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Today, encyclopedias, jetliners, operating systems, mutual funds, and many other items are being created by teams numbering in the thousands or even millions. While some leaders fear the heaving growth of these massive online communities, Wikinomics proves this fear is folly. Smart firms can harness collective capability and genius to spur innovation, growth, and success.
A brilliant guide to one of the most profound changes of our time, Wikinomics challenges our most deeply-rooted assumptions about business and will prove indispensable to anyone who wants to understand competitiveness in the twenty-first century.
Based on a $9 million research project led by bestselling author Don Tapscott, Wikinomics shows how masses of people can participate in the economy like never before. They are creating TV news stories, sequencing the human genome, remixing their favorite music, designing software, finding a cure for disease, editing school texts, inventing new cosmetics, or even building motorcycles. You'll read about:
• Rob McEwen, the Goldcorp, Inc. CEO who used open source tactics and an online competition to save his company and breathe new life into an old-fashioned industry.
• Flickr, Second Life, YouTube, and other thriving online communities that transcend social networking to pioneer a new form of collaborative production.
• Mature companies like Procter & Gamble that cultivate nimble, trust-based relationships with external collaborators to form vibrant business ecosystems.
An important look into the future, Wikinomics will be your road map for doing business in the twenty-first century.
324 pages, Hardcover
First published January 1, 2006
To understand this progression, think of the open source software movement as two oncoming waves, with roughly a decade between them. The first wave bought us the plumbing: open source Web servers, operating systems, and the various pieces of code needed to run the Internet.…
The first wave of open source provided the foundation for the really expensive and complex applications that enterprises use to run their businesses. But when it came to the enterprise applications themselves, open source hit a wall. Indeed, for almost as long as software has existed, these enterprise-proof applications have been the preserve of large software houses like SAP, Oracle, and Microsoft. Now that's changing, with a second wave of open source.
For instance:Mature companies like Procter & Gamble that cultivate nimble, trust-based relationships with external collaborators to form vibrant business ecosystems.So Wikinomics is a sort of open sesame for Web start ups and with all its fanfare misses the essential processes that strengthen the utility of these new online tools. While it is true than any book written about online collaboration is going to be out of date the day it is published, there has to be something ironic about the fact that a hard copy book is deployed to proclaim the delights of the web.
An important look into the future, Wikinomics will be your road map for doing business in the twenty-first century.