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Virus of the Mind: The New Science of the Meme Paperback – February 15, 2011

4.3 out of 5 stars 303 ratings

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Virus of the Mind is the first popular book devoted to the science of memetics, a controversial new field that transcends psychology, biology, anthropology, and cognitive science. 

Memetics is the science of memes, the invisible but very real DNA of human society. In 
Virus of the Mind, Richard Brodie carefully builds on the work of scientists Richard Dawkins, Douglas Hofstadter, Daniel Dennett, and others who have become fascinated with memes and their potential impact on our lives. But Richard goes beyond science and dives into the meat of the issue: is the emergence of this new science going to have an impact on our lives like the emergence of atomic physics did in the Cold War? He would say the impact will be at least as great. 

While atomic bombs affect everybody’s life, viruses of the mind touch lives in a more personal and more pernicious way. Mind viruses have already infected governments, educational systems, and inner cities, leading to some of the most pervasive and troublesome problems of society today: youth gangs, the welfare cycle, the deterioration of the public schools, and ever-growing government bureaucracy. 

Viruses of the mind are not a future worry: they are here with us now and are evolving to become better and better at their job of infecting us. The recent explosion of mass media and the information superhighway has made the earth a prime breeding ground for viruses of the mind. Will there be a mental plague? Will only some of us survive with our free will intact? Richard Brodie weaves together science, ethics, and current events as he raises these and other very disturbing questions about memes.
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Editorial Reviews

Review

“Brodie is infectious, indeed, but hisvirus breeds truth. Those who ingest this book are at great risk of seeing how things really are.”
— 
Douglas Rushkoff, author of Media Virus! and Nothing Sacred

“This isn’t a book—it’s a mental adventure. 
Virus of the Mind stimulates, educates, and awakens you to what really happens to the things you see and hear. Buy it and study it.”
— 
Jeffrey Gitomer, author of The Sales Bible

“The true earmark of genius is taking a complex concept and making it simple (for people like me) to understand and, far more importantly, utilize. If the meme truly is fundamental to behavior (child imitates child, child imitates adult, world leader imitates world leader . . . ), then all of us need to spread memes with much greater intention—and care! Brodie’s humor makes this book a fun, absorbing, educational, and at times controversial read. Pick up this book, then give it to someone you love and you will spread a truly valuable Virus!”
— 
Kevin Hogan, Psy.D., co-author of Irresistible Attraction and author of The Psychology of Persuasion

“Virus of the Mind can do for memetics what Carl Sagan has done for astronomy and astrophysics with Cosmos.”
— 
Elan Moritz, Ph.D., director of the Institute for Memetic Research

About the Author

Richard Brodie is best known as the original author of Microsoft Word. His self-help book, Getting Past OK, is an international bestseller. His groundbreaking book on memes, Virus of the Mind, spent 52 weeks on the Amazon.com Hot 100 and is used as a text in many college courses. An accomplished speaker, Richard has appeared on dozens of television and radio shows, including The Oprah Winfrey Show.Richard continues to pursue wide and varied interests, which he occasionally blogs about.

Product details

  • Publisher ‏ : ‎ Hay House LLC
  • Publication date ‏ : ‎ February 15, 2011
  • Edition ‏ : ‎ Reissue
  • Language ‏ : ‎ English
  • Print length ‏ : ‎ 256 pages
  • ISBN-10 ‏ : ‎ 1401924697
  • ISBN-13 ‏ : ‎ 978-1401924690
  • Item Weight ‏ : ‎ 13.6 ounces
  • Dimensions ‏ : ‎ 6.06 x 0.77 x 9 inches
  • Customer Reviews:
    4.3 out of 5 stars 303 ratings

About the author

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Richard Brodie
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Richard Brodie dropped out of Harvard to join Bill Gates in the personal-computer revolution at Microsoft. There he wrote the first version of Microsoft Word before becoming Gates's technical assistant. His books Getting Past OK and Virus of the Mind are international bestsellers, published in many languages across the globe.

