the root of the amazing decline is because of the Information Revolution. The less we cling on our own identity, the less biased we are towards our own echo chamber. The less we became an identity robot, the more compassionate towards the others (including other species). That's why we often say Green is the exact opposite of Religionism. Green means biocentric while identity means anthropocentric.

The less me, me, and me, the more we, we, and we. That's the essence of shared identity, as the author emphasized, but not individual self-centered identity.

And that is and will be the zeitgeist of this one hundred years.
Profile Image for T. Laane.
426 reviews90 followers
June 26, 2023
An eye opener! A re-read. No matter what Your aim is, first You have got to get to "WE" and "US" with new people. This book is kind of like Machiavelli, but without the sinister note :) I took PAGES of notes, so I highly recommend it to any company or team leader. The summary: what ever set of people You find Yourself in, be sure to find/link their shared identities, make them aware of the common threads they have. And while doing it, You must also speak about Yourself as “WE”, not You. Always “we”, an often repeated “We” and “Us”. You can turn a group into friends or enemies simply by CHANGING what identity they are focusing right now (and we all have a lot of different ones).
Profile Image for Paulo Cesar.
7 reviews
November 25, 2023
Was an interesting journey of discovery into group and identity dynamics, how it has a strong impact on our view and contextualisation of our social circles. It’s important to acknowledge our social identities and social lenses, to beware of our actions and possible discriminatory behaviours whit different identities. The authors also shine an important aspect on how leaders heavily influence their followers and the importance of understanding a leader’s moral compass. Gives perspective on how group dynamics influence group success and factors to lookout to improve it, also on the importance of identifying with the group and creating a shared identity for mutual benefit.
Profile Image for Adam Benforado.
Author 3 books93 followers
January 14, 2022
I was hooked from the very first pages. Packer and and Van Bavel are scientists first, and they do an excellent job of unpacking the research they know best for a general audience, but they are also great storytellers. The experiments and real world illustrations they've chosen are sometimes amusing and sometimes shocking (and sometimes both), but never boring. Yet, the reason you should read this book is not to be entertained; you should read this book because the research in it is essential to understanding our current condition.
December 8, 2022
Fascinating and easy to digest. The examination of how in-groups and out-groups affect our psychology and decision making is so much more vital than I could have imagined before diving in.

Whether you’re a manager trying to cultivate a healthy work culture on your team, wanting to talk to close friends or relatives about differing political views, or just be a good citizen of the world, this is an absolute must read.
Profile Image for Aaron Ahuvia.
10 reviews
February 3, 2022
Discover the WE in ME. This is not just a fun read; it is a truly important book. In our individualistic society people are frequently blind to the way that our identity does live solely within us but is built out of our relationships to others. This book shows how our connections to other people make us who we are. And in so doing, impact almost everything we think and do.
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