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How To Raise Successful People: Simple Lessons for Radical Results Hardcover – May 7, 2019

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The Godmother of Silicon Valley, legendary teacher, and mother of a Super Family shares her tried-and-tested methods for raising happy, healthy, successful children using Trust, Respect, Independence, Collaboration, and Kindness: TRICK.

Esther Wojcicki—“Woj” to her many friends and admirers—is famous for three things: teaching a high school class that has changed the lives of thousands of kids, inspiring Silicon Valley legends like Steve Jobs, and raising three daughters who have each become famously successful. What do these three accomplishments have in common? They’re the result of TRICK, Woj’s secret to raising successful people: Trust, Respect, Independence, Collaboration, and Kindness.

Simple lessons, but the results are radical. Wojcicki’s methods are the opposite of helicopter parenting. As we face an epidemic of parental anxiety, Woj is here to say:
relax. Talk to infants as if they are adults. Allow teenagers to pick projects that relate to the real world and their own passions, and let them figure out how to complete them. Above all, let your child lead. How to Raise Successful People offers essential lessons for raising, educating, and managing people to their highest potential. Change your parenting, change the world.
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Editorial Reviews

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"In a time of increased anxiety and helicopter parenting, Wojcicki's advice on helping your child lead seems to speak for itself. A must-read for parents of children of all ages."Library Journal, STARRED review "Wojcicki believes that if there’s a secret to raising self-motivated, empowered kids, it’s embodied in the following values: trust, respect, independence, collaboration, and kindness. Striking a conversational but thoughtful tone, she urges parents to reflect on their own childhoods in order to realize that “sometimes a child has a different dream, a different path to follow” than their parents."—Publishers Weekly  "Written with honesty, heart, and a great deal of experience, How toRaise Successful People is a must-read for all parents."  Melissa Norstedt, STARRED review, Booklist "[Wojcicki] compiles her knowledge into an accessible guidebook for parents, teachers, and others involved in nurturing a child's or adolescent's development...[with] simple, down-to-earth techniques to help shape children into responsible, independent, kind individuals with the capabilities to become successful at whatever endeavor they may try." Kirkus Reviews "Parenting in our digital age is a brave new frontier, fraught for both parents and children. But as Esther Wojcicki—beloved teacher, parent, and writer whose work I’ve long admired—shows, modern parenting can be a joy instead of a constant struggle. Esther Wojcicki is leading a revolution not only in how we prepare our children to succeed, but how we nurture the health and well-being of parents across the world. How to Raise Successful People shows us how to be our best so our children can be their best.” —Arianna Huffington, founder of Thrive Global and Huffington Post, bestselling author of On Becoming Fearless and The Sleep Revolution   "Every industry is clamoring for more innovators, more creative leaders who can solve problems with intelligence and a strong sense of social responsibility. Esther Wojcicki knows exactly how to instill these values in our children. We need her insights now more than ever." —Marc Benioff, CEO of Salesforce, bestselling author of Behind the Cloud   “As a teacher, Esther Wojcicki was brave enough to challenge conventional teaching, understanding that students need to be active participants in their own learning. As a parent, she innately understood how to foster responsibility, self-reliance, and fearless creativity in her daughters. Esther’s mix of practical wisdom and inspiration will be a prized resource for anyone raising the next generation to live with purpose and unlimited potential.” —Laurene Powell Jobs, founder of Emerson Collective, wife of Steve Jobs, former CEO of Apple   "There is nothing more important than raising and educating our kids and doing it well. Esther Wojcicki is a revolutionary educator and mother who understands what it takes to succeed as an entrepreneur, a leader in technology, or any kind of professional in the new economy. Her many students and three talented daughters are living proof that her method works. This book will change the conversation about how to parent in the digital age." —Peter Diamandis, New York Times bestselling co-author of Abundance: —