A lover of technological progress, he made a deal with marketing manager Jeff Raikes in 1983. Jeff wanted to save time and ship the first version of Microsoft Word without support for a new device called a "mouse." Jeff's research showed that none of their users had demand for such a device. Richard thought hard and promised to put in mouse support in one week, working night and day. Jeff agreed on Friday afternoon. The version with mouse support was on his desk Thursday morning. Jeff went on to become the president of Microsoft's business division.

Before leaving Microsoft, Richard led the design for the Windows version of Word, code-named "Cashmere." Bill Gates always thought the name referred to the fact that Bill liked to wear cashmere sweaters, but in reality it came from passing through the Washington town of Cashmere during a river-rafting trip with some Microsoft colleagues.

During the Cashmere design, Richard came up with the idea of the Combo Box (a combination text box and drop-down menu widely used today), the Ribbon (a strip of buttons at the top of the screen used to display and change formatting), and his favorite, the squiggly red underline that checked and flagged spelling errors automatically.

Not being a nine-to-five kind of guy, Richard retired when Microsoft went public, before Cashmere shipped. When it did, he was distressed to see the squiggly red underline hadn't been included. Nor was it included in the next version. Finally, he cornered development manager Chris Mason in the Microsoft Cafeteria and asked why they hadn't done what he thought was the coolest feature.

"Oh, it's too hard," said Chris. "No it's not!" said Richard. "You just do this and this and this..." Chris thought for two seconds and said, "Oh, you're right, that's easy. We'll put it in." And it was in the next version. "Why didn't they pick up the phone and ask me how to do it?" Richard wondered. It's not like I moved to the moon. It was in the next version.

In retirement, Richard sampled many personal-growth groups (as he put it, "I joined cults as a hobby) and boiled down what he thought were the best ideas into his book Getting Past OK. As part of that research he saw the importance of the idea of "memes" -- contagious ideas that evolve in our culture -- and realized there wasn't a book about them, so he wrote one: Virus of the Mind.

Richard has appeared on numerous radio and TV shows, including Oprah, and maintains an eclectic blog at www.liontales.com where he shares his thoughts and stories. His current hobby is poker, and he has appeared on television a few times playing big tournaments. ("With somewhat limited success," he says. "So far.") He lives in Kirkland, Washington.

Customer reviews

4.3 out of 5 stars
303 global ratings

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Customers say

Customers find the book insightful and easy to read, with one review noting how it gets readers to think about their thinking abilities. Moreover, the meme idea receives positive feedback as a powerful concept, and customers find it entertaining. However, the authorship receives criticism, with several customers describing it as weak.

40 customers mention "Content"30 positive10 negative

Customers find the book's content engaging and insightful, with one customer noting how it gets readers to reflect on their cognitive abilities.

"...Goodness Gracious! What a wonderfully revealing work on what those seeds planted in my mind by parents, friends, teachers, family, enemies,..." Read more

"...Its a great eye opener, eventhough I already had some understanding of the idea of MEMES (which in my language I call it indoctrination) I was happy..." Read more

"...Thank you Brodie for your efforts in writing this fun, fact filled book!" Read more

"...This was a mistake, however, because Virus Of The Mind is not a good book...." Read more

34 customers mention "Readability"31 positive3 negative

Customers find the book easy to read and appreciate it as a quick read with good ideas, with one customer noting it will change their life forever.

"...Great stuff for those who want real adventure in knocking the socks off of some unnecessary family traditions.... Whew!..." Read more

"This is a MUST read book. I actually bought it as an audio since I like to get a feel of the author without my own interpretation...." Read more

"...to follow and a very quick read. From reading the book, one gets a quick understanding of how others can use memes to influence..." Read more

"...unfamiliar with memetics, and from that perspective it was well worth the read, however, I also found it rather self-promoting and somewhat..." Read more

9 customers mention "Meme idea"9 positive0 negative

Customers find the meme idea powerful and appreciate it as a great introduction to the topic, with one customer noting how it can be used to reprogram oneself for personal goals.

