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What a Unicorn Knows
What a Unicorn Knows is your company’s best guide to becoming a well-oiled, high-velocity machine for growth on its way to billion-dollar valuation.
Why do some young companies become unicorns, while others don’t?
It’s easy for scale-ups, giddy from early startup success, to get ahead of themselves and stumble. It’s even easier to be slowed down by the many forces of resistance working against them: drag, inertia, friction, and waste.
Offered as a playbook for exponential growth, What a Unicorn Knows offers a field-tested approach to delivering superior customer value and reaching unicorn status by removing the potential inhibitors to organizational scale and speed.
Drawing on a mastery of lean-based methods for achieving maximum effect with minimum means, private equity operators Matthew E. May and Pablo Dominguez provide readers with a powerful framework of universally applicable principles that enable any company to effectively accelerate its ability to scale and grow.
Called The Unicorn Model™ and built on five foundational principles, the authors deliver a compelling narrative of stories and experiences in an easy-to-remember mnemonic, S.C.A.L.E.:
Strategic speed
Constant experimentation
Accelerated value
Lean process
Esprit de corps
Drawn from the authors’ successful track record in using S.C.A.L.E. with a wide variety of unicorn-level companies, What a Unicorn Knows offers a necessary guide for rapid but lasting growth. As more companies than ever vie for unicorn status, competitive edge will depend on learning from the best. The Unicorn Model™ promises to keep your company speeding toward lasting marketplace success.
Why do some young companies become unicorns, while others don’t?
It’s easy for scale-ups, giddy from early startup success, to get ahead of themselves and stumble. It’s even easier to be slowed down by the many forces of resistance working against them: drag, inertia, friction, and waste.
Offered as a playbook for exponential growth, What a Unicorn Knows offers a field-tested approach to delivering superior customer value and reaching unicorn status by removing the potential inhibitors to organizational scale and speed.
Drawing on a mastery of lean-based methods for achieving maximum effect with minimum means, private equity operators Matthew E. May and Pablo Dominguez provide readers with a powerful framework of universally applicable principles that enable any company to effectively accelerate its ability to scale and grow.
Called The Unicorn Model™ and built on five foundational principles, the authors deliver a compelling narrative of stories and experiences in an easy-to-remember mnemonic, S.C.A.L.E.:
Strategic speed
Constant experimentation
Accelerated value
Lean process
Esprit de corps
Drawn from the authors’ successful track record in using S.C.A.L.E. with a wide variety of unicorn-level companies, What a Unicorn Knows offers a necessary guide for rapid but lasting growth. As more companies than ever vie for unicorn status, competitive edge will depend on learning from the best. The Unicorn Model™ promises to keep your company speeding toward lasting marketplace success.
- GenresBusinessNonfiction
240 pages, Hardcover
Published February 21, 2023
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Displaying 1 - 3 of 3 reviews
March 16, 2023
Very good book for startups who have found product/market fit and are looking for tools to grow into a unicorn.
April 21, 2023
Clear a lot of effort has gone into the writing of this book. It is neat and fun to read.
Yet, I am yet to understand what new it brings to Startup journeys in terms of strategy.
Yet, I am yet to understand what new it brings to Startup journeys in terms of strategy.
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August 20, 2023DNF. Derivative and unengaging.
Displaying 1 - 3 of 3 reviews