About the Author

ESTHER WOJCICKI is a leading American educator, journalist and mother. A leader in blended learning and the integration of technology into education, she is the founder of the Media Arts programs at Palo Alto High School. Wojcicki serves as vice chair of Creative Commons and was instrumental in the launch of the Google Teachers Academy. She blogs regularly for Huffington Post and is coauthor of Moonshots in Education

Product details

  • Publisher ‏ : ‎ Mariner Books (May 7, 2019)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 336 pages
  • ISBN-10 ‏ : ‎ 1328974863
  • ISBN-13 ‏ : ‎ 978-1328974860
  • Item Weight ‏ : ‎ 1.25 pounds
  • Dimensions ‏ : ‎ 6 x 1.07 x 9 inches
  • Customer Reviews:
    4.5 4.5 out of 5 stars 1,037 ratings

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Esther Wojcicki
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Esther Wojcicki, Distinguished Visiting Scholar at MediaX at Stanford, is the founder of the Palo Alto High School Media Arts Program that focuses on empowering students through the use of media (newspaper, magazine, yearbook, websites, video production, photography, radio, & television). The program started in 1984 with an already established (1918) 6 -8 page newspaper and 19 students; it has become the largest media program in the nation with 600+ students and a new 25,000 sq. ft Media Arts Center. She is a 2009 MacArthur Foundation Research Fellow for the Student Journalism 2.0; the 2002 California Teacher of the Year by the California Commission on Teacher Credentialing; the 2011 Charles O'Malley Award recipient from Columbia Scholastic Press. She was awarded an honorary doctorate from Palo Alto University (2013) and has been a speaker at multiple TEDx events.

Customer reviews

4.5 out of 5 stars
4.5 out of 5
1,037 global ratings

Top reviews from the United States

Reviewed in the United States on November 11, 2019
If any parent heard that a family (with a very humble beginning or not) was able to raise 3 out of 3 highly accomplished daughters, we'd all be looking for the opportunity to meet those parents and ask them how in the world did you do that. Not even a single loser or under-achiever? If Mrs. Wojcicki would have published a blank book after this, I'd purchase it. But she did not. She thoughtfully put her methods into an easy to remember acronym, and then laid out her methods in simple, easy to follow chapters.
After an introduction written by her own daughters, she started from her own challenged upbringing to give the readers an understanding of where she came from and why she raised her children the way she did. Then in each chapter thereafter, she discussed how, in retrospect, research has validated her methods. She even compared her style that she advocates for against some popular recent parenting methods, including the "Tiger Mom" and makes the case for her style. I loved the book. I saw so many parallels to my life, my upbringing and my sincere and daily efforts in raising my own children. It validated some things I'm doing already, but it opened my eyes to many opportunities to foster independence, collaboration, and grown for my children. She was even candid to share her opinion about divorce, and the fact that her very own daughter divorced. She's sensible, reasonable, cautious when necessary and admits her mistakes and shortcoming.