"...memetics while trying to be a self-help book. Brodie gives a nice overview of the concept of memes, where it started, and how..." Read more

"...in its own right, as Mr. Brodie repeatedly points out, the meme idea is compelling because it indeed seems to capture a lot about our media-intense..." Read more

"This is a very deep discussion into the power of the Meme - a thought or idea once planted in a mind or a culture replicates itsself like genes do..." Read more

"...Great intro to the topic of Memetics." Read more

3 customers mention "Entertainment value"3 positive0 negative

Customers find the book entertaining.

"...Thank you Brodie for your efforts in writing this fun, fact filled book!" Read more

"...It is a very interesting even entertaining read but I would hesitate to say that it introduces a "New Sience"...." Read more

"Fun and Thought Provoking..." Read more

3 customers mention "Authorship"0 positive3 negative

Customers find the authorship of the book weak, with one customer noting that the writing is not direct and to the point.

"...It is a very weak work of authorship, really quite an amateurish attempt at a book. I am surprised it even got published...." Read more

"...What bothered me most is that the author was not direct to the point in telling about the idea, and then developing it from there...." Read more

"...thing is - if we live in a world of half truths - then this book is half true. :) Loved it." Read more

Top reviews from the United States

  • Reviewed in the United States on March 3, 2013
    Format: HardcoverVerified Purchase
    This was mentioned in one of Wayne Dyers PBS and video presentations, sounded interesting and so I bought it! Goodness Gracious! What a wonderfully revealing work on what those seeds planted in my mind by parents, friends, teachers, family, enemies, detractors, and people who don't really matter have done to my little psyche to screw up my life! Amazing, Grace! Once the secret was revealed as to how I had been mentally "programmed" just like a computer, and was still running on those "instructions", Wah-Lah! We undid a whole host of inhibiting gar-bage and have been rocking on ever since! Great stuff for those who want real adventure in knocking the socks off of some unnecessary family traditions.... Whew! WARNING: Do NOT buy this book if you don't want to experience all kinds of reactions to the changes in you... if you are happy with your status quo, don't go here...
    5 people found this helpful
    Report
  • Reviewed in the United States on May 21, 2017
    Format: KindleVerified Purchase
    Brodie first explains how biological viruses succeed, and then ties in the concept of mind viruses. They are just as dangerous and deadly. Having been born and raised in a cult I especially enjoyed the whole chapter he devoted to "designer viruses". I first heard about this book from Wayne Dryer in his series on "Excuses Be Gone". I highly recommend Brodie's book to anyone who is serious about understanding the functioning of the evolution of our DNA and harmful memes that are arising at an alarming rate, and left unchecked could cause damage to society. However as Brodie points out, once we are educated on memes we can also use them for positive influence. Thank you Brodie for your efforts in writing this fun, fact filled book!
    19 people found this helpful
    Report
  • Reviewed in the United States on June 16, 2016
    Format: KindleVerified Purchase
    For many years I studied with a Shamanic teacher who professed "Don't believe anything. Don't believe anything I say. Don't believe anything others tell you. Don't believe yourself. Test everything." I also have a magnet on my refrigerator the quotes the Buddha as saying "believe nothing, no matter where you read it or who has said it, not even if I have said it unless it agrees with your own reason and your own common sense". If you've ever considered the impact on your life of the beliefs that come your way...you might enjoy reading this. It shows so many of the ways these beliefs come to us at all ages, from all sources... and the potential impact of not recognizing them as beliefs and just following blindly. .
    19 people found this helpful
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  • Reviewed in the United States on March 5, 2002
    "Virus of the Mind" provides a very good introduction into
    memetics while trying to be a self-help book. Brodie gives a
    nice overview of the concept of memes, where it started, and how
    memes exist in current society. He then goes over the
    destructive side of memes while keeping the subject light and
    somewhat humorous. Brodie's writing style makes the subject easy
    to follow and a very quick read. From reading the book, one gets
    a quick understanding of how others can use memes to influence
    ones behavior, which serves the reader with the ability to look
    how things are being presented to them; wether in news,
    commercials or relationships.
    Brodie used the first half of the book to explain where the
    existence of memes came from, and what they represent. The last
    half was used to explain how to notice them in daily life. I
    would like to have seen more information for the reader on how to
    detect memes with concrete examples, though he does give enough
    information so the reader can 'learn' this process themselves in
    more detail, with abit of work. He provides enough information
    for the consumer, but not enough for those trying to reach
    consumers, which is interesting.
    In short, the book is worth reading for those trying to
    understand why they buy so much useless stuff, or wondering why
    a song stays stuck in their head. For more specific information
    on coercive techniques employeed against individual consumers,
    see Douglas Rushkoff's book 'Coercion'
    31 people found this helpful
    Report
  • Reviewed in the United States on November 27, 2013
    Format: PaperbackVerified Purchase
    This is a MUST read book. I actually bought it as an audio since I like to get a feel of the author without my own interpretation.
    Its a great eye opener, eventhough I already had some understanding of the idea of MEMES (which in my language I call it indoctrination) I was happy to know there was something out there to point to this phenomena. After you read this book or listen to it consider The Avatar Course, it is like the continuing or an action step to discover al these sabotaging memes you hold.
    6 people found this helpful
    Report
  • Reviewed in the United States on January 26, 2025
    Format: Audible AudiobookVerified Purchase
    Was good until he got to religion. He has no authority to make the claims he's made, but I guess it for entertainment purposes. Waste
  • Reviewed in the United States on September 11, 2009
    Format: HardcoverVerified Purchase
    I ordered this camera a few weeks ago and I love it, I had a Nikon SLR I bought back in 1984 and it was a great camera and still is but it was time to get a digital one, I haven't learned all about the new one but what I have learned is great, the pictures are wonderful, I am very happy and so glad I decided on it, I love Nikon anyway and this one is the best I have ever had and I will be using it in Europe in a few weeks.
    2 people found this helpful
    Report
  • Reviewed in the United States on March 18, 2014
    Format: KindleVerified Purchase
    This was a lot more than I ever expected. Insight into how I can grow my business, yes. But more about how I can grow as a person. This is advanced thinking. Not for the feint of heart. Only someone ready to question your most deeply held beliefs need enter. You'll discover where these beliefs come from and be given the opportunity to consider whether they are working in your life for your benefit or for someone else's (or something else's) benefit.
    5 people found this helpful
    Report

