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Strategic Design: 8 Essential Practices Every Strategic Designer Must Master
Design professionals’ in innovation are no longer just executors of new product and/or service design briefs but are increasingly involved in the crafting of these briefs and in the strategic decisions leading to these briefs. Their rol is growing towards a more strategic one. In order to effectively play this role, design professionals need to master a set of strategic practices – i.e., routinized actions and ways of working. However, many designers lack knowledge on specific practices for acting effectively on a strategic level in innovation projects.
This book introduces eight strategic design practices. These practices help the design professionals become familiar with effective tools for strategic innovation projects and give them a set of guidelines for easily and quickly applying these practices and tools.
This book introduces eight strategic design practices. These practices help the design professionals become familiar with effective tools for strategic innovation projects and give them a set of guidelines for easily and quickly applying these practices and tools.
228 pages, Paperback
Published December 6, 2016
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Displaying 1 - 6 of 6 reviews
February 19, 2022
Bardzo interesująca pozycja, wynosząca na nowy poziom to, co opisywała Jaime Levy w swojej książce ,,Strategia UX". Autorzy i autorki poszczególnych rozdziałów w usystematyzowany sposób łączą wiedzę biznesową z projektowaniem i znajomością procesów.
Książka to właściwie garść zwięźle opisanych case'ów ilustrowanych infografikami i wizualizacjami projektów. Bardzo mocno wybrzmiewa, że zawody projektowe wchodzą w nową erę, a pogłębianie kompetencji biznesowo-strategicznych zaowocowało wyłonieniem się nowej dziedziny - projektowania strategicznego (które można spotkać też na naszych rodzimych podyplomówkach).
Kiedyś to porywanie się z narzędziami projektowymi na biznesowy księżyc budziło moje wątpliwości. Jednak wiele realizacji później jestem już przekonana, że nie ma ucieczki. I jeśli chce się projektować skuteczne produkty i działające procesy czy wpływać na organizacje, po prostu trzeba się uczyć tych rzeczy. (Nie wspominając już o chęci wymyślania świata na nowo czy prowokowania innowacji). Fajnym uzupełnieniem tej pozycji będzie ,,Dark Matter and Trojan Horses: A Strategic Design Vocabulary" Dana Hilla. Z 2014, ale wciąż jara.
Książka to właściwie garść zwięźle opisanych case'ów ilustrowanych infografikami i wizualizacjami projektów. Bardzo mocno wybrzmiewa, że zawody projektowe wchodzą w nową erę, a pogłębianie kompetencji biznesowo-strategicznych zaowocowało wyłonieniem się nowej dziedziny - projektowania strategicznego (które można spotkać też na naszych rodzimych podyplomówkach).
Kiedyś to porywanie się z narzędziami projektowymi na biznesowy księżyc budziło moje wątpliwości. Jednak wiele realizacji później jestem już przekonana, że nie ma ucieczki. I jeśli chce się projektować skuteczne produkty i działające procesy czy wpływać na organizacje, po prostu trzeba się uczyć tych rzeczy. (Nie wspominając już o chęci wymyślania świata na nowo czy prowokowania innowacji). Fajnym uzupełnieniem tej pozycji będzie ,,Dark Matter and Trojan Horses: A Strategic Design Vocabulary" Dana Hilla. Z 2014, ale wciąż jara.
March 8, 2018
O livro é uma boa reunião de textos acadêmicos transformados em leitura mais leve. Com um livro bonito e rico de uma demonstração importantes sobre design estratégico.
Existe muita riqueza para os estudiosos e praticantes do Pensamento em Design, como dicas valiosas. Apenas acredito que em muito do que foi dito - de forma ótima baseada em boas referências - poderia ser dito com um pouco menos de páginas.
Os autores entregan boas dicas para aqueles atuantes na área de Projetos de Inovação. No entanto, para aqueles que lidam diariamente com agile, lean startup e user experience (ux), possa ser mais um complemente estratégico de entender o todo. Acredito que todo processo para esses profissionais necessitaria ser simplificado mentalmente.
Existe muita riqueza para os estudiosos e praticantes do Pensamento em Design, como dicas valiosas. Apenas acredito que em muito do que foi dito - de forma ótima baseada em boas referências - poderia ser dito com um pouco menos de páginas.
Os autores entregan boas dicas para aqueles atuantes na área de Projetos de Inovação. No entanto, para aqueles que lidam diariamente com agile, lean startup e user experience (ux), possa ser mais um complemente estratégico de entender o todo. Acredito que todo processo para esses profissionais necessitaria ser simplificado mentalmente.
May 22, 2017
I don't read it in one go. I skimmed through the book to get the overall idea. It consists of various examples, written in such a way it is easy to use them as reference.
October 31, 2020
Good case studies! It definitely inspired me. I would have loved to see more in-house examples as well rather than agency-side projects.
March 3, 2021
Great introduction to the field of strategic design, with compelling case studies and diagrams to illustrate the process.
July 23, 2020
I really wanted to like this book, but it didn't cut it. The book is supposed to be a practical guide to strategic designers. Yet, it doesn't manage to capture the complexity or intent of strategic design, adding to the existing confustion of design terminology. This last part is really annoying, because design can play a really important role in strategy when used correctly, yet this book does not help clarify what that role is.
Also, while there are some good examples, most feel like companies and people have been given the opportunity to brag about themselves, without truly exmplaining how design changed and affected the strategic process. I am never impressed when a book tells me anything along the lines of "having designers in our strategic process helped us get closer to our customers and understanding their needs". Really? How?
I rate this book as "ok" rather than "bad" because the chapter on feasibility, viability and desirability is clear and useful.
Also, while there are some good examples, most feel like companies and people have been given the opportunity to brag about themselves, without truly exmplaining how design changed and affected the strategic process. I am never impressed when a book tells me anything along the lines of "having designers in our strategic process helped us get closer to our customers and understanding their needs". Really? How?
I rate this book as "ok" rather than "bad" because the chapter on feasibility, viability and desirability is clear and useful.
Displaying 1 - 6 of 6 reviews