For me success is reaching what we define as our goals, and her book shows her tried and tested way of helping nurture her daughters and empower them to reach their goals. She never said they are titles or money, and people's goals may vary, but to be capable, to believe in yourself enough to attain your goals, and then to actually attain them, that's exactly what she helped her children achieve. Truly remarkable.
29 people found this helpful
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Reviewed in the United States on October 6, 2023
"How To Raise Successful People" offers a pragmatic approach to parenting, emphasizing the importance of fostering independence and resilience in children. The author integrates personal anecdotes with evidence-based strategies, providing readers with actionable insights. While some concepts might seem intuitive, the book reinforces them with real-world examples, making it a valuable read for parents and educators alike. It's a grounded guide for those aiming to nurture success from a young age.
One person found this helpful
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Reviewed in the United States on June 11, 2019
As a parent of toddlers who enjoys reading parenting books, I really liked this book and thought she had excellent points. Made me do some deep thinking about my childhood and appreciate how that sets me up to repeat things (positive and negative) and that I have the power to recognize the things I want to do differently from my parents. However the bragging sometimes made me eyeroll, it was annoying. Especially about her own kids. Like how her preschooler refused to go to school because it wasn’t challenging enough for her, only when they found a school in French was it good enough for the kid. Several other examples in people’s reviews... look past the bragging though and I think every parent should read this.
27 people found this helpful
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Reviewed in the United States on April 10, 2024
Conventional wisdom without apology from an effective source
Reviewed in the United States on December 15, 2023
Still to this day, it is one of my favorite books! Always refreshing to go back and read it again
Reviewed in the United States on June 12, 2019
Excellent book, really enjoyed it. In many ways its how my parents approached parenting. My sisters and i were very independent from our parents, and it was fabulous. These days you can't even leave your child unaccompanied in your own back yard. What is the world coming to? This book will help you think through what kind of parent you want to be, with some live examples of what works. Not a 101 book, more for people who are looking for a philosophy, than day to day tips.
24 people found this helpful
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Reviewed in the United States on July 31, 2019
I was sad to see some of the bad reviews on this book! I could not have loved this book more. As a mom this book was life changing for me in understanding how important my role is in raising kind, passionate and confident children. It was an easy and exciting read - could not put it down! I would highly recommend this to any parent or teacher!
One person found this helpful
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Reviewed in the United States on August 10, 2019
Some of the advice is good, but using her daughters as the definition of successful people is kind of a faulty premise. One of them is the Youtube CEO, and the algorithm and choices made are that company are questionable. Another of them is a medical professional with very odd beliefs. This is a book for making successful people in a purely secular manner.
14 people found this helpful
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Top reviews from other countries

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Jessica
5.0 out of 5 stars Great book with great advice
Reviewed in Canada on December 17, 2023
Shipped within timeframe

Great parenting advice with examples, past experience and included some references as well.
SOLIDAD
5.0 out of 5 stars One of the best books that Will equipped knowledge in leadership
Reviewed in India on April 2, 2023
This book gives me some awakening & enlightenment how to raise my child. Giving guidance on what are the alternatives to raise successful kids.. people in this current generation, how to handle the situation. Mainly this book motivates my 12 year old daughter too as she herself reading it as when I told her that Esther-the author is mother of Susan and she knows Susan ( she got curious who's this mom who raised this successful woman..)
I highly recommend this book to read.
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SOLIDAD
5.0 out of 5 stars One of the best books that Will equipped knowledge in leadership
Reviewed in India on April 2, 2023
This book gives me some awakening & enlightenment how to raise my child. Giving guidance on what are the alternatives to raise successful kids.. people in this current generation, how to handle the situation. Mainly this book motivates my 12 year old daughter too as she herself reading it as when I told her that Esther-the author is mother of Susan and she knows Susan ( she got curious who's this mom who raised this successful woman..)
I highly recommend this book to read.
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2 people found this helpful
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Nathália
5.0 out of 5 stars Mostrou sobre não depositar todas expectativas(peso,cobrança) nossas em nossos filhos .
Reviewed in Brazil on February 21, 2021
Ainda não terminei mas já vi que será uma ótima experiência.
One person found this helpful
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Florian Sabatzki
5.0 out of 5 stars Ein sehr empfehlenswertes Buch
Reviewed in Germany on December 19, 2019
Ein wirklich gut geschriebenes und sehr lehrreiches Buch. Kann ich allen Eltern und werfenden Eltern empfehlen. Absolut empfehlenswert.
Bobphil
5.0 out of 5 stars Comment élever ses enfants pour en faire de bonnes personnes
Reviewed in France on December 5, 2019
Une critique de ce livre m'a incité à l'acheter. J'y ai appris que le truc pour éduquer les enfants c'est TRICK (Trust, Respect, Independence, Kindness) ! En français: Confiance-Respect-Indépendance-Collaboration et Gentillesse. J'attends avec impatience une traduction française que je puisse transmettre à mes enfants et petits-enfants non anglophones.
2 people found this helpful
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