Top reviews from other countries

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  • Adam Peter
    5.0 out of 5 stars Brilliant book
    Reviewed in the United Kingdom on May 25, 2016
    Format: HardcoverVerified Purchase
    Absolutely brilliant book worth reading and getting back after giving some thoughs. Great thinker to spread the good meme around. Highly recommended for good thinkers.
  • Etienne D. Laliberté
    5.0 out of 5 stars If you want to survive 2020, just read the book
    Reviewed in Canada on August 10, 2020
    Format: KindleVerified Purchase
    Well, this is a gem. If your mind and thoughts which produce your habits are not created by you, whose creation it is? Since 99% of whatever you think and do comes from your subconscious, could it your headed towards the cliff? The sequence of words released by the CIA in 1963 coined "theory of conspiracy" is a virus of the mind so effective that people now believe no conspiracy could exist even though evidence shows you otherwise. That's how powerful are viruses of the mind.
  • bookreader121
    5.0 out of 5 stars Good
    Reviewed in India on April 7, 2025
    Format: KindleVerified Purchase
    Do yourself a favor; read this book
    Written by a programmer about looking at the world. Makes much sense quickly and changes your world view.
  • Danilo
    2.0 out of 5 stars Pesante .....
    Reviewed in Italy on March 14, 2015
    Format: KindleVerified Purchase
    Pensavo fosse più concreto. L'Autore descrive in, oserei dire, esagerato dettaglio le modalità di "trasmissione" dei memi, ma poi alla fine solo uno scarno capitoletto sulla "disinfezione" dai virus della mente, molto superficiale e privo di senso pratico. Nel complesso, pesante da leggere, con delusione finale.
    Report
  • Amazon Customer
    5.0 out of 5 stars Five Stars
    Reviewed in Canada on November 3, 2016
    great product and quality service.